![]() |
市場調查報告書
商品編碼
1904702
減糖和天然甜味劑市場預測至2032年:按產品類型、成分、形態、應用、分銷管道和地區分類的全球分析Sugar Reduction & Natural Sweeteners Market Forecasts to 2032 - Global Analysis By Product Type (Sugar Reduction Ingredients and Natural Sweeteners), Source, Form, Application, Distribution Channel and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球減糖和天然甜味劑市場價值將達到 377 億美元,到 2032 年將達到 597.5 億美元,在預測期內的複合年成長率為 6.8%。
減糖和天然甜味劑是指透過使用天然來源的替代品來減少食品和飲料配方中傳統糖的用量。這些甜味劑源自於植物或天然發酵過程,在提供甜味的同時,熱量更低,血糖值反應也更溫和。這種方法旨在解決消費者日益關注的肥胖、糖尿病和整體健康問題,同時保持感官品質,並與「潔淨標示」趨勢以及消費者對更健康、更透明的營養成分錶的需求高度契合。
特殊飲食正逐漸成為主流
消費者對過量攝取糖分與文明病之間關聯的認知不斷提高,正在推動日常飲食習慣的改變。食品飲料品牌正在重新設計產品,以滿足不斷變化的營養需求。天然甜味劑正日益被視為更健康的替代品,有助於實現長期健康目標。社群媒體、健身文化和數位健康平台正在提高人們對減少糖分攝取的認知。監管機構和衛生組織也正在透過公共衛生指南推廣減少糖分攝取。這些因素共同推動低糖配方產品在消費市場中成為主流。
高昂的製造成本
天然甜味劑,例如甜菊糖、羅漢果和阿洛酮糖,需要複雜的萃取、純化和發酵過程。原料供應有限以及對農業投入的依賴進一步推高了成本。精密的加工技術和品管要求增加了資本支出和營運成本。中小製造商往往無法實現規模經濟,進而影響其價格競爭力。此外,降低糖含量並保持口味一致性也增加了配方的複雜性。這些成本壓力可能會限制其普及,尤其是在價格敏感型市場。
精準發酵和生物技術
精準發酵和生物技術正在為低糖和天然甜味劑市場創造變革性機會。這些技術能夠生產出純度高、品質穩定的甜味分子,並降低對作物產量波動的依賴。發酵甜味劑口感較佳,與糖的風味極為接近,卻不含卡路里。生物技術的進步也有助於實現擴充性和成本最佳化。各公司正投資微生物工程,以開發新一代甜味解決方案。此外,減少土地和水資源消費量等永續性優勢也進一步提升了市場的吸引力。
欺騙和欺詐
天然甜味劑的高需求和高價使其面臨被合成添加劑稀釋或替代的風險。標籤不一致和缺乏標準化檢測加劇了消費者的不信任。監管力道因地區而異,導致低品質產品得以流入供應鏈。這會損害品牌信譽和市場整體健康。如果食品生產商被發現摻假,將面臨聲譽和法律風險。加強可追溯性和認證機制對於降低這種威脅至關重要。
新冠疫情對低糖和天然甜味劑市場產生了複雜的影響。封鎖期間的供應鏈中斷影響了原料採購和食材供應。生產延誤和物流限制暫時減緩了產品上市和分銷。然而,疫情顯著提升了消費者對免疫力、代謝健康和預防性營養的關注。電子商務和直銷通路對低糖產品的重要性日益凸顯。疫情後,韌性、本地採購和數位化供應鏈已成為市場參與者的策略重點。
預計在預測期內,植物來源市場將佔據最大的市場佔有率。
預計在預測期內,植物來源產品將佔據最大的市場佔有率,這主要得益於消費者對天然且易於識別的成分的強烈偏好。甜菊糖、椰子糖和羅漢果等植物來源甜味劑符合「潔淨標示」的趨勢。這些替代品在飲料、烘焙產品、乳製品替代品和糖果甜點等領域廣受歡迎。素食主義者和彈性素食主義者數量的不斷成長進一步推動了對植物來源甜味劑的需求。食品製造商之所以青睞植物來源甜味劑,是因為它們具有安全性和永續性。口味掩蔽和混合技術的不斷改進正在提升產品的效能。
預計在預測期內,線上零售領域將實現最高的複合年成長率。
由於消費者購買行為的改變,預計在預測期內,線上零售領域將實現最高成長率。數位平台使消費者能夠輕鬆獲得小眾、高級產品和特色甜味劑產品。注重健康的消費者擴大利用線上管道了解成分資訊並進行產品比較。訂閱模式和直接面對消費者 (D2C) 的品牌正在增強客戶參與。電子商務也使製造商無需建立大規模的實體分銷網路即可進入全球市場。個人化營養和精準行銷可以透過線上銷售管道更有效地實施。
由於消費者對糖相關健康風險的高度關注,預計北美將在預測期內佔據最大的市場佔有率。該地區擁有成熟的功能性食品和飲料行業,並積極推行減糖策略。強力的營養標籤監管支援正在推動產品重新設計。美國和加拿大的消費者對天然和替代甜味劑表現出很高的接受度。主要的市場參與者和配料開發商也集中在該地區。先進的食品加工技術正在助力新型甜味解決方案的快速商業化。
由於快速的都市化和飲食習慣的改變,預計亞太地區在預測期內將實現最高的複合年成長率。糖尿病和肥胖症的增加推動了對低糖食品的需求。不斷壯大的中產階級推動了加工食品和機能性食品的消費。該地區各國政府正透過健康宣傳活動推廣減糖。當地食品生產商擴大採用天然甜味劑來使其產品脫穎而出。電子商務和現代零售業的發展提高了產品的供應量。
According to Stratistics MRC, the Global Sugar Reduction & Natural Sweeteners Market is accounted for $37.70 billion in 2025 and is expected to reach $59.75 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Sugar Reduction & Natural Sweeteners encompasses strategies and ingredients used to minimize conventional sugar levels in food and drink formulations by replacing them with naturally sourced alternatives. These sweeteners, obtained from plants or natural fermentation processes, help deliver sweetness with fewer calories and lower blood sugar effects. The approach aims to preserve sensory quality while addressing rising consumer concerns over obesity, diabetes, and overall wellness, and aligns closely with clean-label trends and demand for healthier, more transparent nutritional profiles.
Mainstreaming of specialized diets
Consumers are becoming more aware of the link between excessive sugar intake and lifestyle-related disorders, prompting shifts in daily dietary habits. Food and beverage brands are responding by reformulating products to align with evolving nutritional expectations. Natural sweeteners are increasingly viewed as healthier alternatives that support long-term wellness goals. Social media, fitness culture, and digital health platforms are accelerating awareness around reduced-sugar consumption. Regulatory bodies and health organizations are also promoting sugar reduction through public health guidelines. Together, these factors are pushing sugar-reduced formulations into the mainstream consumer market.
High production costs
Natural sweeteners such as stevia, monk fruit, and allulose require complex extraction, purification, or fermentation processes. Limited raw material availability and dependence on agricultural inputs further elevate costs. Advanced processing technologies and quality control requirements increase capital and operational expenditures. Small and mid-sized manufacturers often struggle to achieve economies of scale, affecting pricing competitiveness. Additionally, maintaining taste consistency while reducing sugar adds formulation complexity. These cost pressures can restrict adoption, particularly in price-sensitive markets.
Precision fermentation & bio-technology
Precision fermentation and biotechnology are creating transformative opportunities within the sugar reduction and natural sweeteners market. These technologies enable the production of high-purity sweet molecules with consistent quality and reduced reliance on crop variability. Fermentation-based sweeteners offer improved taste profiles that closely mimic sugar without calories. Biotechnology advancements also support scalability and cost optimization over time. Companies are investing in microbial engineering to develop next-generation sweetening solutions. Sustainability benefits such as lower land use and reduced water consumption further enhance market appeal.
Adulteration and fraud
High demand and premium pricing make natural sweeteners vulnerable to dilution or substitution with synthetic additives. Inconsistent labeling and lack of standardized testing increase consumer mistrust. Regulatory enforcement varies across regions, allowing low-quality products to enter supply chains. Such practices can damage brand credibility and overall market integrity. Food manufacturers face reputational and legal risks if adulterated ingredients are detected. Strengthening traceability and authentication mechanisms is becoming essential to mitigate this threat.
The COVID-19 pandemic had a mixed impact on the sugar reduction and natural sweeteners market. Supply chain disruptions affected raw material sourcing and ingredient availability during lockdowns. Manufacturing delays and logistics constraints temporarily slowed product launches and distribution. However, the pandemic significantly boosted consumer focus on immunity, metabolic health, and preventive nutrition. E-commerce and direct-to-consumer channels gained prominence for sugar-reduced products. Post-pandemic, resilience, local sourcing, and digital supply chains have become strategic priorities for market players.
The plant-based segment is expected to be the largest during the forecast period
The plant-based segment is expected to account for the largest market share during the forecast period, driven by strong consumer preference for natural and recognizable ingredients. Sweeteners derived from plants such as stevia, coconut sugar, and monk fruit align well with clean-label trends. These alternatives are widely accepted across beverages, bakery, dairy alternatives, and confectionery products. Growing vegan and flexitarian populations are further boosting demand for plant-based sweetening solutions. Food manufacturers favor plant-derived sweeteners for their perceived safety and sustainability. Continuous improvements in taste masking and blending technologies are enhancing product performance.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to changing consumer purchasing behavior. Digital platforms offer easy access to niche, premium, and specialty sweetener products. Health-conscious consumers increasingly rely on online channels for ingredient transparency and product comparisons. Subscription models and direct-to-consumer brands are strengthening customer engagement. E-commerce also enables manufacturers to reach global markets without extensive physical distribution networks. Personalized nutrition and targeted marketing are more effective through online sales channels.
During the forecast period, the North America region is expected to hold the largest market share, due to high awareness of sugar-related health risks. The region has a well-established functional food and beverage industry actively adopting sugar-reduction strategies. Strong regulatory support for nutritional labeling encourages product reformulation. Consumers in the U.S. and Canada show high acceptance of natural and alternative sweeteners. Major market players and ingredient innovators are heavily concentrated in this region. Advanced food processing technologies support rapid commercialization of new sweetening solutions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and changing dietary patterns. Rising incidences of diabetes and obesity are increasing demand for reduced-sugar food options. Expanding middle-class populations are driving consumption of packaged and functional foods. Governments in the region are promoting sugar reduction through health awareness initiatives. Local food manufacturers are increasingly adopting natural sweeteners to differentiate products. Growth in e-commerce and modern retail is improving product accessibility.
Key players in the market
Some of the key players in Sugar Reduction & Natural Sweeteners Market include Cargill, Inc, Stevia First, Tate & Lyle, Beneo GmbH, Ingredion, Layn Natural, Archer Daniels, GLG Life Tech, Roquette, Dohler Group, Ajinomoto, Foodchem, Nutrinova, JK Sucralose, and Merisant.
In October 2025, Mars and Cargill, announced they are spurring the development of more than 224MWac* of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland. The PPAs were signed with GoldenPeaks Capital, one of Europe's fastest-growing independent producers of renewable energy.
In March 2025, ADM and Mitsubishi Corporation announced that both companies have signed a non-binding memorandum of understanding to form a strategic alliance to explore potential areas of future collaboration across the agriculture value chain. Together, ADM and MC are committed to creating value and driving solutions that will help shape the future of the global agriculture value chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.