![]() |
市場調查報告書
商品編碼
1916607
全球旅遊即服務 (MaaS) 技術市場預測(至 2032 年),按服務類型、交通方式、經營模式、應用和地區分類Mobility as a Service (MaaS) Tech Market Forecasts to 2032 - Global Analysis By Service Type (Ride-Hailing, Car Sharing, Micromobility and Public Transit), Transportation Mode, Business Model, Application and By Geography |
||||||
根據 Stratistics MRC 的一項研究,全球出行即服務 (MaaS) 技術市場預計到 2025 年價值 8,445.4 億美元,預計到 2032 年將達到 18,208.3 億美元,在預測期內複合年成長率為 11.6%。
出行即服務 (MaaS) 正在革新城市出行方式,它將公共交通、叫車、自行車和共享汽車等多種交通途徑整合到一個統一的數位介面中。用戶可以透過一個應用程式輕鬆規劃、預訂和支付整個行程,從而提升出行的便利性和效率。 MaaS 利用人工智慧、即時資訊和預測分析技術,最佳化路線、縮短旅行時間、緩解交通堵塞,同時支援綠色出行。各國政府、科技公司和交通運輸機構正日益加強合作,共同部署 MaaS 系統,以應對城市交通挑戰,並為現代城市打造更聰明、更一體化、永續的出行解決方案。
馬裡蘭大學東岸分校一項關於使用者對出行即服務 (MaaS)偏好的研究發現,50% 的參與者更喜歡不需要步行或步行距離小於 0.25 英里的 MaaS 產品。
都市化進程加快,交通壅塞日益嚴重
城市人口的快速成長給城市交通系統帶來了巨大壓力,導致嚴重的交通堵塞。旅遊即服務 (MaaS) 提供一體化的出行解決方案,簡化出行流程,減少對私家車的依賴,並提高公共運輸的效率。都市區通勤者越來越傾向於選擇柔軟性、經濟、省時的交通途徑。智慧型手機的普及和各種互聯應用程式的湧現,使用戶能夠即時規劃和管理行程。隨著城市不斷擴張,政府、私人營運商和交通管理部門正轉向 MaaS 技術,以建立更智慧、更永續、更有效率的交通網路,滿足日益成長的城市出行需求。
資料隱私和安全問題
採用出行即服務 (MaaS) 的關鍵挑戰在於保護使用者資料和確保網路安全。整合多種出行服務需要收集個人資訊、位置資訊和財務資訊,這使得平檯面臨侵權和濫用的風險。這些風險可能會削弱消費者信任,並減緩市場成長。遵守 GDPR 等法規和地區隱私法也增加了營運的複雜性。 MaaS 提供者必須實施強力的安全措施和透明的資料實踐來保護敏感資訊。駭客攻擊、未授權存取和資料濫用等持續存在的威脅仍然是重大障礙,使得隱私和安全問題成為全球 MaaS 技術市場的主要阻礙因素之一。
智慧城市和城市交通解決方案的擴展
全球智慧城市計畫的興起為旅遊即服務 (MaaS) 技術帶來了巨大的發展機會。專注於互聯基礎設施、智慧型運輸系統和數據驅動型出行解決方案的城市負責人將受益於能夠簡化多種交通途徑的整合式 MaaS 平台。對數位票務、物聯網賦能交通和智慧交通管理的投資將有助於打造無縫的交通體驗並緩解交通堵塞。透過提升通勤便利性和促進永續的城市出行,MaaS 平台已成為現代出行生態系統中不可或缺的關鍵組成部分。全球智慧城市計劃的不斷湧現為 MaaS 的應用提供了理想的環境,推動了技術融合併變革了城市出行方式。
技術中斷和系統故障
出行即服務 (MaaS) 平台依賴人工智慧、物聯網、雲端系統和數位基礎設施,因此極易受到技術故障和網路威脅的影響。系統中斷、軟體錯誤以及與多家交通運輸業者的相容性問題都可能導致服務中斷,並削弱用戶信任。技術的快速變革也可能使現有平台過時,需要不斷升級。網路攻擊、資料外洩或系統宕機都可能損害品牌聲譽,並導致用戶流失。這些技術漏洞和營運中斷對 MaaS 市場構成重大威脅,可能影響服務可靠性、用戶留存率以及跨區域和跨交通網路的整體營運效率。
新冠疫情危機透過改變出行行為和減少對公共交通的依賴,對出行即服務 (MaaS) 行業造成了嚴重衝擊。封鎖、保持社交定序和旅行限制顯著降低了通勤需求,衝擊了 MaaS 收入。然而,疫情也加速了數位化預訂系統、非接觸式支付以及共乘和電動自行車等私人出行服務的普及,以降低病毒傳播風險。這凸顯了適應性強、技術驅動且安全的交通解決方案的重要性,迫使 MaaS 提供者重新思考並創新其服務。因此,疫情暴露了市場的脆弱性,同時也加速了全球 MaaS 生態系統的成長機會與轉型。
預計在預測期內,叫車領域將佔據最大的市場佔有率。
由於其便利性、適應性和在都市區的普及,預計在預測期內,叫車領域將佔據最大的市場佔有率。使用者越來越傾向於按需出行,這種出行方式無需私家車,即可實現便捷直達的出行。整合到出行即服務 (MaaS) 平台中的叫車服務可提供即時行程規劃、動態收費系統和路線最佳化,從而提升整體出行體驗。叫車公司與公共和私人交通運營商之間強大的合作夥伴關係進一步鞏固了該領域的地位。隨著都市區的成長和對靈活高效交通途徑需求的增加,叫車將繼續推動 MaaS 市場的發展,並成為現代出行解決方案的基礎。
預計在預測期內,私人部門將呈現最高的複合年成長率。
預計在預測期內,私人出行領域將呈現最高的成長率,這主要得益於人們對便利、柔軟性和個人化出行方式日益成長的需求。諸如叫車、共乘汽車和訂閱式高階出行服務等,使用戶能夠根據自身時間表和偏好自訂行程。與出行即服務 (MaaS) 平台的整合、人工智慧驅動的路線規劃以及安全的數位支付系統,進一步提升了私人出行的吸引力。私人業者與 MaaS 提供者之間的策略合作將擴大服務的覆蓋範圍和普及率。隨著都市區通勤者越來越傾向於按需、高效和安全的交通途徑,預計私人出行領域將在 MaaS 市場中實現最高的成長率,超過公共交通。
預計北美將在預測期內保持最大的市場佔有率,這得益於其強大的技術生態系統、智慧型手機的廣泛普及以及對整合出行解決方案的早期採用。主要的叫車、共享汽車和微旅行營運商,以及公私合營舉措,正在推動都市區的出行即服務 (MaaS) 部署。消費者對靈活、基於應用程式的按需交通途徑的日益青睞,正在推動市場擴張。政府支援、智慧城市投資以及人工智慧、物聯網和數據驅動型出行服務的整合,進一步鞏固了該地區的領先地位。北美對創新、便利性和永續城市交通的重視,正在鞏固其作為全球出行即服務 (MaaS) 市場主要貢獻者的地位。
在預測期內,亞太地區預計將實現最高的複合年成長率,這主要得益於快速的都市化、智慧型手機使用率的不斷提高以及對靈活、按需出行解決方案的強勁需求。叫車、共乘汽車和微旅行服務正日益融入綜合出行即服務 (MaaS) 平台,從而提升了出行的便利性和可近性。政府支持智慧城市建設、數位化交通基礎設施和永續旅行的舉措,進一步推動了市場擴張。大規模的城市人口,加上私營出行業者的大量投資,正在推動亞太地區出行即服務 (MaaS) 的快速普及。充滿活力、技術主導的城市出行環境,使該地區成為全球出行即服務 (MaaS) 技術成長最快的市場。
According to Stratistics MRC, the Global Mobility as a Service (MaaS) Tech Market is accounted for $844.54 billion in 2025 and is expected to reach $1,820.83 billion by 2032 growing at a CAGR of 11.6% during the forecast period. Mobility as a Service (MaaS) is revolutionizing city travel by combining various transportation options-like public transit, ride-hailing, cycling, and car-sharing-into a unified digital interface. Users can effortlessly plan, reserve, and pay for entire trips through a single app, improving overall convenience and travel efficiency. By utilizing AI, real-time information, and predictive analytics, MaaS optimizes routes, cuts travel times, and eases congestion while supporting eco-friendly mobility. Increasingly, governments, tech firms, and transit agencies are collaborating to deploy MaaS systems, addressing urban transport issues and fostering smarter, more integrated, and sustainable mobility solutions for modern cities.
According to a University of Maryland Eastern Shore study on user preferences for Mobility as a Service (MaaS), 50% of participants preferred MaaS products requiring no walking or less than a quarter-mile walking distance.
Increasing urbanization and traffic congestion
The rapid growth of urban populations is putting immense pressure on city transport systems, leading to severe traffic congestion. MaaS provides integrated mobility solutions that streamline travel, reduce dependency on personal vehicles, and improve public transport efficiency. Urban commuters increasingly demand flexible, cost-effective, and time-saving transport options. The proliferation of smartphones and connected applications allows users to plan and manage trips in real time. As cities continue to expand, governments, private operators, and transit authorities are turning to MaaS technologies to develop smarter, sustainable, and efficient transportation networks that can meet growing urban mobility demands.
Data privacy and security concerns
A major challenge for MaaS adoption is safeguarding user data and ensuring cybersecurity. Integrating multiple mobility services requires collecting personal, location, and financial information, making platforms vulnerable to breaches or misuse. Such risks can erode consumer confidence and slow market growth. Compliance with regulations like GDPR and local privacy laws adds operational complexity. MaaS providers must implement robust security measures and transparent data practices to protect sensitive information. Persistent threats from hacking, unauthorized access, and data exploitation continue to pose significant barriers, making privacy and security concerns one of the main restraints on the global MaaS technology market.
Expansion of smart cities and urban mobility solutions
The rise of smart city initiatives worldwide presents a major growth opportunity for MaaS technologies. Urban planners focusing on connected infrastructure, intelligent transport systems, and data-driven mobility solutions benefit from integrated MaaS platforms that streamline multiple transport modes. Investments in digital ticketing, IoT-enabled transit, and smart traffic management support seamless travel experiences and reduce congestion. By improving commuter convenience and promoting sustainable urban transportation, MaaS platforms are positioned as key components in modern mobility ecosystems. Expanding smart city projects globally provide an ideal environment for MaaS adoption, driving technological integration and transforming urban travel.
Technological disruptions and system failures
MaaS platforms' reliance on AI, IoT, cloud systems, and digital infrastructure makes them susceptible to technical disruptions and cyber threats. System outages, software errors, or compatibility problems with multiple transport providers can interrupt services and erode user confidence. Rapid technology shifts may render existing platforms outdated, necessitating continuous upgrades. Cyberattacks, data breaches, or downtime can damage brand reputation and deter users. These technological vulnerabilities and operational disruptions constitute significant threats to the MaaS market, potentially affecting service reliability, user retention, and overall operational efficiency across regions and transport networks.
The COVID-19 crisis profoundly affected the MaaS industry by reshaping travel behavior and reducing reliance on public transit. Lockdowns, social distancing, and travel restrictions caused significant drops in commuter demand, impacting MaaS revenue. Conversely, the pandemic boosted the use of digital booking systems, contactless payments, and private mobility services like ride-sharing and e-bikes to reduce virus exposure. It emphasized the importance of adaptable, technology-enabled, and safe transportation solutions, pushing MaaS providers to rethink and innovate their services. Consequently, the pandemic both exposed market vulnerabilities and accelerated opportunities for growth and transformation within the global MaaS ecosystem.
The ride-hailing segment is expected to be the largest during the forecast period
The ride-hailing segment is expected to account for the largest market share during the forecast period due to its ease of use, adaptability, and popularity in cities. Users increasingly favor on-demand travel options that eliminate the need for private cars and enable convenient, direct journeys. Integrated into MaaS platforms, ride-hailing provides real-time trip planning, dynamic fare systems, and route optimization, improving overall mobility experience. Strong partnerships between ride-hailing companies and public or private transport operators further strengthen this segment's position. With rising urban populations and growing demand for flexible, efficient transportation, ride-hailing continues to lead the MaaS market, serving as a cornerstone of modern mobility solutions.
The private segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the private segment is predicted to witness the highest growth rate due to rising demand for convenient, flexible, and personalized travel options. Services such as ride-hailing, car-sharing, and subscription-based premium mobility enable users to tailor journeys to their schedules and preferences. Integration with MaaS platforms, AI-driven route planning, and secure digital payment systems further boost the appeal of private mobility. Strategic collaborations between private operators and MaaS providers enhance service reach and adoption. As urban commuters increasingly prefer on-demand, efficient, and safe transportation, the private segment exhibits the highest growth rate, surpassing public transport growth within the MaaS market.
During the forecast period, the North America region is expected to hold the largest market share due to its robust technological ecosystem, extensive smartphone use, and early adoption of integrated mobility solutions. Leading ride-hailing, car-sharing, and micromobility operators, combined with collaborative public-private initiatives, have advanced MaaS deployment in urban areas. Consumers increasingly seek app-based, flexible, and on-demand transportation options, driving market expansion. Government support, smart city investments, and the integration of AI, IoT, and data-driven mobility services further reinforce the region's dominance. North America's focus on innovation, convenience, and sustainable urban transport solidifies its position as the primary contributor to the global MaaS market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to accelerated urbanization, increasing smartphone use, and strong demand for flexible, on-demand mobility solutions. Ride-hailing, car-sharing, and micro-mobility services are increasingly incorporated into integrated MaaS platforms, improving convenience and accessibility. Government initiatives supporting smart city development, digital transport infrastructure, and sustainable mobility further drive market expansion. Coupled with a large urban population and significant investments from private mobility operators, the Asia-Pacific region demonstrates rapid adoption. Its vibrant, technology-driven urban mobility landscape makes it the fastest-growing global market for MaaS technologies.
Key players in the market
Some of the key players in Mobility as a Service (MaaS) Tech Market include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Cubic Corporation, Grab Holdings Limited, Lyft, Inc., Uber Technologies, Inc., Via Transportation, Inc., BlaBlaCar (Comuto SA), Siemens AG, SkedGo Pty Limited, Trafi Ltd., Ridecell, Inc. and Moovit Inc.
In September 2025, Beep, Inc and ADASTEC announced a formal partnership to accelerate the safe deployment of shared autonomous transportation at scale.Through this alliance, the companies will combine Beep's expertise in planning, deploying, integrating, and operating autonomous mobility networks with ADASTEC's advanced automated driving system (ADS) technology and OEM partnerships.
In August 2025, Lyft Inc. and Uber Technologies Inc. agreed to back a state-supervised way for California drivers to unionize and collectively bargain on industry-wide pay and benefit guarantees, under a new legislative deal that provides the companies relief on insurance costs.
In September 2023, Bird Global, Inc. announced it has acquired shared electric bike and scooter operator Skinny Labs, Inc, from Berlin-based TIER Mobility. The transaction makes Bird the largest micromobility operator in North America by market share1 and is expected to be immediately accretive to earnings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.