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教育遊戲化市場預測至2032年：依產品、部署方式、遊戲類型及機制、最終用戶及地區分類的全球分析

Gamified Education Market Forecasts to 2032 - Global Analysis By Offering (Software Solutions, and Services), Deployment Mode (Cloud-Based (SaaS), and On-Premises), Game Type & Mechanic, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的研究，全球遊戲化教育市場預計到 2025 年將達到 153 億美元，到 2032 年將達到 629 億美元。

預計在預測期內，遊戲化教育市場將以22.4%的複合年成長率成長。遊戲化教育市場將積分、等級、挑戰和獎勵等遊戲設計元素應用於學習環境，目標市場包括K-12教育、高等教育和企業培訓平台。其優點包括提高學習者的參與度、增強學習動力和資訊記憶力、提高參與率以及改善學習成果。趣味性和競爭性元素使教育內容更具吸引力，並能有效吸引各個年齡層和技能水平的學習者。

經合組織引用的教育研究表明，與傳統方法相比，遊戲化學習可將知識保留率提高 20-40%，並將學習者的參與度提高 30% 以上。

對身臨其境型、互動式數位學習的需求日益成長

學習者越來越傾向於將教育與獎勵、挑戰和即時回饋相結合的身臨其境型體驗，這有助於提高學習動力和記憶力。此外，數位原民學生對遊戲機制的反應優於被動式內容。學校、學院和培訓中心正在利用遊戲化來吸引更多人參與並提升學習效果。同時，行動裝置和分析技術的進步使得個人化互動成為可能，促使教育機構將遊戲化平台納入其數位化學習策略。

教育工作者缺乏技術專長

許多教師不熟悉遊戲設計原則、數據儀錶板和平台配置，這限制了他們在課堂上的有效應用。此外，訓練預算不足和時間限制也阻礙了技能的提升。對傳統教學方式的抗拒進一步降低了遊戲化應用的普及率。如果缺乏足夠的教學設計支持，遊戲化應用可能會流於表面，而缺乏真正的教育意義。因此，教育機構可能會推遲投資或未能充分利用該平台，這可能會影響學習成果，並隨著時間的推移，減緩遊戲化在全球不同教育系統中的市場滲透。

拓展至企業培訓及職涯發展領域

企業正在尋求能夠提升員工技能、提高生產力並支持持續學習文化的互動式數位化工具。遊戲化能夠促進員工參與合規、領導力和技術培訓計畫。此外，數據驅動的回饋機制使雇主能夠追蹤績效和學習成果。同時，遠距辦公和混合辦公模式也推動了可擴展的雲端遊戲化解決方案的需求。這些因素正在持續推動企業收入成長、夥伴關係拓展和客製化產品開發，從而支持遊戲化解決方案的市場擴張，其範圍已從教育領域擴展到全球各行各業。

與傳統學習管理系統（LMS）的競爭

許多教育機構依賴成熟的學習管理系統（LMS）平台，可能不願意實施獨立的遊戲化工具。此外，LMS供應商正日益整合基礎的遊戲化功能，使得獨立供應商難以脫穎而出。預算限制也加劇了採購決策的競爭。如果遊戲化平台無法展現清晰的商業價值，買家可能會優先選擇他們熟悉的系統，這可能會限制其在全球各地區和細分市場的普及，造成價格壓力，扼殺創新，並削弱未來幾年的長期市場成長前景。

新冠疫情的感染疾病：

新冠疫情顯著加速了遊戲化在教育領域的應用，尤其是在教育機構轉型為遠距學習模式之際。相關人員利用遊戲化工具來維持學生的參與和積極性，並確保在長期停課期間評估的連續性。學生也逐漸習慣了互動式數位教學模式。然而，這種快速普及也暴露了培訓和內容品質的挑戰。混合式學習模式很可能在疫情結束後繼續存在，而支持靈活教學、學習者分析和互動的遊戲化平台預計將在中長期內繼續受到全球學術和專業領域的青睞。

預計在預測期內，軟體解決方案領域將佔據最大的市場佔有率。

預計在預測期內，軟體解決方案領域將佔據最大的市場佔有率。教育機構對集中式、互動式學習環境的需求是推動其普及的重要因素。軟體平台能夠快速部署遊戲化模組、評估和進度追蹤功能。此外，授權和訂閱模式也為使用者提供了可預測的支出。高昂的轉換成本以及與課程和培訓項目的深度整合，增強了用戶的持續使用，確保軟體解決方案將繼續在全球遊戲化教育市場中主導。

預計在預測期內，基於雲端（SaaS）的細分市場將呈現最高的複合年成長率。

預計在預測期內，基於雲端（SaaS）的細分市場將實現最高的成長率。教育機構越來越重視雲端平台，以支援遠端存取、協作和基於分析的個人化教學。此外，SaaS模式使供應商能夠快速跨區域擴展，而無需進行大量的基礎設施投資。持續的安全性增強和合規性改進有助於建立使用者信任。這些因素共同作用，將保持強勁的普及勢頭，並確保雲端採用在不久的將來成為全球遊戲化教育市場的主要成長引擎。

佔比最大的地區：

預計北美將在整個預測期內佔據最大的市場佔有率。先進的數位基礎設施、高技術普及率和強勁的教育投入支撐著其市場領先地位。學校、大學和企業都在積極投資遊戲化平台，以提高參與度和學習成果。此外，主要供應商和創新生態系統的存在也加速了產品開發。扶持性政策、成熟的企業培訓市場以及對數位化學習的早期應用，都將鞏固該地區在整個預測期內的全球持續優勢。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率。快速的數位化、不斷擴大的網路存取以及龐大的學生群體正在推動遊戲化教育的普及。各國政府積極推廣數位化學習舉措，而私營機構則推出價格親民的行動優先解決方案。此外，新興經濟體對企業培訓需求的不斷成長也促進了市場擴張。投資和夥伴關係的增加正在推動創新，使亞太地區成為當前及未來幾年全球成長最快的市場。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球遊戲化教育市場（依產品/服務分類）

  • 軟體解決方案
    • 遊戲化學習管理系統（LMS）
    • 內容創作工具
    • 獨立遊戲化應用
  • 服務
    • 策略諮詢與課程設計
    • 實施和系統整合
    • 支援、維護和分析服務

6. 全球遊戲化教育市場依部署類型分類

  • 基於雲端的（SaaS）
  • 本地部署

7. 全球遊戲化教育市場（依遊戲類型和機制分類）

  • 身臨其境型遊戲
  • 自適應/人工智慧驅動的遊戲
  • 評估和考核遊戲
  • 模擬與角色扮演
  • 協作/社交遊戲

8. 全球遊戲化教育市場（依最終用戶分類）

  • 學術領域
    • K-12教育
    • 高等教育
  • 企業培訓（公司）
    • 入職和合規
    • 銷售和軟性技能培訓
    • 技術和產品知識培訓
  • 其他領域

9. 全球遊戲化教育市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Kahoot!AS
  • Quizlet Inc.
  • Duolingo, Inc.
  • Prodigy Education Inc.
  • Classcraft Studios Inc.
  • Gimkit Inc.
  • ClassDojo Inc.
  • Nearpod LLC
  • BrainPOP LLC
  • Showbie Inc.
  • Seesaw Learning, Inc.
  • BYJU'S Limited
  • Gametize Pte. Ltd.
  • Epic!Kids Inc.
  • Quizizz（Wayground）
  • Socrative（Showbie Inc.）
Product Code: SMRC32951

According to Stratistics MRC, the Global Gamified Education Market is accounted for $15.3 billion in 2025 and is expected to reach $62.9 billion by 2032, growing at a CAGR of 22.4% during the forecast period. The gamified education market applies game design elements such as points, levels, challenges, and rewards to learning environments. It spans K-12, higher education, and corporate training platforms. Benefits include increased learner engagement, enhanced motivation and retention of information, higher participation rates, and improved learning outcomes, as fun and competitive features make educational content more engaging and effective for people of all ages and skill levels.

According to OECD-cited education research, gamified learning improves knowledge retention by 20-40% and increases learner engagement by 30%+ compared with traditional methods.

Market Dynamics:

Driver:

Growing demand for engaging and interactive digital learning

Learners increasingly prefer immersive experiences that combine education with rewards, challenges, and real-time feedback, improving motivation and retention. Furthermore, digital-native students respond better to game mechanics than passive content. Schools, colleges, and training centers use gamification to get more people involved and improve results. Additionally, advances in mobile devices and analytics enable personalized engagement, encouraging institutions to invest in gamified platforms as part of broader digital learning strategies globally today.

Restraint:

Lack of technical expertise among educators

Many teachers are unfamiliar with game design principles, data dashboards, and platform configuration, limiting effective classroom use. Moreover, inadequate training budgets and time constraints slow skill development. Resistance to change from traditional teaching practices further reduces acceptance. Without sufficient instructional design support, gamification risks being superficial rather than pedagogically meaningful. Consequently, institutions may delay investments or underutilize platforms, affecting learning outcomes and slowing market penetration across diverse education systems globally over time.

Opportunity:

Expansion into corporate training and professional development

Organizations seek engaging digital tools to upskill employees, improve productivity, and support continuous learning cultures. Gamification enhances participation in compliance, leadership, and technical training programs. Furthermore, data-driven feedback helps employers track performance and learning impact. Additionally, remote and hybrid work models increase demand for scalable, cloud-based gamified solutions. These factors support recurring enterprise revenues, partnerships, and customized offerings, broadening market reach beyond traditional education sectors globally and across industries worldwide today.

Threat:

Competition from traditional learning management systems

Many institutions already rely on established LMS platforms and may hesitate to adopt separate gamification tools. Moreover, LMS vendors increasingly integrate basic gamification features, reducing differentiation for standalone providers. Budget constraints further intensify competition during procurement decisions. If gamified platforms fail to demonstrate a clear return on investment, buyers may prioritize familiar systems, limiting adoption and pressuring pricing, innovation, and long-term market growth prospects across regions and segments worldwide over the coming years.

Covid-19 Impact:

Covid-19 significantly accelerated adoption of gamified education as institutions shifted to remote learning models. Educators used game-based tools to maintain engagement, motivation, and assessment continuity during prolonged closures. Moreover, students became accustomed to interactive digital formats. However, rapid deployment exposed gaps in training and content quality. Post-pandemic, hybrid learning models persist, sustaining demand for gamified platforms that support flexible delivery, learner analytics, and engagement across academic and professional environments globally over the medium- to long-term horizon ahead now.

The software solutions segment is expected to be the largest during the forecast period

The software solutions segment is expected to account for the largest market share during the forecast period. Institutional needs for centralized, interactive learning environments drive strong adoption. Software platforms enable rapid deployment of gamified modules, assessments, and progress tracking. Additionally, licensing and subscription models support predictable spending for buyers. High switching costs and deep integration with curricula and training programs reinforce retention, ensuring software solutions continue to dominate revenue contribution within the gamified education market globally over time.

The cloud-based (SaaS) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based (SaaS) segment is predicted to witness the highest growth rate. Institutions increasingly favor cloud platforms to support remote access, collaboration, and analytics-driven personalization. Additionally, SaaS models enable vendors to scale rapidly across regions without heavy infrastructure investment. Continuous security upgrades and compliance improvements build trust among users. These factors collectively sustain strong adoption momentum, reinforcing cloud deployment as a key growth engine for the global gamified education market in the foreseeable future.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. Advanced digital infrastructure, high technology adoption, and strong education spending support market leadership. Schools, universities, and enterprises actively invest in gamified platforms to improve engagement and outcomes. Furthermore, the presence of leading vendors and innovation ecosystems accelerates product development. Supportive policies, mature corporate training markets, and early adoption of digital learning reinforce sustained regional dominance across the forecast horizon globally over time ahead now widely.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitization, expanding internet access, and large student populations drive adoption of gamified education. Governments increasingly promote digital learning initiatives, while private providers introduce affordable, mobile-first solutions. Moreover, growing corporate training demand in emerging economies supports market expansion. Rising investments and partnerships accelerate innovation, positioning the Asia Pacific region as the fastest-growing market globally both now and in the coming years.

Key players in the market

Some of the key players in Gamified Education Market include Kahoot! AS, Quizlet Inc., Duolingo, Inc., Prodigy Education Inc., Classcraft Studios Inc., Gimkit Inc., ClassDojo Inc., Nearpod LLC, BrainPOP LLC, Showbie Inc., Seesaw Learning, Inc., BYJU'S Limited, Gametize Pte. Ltd., Epic! Kids Inc., Quizizz (Wayground), and Socrative (Showbie Inc.).

Key Developments:

In December 2025, Epic! Kids Inc. introduced the new holiday classroom gamified activities and Cat Ninja collectibles, expanding its digital reading gamification.

In November 2025, Kahoot! AS introduced the new Kahoot! 360 live audience expansion for hosting larger interactive sessions, and won Digital Game-Based Learning Product of the Year at the Digital Education Awards.

In January 2025, Prodigy Education Inc. introduced the new Dragon Island game mode with replayable battles and epic dragon encounters, expanding its math adventure world.

Offerings Covered:

  • Software Solutions
  • Services

Deployment Modes Covered:

  • Cloud-Based (SaaS)
  • On-Premises

Game Type & Mechanics Covered:

  • Immersive Games
  • Adaptive/AI-Driven Games
  • Assessment & Evaluation Games
  • Simulation & Role-Playing
  • Collaboration/Social Games

End Users Covered:

  • Academic Sector
  • Corporate Training (Enterprise)
  • Other Verticals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Gamified Education Market, By Offering

  • 5.1 Introduction
  • 5.2 Software Solutions
    • 5.2.1 Gamified Learning Management Systems (LMS)
    • 5.2.2 Content Authoring Tools
    • 5.2.3 Standalone Gamified Apps
  • 5.3 Services
    • 5.3.1 Strategic Consulting & Curriculum Design
    • 5.3.2 Implementation & System Integration
    • 5.3.3 Support, Maintenance, and Analytics Services

6 Global Gamified Education Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based (SaaS)
  • 6.3 On-Premises

7 Global Gamified Education Market, By Game Type & Mechanic

  • 7.1 Introduction
  • 7.2 Immersive Games
  • 7.3 Adaptive/AI-Driven Games
  • 7.4 Assessment & Evaluation Games
  • 7.5 Simulation & Role-Playing
  • 7.6 Collaboration/Social Games

8 Global Gamified Education Market, By End User

  • 8.1 Introduction
  • 8.2 Academic Sector
    • 8.2.1 K-12 Education
    • 8.2.2 Higher Education
  • 8.3 Corporate Training (Enterprise)
    • 8.3.1 Onboarding & Compliance
    • 8.3.2 Sales & Soft Skill Training
    • 8.3.3 Technical & Product Knowledge Training
  • 8.4 Other Verticals

9 Global Gamified Education Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Kahoot! AS
  • 11.2 Quizlet Inc.
  • 11.3 Duolingo, Inc.
  • 11.4 Prodigy Education Inc.
  • 11.5 Classcraft Studios Inc.
  • 11.6 Gimkit Inc.
  • 11.7 ClassDojo Inc.
  • 11.8 Nearpod LLC
  • 11.9 BrainPOP LLC
  • 11.10 Showbie Inc.
  • 11.11 Seesaw Learning, Inc.
  • 11.12 BYJU'S Limited
  • 11.13 Gametize Pte. Ltd.
  • 11.14 Epic! Kids Inc.
  • 11.15 Quizizz (Wayground)
  • 11.16 Socrative (Showbie Inc.)

List of Tables

  • Table 1 Global Gamified Education Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Gamified Education Market Outlook, By Offering (2024-2032) ($MN)
  • Table 3 Global Gamified Education Market Outlook, By Software Solutions (2024-2032) ($MN)
  • Table 4 Global Gamified Education Market Outlook, By Gamified Learning Management Systems (LMS) (2024-2032) ($MN)
  • Table 5 Global Gamified Education Market Outlook, By Content Authoring Tools (2024-2032) ($MN)
  • Table 6 Global Gamified Education Market Outlook, By Standalone Gamified Apps (2024-2032) ($MN)
  • Table 7 Global Gamified Education Market Outlook, By Services (2024-2032) ($MN)
  • Table 8 Global Gamified Education Market Outlook, By Strategic Consulting & Curriculum Design (2024-2032) ($MN)
  • Table 9 Global Gamified Education Market Outlook, By Implementation & System Integration (2024-2032) ($MN)
  • Table 10 Global Gamified Education Market Outlook, By Support, Maintenance & Analytics Services (2024-2032) ($MN)
  • Table 11 Global Gamified Education Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 12 Global Gamified Education Market Outlook, By Cloud-Based (SaaS) (2024-2032) ($MN)
  • Table 13 Global Gamified Education Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 14 Global Gamified Education Market Outlook, By Game Type & Mechanic (2024-2032) ($MN)
  • Table 15 Global Gamified Education Market Outlook, By Immersive Games (2024-2032) ($MN)
  • Table 16 Global Gamified Education Market Outlook, By Adaptive / AI-Driven Games (2024-2032) ($MN)
  • Table 17 Global Gamified Education Market Outlook, By Assessment & Evaluation Games (2024-2032) ($MN)
  • Table 18 Global Gamified Education Market Outlook, By Simulation & Role-Playing (2024-2032) ($MN)
  • Table 19 Global Gamified Education Market Outlook, By Collaboration / Social Games (2024-2032) ($MN)
  • Table 20 Global Gamified Education Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Gamified Education Market Outlook, By Academic Sector (2024-2032) ($MN)
  • Table 22 Global Gamified Education Market Outlook, By K-12 Education (2024-2032) ($MN)
  • Table 23 Global Gamified Education Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 24 Global Gamified Education Market Outlook, By Corporate Training (Enterprise) (2024-2032) ($MN)
  • Table 25 Global Gamified Education Market Outlook, By Onboarding & Compliance (2024-2032) ($MN)
  • Table 26 Global Gamified Education Market Outlook, By Sales & Soft Skill Training (2024-2032) ($MN)
  • Table 27 Global Gamified Education Market Outlook, By Technical & Product Knowledge Training (2024-2032) ($MN)
  • Table 28 Global Gamified Education Market Outlook, By Other Verticals (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.