![]() |
市場調查報告書
商品編碼
1904601
農業投入品數位化市場預測至2032年:按平台類型、投入品類別、經營模式、組織規模、最終用戶和地區分類的全球分析Digital Marketplaces for Farm Inputs Market Forecasts to 2032 - Global Analysis By Platform Type, Input Category, Business Model, Organization Size, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,全球農業投入品數位市場預計在 2025 年價值 66 億美元,預計到 2032 年將達到 138 億美元,在預測期內以 11% 的複合年成長率成長。
農業投入品數位化交易平台是連結農民與農業投入品供應商的線上平台,這些供應商包括種子、化肥、農藥、農機、飼料和農作物保護產品等。農民可以透過這些平台比較價格、取得檢驗的產品訊息,並透過網頁或行動應用程式直接購買投入品。這些平台通常整合信貸、諮詢支援、物流和送貨上門等數位化服務,以提高可及性和效率。透過減少對仲介業者的依賴,農業投入品數位化交易平台提高了供應鏈的透明度,降低了成本,並支持數據驅動的決策,有助於提高生產力、最佳化成本並促進永續農業實踐。
智慧型手機和網路的普及率不斷提高
隨著智慧型手機和網路在農村地區的普及,農業投入品市場正在迅速擴張。農民越來越依賴行動平台來取得種子、化肥和農作物保護產品。這一趨勢的促進因素包括智慧型手機價格的下降、行動網路的擴展以及數位素養的提高。平台正在整合電子商務功能,以提高農民的參與度和獲取管道。政府和私人企業正在投資改善農村地區的網路連接,以推動行動技術的普及。智慧型手機和網路普及率的提高正在推動市場成長。
農村物流基礎設施不足
農村地區物流基礎設施不足是限制農業投入品數位化市場發展的主要因素。道路網路不發達、倉儲設施匱乏以及供應鏈分散,阻礙了農產品及時送達。小規模商販在拓展都市區面臨諸多挑戰。偏遠地區的農民比都市區農民更容易遭遇交貨延誤和成本上漲。拓展物流網路需要大量資金投入,並需要與當地經銷商建立合作關係。儘管市場需求強勁,但農村物流基礎設施不足阻礙了農業投入品數位化市場的發展。
人工智慧驅動的個人化材料推薦
平台正日益融入人工智慧驅動的分析技術,為使用者提供個人化的種子、肥料和農藥建議。個人化推薦有助於提高產量、降低成本,並增強農民對數位生態系統的信任。與物聯網感測器和氣象數據的整合能夠提升預測的準確性。企業可以透過人工智慧驅動的諮詢服務提高客戶忠誠度,並在競爭中脫穎而出。基於人工智慧的個人化投入推薦正在為農業投入品數位市場創造巨大的成長機會。
與傳統農產品供應經銷商的競爭
傳統農資經銷商的競爭正在減緩數位化農資市場的普及。本地經銷商憑藉其友善、信貸和個人化服務等優勢,對數位化平台構成挑戰。農民往往更傾向於選擇信譽良好的老牌經銷商,因為他們的供貨可靠且即時。價格競爭和捆綁銷售給線上平台的利潤率帶來了壓力。小規模的市場在競爭激烈的農村市場中難以脫穎而出。來自傳統農資經銷商的競爭限制了市場的盈利,並威脅著永續成長。
新冠感染疾病加速了農業投入品數位化市場的需求,因為農民需要遠端獲取必需品。一方面,供應鏈中斷和勞動力短缺為及時交付帶來了挑戰;另一方面,種子、化肥和農作物保護產品需求的激增推動了平台的使用。在封鎖期間,農民們更加依賴行動應用程式和線上平台。這場危機提醒我們,一個具有韌性的數位生態系統對於確保農業活動的持續性至關重要。總而言之,新冠疫情提高了人們對農業投入品數位化市場作為農村現代化策略驅動力的認知。
預計在預測期內,基於交易的支付方式將佔據最大的市場佔有率。
預計在預測期內,基於交易的支付方式將佔據最大的市場佔有率,這主要得益於小規模農戶對價格合理、靈活便捷的購買模式的需求。基於交易的支付框架允許農民根據自身需求隨時購買農資,無需簽訂長期合約。企業正利用這種模式擴大業務範圍,並更好地與農民互動。隨著農村消費者越來越重視價格,對可擴展的基於交易的解決方案的需求也日益成長。與數位支付的整合將進一步推動這種模式的普及。
預計在預測期內,有機和永續農業用品領域將實現最高的複合年成長率。
受環保產品和永續農業實踐需求不斷成長的推動,預計有機和永續農業投入品領域在預測期內將實現最高成長率。為了滿足消費者對更健康農產品的需求,農民越來越傾向於使用有機肥料、生物農藥和永續種子。各大平台正在整合有機產品類型,以增強產品差異化並確保符合永續性要求。對綠色農業舉措的投資不斷增加,也推動了該領域的需求成長。與認證和追溯系統的整合進一步促進了有機和永續農業投入品的普及。隨著有機和永續農業投入品加速數位轉型,農業投入品市場正在推動整體成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於新興經濟體農村數位化進程的快速推進、農業生態系統的不斷擴展以及政府主導的各項舉措。印度、中國和東南亞等國家正大力投資數位農業平台。人口稠密地區對價格合理的農業投入品的需求不斷成長,推動了線上模式的普及。當地企業正在推出高度可擴展的平台,以滿足日益成長的農民群體的需求。行動網路的普及也進一步強化了數位市場在農業現代化過程中的作用。
預計在預測期內,中東和非洲將實現最高的複合年成長率,這主要得益於智慧型手機普及率的提高、農業現代化項目的擴展以及農村地區對糧食安全日益成長的需求。肯亞、奈及利亞、阿拉伯聯合大公國和南非等國正在投資建造數位農業平台,以支持永續農業發展。乾旱和半乾旱地區對價格合理的農業投入品的需求不斷成長,推動了人工智慧諮詢服務的應用。當地企業正在部署經濟高效的平台,以滿足不同農民的需求。不斷成長的農村人口正在強化數位市場在增強農業韌性方面的作用。
According to Stratistics MRC, the Global Digital Marketplaces for Farm Inputs Market is accounted for $6.6 billion in 2025 and is expected to reach $13.8 billion by 2032 growing at a CAGR of 11% during the forecast period. Digital Marketplaces for Farm Inputs are online platforms that connect farmers with suppliers of agricultural inputs such as seeds, fertilizers, pesticides, farm machinery, animal feed, and crop protection products. These marketplaces enable farmers to compare prices, access verified product information, and purchase inputs directly through web or mobile applications. They often integrate digital services such as credit facilitation, advisory support, logistics, and doorstep delivery to improve accessibility and efficiency. By reducing dependency on intermediaries, digital farm input marketplaces enhance supply chain transparency, improve affordability, and support data-driven decision-making, contributing to higher productivity, cost optimization, and sustainable agricultural practices.
Rising smartphone and internet penetration
Digital marketplaces for farm inputs are expanding rapidly with rising smartphone and internet penetration across rural regions. Farmers increasingly rely on mobile platforms to access seeds, fertilizers, and crop protection products. This trend is driven by affordability of smartphones, expanding mobile networks, and growing digital literacy. Platforms are embedding e-commerce features to strengthen farmer engagement and improve accessibility. Governments and private enterprises are investing in rural connectivity to accelerate adoption. Rising smartphone and internet penetration is propelling growth in the market.
Inadequate rural logistics infrastructure
Inadequate rural logistics infrastructure remains a significant restraint for digital farm input marketplaces. Poor road connectivity, limited warehousing, and fragmented supply chains hinder timely delivery of agricultural products. Smaller vendors face challenges in scaling operations outside urban centers. Farmers in remote areas often experience delays and higher costs compared to urban counterparts. Investment in logistics expansion requires significant capital and partnerships with local distributors. Inadequate rural logistics infrastructure is restraining widespread adoption of digital marketplaces for farm inputs despite strong demand.
AI-based personalized input recommendations
Platforms are increasingly embedding AI-driven analytics to provide tailored advice on seeds, fertilizers, and pesticides. Personalized recommendations improve crop yields, reduce costs, and strengthen farmer trust in digital ecosystems. Integration with IoT sensors and weather data enhances predictive accuracy. Enterprises benefit from improved customer loyalty and differentiation through AI-enabled advisory services. AI-based personalized input recommendations are fostering significant growth opportunities in the digital marketplaces for farm inputs market.
Competition from traditional agri-dealers
Competition from traditional agri-dealers is slowing adoption of digital farm input marketplaces. Local dealers offer familiarity, credit facilities, and personalized relationships that challenge digital platforms. Farmers often prefer established dealers for reliability and immediate access to inputs. Competitive pricing and bundled offerings reduce margins for online platforms. Smaller marketplaces struggle to differentiate services in crowded rural markets. Competition from traditional agri-dealers is restraining profitability and threatening consistent growth in the market.
The Covid-19 pandemic accelerated demand for digital marketplaces for farm inputs as farmers sought remote access to essential products. On one hand, supply chain disruptions and labor shortages created challenges for timely deliveries. On the other hand, surging demand for seeds, fertilizers, and crop protection products boosted platform adoption. Farmers increasingly relied on mobile apps and online platforms during lockdowns. The crisis reinforced the importance of resilient digital ecosystems in ensuring continuity of agricultural operations. Overall, Covid-19 boosted awareness of digital marketplaces for farm inputs as a strategic enabler of rural modernization.
The pay-per-transaction segment is expected to be the largest during the forecast period
The pay-per-transaction segment is expected to account for the largest market share during the forecast period driven by demand for affordable, flexible, and accessible purchase models among smallholder farmers. Pay-per-transaction frameworks enable farmers to buy inputs as needed without long-term commitments. Enterprises rely on this model to expand reach and strengthen farmer engagement. Demand for scalable transaction-based solutions is rising as rural consumers prioritize affordability. Integration with digital payments further strengthens adoption.
The organic & sustainable farming inputs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the organic & sustainable farming inputs segment is predicted to witness the highest growth rate supported by rising demand for eco-friendly products and sustainable agricultural practices. Farmers increasingly prefer organic fertilizers, bio-pesticides, and sustainable seeds to meet consumer demand for healthier produce. Platforms are embedding organic product categories to strengthen differentiation and compliance with sustainability mandates. Rising investment in green agriculture initiatives is reinforcing demand in this segment. Integration with certification and traceability systems further amplifies adoption. As organic and sustainable inputs accelerate digital adoption farm input marketplaces are propelling growth in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid rural digitization expanding agricultural ecosystems and government-led initiatives across emerging economies. Countries such as India, China, and Southeast Asia are investing heavily in digital agriculture platforms. Rising demand for affordable farm inputs in densely populated regions strengthens adoption of online models. Local enterprises are deploying scalable platforms to meet growing farmer needs. Expanding mobile penetration is reinforcing the role of digital marketplaces in agricultural modernization.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR fueled by rising smartphone penetration expanding agricultural modernization programs and growing demand for food security across rural centers. Countries such as Kenya, Nigeria, UAE, and South Africa are investing in digital agriculture platforms to support sustainable farming. Rising demand for affordable inputs in arid and semi-arid regions strengthens adoption of AI-driven advisory services. Local enterprises are deploying cost-effective platforms to meet diverse farmer needs. Expanding rural populations are reinforcing the role of digital marketplaces in agricultural resilience.
Key players in the market
Some of the key players in Digital Marketplaces for Farm Inputs Market include AgroStar, DeHaat, Ninjacart, BigHaat, Gramophone, AGRIM, BharatAgri, Krishi Network, Stellapps Technologies, EM3 AgriServices, WayCool Foods & Products Pvt. Ltd., FarMart, AgriBazaar, VHUMI.IN and RML AgTech.
In November 2023, AgroStar entered a strategic collaboration with Coromandel International to enhance its product portfolio and supply chain. This partnership aims to offer Coromandel's agri-inputs through AgroStar's digital and physical network, expanding choice for farmers.
In October 2023, DeHaat partnered with the State Bank of India (SBI) to offer embedded finance solutions, providing pre-approved credit lines to its farmers for input purchases directly through the DeHaat platform. This collaboration aimed to streamline access to working capital for over 1.5 million farmers on its network.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.