![]() |
市場調查報告書
商品編碼
1904644
天然、有機和潔淨標示快速消費品市場預測至2032年:按產品類型、成分、分銷管道、包裝類型、認證和地區分類的全球分析Natural, Organic & Clean-Label FMCG Market Forecasts to 2032 - Global Analysis By Product Type, Ingredients, Distribution Channel, Packaging Type, Certification and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球天然、有機和潔淨標示快速消費品市場價值將達到 617.1 億美元,到 2032 年將達到 1381.3 億美元,在預測期內的複合年成長率為 12.2%。
天然、有機和潔淨標示快速消費品指的是天然和有機種植的原料,並以簡單、清晰的配方製成的日常用品。這些產品限制或不使用人工防腐劑、色素、香精和基因改造成分,注重純淨、透明和極簡加工。它們強調透過環保的生產方式、負責任的採購和誠實的標籤來建立消費者信任。該領域涵蓋消費品、個人保健產品和家居用品,吸引重視健康、永續性和理性消費的消費者群體。
人們越來越關注健康和保健
消費者越來越傾向於避免在日常用品中使用合成添加劑、人工防腐劑和基因改造成分。肥胖、消化系統疾病和過敏等文明病的日益增多,進一步推動了消費者對透明、加工最少的食品的需求。潔淨標示透過清楚傳達成分的來源和營養價值,有助於建立消費者信任。社群媒體、健康達人和健康宣傳活動正在加速消費者做出明智的購買決策。年輕一代在選擇日常消費品時,更重視永續性、符合道德規範的採購方式和營養價值。隨著預防性醫療保健日益受到重視,天然和有機產品正逐漸成為主流消費品。
日益複雜的供應鏈需求
採購經認證的有機原料需要嚴格遵守農業標準、季節性供應和可追溯性通訊協定。依賴有限的供應商網路和農業生產可能導致供應不穩定和價格波動。潔淨標示產品通常不使用防腐劑,這增加了儲存、運輸和保存期限管理的複雜性。遵守有機認證機構的要求會增加文書工作和成本,尤其對於中小企業而言。跨境貿易由於法規結構和標籤標準的差異,進一步加劇了物流的複雜性。這些因素共同導致營運成本增加,並限制了規模化發展。
保藏技術的創新
高壓加工、巴氏殺菌和無菌包裝等技術可在不影響產品品質的前提下延長保存期限。這些創新使製造商能夠在確保食品安全和品質的同時,堅持「潔淨標示」的理念。智慧包裝解決方案正在改善新鮮度控制並減少產品浪費。技術進步也有助於減少對化學防腐劑和人工穩定劑的依賴。自動化數位化正在提高整個供應鏈的可追溯性。隨著創新與「潔淨標示」期望的契合,預計全球採用率將加速成長。
與現有主要快速消費品公司的競爭
現有快速消費品集團正透過迅速擴張天然和有機產品領域來競爭。這些公司利用強大的品牌知名度、廣泛的分銷網路和激進的定價策略。它們收購小眾有機品牌的能力進一步加速了市場整合。小規模的潔淨標示公司往往在行銷支出和商店可見度方面難以與之競爭。傳統公司能夠迅速調整現有產品配方以適應潔淨標示趨勢。這種日益激烈的競爭給新興企業的利潤率和品牌差異化帶來了壓力。如果缺乏持續創新,獨立品牌將面臨失去市場地位的風險。
新冠疫情對天然和有機食品領域的消費模式產生了顯著影響。人們對免疫力、衛生和營養的日益關注,推動了潔淨標示食品、飲料和個人保健產品的需求成長。恐慌性搶購和封鎖措施擾亂了供應鏈,導致有機原料短期短缺。出行限制加速了電子商務和直接面對消費者(D2C)管道的使用。疫情期間,製造商優先考慮本地採購和供應鏈韌性。監管機構暫時放寬了物流限制,以保障必需品的供應。
預計在預測期內,食品和飲料行業將佔據最大的市場佔有率。
由於日常消費頻率高,以及消費者對有機主食零食和機能飲料的需求不斷成長,預計食品飲料行業在預測期內將佔據最大的市場佔有率。消費者正積極轉向加工最少、成分清晰可辨的食品。植物性飲料、有機乳製品替代品和天然甜味劑的成長正在推動該行業的發展。零售商正在擴大自有品牌有機食品的產品組合,以滿足不斷成長的需求。口味和營養強化方面的創新正在提升產品的吸引力。
預計公平貿易和永續發展認證領域在預測期內將呈現最高的複合年成長率。
預計在預測期內,公平貿易和永續發展認證領域將實現最高成長率,這主要得益於消費者對道德採購、農民福利和環境影響的日益關注。使用經認證的公平貿易原料的品牌能夠與消費者建立更強烈的情感和社會共鳴。永續發展認證能夠提升品牌信譽,並支持高階定價策略。各國政府和非政府組織正透過政策支持和宣傳活動來推廣負責任的採購實踐。尤其年輕消費者更傾向選擇那些展現社會責任感的品牌。
預計在預測期內,歐洲將保持最大的市場佔有率,這得益於該地區消費者對食品安全、營養和永續性的高度關注。健全的法規結構確保了標籤標準的統一性和產品的真實性。德國、法國和英國等國的有機食品和個人保健產品滲透率很高。零售連鎖店正積極推廣各類自有品牌有機產品。政府對有機農業的支持進一步增強了原料的供應。
預計亞太地區在預測期內將實現最高的複合年成長率,快速的都市化和不斷成長的可支配收入正在重塑消費者的偏好,使其轉向更健康的選擇。中國、印度和東南亞不斷壯大的中產階級正在推動高階快速消費品的需求。消費者對食品詐欺的日益關注,促使他們選擇經過認證的潔淨標示品牌。現代零售和電子商務平台的擴張提高了產品的可及性。全球品牌正大力投資推出本地和有機產品。
According to Stratistics MRC, the Global Natural, Organic & Clean-Label FMCG Market is accounted for $61.71 billion in 2025 and is expected to reach $138.13 billion by 2032 growing at a CAGR of 12.2% during the forecast period. Natural, Organic & Clean-Label FMCG includes everyday consumer products made using naturally sourced and organically cultivated ingredients with simple, clearly disclosed formulations. Such products limit or eliminate artificial preservatives, colors, flavors, and GMOs, focusing instead on purity, transparency, and minimal processing. Strong attention is given to eco-friendly practices, responsible sourcing, and consumer trust through honest labeling. This segment covers consumables, personal care, and home-use items, appealing to consumers who prioritize health, sustainability, and informed purchasing decisions.
Rising health & wellness consciousness
Consumers are increasingly avoiding synthetic additives, artificial preservatives, and genetically modified ingredients in daily-use products. The rise in lifestyle-related conditions such as obesity, digestive disorders, and allergies has further encouraged demand for transparent and minimally processed foods. Clean-label claims help build trust by clearly communicating ingredient sources and nutritional value. Social media, wellness influencers, and health campaigns are accelerating informed purchasing decisions. Younger demographics are prioritizing sustainability, ethical sourcing, and nutritional integrity in FMCG choices. As preventive healthcare gains importance, natural and organic products are becoming mainstream consumption staples.
Complex supply chain requirements
Sourcing certified organic raw materials requires strict adherence to farming standards, seasonal availability, and traceability protocols. Limited supplier networks and dependence on agricultural yields can lead to inconsistent supply volumes and pricing volatility. Clean-label products often avoid preservatives, increasing storage, transportation, and shelf-life management complexities. Compliance with organic certification bodies adds documentation and cost burdens, especially for small and mid-sized players. Cross-border trade further complicates logistics due to varying regulatory frameworks and labeling standards. These factors collectively increase operational costs and restrict scalability.
Technological innovation in preservation
Techniques such as high-pressure processing, cold pasteurization, and aseptic packaging help extend shelf life without compromising product integrity. These innovations allow manufacturers to maintain clean-label claims while ensuring food safety and quality. Smart packaging solutions are improving freshness monitoring and reducing product wastage. Technological progress also supports reduced dependency on chemical preservatives and artificial stabilizers. Automation and digitization are enhancing traceability across the supply chain. As innovation aligns with clean-label expectations, adoption rates are expected to accelerate globally.
Competition from traditional FMCG giants
Established FMCG conglomerates pose a competitive threat by rapidly expanding into the natural and organic product space. These players leverage strong brand recognition, extensive distribution networks, and aggressive pricing strategies. Their ability to acquire niche organic brands further intensifies market consolidation. Smaller clean-label companies often struggle to compete on marketing spend and shelf visibility. Traditional players can quickly reformulate existing products to meet clean-label trends. This intensifying competition pressures margins and brand differentiation for emerging companies. Without continuous innovation, independent brands risk losing market relevance.
The COVID-19 pandemic significantly influenced consumption patterns in the natural and organic FMCG sector. Heightened focus on immunity, hygiene, and nutrition boosted demand for clean-label food, beverages, and personal care products. Panic buying and lockdowns disrupted supply chains, causing short-term shortages of organic raw materials. E-commerce and direct-to-consumer channels witnessed accelerated adoption during mobility restrictions. Manufacturers prioritized local sourcing and supply chain resilience post-pandemic. Regulatory authorities temporarily eased logistics constraints to maintain essential goods availability.
The food & beverages segment is expected to be the largest during the forecast period
The food & beverages segment is expected to account for the largest market share during the forecast period, driven by high daily consumption frequency and increasing demand for organic staples, snacks, and functional drinks. Consumers are actively shifting toward minimally processed foods with recognizable ingredients. Growth in plant-based beverages, organic dairy alternatives, and natural sweeteners is strengthening segment performance. Retailers are expanding private-label organic food portfolios to meet rising demand. Innovation in flavors and nutritional fortification is enhancing product appeal.
The fair trade & sustainability labels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fair trade & sustainability labels segment is predicted to witness the highest growth rate, due to increasing consumer concern for ethical sourcing, farmer welfare, and environmental impact. Brands using certified fair-trade ingredients are gaining stronger emotional and social resonance with buyers. Sustainability certifications enhance brand credibility and support premium pricing strategies. Governments and NGOs are promoting responsible sourcing practices through policy support and awareness initiatives. Younger consumers are especially inclined toward brands demonstrating social responsibility.
During the forecast period, the Europe region is expected to hold the largest market share, due to the region benefits from high consumer awareness regarding food safety, nutrition, and sustainability. Strong regulatory frameworks ensure consistent labeling standards and product authenticity. Countries such as Germany, France, and the UK exhibit high penetration of organic food and personal care products. Retail chains actively promote private-label organic offerings across categories. Government support for organic farming further strengthens raw material availability.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and rising disposable incomes are reshaping consumer preferences toward healthier alternatives. Growing middle-class populations in China, India, and Southeast Asia are fueling demand for premium FMCG products. Increased awareness of food adulteration is pushing consumers toward certified clean-label brands. Expansion of modern retail and e-commerce platforms is improving product accessibility. Global brands are investing heavily in localized organic product launches.
Key players in the market
Some of the key players in Natural, Organic & Clean-Label FMCG Market include Nestle S.A., Cargill, Inc., Danone S.A., DSM-Firm, Unilever, Chr. Hansen, The Kraft Heinz Company, Tate & Lyle, General Mills, Ingredion, Kellogg Co., Archer Daniels Midland, PepsiCo, Inc., Associated British Foods, and The Hain Celestial Group.
In November 2025, dsm-firmenich announces the launch of The Art of Progress Prize, a new global art award celebrating a new generation of visionary artists. Based on the idea that art has the power to shift perspectives, challenge assumptions and spark fresh ideas, this initiative aims to recognize bold, early-career artists whose work brings together innovation, sensory experience, and the theme of sustainability to inspire progress.
In October 2025, Mars and Cargill, announced they are spurring the development of more than 224MWac* of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland. The PPAs were signed with GoldenPeaks Capital, one of Europe's fastest-growing independent producers of renewable energy. Two leading global food companies, Mars and Cargill, announced they are spurring the development of more than 224MWac of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.