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市場調查報告書
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1904560

STEAM套件訂閱市場預測至2032年：按產品、訂閱模式、年齡層、最終用戶和地區分類的全球分析

STEAM Kits Subscription Market Forecasts to 2032 - Global Analysis By Product, Subscription Model, Age Group, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球 STEAM 套件訂閱市場價值將達到 38 億美元，到 2032 年將達到 117 億美元。

預計在預測期內，STEAM（科學、技術、工程、藝術和數學）市場將以17.2%的複合年成長率成長。 STEAM套件訂閱服務定期配送以科學、技術、工程、藝術和數學為重點的動手學習套件。這些套件包含針對特定年齡層精心設計的計劃、教學內容和數位支援。其優點包括：在家中和課堂上進行動手學習，提高解決問題的能力和創造力，作為學校課程和家庭教育的補充，為供應商帶來穩定的收入來源，並透過現代化的、以技能為中心的學習方法提高學習動力。

家長對配套實踐學習資源的需求

家長對體驗式、成果導向教育日益成長的興趣是STEAM套件訂閱市場的主要成長要素。家長們越來越傾向於尋找結構化的、動手實踐的學習工具，以補充學校課程並減少孩子過多的螢幕時間。此外，STEAM套件以引人入勝的方式培養解決問題的能力和創造力，促進孩子儘早接觸科學和技術概念。訂閱模式定期提供精心挑選的、適合孩子年齡的學習材料，更加便捷，從而持續增強了市場需求。人們對互動式家庭學習的偏好不斷上升，也持續推動STEAM套件市場在已開發經濟體和新興經濟體的穩定擴張。

來自免費線上教育資源和應用程式的競爭

免費或低成本數位學習內容的激增是STEAM套件訂閱的一大阻礙。眾多應用程式、影片和開放原始碼平台以極低的成本提供科學和程式設計教育，降低了付費實體套件的相對價值。此外，注重預算的家庭可能會優先選擇易於存取和可擴展的數位替代方案。這種競爭為套件提供者的定價策略和獲客成本帶來了壓力，他們需要透過高品質、精心策劃的內容和實際的學習成果來不斷差異化，才能留住定期訂閱。

企業合作進行教育推廣和品牌贊助活動

與企業、基金會和教育品牌建立合作關係，為STEAM（科學、技術、工程、藝術和數學）套件訂閱市場帶來了強勁的成長機會。企業正加大對STEM（科學、技術、工程和數學）推廣的投入，以培養人才並實現企業社會責任目標。此外，具有實際應用價值的品牌套件能夠提升內容的關聯性和可信度。這些合作關係使供應商能夠資金籌措，擴大在學校和社區的分銷管道，並降低行銷成本。它們也有助於課程銜接和長期訂閱成長，尤其是在服務不足的地區和教育管道。

市場飽和與高客戶流失率

市場新進業者的增加加劇了競爭，導致關鍵地區市場飽和，客戶流失率上升。許多家庭在最初使用後便會取消訂閱，原因包括內容重複、成本意識增強以及學習偏好改變。此外，由於短期使用趨勢的盛行，尤其是在年輕族群中，訂閱週期也在縮短。在這種環境下，對於服務提供者而言，保持內容新鮮、提供個人化體驗以及證明持續收費的合理性顯得尤為重要。如果無法持續創新，則可能損害品牌忠誠度，並隨著時間的推移降低收入的可預測性。

新冠疫情的感染疾病

新冠疫情期間，學校關閉，家庭尋求結構化的居家學習方案，導致STEAM（科學、技術、工程、藝術和數學）教具的需求顯著成長。訂閱服務受益於家長參與度的提升和對動手實作教育興趣的增強。然而，供應鏈中斷和物流延誤影響了尖峰時段教具的交付。疫情結束後，隨著混合式學習模式的普及，人們對STEAM教具的需求依然強勁。這段時期再次凸顯了觸覺引導式學習體驗的價值，提高了人們對教具內容品質和教學支持的期望，同時也促進了教具的長期使用。

預計在預測期內，整合式 STEAM 套件細分市場將佔據最大的市場佔有率。

由於產品種類齊全且與教育標準高度契合，預計在預測期內，整合式STEAM套件細分市場將佔據最大的市場佔有率。供應商青睞此類套件，因為它們能夠實現高價定價、較長的用戶互動週期以及強大的品牌差異化優勢。學校、家庭教育網路以及尋求一體化解決方案的訂閱用戶也更傾向於選擇整合式產品。組件可在多個計劃中重複使用，進一步提升了產品的價值感知，從而支撐了關鍵市場的持續需求和重複訂閱。

預計在預測期內，青少年早期至晚期年齡層的複合年成長率將最高。

預計在預測期內，年輕群體將呈現最高的成長率，這主要得益於日益激烈的學術競爭以及他們更早接觸到STEM（科學、技術、工程和數學）領域。這一群體中的學習者對複雜的工具包和長期計劃表現出高度的參與。此外，與學校課程的銜接以及對競爭性考試的準備也變得越來越重要。訂閱服務提供者越來越傾向於為這群人客製化高級工具包和數位補充資料，從而帶來更高的用戶留存率和更快的收入成長速度，優於其他年齡層的用戶群。

比最大的地區

由於北美地區居民可支配收入高、家庭教育文化根深蒂固，且對STEM教育的認知度普遍較高，預計該地區將在預測期內佔據最大的市場佔有率。該地區擁有完善的物流網路、成熟的訂閱模式以及許多主要市場參與企業等優勢。此外，家長對課外活動的重視以及相關的教育支持政策也持續推動市場需求。這些因素共同鞏固了北美作為最大產生收入地區的地位。

年複合成長率最高的地區

亞太地區預計將在預測期內實現最高的複合年成長率，這主要得益於不斷壯大的中產階級人口、日益成長的教育支出以及政府對STEM技能發展的大力支持。快速的都市化和網路普及率的提高正在推動訂閱服務的普及，尤其是在大都會圈。此外，不斷成長的年輕人口和激烈的市場競爭也推動了對輔助學習工具的需求。在地化的內容、實惠的價格以及與學校的合作正在加速該地區新興經濟體的市場滲透。

免費客製化服務訊息

購買此報告的客戶可享有以下免費自訂選項之一：

  • 公司概況
    • 最多三家新增市場參與企業進行全面分析
    • 主要參與企業（最多3家公司）的SWOT分析
  • 區域細分
    • 根據客戶要求，對主要國家進行市場估算和預測，並計算複合年成長率（註：可行性需確認）。
  • 競爭標竿分析
    • 從產品系列、地域覆蓋範圍和策略聯盟等方面對主要參與企業進行基準分析

目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球STEAM套件訂閱市場（依產品分類）

  • 整合式STEAM套件
  • 科學中心工具包
  • 科技與機器人套件
  • 工程和創客套件
  • 一套結合了藝術的工具包
  • 數學核心套件

6. 全球STEAM套件訂閱市場（以訂閱模式分類）

  • 基於策展
  • 企劃為基礎
  • 循序漸進的學習
  • 免費增值和混合模式

7.全球STEAM 套件訂閱市場（依年齡層分類）

  • 學前班
  • 小學
  • 十幾歲早期到晚期
  • 成人和終身學習者

8.全球STEAM 套件訂閱市場（依最終用戶分類）

  • 個人和家庭訂閱
  • 學校和教育機構
  • 圖書館和社區中心
  • 公司

9.全球STEAM 套件訂閱市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • KiwiCo, Inc.
  • MEL Science Ltd.
  • Green Kid Crafts, Inc.
  • Little Passports LLC
  • Bitsbox, Inc.
  • Creation Crate
  • Groovy Lab in a Box
  • Lovevery, Inc.
  • Raddish, LLC
  • Steve Spangler Science（Steve Spangler, Inc.）
  • CrunchLabs
  • Smartivity（Smartivity Toys Pvt. Ltd.）
  • National Geographic Partners, LLC
  • Piper
  • Thames & Kosmos
Product Code: SMRC33024

According to Stratistics MRC, the Global STEAM Kits Subscription Market is accounted for $3.8 billion in 2025 and is expected to reach $11.7 billion by 2032, growing at a CAGR of 17.2% during the forecast period. The STEAM kits subscription provides recurring delivery of hands-on learning kits focused on science, technology, engineering, arts, and mathematics. It includes curated projects, instructional content, and digital support designed for different age groups. Benefits include learning by doing at home or in classrooms, better problem-solving and creativity, help for enhancing school lessons and homeschooling, steady income for providers, and high engagement from modern, skill-focused learning methods.

Market Dynamics:

Driver:

Parental demand for supplemental, hands-on learning resources

Rising parental focus on experiential and outcome-oriented education has been a key growth driver for the STEAM kits subscription market. Parents increasingly seek structured, hands-on learning tools that complement school curricula and reduce excessive screen time. Furthermore, STEAM kits promote problem-solving, creativity, and early exposure to science and technology concepts in an engaging format. Subscription models add convenience through curated, age-appropriate deliveries, reinforcing recurring demand. A growing sustained preference for interactive home-based learning continues to support steady market expansion across developed and emerging economies.

Restraint:

Competition from free online educational resources and apps

The availability of free or low-cost digital learning content presents a notable restraint for STEAM kit subscriptions. Numerous apps, videos, and open-source platforms offer science and coding education at minimal cost, reducing perceived value for paid physical kits. Additionally, budget-conscious households may prioritize digital alternatives due to ease of access and scalability. This competition pressures pricing strategies and customer acquisition costs for kit providers, requiring continuous differentiation through quality, curation, and tangible learning outcomes to maintain subscriber retention.

Opportunity:

Corporate partnerships for educational outreach and brand-sponsored kits

Partnerships with corporations, foundations, and educational brands present a strong growth opportunity for the STEAM kits subscription market. Companies increasingly invest in STEM outreach to support workforce development and corporate social responsibility goals. Moreover, brand-sponsored kits aligned with real-world applications enhance content relevance and credibility. Such collaborations enable providers to access funding, expand distribution through schools and communities, and reduce marketing costs. These alliances also support curriculum alignment and long-term subscription growth, particularly in underserved regions and institutional channels.

Threat:

Market saturation and high customer churn rates

Growing market participation has intensified competition, leading to saturation in key regions and elevated customer churn. Many households discontinue subscriptions after initial engagement due to repetitive content, cost sensitivity, or shifting learning preferences. Also, short-term usage patterns, especially among younger kids, make subscription lifecycles shorter. In this setting, providers are under more pressure to keep content fresh, make experiences more personal, and explain why they charge recurring fees. Failure to innovate consistently can erode brand loyalty and weaken revenue predictability over time.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated demand for STEAM kits as schools closed and families sought structured home-learning solutions. Subscriptions benefited from heightened parental involvement and increased awareness of hands-on education. However, supply chain disruptions and logistics delays affected kit delivery during peak periods. Over time, the normalization of hybrid learning models sustained interest beyond the pandemic. The period reinforced the value of tactile, guided learning experiences, strengthening long-term adoption while raising expectations for content quality and instructional support.

The integrated STEAM kits segment is expected to be the largest during the forecast period

The integrated STEAM kits segment is expected to account for the largest market share during the forecast period due to their comprehensive scope and strong alignment with educational standards. Providers favor these kits as they enable higher pricing, longer engagement cycles, and stronger brand differentiation. Schools, homeschooling networks, and subscription-based consumers who seek all-in-one solutions also prefer integrated offerings. The ability to reuse components across multiple projects further enhances value perception, supporting sustained demand and repeat subscriptions across core markets.

The tweens & teens segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the tweens & teens segment is predicted to witness the highest growth rate, fueled by rising competition for academic excellence and early exposure to STEM careers. Learners in this group demonstrate higher engagement with complex kits and longer project durations. Additionally, alignment with school curricula and competitive exam preparation enhances relevance. Subscription providers increasingly tailor advanced kits and digital companions for this demographic, driving higher retention and accelerating revenue growth compared to younger age segments.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high disposable incomes, a strong homeschooling culture, and widespread awareness of STEM education. The region benefits from established logistics networks, mature subscription models, and the presence of leading market players. Additionally, strong parental emphasis on extracurricular enrichment and supportive education policies sustain demand. These factors collectively reinforce North America's position as the largest revenue-generating region.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by expanding middle-class populations, rising educational spending, and a strong government focus on STEM skill development. Rapid urbanization and increasing internet awareness facilitate the adoption of subscriptions, particularly in metropolitan areas. Moreover, growing youth populations and competitive academic environments fuel demand for supplemental learning tools. Localized content, affordable pricing, and partnerships with schools are accelerating market penetration across emerging economies in the region.

Key players in the market

Some of the key players in STEAM Kits Subscription Market include KiwiCo, Inc., MEL Science Ltd., Green Kid Crafts, Inc., Little Passports LLC, Bitsbox, Inc., Creation Crate, Groovy Lab in a Box, Lovevery, Inc., Raddish, LLC, Steve Spangler Science (Steve Spangler, Inc.), CrunchLabs, Smartivity (Smartivity Toys Pvt. Ltd.), National Geographic Partners, LLC, Piper, and Thames & Kosmos.

Key Developments:

In December 2025, KiwiCo, Inc. introduced the new expanded monthly STEAM crate lineup for ages 3-14, offering themed kits across science, art, and engineering tracks.

In December 2025, MEL Science Ltd. introduced the new annual subscription promotion with 100+ hands-on kits and AR/VR lessons for children ages 5+, combining physical experiments with immersive digital learning.

In July 2024, Little Passports LLC introduced the new Science Expeditions and STEM subscription kits for ages 5-10+, offering monthly hands-on experiments and global learning adventures.

In February 2024, Green Kid Crafts, Inc. introduced the new line of 25 STEAM subscription boxes with 4-6 projects per kit, designed for ages 3-12+, expanding eco-friendly themes.

Product Covered:

  • Integrated STEAM Kits
  • Science-Centric Kits
  • Technology & Robotics Kits
  • Engineering & Maker Kits
  • Arts-Infused Kits
  • Mathematics-Focused Kits

Subscription Models Covered:

  • Curation-Based
  • Project-Based
  • Progressive Learning
  • Freemium & Hybrid Models

Age Groups Covered:

  • Pre-school
  • Elementary
  • Tweens & Teens
  • Adults & Lifelong Learners

End Users Covered:

  • Individual/Family Subscriptions
  • Schools & Educational Institutions
  • Libraries & Community Centers
  • Corporate

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global STEAM Kits Subscription Market, By Product

  • 5.1 Introduction
  • 5.2 Integrated STEAM Kits
  • 5.3 Science-Centric Kits
  • 5.4 Technology & Robotics Kits
  • 5.5 Engineering & Maker Kits
  • 5.6 Arts-Infused Kits
  • 5.7 Mathematics-Focused Kits

6 Global STEAM Kits Subscription Market, By Subscription Model

  • 6.1 Introduction
  • 6.2 Curation-Based
  • 6.3 Project-Based
  • 6.4 Progressive Learning
  • 6.5 Freemium & Hybrid Models

7 Global STEAM Kits Subscription Market, By Age Group

  • 7.1 Introduction
  • 7.2 Pre-school
  • 7.3 Elementary
  • 7.4 Tweens & Teens
  • 7.5 Adults & Lifelong Learners

8 Global STEAM Kits Subscription Market, By End User

  • 8.1 Introduction
  • 8.2 Individual/Family Subscriptions
  • 8.3 Schools & Educational Institutions
  • 8.4 Libraries & Community Centers
  • 8.5 Corporate

9 Global STEAM Kits Subscription Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 KiwiCo, Inc.
  • 11.2 MEL Science Ltd.
  • 11.3 Green Kid Crafts, Inc.
  • 11.4 Little Passports LLC
  • 11.5 Bitsbox, Inc.
  • 11.6 Creation Crate
  • 11.7 Groovy Lab in a Box
  • 11.8 Lovevery, Inc.
  • 11.9 Raddish, LLC
  • 11.10 Steve Spangler Science (Steve Spangler, Inc.)
  • 11.11 CrunchLabs
  • 11.12 Smartivity (Smartivity Toys Pvt. Ltd.)
  • 11.13 National Geographic Partners, LLC
  • 11.14 Piper
  • 11.15 Thames & Kosmos

List of Tables

  • Table 1 Global STEAM Kits Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global STEAM Kits Subscription Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global STEAM Kits Subscription Market Outlook, By Integrated STEAM Kits (2024-2032) ($MN)
  • Table 4 Global STEAM Kits Subscription Market Outlook, By Science-Centric Kits (2024-2032) ($MN)
  • Table 5 Global STEAM Kits Subscription Market Outlook, By Technology & Robotics Kits (2024-2032) ($MN)
  • Table 6 Global STEAM Kits Subscription Market Outlook, By Engineering & Maker Kits (2024-2032) ($MN)
  • Table 7 Global STEAM Kits Subscription Market Outlook, By Arts-Infused Kits (2024-2032) ($MN)
  • Table 8 Global STEAM Kits Subscription Market Outlook, By Mathematics-Focused Kits (2024-2032) ($MN)
  • Table 9 Global STEAM Kits Subscription Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 10 Global STEAM Kits Subscription Market Outlook, By Curation-Based (2024-2032) ($MN)
  • Table 11 Global STEAM Kits Subscription Market Outlook, By Project-Based (2024-2032) ($MN)
  • Table 12 Global STEAM Kits Subscription Market Outlook, By Progressive Learning (2024-2032) ($MN)
  • Table 13 Global STEAM Kits Subscription Market Outlook, By Freemium & Hybrid Models (2024-2032) ($MN)
  • Table 14 Global STEAM Kits Subscription Market Outlook, By Age Group (2024-2032) ($MN)
  • Table 15 Global STEAM Kits Subscription Market Outlook, By Pre-school (2024-2032) ($MN)
  • Table 16 Global STEAM Kits Subscription Market Outlook, By Elementary (2024-2032) ($MN)
  • Table 17 Global STEAM Kits Subscription Market Outlook, By Tweens & Teens (2024-2032) ($MN)
  • Table 18 Global STEAM Kits Subscription Market Outlook, By Adults & Lifelong Learners (2024-2032) ($MN)
  • Table 19 Global STEAM Kits Subscription Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global STEAM Kits Subscription Market Outlook, By Individual / Family Subscriptions (2024-2032) ($MN)
  • Table 21 Global STEAM Kits Subscription Market Outlook, By Schools & Educational Institutions (2024-2032) ($MN)
  • Table 22 Global STEAM Kits Subscription Market Outlook, By Libraries & Community Centers (2024-2032) ($MN)
  • Table 23 Global STEAM Kits Subscription Market Outlook, By Corporate (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.