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市場調查報告書
商品編碼
1904612
嬰兒營養及健康相關消費品(FMCG)市場預測至2032年:按產品類型、成分、包裝、年齡層、分銷通路、最終用戶和地區分類的全球分析Baby Nutrition & Wellness FMCG Market Forecasts to 2032 - Global Analysis By Product Type, Ingredients, Packaging, Age Group, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球嬰兒營養和健康消費品市場價值將達到 631.2 億美元,到 2032 年將達到 900 億美元,預測期內複合年成長率為 5.2%。
嬰幼兒營養與健康消費品市場涵蓋旨在維護和改善嬰幼兒健康的日常用品。目標產品包括嬰兒奶粉、嬰兒食品、強化零食、營養補充品以及含有益生菌和維生素的健康解決方案。這些產品均按照嚴格的安全和營養標準研發,在嬰幼兒發育的各個階段支持其免疫力、身體發育和大腦健康。市場成長的促進因素包括意識提升、對便利性的需求以及對天然、有機和透明標籤產品的日益偏好。
新興市場可支配所得不斷成長
為了促進嬰幼兒健康成長,父母越來越願意投資購買強化配方奶粉、有機嬰兒食品和注重健康的營養補充品。都市化和生活方式的改變推動了人們對科學營養解決方案的需求。女性勞動參與率的提高也帶動了對易於服用的嬰幼兒營養產品的需求。政府促進母嬰健康的措施也促進了產品的普及。零售分銷網路的擴張和品牌嬰幼兒護理產品購買管道的改善進一步推動了市場成長。消費者信心的增強也持續推動對高品質嬰幼兒保健快速消費品的需求。
高級產品高成本
有機、非基因改造和營養強化產品的採購和生產成本較高,這些成本最終會轉嫁給消費者。發展中地區消費者對價格的高度敏感限制了中低收入家庭對這些產品的接受度。進口品牌通常需要繳納額外的關稅和物流費用,進一步推高零售價格。監管合規和嚴格的品質認證增加了製造商的營運成本。來自自有品牌和本地替代品的價格競爭日益激烈,威脅到高級產品的市場定位。儘管消費者意識不斷提高,但這些成本壓力可能會限制銷售成長。
個人化功能營養
營養科學的進步使得定製配方成為可能,能夠滿足特定發展階段的需求和敏感性。針對免疫力、消化功能、大腦發育和過敏預防的產品正迅速獲得市場認可。小兒科日益成長的推薦和家長對精準營養的需求推動了創新。數位化平台和數據驅動的洞察正在幫助品牌最佳化其產品個人化策略。益生菌、DHA 和植物蛋白等功能性成分正在提升產品的價值提案。這種向精準營養的轉變正在為高階和大眾市場都開闢新的機會。
原物料價格波動
關鍵原料,例如乳製品、穀物、油脂和功能性配料,極易受到氣候和地緣政治因素的影響。供應中斷會導致生產成本波動和利潤不穩定。對進口原料的依賴進一步加劇了外匯波動的風險。為了管理風險,製造商積極尋求供應來源多元化並簽署長期供應協議。然而,中小製造商往往缺乏有效吸收成本衝擊的規模,持續的價格波動會影響整個市場的產品價格和盈利。
新冠疫情重塑了嬰幼兒營養保健消費品市場的格局。初期,恐慌性搶購和囤積導致嬰兒奶粉和必需嬰幼兒食品的需求激增。供應鏈中斷暫時影響了生產和跨境分銷。同時,人們健康意識的提高也促使消費者更加關注旨在增強免疫力的嬰幼兒營養產品。疫情封鎖期間,電子商務和直銷通路的普及加速了這一趨勢。作為必需品類別,監管機構優先保障嬰幼兒營養產品的持續供應。疫情結束後,市場正著力提升韌性、推動本地採購和數位化行銷策略。
預計在預測期內,硬質包裝細分市場將佔據最大的市場佔有率。
由於其卓越的產品保護性、較長的保存期限和增強的安全性能,預計在預測期內,硬質包裝將佔據最大的市場佔有率。罐裝、瓶裝和罐裝等包裝形式有助於維持營養價值並防止污染。家長通常將硬質包裝與高品質和產品真實性聯繫起來。更大的展示空間也有助於符合監管要求並清楚地傳達營養訊息。製造商更傾向於為高級產品和強化型嬰幼兒營養產品採用硬質包裝。
預計在預測期內,醫院和診所板塊的複合年成長率將最高。
預計在預測期內,醫院和診所領域將實現最高成長率。醫療機構在嬰幼兒早期階段的餵食指導和產品測試方面發揮關鍵作用。小兒科擴大研發專門的嬰兒奶粉和新生兒保健產品。新興經濟體醫院分娩率的上升推動了對即時營養的需求。醫院也擴大與快速消費品品牌合作進行營養項目和宣傳宣傳活動。臨床環境的權威性有助於提升品牌信任度和推廣率。
亞太地區預計將在預測期內佔據最大的市場佔有率,這主要得益於高出生率和快速成長的中產階級人口。中國、印度和印尼等國對強化嬰幼兒食品的需求強勁。都市化和父母健康素養的提高推動了產品的普及。政府支持母嬰營養的措施也鞏固了市場基礎。全球和區域製造商的參與加劇了市場競爭。
預計中東和非洲地區在預測期內將實現最高的複合年成長率,因為人們對嬰幼兒營養和健康的日益關注正在推動市場逐步擴張。醫療基礎設施的改善和兒童醫療服務的普及促進了產品的推廣。都市區的成長推動了對預包裝和強化嬰幼兒食品的需求。國際品牌正透過策略合作和在地化產品進入該地區。政府主導的營養計畫也在推動市場滲透。
According to Stratistics MRC, the Global Baby Nutrition & Wellness FMCG Market is accounted for $63.12 billion in 2025 and is expected to reach $90.00 billion by 2032 growing at a CAGR of 5.2% during the forecast period. Baby Nutrition & Wellness FMCG comprises everyday consumer products created to nourish and maintain the health of babies and toddlers. It covers items like infant milk formula, baby foods, fortified snacks, supplements, and wellness solutions including probiotics and vitamins. Developed according to strict safety and nutritional standards, these products address different growth stages and support immunity, physical development, and brain health. The market is driven by parental awareness, convenience needs, and rising preference for natural, organic, and transparently labeled products.
Rising disposable income in emerging markets
Parents are increasingly willing to invest in fortified infant formulas, organic baby foods, and wellness-focused supplements to support early childhood development. Urbanization and lifestyle shifts are accelerating awareness around scientifically formulated nutrition solutions. Rising female workforce participation is also driving demand for convenient, ready-to-feed baby nutrition options. Government initiatives promoting maternal and child health are reinforcing product adoption. Expanding retail penetration and improved access to branded baby care products are further supporting market growth. As aspirational consumption rises, demand for high-quality baby wellness FMCG products continues to strengthen.
High cost of premium products
Organic, non-GMO, and fortified formulations involve higher sourcing and production costs, which are passed on to consumers. Price sensitivity in developing regions limits adoption among middle- and lower-income households. Imported brands often face additional duties and logistics expenses, further inflating retail prices. Regulatory compliance and stringent quality certifications add to operational costs for manufacturers. Private-label and local alternatives are intensifying price competition, challenging premium positioning. These cost pressures can restrict volume growth despite rising consumer awareness.
Personalized & functional nutrition
Advances in nutritional science are enabling customized formulations tailored to specific developmental needs and sensitivities. Products addressing immunity, digestion, brain development, and allergy prevention are gaining rapid traction. Increasing pediatric recommendations and parental demand for targeted nutrition are supporting innovation. Digital platforms and data-driven insights are helping brands refine product personalization strategies. Functional ingredients such as probiotics, DHA, and plant-based proteins are enhancing value propositions. This shift toward precision nutrition is opening new opportunities across both premium and mass segments.
Fluctuating raw material prices
Key inputs such as dairy derivatives, grains, oils, and functional ingredients are highly sensitive to climatic and geopolitical factors. Supply disruptions can lead to inconsistent production costs and margin instability. Dependence on imported raw materials further increases exposure to currency fluctuations. Manufacturers are increasingly exploring diversified sourcing and long-term supplier contracts to manage risks. However, smaller players often lack the scale to absorb cost shocks effectively. Persistent price instability may impact product affordability and profitability across the market.
The COVID-19 pandemic reshaped consumption patterns within the baby nutrition and wellness FMCG market. Panic buying and stockpiling initially surged demand for infant formula and essential baby foods. Supply chain disruptions temporarily affected manufacturing and cross-border distribution. At the same time, heightened health awareness increased interest in immunity-boosting baby nutrition products. E-commerce and direct-to-consumer channels experienced accelerated adoption during lockdown periods. Regulatory authorities prioritized uninterrupted supply of infant nutrition as an essential category. Post-pandemic, the market is emphasizing resilience, localized sourcing, and digital engagement strategies.
The rigid packaging segment is expected to be the largest during the forecast period
The rigid packaging segment is expected to account for the largest market share during the forecast period, due to superior product protection, extended shelf life, and enhanced safety features. Packaging formats such as tins, bottles, and jars help preserve nutritional integrity and prevent contamination. Parents associate rigid packaging with higher quality and product reliability. Improved labeling space also supports regulatory compliance and clear nutritional communication. Manufacturers prefer rigid formats for premium and fortified baby nutrition products.
The hospitals & clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the hospitals & clinics segment is predicted to witness the highest growth rate. Medical institutions play a critical role in early-stage infant feeding recommendations and product trials. Pediatricians increasingly prescribe specialized formulas and wellness products for newborn care. Rising institutional births in emerging economies are boosting point-of-care nutrition demand. Hospitals are also expanding partnerships with FMCG brands for nutritional programs and awareness campaigns. Trust associated with clinical settings enhances brand credibility and adoption.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to the region benefits from high birth rates and a rapidly expanding middle-class population. Countries such as China, India, and Indonesia are witnessing strong demand for fortified infant foods. Urbanization and increasing health literacy among parents are driving product penetration. Government initiatives supporting maternal and child nutrition are strengthening market fundamentals. The presence of both global and regional manufacturers enhances competitive intensity.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR, owing to rising awareness of infant nutrition and wellness is driving gradual market expansion. Improvements in healthcare infrastructure and pediatric care access are supporting product adoption. Growing urban populations are increasing demand for packaged and fortified baby foods. International brands are entering the region through strategic partnerships and localized offerings. Government-led nutrition programs are also boosting market penetration.
Key players in the market
Some of the key players in Baby Nutrition & Wellness FMCG Market include Nestle S.A., Meiji Holdings Co., Ltd., Danone S.A., Procter & Gamble (P&G), Abbott Laboratories, Johnson & Johnson, Reckitt Benckiser Group plc, Unilever plc, Mead Johnson Nutrition, Kraft Heinz Company, Hero Group, Kimberly-Clark Corporation, HiPP GmbH & Co., Colgate-Palmolive Company, and FrieslandCampina.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.