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1904736

雲端分析市場預測至 2032 年：按組件、分析類型、組織規模、最終用戶和地區分類的全球分析

Cloud Analytics Market Forecasts to 2032 - Global Analysis By Component (Solutions and Services), Analytics Type, Organization Size, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的研究，預計到 2025 年，全球雲端分析市場規模將達到 313 億美元，到 2032 年將達到 999 億美元，預測期內複合年成長率為 18%。

雲端分析是指利用雲端運算資源收集、處理和分析大量數據，從而獲得可執行的洞察。與傳統的本地部署分析不同，雲端分析採用擴充性的按需基礎設施，使企業無需投資昂貴的硬體即可高效處理大型資料集。它整合了資料儲存、視覺化、機器學習和即時報告等工具，兼具柔軟性、成本效益和隨時隨地存取的便利性。企業正在利用雲端分析來改善決策、最佳化營運、預測趨勢並提升客戶體驗。其對協作、自動化和進階分析的支援能力，使其成為當今數據驅動型環境中不可或缺的一部分。

雲端解決方案日益普及

與傳統的本地部署系統相比，雲端部署具有擴充性、柔軟性和成本效益。企業可受益於雲端原生架構帶來的即時洞察和更快的決策速度。與 SaaS 應用和混合環境的整合進一步推動了各行業的採用。服務供應商提供的託管服務簡化了部署並降低了基礎設施開銷。雲端解決方案的日益普及正在推動市場成長。

高昂的整合和實施成本

企業在將新解決方案與現有資料倉儲和ERP系統整合時面臨諸多挑戰。實施過程需要大量投資於客製化、培訓和互通性測試。小規模的企業往往會因資源限制而延後採用。此外，監管合規性也增加了跨區域整合的複雜性。儘管效率提升顯而易見，但高昂的整合和實施成本阻礙了其廣泛應用。

人工智慧和機器學習的發展

企業正在利用人工智慧驅動的分析進行預測建模、客戶洞察和營運最佳化。與機器學習管道的整合增強了自動化程度，並支援各行業的創新。雲端分析平台正日益嵌入企業工作流程，以加速數位轉型。不斷擴展的人工智慧生態系統正在推動可擴展分析解決方案的需求。人工智慧和機器學習的日益普及正在為市場創造巨大的成長機會。

雲端服務供應商之間競爭激烈

雲端服務供應商之間的激烈競爭為分析平台的定價和差異化帶來了挑戰。主要企業提供的配套服務正在擠壓小型供應商的利潤空間。快速的創新週期加大了企業不斷升級功能、保持競爭力的壓力。企業在眾多產品中難以抉擇，決策速度也因此放緩。小型供應商面臨著市場佔有率被擁有整合生態系統的超大規模雲端服務供應商蠶食的風險。競爭壓力正在抑制盈利，並威脅市場的持續成長。

新冠疫情的感染疾病：

新冠疫情加速了數位化轉型，並提升了對雲端分析平台的需求。一方面，預算限制延緩了傳統企業大規模採用雲端分析平台的進程。另一方面，遠距辦公和數位化優先策略凸顯了即時洞察的重要性。零售、醫療保健和金融服務等行業則更多地採用雲端分析來支援虛擬互動。疫情也強化了可擴展的雲端分析對於提升企業韌性的重要性。總而言之，新冠疫情提高了人們對雲端分析作為數位化創新策略驅動力的認知。

預計在預測期內，說明分析細分市場將佔據最大的市場佔有率。

在預測期內，說明分析預計將佔據最大的市場佔有率，這主要得益於各行業對即時報告和歷史資料分析的需求。說明分析能夠幫助企業監控績效並準確識別趨勢。企業依賴說明模型來提升合規性和營運效率。全球範圍內日益成長的數位化應用正在推動可擴展說明分析的需求。與儀錶板和視覺化工具的整合進一步促進了其應用。隨著企業將透明度和報告放在首位，說明分析正在推動市場成長。

預計在預測期內，零售和電子商務領域的複合年成長率將最高。

在預測期內，零售和電子商務領域預計將實現最高成長率，這主要得益於消費者對洞察和個人化購物體驗日益成長的需求。零售商正利用雲端分析來最佳化定價、庫存管理和行銷策略。電子商務平台則依賴即時分析來提升客戶參與和轉換率。人工智慧驅動的個人化服務的日益普及進一步強化了該領域的需求。全通路零售生態系統的擴展將進一步推動雲端分析的應用。隨著零售和電子商務加速數位轉型，雲端分析正在推動市場成長。

佔比最大的地區：

預計在預測期內，北美地區將保持最大的市場佔有率，這主要得益於先進的雲端基礎設施、人工智慧的廣泛應用以及企業對分析平台的早期投資。主要技術提供者的存在和成熟的數位生態系統也為大規模應用提供了支援。監管機構對合規性和創新的關注正在推動安全分析平台的普及。北美企業正優先考慮透過雲端分析實現自動化和客戶參與。對人工智慧驅動的洞察的旺盛需求進一步推動了這一趨勢。

複合年成長率最高的地區：

在預測期內，亞太地區預計將實現最高的複合年成長率，這主要得益於新興經濟體快速的工業化進程、雲端運算的廣泛應用以及政府主導的數位化舉措。中國、印度和東南亞等國家正大力投資分析基礎設施和雲端平台。電子商務、金融科技和醫療保健創新領域日益成長的需求正在推動雲端分析解決方案的普及。當地企業正在採用高度擴充性的平台來滿足其不斷成長的數位化需求。不斷擴展的數位生態系統正在強化分析在企業現代化過程中的作用。

免費客製化服務：

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  • 公司概況
    • 對其他市場公司（最多 3 家公司）進行全面分析
    • 主要企業SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶要求，提供主要國家的市場估算和預測以及複合年成長率（註：可行性需確認）。
  • 競爭標竿分析
    • 根據主要企業的產品系列、地理覆蓋範圍和策略聯盟進行基準分析

目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球雲端分析市場（按組件分類）

  • 解決方案
    • 商業智慧工具
    • 數據視覺化平台
    • 預測性和規範性分析解決方案
    • 機器學習和人工智慧驅動的分析
  • 服務
    • 諮詢和顧問服務
    • 整合和實施服務
    • 託管外包分析服務
    • 培訓、支援和維護服務

6. 全球雲端分析市場依分析類型分類

  • 說明分析
  • 診斷分析
  • 預測分析
  • 指示性分析
  • 擴展分析
  • 其他分析類型

7. 按組織規模分類的全球雲端分析市場

  • 中小企業
  • 主要企業

8. 全球雲端分析市場（依最終用戶分類）

  • 零售與電子商務
  • 製造業
  • 政府/公共部門
  • 能源與公共產業
  • 媒體與娛樂
  • 運輸/物流
  • 車
  • 其他最終用戶

9. 全球雲端分析市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Amazon Web Services, Inc.
  • Google LLC
  • SAP SE
  • SAS Institute Inc.
  • Teradata Corporation
  • MicroStrategy Incorporated
  • TIBCO Software Inc.
  • QlikTech International AB
  • Informatica Inc.
  • Alteryx, Inc.
  • Domo, Inc.
Product Code: SMRC32998

According to Stratistics MRC, the Global Cloud Analytics Market is accounted for $31.3 billion in 2025 and is expected to reach $99.9 billion by 2032 growing at a CAGR of 18% during the forecast period. Cloud Analytics refers to the practice of leveraging cloud computing resources to collect, process, and analyze vast amounts of data for actionable insights. Unlike traditional on-premises analytics, cloud analytics uses scalable, on-demand infrastructure, enabling organizations to handle large datasets efficiently without investing in costly hardware. It integrates tools for data storage, visualization, machine learning, and real-time reporting, providing flexibility, cost-effectiveness, and accessibility from anywhere. Businesses use cloud analytics to improve decision-making, optimize operations, predict trends, and enhance customer experiences. Its ability to support collaboration, automation, and advanced analytics makes it essential in the modern data-driven landscape.

Market Dynamics:

Driver:

Rising adoption of cloud-based solutions

Cloud deployment offers scalability, flexibility, and cost efficiency compared to traditional on-premises systems. Organizations benefit from real-time insights and faster decision-making enabled by cloud-native architectures. Integration with SaaS applications and hybrid environments further strengthens adoption across industries. Providers are offering managed services that simplify deployment and reduce infrastructure overhead. Rising adoption of cloud-based solutions is propelling growth in the market.

Restraint:

High integration and deployment costs

Enterprises face challenges in aligning new solutions with existing data warehouses and ERP systems. Deployment requires significant investment in customization, training, and interoperability testing. Smaller organizations often struggle with resource constraints that slow adoption. Regulatory compliance adds further complexity to integration across diverse geographies. High integration and deployment costs are restraining widespread adoption despite clear efficiency benefits.

Opportunity:

Growth in AI and machine learning

Enterprises are leveraging AI-driven analytics for predictive modeling, customer insights, and operational optimization. Integration with machine learning pipelines enhances automation and supports innovation across industries. Cloud analytics platforms are increasingly embedded into enterprise workflows to accelerate digital transformation. Expansion of AI ecosystems is reinforcing demand for scalable analytics solutions. Growth in AI and machine learning adoption is fostering significant opportunities in the market.

Threat:

Intense competition among cloud providers

Intense competition among cloud providers is creating pricing and differentiation challenges for analytics platforms. Major players are offering bundled services that reduce margins for smaller providers. Rapid innovation cycles increase pressure to continuously upgrade capabilities and maintain relevance. Enterprises face difficulty in choosing among diverse offerings which slows decision-making. Smaller vendors risk losing market share to hyperscale providers with integrated ecosystems. Competitive pressures are restraining profitability and threatening consistent growth in the market.

Covid-19 Impact:

The Covid-19 pandemic accelerated digital adoption and boosted demand for cloud analytics platforms. On one hand, budget constraints delayed some large-scale deployments in traditional enterprises. On the other hand, remote work and digital-first strategies highlighted the need for real-time insights. Cloud analytics was increasingly adopted in retail, healthcare, and financial services to support virtual engagement. The pandemic reinforced the importance of scalable cloud-based analytics for resilience. Overall, Covid-19 boosted awareness of cloud analytics as a strategic enabler of digital innovation.

The descriptive analytics segment is expected to be the largest during the forecast period

The descriptive analytics segment is expected to account for the largest market share during the forecast period driven by demand for real-time reporting and historical data insights across industries. Descriptive analytics enables enterprises to monitor performance and identify trends with accuracy. Organizations rely on descriptive models to support compliance and operational efficiency. Demand for scalable descriptive analytics is rising as digital adoption expands globally. Integration with dashboards and visualization tools further strengthens adoption. As enterprises prioritize transparency and reporting descriptive analytics is accelerating growth in the market.

The retail & E-commerce segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the retail & E-commerce segment is predicted to witness the highest growth rate supported by rising demand for customer insights and personalized shopping experiences. Retailers are leveraging cloud analytics to optimize pricing, inventory, and marketing strategies. E-commerce platforms rely on real-time analytics to improve customer engagement and conversion rates. Growing adoption of AI-driven personalization is reinforcing demand in this segment. Expansion of omnichannel retail ecosystems further strengthens cloud analytics adoption. As retail and e-commerce accelerate digital transformation cloud analytics is propelling growth in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced cloud infrastructure strong AI adoption and early investment in analytics platforms by enterprises. The presence of leading technology providers and mature digital ecosystems supports large-scale deployments. Regulatory emphasis on compliance and innovation drives adoption of secure analytics platforms. Enterprises in North America prioritize automation and customer engagement through cloud analytics. High demand for AI-driven insights further strengthens adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid industrialization expanding cloud adoption and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in analytics infrastructure and cloud platforms. Rising demand for e-commerce, fintech, and healthcare innovation strengthens adoption of cloud analytics solutions. Local enterprises are deploying scalable platforms to meet growing digital needs. Expanding digital ecosystems are reinforcing the role of analytics in enterprise modernization.

Key players in the market

Some of the key players in Cloud Analytics Market include IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon Web Services, Inc., Google LLC, SAP SE, SAS Institute Inc., Teradata Corporation, MicroStrategy Incorporated, TIBCO Software Inc., QlikTech International AB, Informatica Inc., Alteryx, Inc. and Domo, Inc.

Key Developments:

In March 2024, Oracle announced an agreement to acquire Textura, a leading provider of cloud-based analytics and performance management solutions for the construction industry, to enhance its industry-specific Oracle Fusion Cloud Applications Suite.

In November 2023, Google Cloud and Mayo Clinic expanded their strategic partnership, jointly developing and commercializing new generative AI and analytics solutions for the healthcare industry. This collaboration leverages Mayo Clinic's de-identified data and clinical expertise with Google's Vertex AI and BigQuery for accelerated medical research and operations.

Components Covered:

  • Solutions
  • Services

Analytics Types Covered:

  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Augmented Analytics
  • Other Analytics Types

Organization Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End Users Covered:

  • Retail & E-commerce
  • Manufacturing
  • Government & Public Sector
  • Energy & Utilities
  • Media & Entertainment
  • Transportation & Logistics
  • Automotive
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Cloud Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Solutions
    • 5.2.1 Business Intelligence Tools
    • 5.2.2 Data Visualization Platforms
    • 5.2.3 Predictive & Prescriptive Analytics Solutions
    • 5.2.4 Machine Learning & AI-Driven Analytics
  • 5.3 Services
    • 5.3.1 Consulting & Advisory Services
    • 5.3.2 Integration & Implementation Services
    • 5.3.3 Managed & Outsourced Analytics Services
    • 5.3.4 Training, Support & Maintenance Services

6 Global Cloud Analytics Market, By Analytics Type

  • 6.1 Introduction
  • 6.2 Descriptive Analytics
  • 6.3 Diagnostic Analytics
  • 6.4 Predictive Analytics
  • 6.5 Prescriptive Analytics
  • 6.6 Augmented Analytics
  • 6.7 Other Analytics Types

7 Global Cloud Analytics Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Small & Medium Enterprises (SMEs)
  • 7.3 Large Enterprises

8 Global Cloud Analytics Market, By End User

  • 8.1 Introduction
  • 8.2 Retail & E-commerce
  • 8.3 Manufacturing
  • 8.4 Government & Public Sector
  • 8.5 Energy & Utilities
  • 8.6 Media & Entertainment
  • 8.7 Transportation & Logistics
  • 8.8 Automotive
  • 8.9 Other End Users

9 Global Cloud Analytics Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 IBM Corporation
  • 11.2 Microsoft Corporation
  • 11.3 Oracle Corporation
  • 11.4 Amazon Web Services, Inc.
  • 11.5 Google LLC
  • 11.6 SAP SE
  • 11.7 SAS Institute Inc.
  • 11.8 Teradata Corporation
  • 11.9 MicroStrategy Incorporated
  • 11.10 TIBCO Software Inc.
  • 11.11 QlikTech International AB
  • 11.12 Informatica Inc.
  • 11.13 Alteryx, Inc.
  • 11.14 Domo, Inc.

List of Tables

  • Table 1 Global Cloud Analytics Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Cloud Analytics Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Cloud Analytics Market Outlook, By Solutions (2024-2032) ($MN)
  • Table 4 Global Cloud Analytics Market Outlook, By Business Intelligence Tools (2024-2032) ($MN)
  • Table 5 Global Cloud Analytics Market Outlook, By Data Visualization Platforms (2024-2032) ($MN)
  • Table 6 Global Cloud Analytics Market Outlook, By Predictive & Prescriptive Analytics Solutions (2024-2032) ($MN)
  • Table 7 Global Cloud Analytics Market Outlook, By Machine Learning & AI-Driven Analytics (2024-2032) ($MN)
  • Table 8 Global Cloud Analytics Market Outlook, By Services (2024-2032) ($MN)
  • Table 9 Global Cloud Analytics Market Outlook, By Consulting & Advisory Services (2024-2032) ($MN)
  • Table 10 Global Cloud Analytics Market Outlook, By Integration & Implementation Services (2024-2032) ($MN)
  • Table 11 Global Cloud Analytics Market Outlook, By Managed & Outsourced Analytics Services (2024-2032) ($MN)
  • Table 12 Global Cloud Analytics Market Outlook, By Training, Support & Maintenance Services (2024-2032) ($MN)
  • Table 13 Global Cloud Analytics Market Outlook, By Analytics Type (2024-2032) ($MN)
  • Table 14 Global Cloud Analytics Market Outlook, By Descriptive Analytics (2024-2032) ($MN)
  • Table 15 Global Cloud Analytics Market Outlook, By Diagnostic Analytics (2024-2032) ($MN)
  • Table 16 Global Cloud Analytics Market Outlook, By Predictive Analytics (2024-2032) ($MN)
  • Table 17 Global Cloud Analytics Market Outlook, By Prescriptive Analytics (2024-2032) ($MN)
  • Table 18 Global Cloud Analytics Market Outlook, By Augmented Analytics (2024-2032) ($MN)
  • Table 19 Global Cloud Analytics Market Outlook, By Other Analytics Types (2024-2032) ($MN)
  • Table 20 Global Cloud Analytics Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 21 Global Cloud Analytics Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 22 Global Cloud Analytics Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 23 Global Cloud Analytics Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Cloud Analytics Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
  • Table 25 Global Cloud Analytics Market Outlook, By Manufacturing (2024-2032) ($MN)
  • Table 26 Global Cloud Analytics Market Outlook, By Government & Public Sector (2024-2032) ($MN)
  • Table 27 Global Cloud Analytics Market Outlook, By Energy & Utilities (2024-2032) ($MN)
  • Table 28 Global Cloud Analytics Market Outlook, By Media & Entertainment (2024-2032) ($MN)
  • Table 29 Global Cloud Analytics Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 30 Global Cloud Analytics Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 31 Global Cloud Analytics Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.