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市場調查報告書
商品編碼
1904652
農業推廣即服務 (EaaS) 市場預測至 2032 年:按作物類型、交付管道、經營模式、組織規模、最終用戶和地區分類的全球分析Agricultural Extension-as-a-Service Market Forecasts to 2032 - Global Analysis By Crop Type, Delivery Channel, Business Model, Organization Size, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球農業推廣即服務 (EaaS) 市場預計到 2025 年將達到 23 億美元,到 2032 年將達到 61 億美元,在預測期內以 15% 的複合年成長率成長。
農業推廣即服務 (EaaS) 是一種按需模式,它利用數位技術為農民提供農業諮詢和支援服務。該模式整合了行動平台、雲端運算、數據分析、物聯網和人工智慧等技術,提供個人化的即時指導,涵蓋作物管理、土壤健康、病蟲害防治、天氣預報、投入品使用和市場對接等方面。與傳統的推廣系統不同,EaaS 具有高度可擴展性,支援訂閱或付費使用制,並且可以隨時隨地存取。該模式將農民與農藝師、農業技術提供者和相關機構連接起來,從而改善多元化農業生態系統中的決策、生產力、永續性和收入。
精密農業解決方案的需求日益成長
由於對精密農業解決方案的需求日益成長,農業推廣即服務(EaaS)平台正在迅速擴張。農民越來越希望獲得數據驅動的洞察,以最佳化作物產量、資源利用和永續性。感測器、無人機和分析等精密農業技術正在改變傳統的耕作方式。推廣服務機構提供培訓、指導和數位化工具,以促進中小農戶採用這些技術。政府和私人企業正大力投資精密農業生態系統,以提高糧食安全。對精密農業解決方案日益成長的需求正在推動市場成長。
農業工人缺乏數位素養
農民數位素養不足仍是農業推廣即服務(EaaS)平台發展的主要限制因素。許多小規模農戶由於缺乏訓練和意識,難以採用先進技術。這種差距降低了農民參與數位推廣計畫的積極性,並延緩了農村地區的現代化進程。為了克服這項挑戰,企業必須大力投資教育、能力建構和社區支持體系。小規模農戶在管理數位工具、解讀數據和應對合規要求方面面臨諸多挑戰。儘管市場需求強勁,數位素養的匱乏阻礙了農業推廣即服務(EaaS)的廣泛應用。
人工智慧和物聯網技術的融合
人工智慧和物聯網技術的融合為農業推廣即服務(EaaS)平台創造了強大的發展機會。人工智慧驅動的分析技術能夠實現預測建模、作物監測和自動化諮詢服務。物聯網感測器提供土壤健康、天氣狀況和作物生長等即時數據。平台將人工智慧和物聯網技術融入其推廣生態系統,從而提升了可擴展性和效率。借助這項整合解決方案,農民可以受益於更優的決策、更低的成本和更高的產量。人工智慧和物聯網技術的融合正在推動市場實現顯著的成長。
資料隱私和網路安全問題
互聯系統會產生敏感的農場級數據,需要安全管理。資料外洩和未授權存取會破壞人們對數位農業生態系統的信任。由於合規審核和消費者保護義務,企業面臨日益成長的成本。與大型農業企業相比,小規模農戶更難適應複雜的法規結構。資料隱私和網路安全問題抑制了人們對農業推廣即服務(EaaS)市場的信任,威脅到其永續發展。
新冠疫情加速了農民對數位化諮詢和遠端支援的需求,從而推動了農業推廣即服務(EaaS)的需求。一方面,封鎖措施擾亂了線下推廣項目,限制了培訓機會;另一方面,對數位化平台需求的激增推動了遠距諮詢服務的普及。疫情期間,農民更加依賴行動應用程式、線上培訓和人工智慧工具。這場危機提醒我們,建構一個具有韌性的數位生態系統對於確保農業活動的持續性至關重要。總而言之,新冠疫情提高了人們對「農業推廣即服務」作為精密農業策略驅動力的認知。
預計在預測期內,水果和蔬菜細分市場將佔據最大的市場佔有率。
預計在預測期內,蔬果領域將佔據最大的市場佔有率,這主要得益於高價值作物對精密農業解決方案和諮詢服務的需求。蔬果需要對土壤、水質和病蟲害進行密集監測。推廣服務可提供客製化的見解,以提高園藝業的生產力和永續性。全球消費者對生鮮食品的偏好不斷成長,也推高了可擴展諮詢解決方案的需求。與人工智慧驅動的作物監測技術的融合將進一步推動其應用。隨著農民優先種植蔬果等高價值作物,市場成長正在加速。
預計在預測期內,訂閱制細分市場將實現最高的複合年成長率。
預計在預測期內,訂閱模式將實現最高成長率,這主要得益於市場對價格合理、可擴展且持續的諮詢服務日益成長的需求。訂閱模式使農民能夠以低成本獲取數位化工具、培訓和即時洞察。企業利用訂閱框架擴大業務範圍並增強客戶忠誠度。中小企業和Start-Ups公司尤其受益於訂閱服務帶來的經常性收入。對數位化優先策略的日益依賴正在推動該領域的需求成長。
由於新興經濟體快速的都市化和政府主導的數位化舉措推動了農業生態系統的擴張,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和東南亞等國家正大力投資精密農業和推廣服務。對糧食安全和永續農業日益成長的需求正在推動數位化諮詢平台的普及。當地企業正在推出可擴展的解決方案,以滿足不斷成長的農民群體的需求。不斷發展的數位生態系統正在強化推廣服務在現代化進程中的作用。
預計在預測期內,中東和非洲地區的複合年成長率將最高,這主要得益於智慧型手機普及率的提高、農業現代化項目的擴展以及都市區地區對糧食安全需求的不斷成長。阿拉伯聯合大公國、沙烏地阿拉伯、肯亞和南非等國正投資建置推廣平台,以支持永續農業發展。乾旱和半乾旱地區對精密農業的需求不斷成長,推動了人工智慧驅動的諮詢服務的應用。當地企業正在部署經濟高效的平台,以滿足不同農民的需求。不斷成長的農村人口也強化了推廣服務在增強農業韌性方面的作用。
According to Stratistics MRC, the Global Agricultural Extension-as-a-Service Market is accounted for $2.3 billion in 2025 and is expected to reach $6.1 billion by 2032 growing at a CAGR of 15% during the forecast period. Agricultural Extension-as-a-Service (AEaaS) refers to a digitally enabled, on-demand model for delivering agricultural advisory and support services to farmers. It integrates technologies such as mobile platforms, cloud computing, data analytics, IoT, and AI to provide personalized, real-time guidance on crop management, soil health, pest and disease control, weather forecasting, input usage, and market linkages. Unlike traditional extension systems, AEaaS is scalable, subscription- or pay-per-use-based, and accessible anytime, anywhere. The model connects farmers with agronomists, agri-tech providers, and institutions, improving decision-making, productivity, sustainability, and income across diverse farming ecosystems.
Rising demand for precision farming solutions
Agricultural extension-as-a-service platforms are expanding rapidly with the rising demand for precision farming solutions. Farmers increasingly seek data-driven insights to optimize crop yields, resource utilization, and sustainability. Precision farming technologies such as sensors, drones, and analytics are transforming traditional agricultural practices. Extension services provide training, advisory, and digital tools to strengthen adoption among small and medium-scale farmers. Governments and private enterprises are investing heavily in precision agriculture ecosystems to improve food security. Rising demand for precision farming solutions is propelling growth in the market.
Limited digital literacy among farmers
Limited digital literacy among farmers remains a significant restraint for agricultural extension-as-a-service platforms. Many smallholders struggle to adopt advanced technologies due to lack of training and awareness. This gap reduces participation in digital extension programs and slows modernization in rural areas. Enterprises must invest heavily in education, capacity building, and localized support systems to overcome this challenge. Smaller farms face difficulties in managing digital tools, data interpretation, and compliance requirements. Limited digital literacy is restraining widespread adoption of agricultural extension-as-a-service despite strong demand.
Integration with AI and IoT technologies
Integration with AI and IoT technologies is creating strong opportunities for agricultural extension-as-a-service platforms. AI-driven analytics enable predictive modeling, crop monitoring, and automated advisory services. IoT sensors provide real-time data on soil health, weather conditions, and crop performance. Platforms are embedding AI and IoT into extension ecosystems to improve scalability and efficiency. Farmers benefit from improved decision-making, reduced costs, and higher yields through integrated solutions. Integration with AI and IoT technologies is fostering significant growth opportunities in the market.
Data privacy and cybersecurity concerns
Connected systems generate sensitive farm-level data that require secure management. Breaches and unauthorized access can undermine trust in digital agriculture ecosystems. Enterprises face rising costs due to compliance audits and consumer protection mandates. Smaller farmers struggle to adapt to complex regulatory frameworks compared to larger agribusinesses. Data privacy and cybersecurity concerns are restraining confidence and threatening consistent growth in the agricultural extension-as-a-service market.
The Covid-19 pandemic accelerated demand for agricultural extension-as-a-service as farmers sought digital advisory and remote support. On one hand, lockdowns disrupted physical extension programs and limited access to training. On the other hand, surging demand for digital platforms boosted adoption of remote advisory services. Farmers increasingly relied on mobile apps, online training, and AI-driven tools during the pandemic. The crisis reinforced the importance of resilient digital ecosystems in ensuring continuity of agricultural operations. Overall, Covid-19 boosted awareness of extension-as-a-service as a strategic enabler of precision farming.
The fruits & vegetables segment is expected to be the largest during the forecast period
The fruits & vegetables segment is expected to account for the largest market share during the forecast period driven by demand for precision farming solutions and advisory services in high-value crops. Fruits and vegetables require intensive monitoring of soil, water, and pest management. Extension services provide tailored insights to improve productivity and sustainability in horticulture. Demand for scalable advisory solutions is rising as consumer preference for fresh produce expands globally. Integration with AI-driven crop monitoring further strengthens adoption. As farmers prioritize high-value crops fruits and vegetables are accelerating growth in the market.
The subscription-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the subscription-based segment is predicted to witness the highest growth rate supported by rising demand for affordable, scalable, and continuous access to advisory services. Subscription models enable farmers to access digital tools, training, and real-time insights at lower costs. Enterprises leverage subscription frameworks to expand reach and strengthen customer loyalty. SMEs and startups particularly benefit from recurring revenue streams through subscription services. Growing reliance on digital-first strategies is reinforcing demand in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by rapid urbanization expanding agricultural ecosystems and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in precision farming and extension services. Rising demand for food security and sustainable agriculture strengthens adoption of digital advisory platforms. Local enterprises are deploying scalable solutions to meet growing farmer needs. Expanding digital ecosystems are reinforcing the role of extension services in modernization.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR fuelled by rising smartphone penetration expanding agricultural modernization programs and growing demand for food security across urban and rural centers. Countries such as UAE, Saudi Arabia, Kenya, and South Africa are investing in extension platforms to support sustainable farming. Rising demand for precision farming in arid and semi-arid regions strengthens adoption of AI-driven advisory services. Local enterprises are deploying cost-effective platforms to meet diverse farmer needs. Expanding rural populations are reinforcing the role of extension services in agricultural resilience.
Key players in the market
Some of the key players in Agricultural Extension-as-a-Service Market include AgroStar, DeHaat, Gramophone, BigHaat, BharatAgri, Krishi Network, AgriBazaar, AGRIM, RML AgTech, Stellapps Technologies, EM3 AgriServices, WayCool Foods & Products Pvt. Ltd., Digital Green, International Crops Research Institute for the Semi-Arid Tropics and Department of Agriculture & Farmers Welfare.
In October 2023, AgroStar launched 'AgroStar Weather Plus', a micro-weather forecasting and alert feature within its main app. This product provides farm-level weather predictions, pest/disease alerts, and preventive action steps to mitigate climate-related risks.
In August 2022, Gramophone launched its B2B Agri-input marketplace platform, enabling retailers and distributors to source products directly from manufacturers. This product expanded its service model to digitize the agri-input supply chain, improving efficiency and transparency for businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.