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市場調查報告書
商品編碼
1904692
無酒精和低酒精飲料市場預測至2032年:按產品類型、功能類型、分銷管道、最終用戶和地區分類的全球分析Alcohol-Free & Low-ABV Beverages Market Forecasts to 2032 - Global Analysis By Product Type (Alcohol-Free Beverages, Low-ABV Beverages, and Other Product Types), Functional Type, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球無酒精和低酒精飲料市場價值將達到 273.4 億美元,在預測期內以 6.4% 的複合年成長率成長,到 2032 年將達到 422.1 億美元。
無酒精和低酒精飲料是指能夠複製傳統酒精飲料的風味和感官體驗,但酒精濃度極低或不含酒精(通常低於1.2%)的產品。此類產品包括無酒精啤酒、葡萄酒、烈酒、即飲型無無酒精調飲,以及採用先進釀造、蒸餾和混合技術生產的輕度發酵飲品。市場需求的成長主要源自於人們健康意識的提升、理性飲酒習慣的養成、社會包容性的增強,以及在限制飲酒的環境和日常消費中對合適飲品的需求。
優先考慮健康和福祉
消費者越來越意識到長期飲酒的危害,這促使他們轉向更負責任的飲酒習慣。對肥胖、高血壓和肝病等文明病的日益關注推動了這一趨勢。年輕一代,尤其是千禧世代和Z世代,將負責任飲酒視為自身身份認同的一部分,並將飲酒與健身和心理健康聯繫起來。低糖、強化型和添加適應原等產品創新進一步推動了這一趨勢。社群媒體和健康領域的意見領袖也提升了健康飲品的吸引力。因此,對健康的重視正成為該品類成長的核心驅動力。
保存期限和穩定性問題
儘管需求不斷成長,但保存期限和穩定性問題仍然是無酒精和低酒精飲料的主要阻礙因素。這些產品通常依賴天然成分,比傳統酒精飲料更容易變質。在不添加人工防腐劑的情況下,如何在較長的保存期限內保持風味和營養價值是一項挑戰。低溫運輸物流和先進的包裝解決方案是必要的,這增加了製造商的成本。由於這些技術限制,小規模品牌在擴大分銷管道方面面臨障礙。新鮮度和標籤方面的監管標準進一步增加了產品上市的複雜性。因此,保存期限穩定性方面的限制仍然阻礙這些產品在主流零售通路的廣泛應用。
機能飲料的擴張
消費者越來越傾向於選擇具有附加價值的飲品,例如補水、增強免疫力和緩解壓力。益生菌、植物萃取物、CBD替代品和適應原等成分正被添加到新的配方中。以功能性為導向的定位使品牌能夠超越簡單的酒精替代品,吸引注重健康的消費者。風味技術的進步和永續包裝的運用,使這些飲品更易於獲取且更具吸引力。零售商正在為功能性飲品分配更多貨架空間,以滿足不斷成長的需求。
大麻及替代物質
嘗試THC、CBD和植物來源興奮劑的消費者可能正在轉移人們對傳統非酒精飲料的興趣。大麻飲料號稱無需酒精即可帶來放鬆和愉悅感,直接與低酒精飲料競爭。多個地區的放鬆管制正在加速這些產品在主流零售商中的普及。年輕消費者,尤其是在北美,對這些替代品表現出濃厚的興趣。這一趨勢對非酒精飲料品牌維持消費者支持的能力構成了挑戰。
新冠疫情改變了無酒精和低酒精飲料市場的消費模式。消費者優先考慮增強免疫力、補充水分和緩解壓力,從而加速了對功能性無酒精飲料的需求。電商平台成為重要的通路,訂閱模式也開始流行。供應鏈中斷影響了原料採購和包裝供應,導致產品上市延遲。然而,這場危機也推動了常溫保存產品和直銷策略的創新。疫情過後,韌性和健康理念仍是推動該品類持續成長的核心要素。
預計在預測期內,即飲飲料(RTD)細分市場將佔據最大的市場佔有率。
預計在預測期內,即飲飲料(RTD)細分市場將佔據最大的市場佔有率。便利性和便攜性使即飲飲料對忙碌的消費者極具吸引力。這些產品廣泛分佈於超級市場、咖啡館和線上平台,確保了廣泛的購買管道。豐富的口味和優質的包裝提升了消費者的參與。氣泡水、康普茶和植物浸泡飲料的創新進一步鞏固了即飲飲料的主導地位。消費者對健康飲品(而非碳酸飲料和能量飲料)的需求不斷成長,也進一步推動了這個細分市場的發展。
預計在預測期內,飯店食品服務將呈現最高的複合年成長率。
預計在預測期內,飯店食品服務服務業將達到最高成長率。餐廳、酒吧和酒店正擴大提供精心設計的無酒精飲品菜單,以滿足不斷變化的消費者偏好。 「清醒好奇」趨勢的興起推動了無酒精調飲和低酒精飲品的擴張。與高階飲品品牌的合作提升了這些產品的品質和知名度。季節性菜單和體驗式餐飲將無酒精飲品融入健康餐飲體驗中。尤其值得一提的是,年輕消費者越來越傾向於在社交場合不飲酒,這推動了飯店餐飲業對無酒精飲品的需求。
歐洲擁有適度飲酒和健康消費的悠久傳統,預計在預測期內將佔據最大的市場佔有率。德國、英國和法國等國在推出高階無酒精啤酒和葡萄酒方面處於領先。鼓勵人們減少飲酒的法規正在推動市場擴張。零售滲透率很高,超級市場和專賣店都為無酒精飲品提供了專門的銷售空間。與其他地區相比,歐洲對適度飲酒的文化接受度更高。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於快速的都市化和不斷成長的可支配收入,這些因素正在推動消費者對高階飲品體驗的需求。中國、日本和印度等國家的年輕消費者正在追求更健康的生活方式,並傾向於選擇低酒精飲料。蓬勃發展的酒店業和現代化的零售基礎設施也為分銷管道的成長提供了支持。本土品牌正透過創新,融合傳統風味和功能性成分,以迎合區域偏好。電子商務的興起也加速了消費者取得小眾飲品的管道。
According to Stratistics MRC, the Global Alcohol-Free & Low-ABV Beverages Market is accounted for $27.34 billion in 2025 and is expected to reach $42.21 billion by 2032 growing at a CAGR of 6.4% during the forecast period. Alcohol-Free and Low-ABV beverages refer to products designed to replicate the flavor and sensory appeal of conventional alcoholic drinks while maintaining minimal or zero alcohol content, generally under 1.2% ABV. The segment covers non-alcoholic beer, wine, spirits, ready-to-drink mocktails, and lightly fermented alternatives created using advanced brewing, distillation, or blending techniques. Growing demand is driven by wellness awareness, mindful drinking habits, social inclusivity, and the need for suitable options in alcohol-restricted settings and everyday consumption.
Health & wellness prioritization
Consumers are increasingly conscious of the long-term effects of alcohol consumption, leading to a shift toward mindful drinking habits. Rising awareness of lifestyle-related diseases such as obesity, hypertension, and liver disorders is reinforcing this trend. Younger demographics, particularly millennials and Gen Z, are adopting moderation as part of their identity, aligning beverages with fitness and mental well-being. Product innovation in low-sugar, nutrient-enriched, and adaptogen-infused drinks is further supporting this movement. Social media and wellness influencers are amplifying the appeal of healthier beverage choices. As a result, prioritization of wellness is becoming a central driver of growth in this category.
Limited shelf-life & stability
Despite rising demand, shelf-life and stability challenges remain a key restraint for alcohol-free and low-ABV beverages. These products often rely on natural ingredients, which are more prone to spoilage compared to traditional alcoholic drinks. Maintaining flavor integrity and nutritional value over extended storage periods is difficult without artificial preservatives. Cold-chain logistics and advanced packaging solutions are required, increasing costs for manufacturers. Smaller brands face hurdles in scaling distribution due to these technical limitations. Regulatory standards around freshness and labeling further complicate product launches. Consequently, limited shelf stability continues to slow broader adoption in mainstream retail channels.
Expansion of functional beverages
Consumers are increasingly seeking drinks that deliver added benefits such as hydration, immunity support, and stress relief. Ingredients like probiotics, botanicals, CBD alternatives, and adaptogens are being integrated into new formulations. Functional positioning allows brands to differentiate beyond simple alcohol replacement, appealing to wellness-driven lifestyles. Advances in flavor technology and sustainable packaging are making these beverages more accessible and appealing. Retailers are dedicating more shelf space to functional categories, reflecting growing demand.
Cannabis & alternative intoxicants
Consumers experimenting with THC, CBD, and plant-based stimulants may divert attention away from traditional non-alcoholic drinks. Cannabis beverages are marketed as offering relaxation and euphoria without alcohol, directly competing with low-ABV positioning. Regulatory liberalization in several regions is accelerating their availability in mainstream retail. Younger demographics, particularly in North America, are showing curiosity toward these alternatives. This trend challenges the ability of alcohol-free brands to retain consumer loyalty.
The Covid-19 pandemic reshaped consumption patterns in the alcohol-free and low-ABV beverage market. Consumers prioritized immunity, hydration, and stress management, accelerating demand for functional non-alcoholic options. E-commerce platforms became critical distribution channels, with subscription models gaining traction. Supply chain disruptions impacted ingredient sourcing and packaging availability, slowing product launches. However, the crisis also encouraged innovation in shelf-stable formats and direct-to-consumer strategies. Post-pandemic, resilience and wellness alignment remain central themes driving sustained growth in this category.
The ready-to-drink (RTD) beverages segment is expected to be the largest during the forecast period
The ready-to-drink (RTD) beverages segment is expected to account for the largest market share during the forecast period. Convenience and portability make RTD formats highly appealing to busy consumers. These products are widely adopted across supermarkets, cafes, and online platforms, ensuring broad accessibility. Flavor diversity and premium packaging are enhancing consumer engagement. Innovations in sparkling waters, kombucha, and botanical infusions are reinforcing RTD leadership. Rising demand for healthier alternatives to sodas and energy drinks is further boosting this segment.
The hospitality & food service segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the hospitality & food service segment is predicted to witness the highest growth rate. Restaurants, bars, and hotels are increasingly offering curated non-alcoholic menus to meet evolving consumer preferences. The rise of "sober-curious" movements has encouraged establishments to expand mocktail and low-ABV offerings. Partnerships with premium beverage brands are elevating the quality and visibility of these products. Seasonal menus and experiential dining are integrating alcohol-free options as part of wellness-driven experiences. Younger consumers are particularly receptive to socializing without alcohol, reinforcing demand in hospitality settings.
During the forecast period, the Europe region is expected to hold the largest market share, due to strong tradition of moderation and wellness-oriented consumption. Countries such as Germany, the UK, and France are leading adoption of premium non-alcoholic beers and wines. Regulatory support for reduced alcohol consumption is reinforcing market expansion. Retail penetration is high, with supermarkets and specialty stores dedicating space to alcohol-free categories. Cultural acceptance of mindful drinking is stronger compared to other regions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and rising disposable incomes are driving demand for premium beverage experiences. Younger consumers in countries like China, Japan, and India are adopting healthier lifestyles, favoring low-ABV options. Expanding hospitality sectors and modern retail infrastructure are supporting distribution growth. Local brands are innovating with traditional flavors and functional ingredients to appeal to regional tastes. E-commerce adoption is accelerating access to niche beverage categories.
Key players in the market
Some of the key players in Alcohol-Free & Low-ABV Beverages Market include Heineken, Curious Elixirs, Anheuser-Busch, Hansen Holding, Diageo plc, Carlton & United Breweries, Carlsberg Group, Big Drop Brewing Co, Molson Coors, Kirin Holdings, Pernod Ricard, Beam Suntory, Asahi Group, Athletic Brewing, and Constellation Brands.
In January 2026, Hansen Technologies has completed its acquisition of UK-based Digitalk Group Holdings Ltd, after satisfying all closing conditions under a binding agreement to buy 100% of the company. The transaction became effective at close of business on December 31, 2025, with Hansen confirming the purchase price remains an enterprise value of £33.1 million (about A$66.4 million), subject to customary completion adjustments.
In September 2025, HEINEKEN N.V. announced it has signed a binding agreement to acquire the multi-category beverage portfolio and proximity retail business of the Florida Ice and Farm Company S.A. ('FIFCO'). This transaction builds on a long-standing partnership that began in 1986 and was strengthened in 2002 with the acquisition of a 25% stake in FIFCO's beverages business in Costa Rica, Distribuidora La Florida.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.