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1904562

城市叢林室內植物市場預測至2032年：按植物類型、分銷管道、應用、最終用戶和地區分類的全球分析

Urban Jungle Indoor Plants Market Forecasts to 2032 - Global Analysis By Plant Type, Distribution Channel, Application, End User and By Geography

出版日期: 2026年01月01日 | 出版商:

Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球都市叢林室內植物市場價值將達到 22.2 億美元，到 2032 年將達到 33.4 億美元，在預測期內複合年成長率為 6.0%。

都會叢林風潮正將室內植物推向聚光燈下，把家變成充滿活力的綠色綠洲。從引人注目的琴葉榕和龜背竹，到易於養護的綠蘿和吊蘭等小型植物，這些綠色植物不僅提升了家居格調，也改善了居住環境。它們有助於淨化空氣、緩解壓力，營造舒緩的自然環境。植物愛好者常將不同形態、高度和質地的植物組合在一起，打造鬱鬱蔥蔥、宛如叢林般的視覺效果。了解每種植物對光照、水分和濕度的需求是打造成功都市叢林的關鍵，對於那些希望為室內空間增添一絲自然氣息和寧靜氛圍的人來說，養護植物是一項充滿樂趣的愛好。

根據《心理學前沿》（2024）的數據，目前全球55%的人口居住在都市區（預計到2050年這一比例將上升至68%），而城市居民一生中約有80%的時間待在室內。室內植物可以彌補戶外自然環境的缺失，並對人們的健康和幸福感產生顯著影響。

消費者對住宅裝飾和美學的興趣日益濃厚

消費者對室內設計和家居美化的日益關注，正推動著室內綠植（都市綠植）市場的成長。人們越來越追求充滿活力、獨具特色且溫馨舒適的居住環境，而室內植物則提供了一種輕鬆的方式，用自然之美點亮空間。社群媒體平台和生活方式部落客的流行，進一步促進了植物作為裝飾元素的普及。從引人注目的大型植物到精緻小巧的盆栽，住宅將綠植融入家中的各個角落。這一趨勢催生了對各種植物品種、配件和擺設的持續需求，使室內綠植既成為一種生活方式的選擇，也成為現代住宅設計中不可或缺的實用元素。

高維護和保養要求

室內植物市場，也被稱為“都市叢林”，由於許多品種需要精心養護而面臨許多限制。植物通常需要精準的光照、定期澆水、保持適當的濕度以及定期施肥，這對於忙碌的家庭來說可能不太方便。養護不當會導致植物枯萎、落葉甚至死亡，這令許多初次購買者望而卻步。一些熱門品種對溫度的敏感度也進一步限制了它們在某些住宅中的擺放位置。這些挑戰使得養護室內植物顯得複雜且耗時，令一般消費者望而卻步。因此，持續的關注和養護需求成為阻礙室內綠化潮流在都市區普及和發展的重要因素。

擴大與植物相關的配套服務

室內植物，也就是所謂的“都市叢林”，其受歡迎程度正在推動相關產品和服務的需求成長。消費者紛紛投資購買時尚的花盆、裝飾花瓶、生態瓶、水耕系統和自動澆水系統，以提升室內美感，同時簡化養護工作。植物訂閱服務、養護服務、室內設計和專家諮詢等服務也日益普及。這些附加價值服務不僅能帶來額外的商機，還能增強客戶參與和忠誠度。企業可以透過提供獨特的產品、服務套餐或植物養護方面的教育內容來脫穎而出。隨著人們對室內綠色空間的興趣日益濃厚，拓展配件和植物相關服務為企業提供了多元化業務、鞏固市場地位的關鍵機會。

來自人造植物和低維護替代品的競爭

人造植物和其他低維護選項對城市綠植市場構成了重大威脅。它們無需澆水、光照管理或特殊養護即可提供持久的綠色，因此深受生活節奏快的都市區消費者的青睞。由於維護成本低，人造植物還能與那些稀有且需要精心養護的品種競爭，進而降低消費者對高階品種的需求。這些替代品方便快速、長期來看經濟實惠，並且消除了植物受損或死亡的風險，因此成為許多家庭的首選。由此可見，這種對便利性的日益成長的追求可能會將傳統室內植物擠出市場，限制市場成長，並減少那些專門銷售高品質、高維護室內綠植的經銷商和苗圃的生存機會。

新冠疫情的影響

新冠疫情透過改變消費者的習慣和家庭優先事項，對城市綠植（室內綠植）市場產生了顯著影響。長期居家隔離促使人們更多地使用室內植物來緩解壓力、淨化空氣和裝飾家居。因此，隨著住宅尋求改善生活空間的舒適度和效率，對室內綠植的需求激增。然而，疫情也導致供應鏈中斷、苗圃關閉和運輸限制，從而限制了植物的供應。這種雙重影響——既刺激了消費者的需求，也限制了供應——重塑了市場動態，凸顯了室內植物在城市住宅中日益成長的重要性，並為市場相關人員創造了新的機會和挑戰。

預計在預測期內，室內植物細分市場將佔據最大的市場佔有率。

由於室內植物具有視覺吸引力、適應性強且養護要求相對較低，因此預計在預測期內，室內植物將佔據最大的市場佔有率。它們豐富多樣的葉形、紋理和色彩，為開花植物提供了引人注目的替代品，能夠提升家居和辦公室的室內裝飾效果。此外，室內植物與各種設計風格都能完美融合，從現代簡約到鬱鬱蔥蔥的叢林風格，更增添了它們的魅力。而且，這些植物通常易於養護，因此深受新手和時間緊迫的都市居住者的喜愛。這些優點，再加上其美觀、柔軟性和便利的特性，使得室內植物成為室內植物市場中最受歡迎且佔據主導地位的品類。

預計在預測期內，線上平台細分市場將呈現最高的複合年成長率。

預計在預測期內，線上平台細分市場將呈現最高的成長率，這反映了電子商務的興起和數位消費行為的激增。消費者越來越傾向於選擇網路商店，因為這樣可以輕鬆瀏覽各種植物品種、比較不同選項並享受送貨上門服務。許多平台還提供養護技巧、精選推薦和訂閱服務，從而豐富了客戶體驗。網紅推薦和社群媒體趨勢進一步推動了線上互動。與受地域和庫存限制的線下零售相比，線上通路具有更高的可及性和可擴展性。因此，線上銷售額正以最快的速度成長，使數位平台成為成長最快的市場區隔。

比最大的地區

預計在預測期內，北美地區將佔據最大的市場佔有率，這主要得益於其龐大的城市人口、不斷成長的可支配收入以及人們對住宅美學和健康日益成長的關注。居民紛紛選擇室內植物來美化室內環境、淨化空氣並營造寧靜的生活空間。社群媒體的影響、室內設計潮流以及線上購買植物的便利性進一步推動了植物的流行。成熟的植物供應商、廣泛的電子商務網路以及豐富的植物品種也為市場擴張提供了支持。這些因素共同作用，使北美在植物消費量和整體市場重要性方面都處於主導地位。

年複合成長率最高的地區

由於都市化加快、中產階級人口不斷壯大以及人們對健康住宅裝飾的興趣日益濃厚，預計亞太地區在預測期內將實現最高的複合年成長率。人們對室內綠植的環境和心理益處的認知不斷提高，推動了室內綠植在都市區住宅中的普及。線上零售管道的擴張和社群媒體的影響力進一步增加了人們獲取各種植物品種和養護方法的途徑。印度、中國和東南亞等國家對室內植物、多肉植物和空氣淨化植物的需求不斷成長。這些因素共同促成了亞太地區成為全球室內植物產業成長最快的區域市場。

免費客製化服務

購買此報告的客戶可以選擇以下免費自訂選項之一：

公司概況
- 最多三家新增市場參與企業進行全面分析
- 主要參與企業（最多3家公司）的SWOT分析
區域細分
- 根據客戶要求，對主要國家進行市場估算和預測，並計算複合年成長率（註：可行性需確認）。
競爭標竿分析
- 從產品系列、地域覆蓋範圍和策略聯盟等方面對主要參與企業進行基準分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 亞太其他地區
南美洲
- 阿根廷
- 巴西
- 智利
- 其他南美國家
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第10章：重大進展

協議、夥伴關係、合作和合資企業
併購
新產品發布
業務拓展
其他關鍵策略

第11章企業概況

Ferns N Petals
Nurserylive
Santhi Online Plants
Mera Maali
MyBageecha
Trustbasket
Nurturing Green
Green Decor
Mashrita Nature Cloud
Ugaoo
Plantsguru
Chhajedgarden
Sagara
FlowerAura
PlantsNflowers

簡介目錄圖表

Product Code: SMRC33116

According to Stratistics MRC, the Global Urban Jungle Indoor Plants Market is accounted for $2.22 billion in 2025 and is expected to reach $3.34 billion by 2032 growing at a CAGR of 6.0% during the forecast period. The urban jungle trend has brought indoor plants into the spotlight, turning homes into vibrant, green havens. From impressive species like fiddle leaf figs and monstera to smaller, easy-care options such as pothos and spider plants, these greens enhance both style and well-being. They help purify air, lower stress, and foster a soothing, natural atmosphere. Plant enthusiasts often combine various shapes, heights, and textures to create a dense, jungle-inspired aesthetic. Successfully cultivating an urban jungle involves understanding each plant's light, water, and humidity needs, making it a fulfilling hobby for anyone looking to bring a sense of nature and tranquility into interior spaces.

According to Frontiers in Psychology (2024), data indicates that with 55% of the world's population already living in cities (expected to rise to 68% by 2050), urban residents spend ~80% of their lives indoors. Indoor plants help offset the lack of outdoor nature, providing measurable benefits for health and well-being.

Market Dynamics:

Driver:

Increasing consumer interest in home decor and aesthetics

Rising consumer focus on interior design and home beautification is fueling growth in the urban jungle indoor plants market. People increasingly desire lively, personalized, and attractive living environments, and indoor plants provide an effortless way to enhance spaces with natural beauty. The popularity of social media platforms and lifestyle influencers further encourages plant adoption as a decor element. From large, eye-catching species to small decorative pots, homeowners are incorporating greenery into various corners of their residences. This trend drives consistent demand for diverse plant varieties, accessories, and arrangements, making indoor greenery both a lifestyle choice and a functional element in contemporary home design.

Restraint:

High maintenance and care requirements

The urban jungle indoor plants market faces limitations due to the demanding care requirements of many plant varieties. Plants often need precise light exposure, consistent watering, adequate humidity, and regular fertilization, which can be inconvenient for busy households. Inadequate maintenance may cause plants to wilt, lose leaves, or even die, discouraging first-time buyers. Temperature sensitivity in some popular species further restricts placement options in certain homes. Collectively, these challenges make indoor plant ownership appear complex and time-consuming, deterring casual consumers. As a result, the need for ongoing attention and care acts as a significant restraint, slowing the broader adoption and growth of the indoor greenery trend in urban settings.

Opportunity:

Expansion of plant-related accessories and services

The popularity of urban jungle indoor plants drives demand for related products and services. Consumers are investing in stylish planters, decorative pots, terrariums, hydroponic setups, and automated watering systems to simplify care while enhancing interior aesthetics. Services such as plant subscription programs, maintenance, interior styling, and expert consultations are increasingly popular. These complementary offerings provide additional revenue opportunities and foster customer engagement and loyalty. Businesses can stand out by offering unique products, service bundles, or educational content on plant care. As interest in indoor greenery grows, expanding into accessories and plant-related services presents a significant opportunity for companies to diversify and strengthen their market presence.

Threat:

Competition from artificial and low-maintenance alternatives

Artificial plants and other low-maintenance options pose a notable threat to the urban jungle indoor plants market. They provide durable greenery that does not require watering, light management, or specialized care, which appeals to urban consumers with busy lifestyles. Minimal-maintenance real plants also compete with exotic or high-maintenance species, decreasing demand for premium varieties. These alternatives are convenient, cost-effective over time, and eliminate the risk of plant damage or death, making them a preferred choice for many households. Consequently, as convenience-driven purchasing trends grow, traditional indoor plants may be sidelined, limiting market growth and reducing opportunities for sellers and nurseries specializing in high-quality, high-maintenance indoor greenery.

Covid-19 Impact:

The COVID-19 pandemic had a notable impact on the urban jungle indoor plants market by changing consumer habits and home priorities. Prolonged home stays during lockdowns encouraged people to adopt indoor plants for their stress-relieving, air-purifying, and decorative benefits. As a result, demand for indoor greenery surged, with homeowners seeking to enhance comfort and productivity in their living spaces. However, the pandemic also caused supply chain disruptions, nursery closures, and transport restrictions, limiting plant availability. This dual effect-boosting consumer interest while constraining supply-reshaped market dynamics, highlighting the growing importance of indoor plants in urban homes and creating new opportunities and challenges for market players.

The decorative foliage plants segment is expected to be the largest during the forecast period

The decorative foliage plants segment is expected to account for the largest market share during the forecast period, owing to their visual charm, adaptability, and relatively low maintenance. With a wide variety of leaf shapes, textures, and colors, they provide a striking alternative to flowering plants, enhancing the interior decor of homes and offices alike. Their compatibility with diverse design themes, ranging from contemporary minimalist to lush, jungle-inspired interiors, increases their appeal. Moreover, these plants are often easy to care for, attracting both beginners and time-constrained urban dwellers. This combination of beauty, flexibility, and convenience has made decorative foliage plants the most widely adopted and dominant category in the indoor plant market.

The online platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, reflecting the surge in e-commerce adoption and digital consumer behavior. Shoppers increasingly prefer online stores for the ability to explore a wide range of plant species, compare options, and receive home delivery. Many platforms also offer care tips, curated recommendations, and subscription-based services, enriching the customer experience. Influencer endorsements and social media trends further drive online engagement. In contrast to offline retail, which is constrained by location and stock limitations, online channels provide greater accessibility and scalability. Consequently, online sales are expanding at the highest rate, making digital platforms the most rapidly growing market segment.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to factors such as high urban population, growing disposable income, and an increasing focus on home aesthetics and wellness. Residents are incorporating indoor plants to enhance decor, purify air, and create tranquil living spaces. The influence of social media, interior design trends, and the convenience of online plant shopping further drive adoption. Established plant suppliers, extensive e-commerce networks, and easy availability of diverse species support the market's expansion. Collectively, these elements position North America as the leading region in terms of both consumption volume and overall market prominence.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to accelerating urbanization, a rising middle-class population, and growing interest in wellness-focused home decor. Awareness about the environmental and psychological benefits of indoor greenery is driving adoption in urban residences. The expansion of online retail channels and social media influence further facilitates access to diverse plant varieties and care guidance. Countries including India, China, and Southeast Asia are seeing increasing demand for decorative foliage, succulents, and air-purifying plants. These factors collectively establish Asia-Pacific as the fastest-growing regional market in the global indoor plant industry.

Key players in the market

Some of the key players in Urban Jungle Indoor Plants Market include Ferns N Petals, Nurserylive, Santhi Online Plants, Mera Maali, MyBageecha, Trustbasket, Nurturing Green, Green Decor, Mashrita Nature Cloud, Ugaoo, Plantsguru, Chhajedgarden, Sagara, FlowerAura and PlantsNflowers.

Key Developments:

In August 2025, Ugaoo, the urban gardening startup, plans to open 80 new stores by 2030 as India's love for greenery grows. Riding a booming market, the company has reached ₹100 crore in ARR and ships 2.5 lakh plants monthly. With a proprietary nursery, omnichannel presence, and profitable retail model, Ugaoo aims to expand nationwide while navigating rising competition and logistics challenges.

In January 2025, FlowerAura has unveiled a striking expansion of its floral collection, bringing customers an enriched variety of fresh and dry flower arrangements. True to its commitment to making every occasion expressive and heartfelt, FlowerAura is redefining the language of flowers by offering innovative designs that resonate with modern tastes while preserving the timeless charm of traditional blooms.

Plant Types Covered:

Decorative Foliage Plants
Succulents & Cacti
Flowering Indoor Plants
Functional Air-Purifying Plants
Rare & Exotic Collectibles
Shade-Loving Plants
Low-Light Plants
Herbaceous Indoor Plants
Woody Indoor Plants

Distribution Channels Covered:

Online Platforms
Offline Retail

Applications Covered:

Home Decoration
Absorption of Harmful Gases / Wellness
Corporate Gifting / Lifestyle Products

End Users Covered:

Residential
Commercial

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Urban Jungle Indoor Plants Market, By Plant Type

5.1 Introduction
5.2 Decorative Foliage Plants
5.3 Succulents & Cacti
5.4 Flowering Indoor Plants
5.5 Functional Air-Purifying Plants
5.6 Rare & Exotic Collectibles
5.7 Shade-Loving Plants
5.8 Low-Light Plants
5.9 Herbaceous Indoor Plants
5.10 Woody Indoor Plants

6 Global Urban Jungle Indoor Plants Market, By Distribution Channel

6.1 Introduction
6.2 Online Platforms
6.3 Offline Retail

7 Global Urban Jungle Indoor Plants Market, By Application

7.1 Introduction
7.2 Home Decoration
7.3 Absorption of Harmful Gases / Wellness
7.4 Corporate Gifting / Lifestyle Products

8 Global Urban Jungle Indoor Plants Market, By End User

8.1 Introduction
8.2 Residential
8.3 Commercial

9 Global Urban Jungle Indoor Plants Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 Ferns N Petals
11.2 Nurserylive
11.3 Santhi Online Plants
11.4 Mera Maali
11.5 MyBageecha
11.6 Trustbasket
11.7 Nurturing Green
11.8 Green Decor
11.9 Mashrita Nature Cloud
11.10 Ugaoo
11.11 Plantsguru
11.12 Chhajedgarden
11.13 Sagara
11.14 FlowerAura
11.15 PlantsNflowers

簡介目錄圖表

List of Tables

Table 1 Global Urban Jungle Indoor Plants Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Urban Jungle Indoor Plants Market Outlook, By Plant Type (2024-2032) ($MN)
Table 3 Global Urban Jungle Indoor Plants Market Outlook, By Decorative Foliage Plants (2024-2032) ($MN)
Table 4 Global Urban Jungle Indoor Plants Market Outlook, By Succulents & Cacti (2024-2032) ($MN)
Table 5 Global Urban Jungle Indoor Plants Market Outlook, By Flowering Indoor Plants (2024-2032) ($MN)
Table 6 Global Urban Jungle Indoor Plants Market Outlook, By Functional Air-Purifying Plants (2024-2032) ($MN)
Table 7 Global Urban Jungle Indoor Plants Market Outlook, By Rare & Exotic Collectibles (2024-2032) ($MN)
Table 8 Global Urban Jungle Indoor Plants Market Outlook, By Shade-Loving Plants (2024-2032) ($MN)
Table 9 Global Urban Jungle Indoor Plants Market Outlook, By Low-Light Plants (2024-2032) ($MN)
Table 10 Global Urban Jungle Indoor Plants Market Outlook, By Herbaceous Indoor Plants (2024-2032) ($MN)
Table 11 Global Urban Jungle Indoor Plants Market Outlook, By Woody Indoor Plants (2024-2032) ($MN)
Table 12 Global Urban Jungle Indoor Plants Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 13 Global Urban Jungle Indoor Plants Market Outlook, By Online Platforms (2024-2032) ($MN)
Table 14 Global Urban Jungle Indoor Plants Market Outlook, By Offline Retail (2024-2032) ($MN)
Table 15 Global Urban Jungle Indoor Plants Market Outlook, By Application (2024-2032) ($MN)
Table 16 Global Urban Jungle Indoor Plants Market Outlook, By Home Decoration (2024-2032) ($MN)
Table 17 Global Urban Jungle Indoor Plants Market Outlook, By Absorption of Harmful Gases / Wellness (2024-2032) ($MN)
Table 18 Global Urban Jungle Indoor Plants Market Outlook, By Corporate Gifting / Lifestyle Products (2024-2032) ($MN)
Table 19 Global Urban Jungle Indoor Plants Market Outlook, By End User (2024-2032) ($MN)
Table 20 Global Urban Jungle Indoor Plants Market Outlook, By Residential (2024-2032) ($MN)
Table 21 Global Urban Jungle Indoor Plants Market Outlook, By Commercial (2024-2032) ($MN)