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市場調查報告書
商品編碼
1896246
寵物穿戴式健康追蹤器市場預測至2032年:全球產品、動物類型、連接方式、分銷管道、應用、最終用戶和區域分析Companion Animal Wearable Health Trackers Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Connectivity, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球伴侶動物穿戴式健康追蹤器市場預計到 2025 年價值 28 億美元,到 2032 年預計將達到 71.1 億美元,在預測期內以 14.2% 的複合年成長率成長。
穿戴式寵物健康追蹤器是內建感測器的智慧型設備,旨在監測寵物(例如犬貓)的健康、行為和活動。這些追蹤器可以戴在寵物身上,例如項圈、附件或標籤上,追蹤位置、運動、心率、活動量、睡眠模式等參數,在某些情況下還可以追蹤體溫和呼吸頻率。收集即時數據有助於寵物飼主和獸醫及早發現健康問題、管理慢性疾病並改善整體健康。這些追蹤器可與行動應用程式和雲端平台整合,支援現代寵物醫療中的預防保健、遠端監測和數據驅動的決策。
寵物飼養和人性化程度的提高
寵物飼養量的增加以及人們對伴侶動物日益人性化的認知,是穿戴式健康追蹤器市場的主要驅動力。寵物越來越被視為家庭成員,促使飼主投資先進的健康監測和安全措施。穿戴式追蹤器能夠持續提供寵物活動、行為和位置的即時訊息,幫助主人進行預防性護理,並讓主人安心。隨著城市生活限制了直接監測,科技正在填補這一空白,使人們能夠負責任地飼養寵物,並推動對互聯動物健康解決方案的需求。
高昂的設備成本
高昂的設備價格仍然是一大障礙,尤其是在價格敏感型市場。先進的感測器、GPS模組、連接功能以及訂閱式軟體都推高了整體擁有成本。對許多飼主來說,穿戴式健康追蹤器仍然被視為可有可無的商品,而非必需品。價格分佈限制了其在高階消費群之外的普及。除非製造成本下降,定價模式更親民,否則高昂的初始成本和持續成本將繼續阻礙其在大眾市場的滲透。
技術進步
技術進步為市場成長提供了強勁機會。感測器精度、電池效率、小型化以及人工智慧驅動的分析技術的提升,將增強設備性能和用戶體驗。與行動應用程式和雲端平台的整合,將實現即時健康狀態監測和預測性警報。隨著設備變得更輕、更聰明、更經濟實惠,預計其普及率將持續提高。這些創新將使穿戴式追蹤器成為預防性獸醫護理和長期寵物健康管理的重要工具,從而推動市場擴張。
缺乏標準化
缺乏標準化對市場擴張構成重大威脅。數據準確性、測量通訊協定和設備相容性方面的差異,令消費者和獸醫都感到困惑。缺乏統一標準,使得穿戴式裝置難以與獸醫系統整合,並降低了臨床醫生對穿戴式裝置數據的信心。缺乏明確的標準和監管指導,導致產品品質差異巨大。這種不一致會損害產品的長期可靠性,並延緩其在專業獸醫實踐中的應用。
新冠疫情對寵物穿戴式健康追蹤器市場產生了正面影響。封鎖措施導致寵物飼養量增加,人們對寵物健康和安全的關注也隨之提高。由於就醫管道受限,遠端監測工具變得日益重要。穿戴式裝置幫助飼主追蹤寵物的活動、行為和位置,並支持線上諮詢。雖然供應鏈中斷暫時影響了生產,但疫情也強化了人們對互聯互通、預防性寵物醫療保健解決方案的長期需求。
預計在預測期內,位置追蹤細分市場將佔據最大的市場佔有率。
由於人們對寵物安全和預防的強勁需求,預計在預測期內,位置追蹤細分市場將佔據最大的市場佔有率。具備GPS功能的穿戴式追蹤器使飼主能夠即時監控寵物的位置、設置地理圍欄警報並快速找到走失的寵物。都市化加快、寵物戶外活動增加以及人們對伴侶動物日益成長的情感依戀,都進一步推動了此類產品的普及。位置追蹤通常是消費者最重視的功能,使其成為商業性的主導細分市場。
預計在預測期內,智慧色彩細分市場將實現最高的複合年成長率。
由於其多功能性和便利性,智慧項圈市場預計將在預測期內實現最高成長率。智慧項圈將位置追蹤、活動監測和健康分析整合到一個易於使用的設備中。舒適度、電池續航時間、感測器精度和設計方面的持續改進正在推動其普及。隨著寵物飼主越來越傾向於選擇整合式一體化解決方案而非獨立設備,智慧項圈正成為成長最快的產品類型。
由於寵物擁有率上升、可支配收入增加以及都市化加快,亞太地區預計將在預測期內佔據最大的市場佔有率。人們對寵物健康的日益關注、中產階級人口的壯大以及智慧型手機的高普及率,都推動了穿戴式裝置的普及。中國、日本和韓國等國家的寵物護理產業正經歷強勁成長。此外,不斷拓展的電子商務通路和本地製造能力也進一步鞏固了該地區的市場領先地位。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於寵物護理方面的高支出以及對先進技術的早期應用。消費者對寵物預防保健的高度重視以及完善的獸醫基礎設施為市場擴張提供了有力支撐。主要穿戴式科技供應商的存在以及訂閱式數位服務日益普及也將進一步推動市場成長。對數據驅動型寵物健康資訊的需求不斷成長,已使北美成為成長最快的區域市場。
According to Stratistics MRC, the Global Companion Animal Wearable Health Trackers Market is accounted for $2.80 billion in 2025 and is expected to reach $7.11 billion by 2032 growing at a CAGR of 14.2% during the forecast period. Companion Animal Wearable Health Trackers are smart, sensor-enabled devices designed to monitor the health, behavior, and activity of pets such as dogs and cats. Worn as collars, harness attachments, or tags, these devices track parameters including location, movement, heart rate, activity levels, sleep patterns, and sometimes temperature or respiration. By collecting real-time data, they help pet owners and veterinarians detect health issues early, manage chronic conditions, and improve overall wellness. Integrated with mobile applications and cloud platforms, these trackers support preventive care, remote monitoring, and data-driven decision-making in modern companion animal healthcare.
Rising Pet Ownership & Humanization
Rising pet ownership and the growing humanization of companion animals are key drivers of the wearable health trackers market. Pets are increasingly treated as family members, leading owners to invest in advanced health monitoring and safety solutions. Wearable trackers provide continuous insights into activity, behavior, and location, supporting preventive care and emotional reassurance. As urban lifestyles limit direct supervision, technology fills the gap, enabling responsible pet ownership and strengthening demand for connected animal health solutions.
High Device Costs
High device costs remain a major restraint, particularly in price-sensitive markets. Advanced sensors, GPS modules, connectivity features, and subscription-based software increase overall ownership expenses. For many pet owners, wearable health trackers are still viewed as discretionary rather than essential purchases. Limited affordability restricts adoption beyond premium consumer segments. Until production costs decline and pricing models become more accessible, high upfront and recurring expenses will continue to slow mass-market penetration.
Advancements in technology
Technological advancements present a strong opportunity for market growth. Improvements in sensor accuracy, battery efficiency, miniaturization, and AI-driven analytics enhance device performance and user experience. Integration with mobile apps and cloud platforms allows real-time health insights and predictive alerts. As devices become lighter, smarter, and more affordable, adoption is expected to rise. These innovations position wearable trackers as essential tools for preventive veterinary care and long-term pet wellness management. Thus, it drives the market expansion.
Limited Standardization
Limited standardization poses a significant threat to market expansion. Variations in data accuracy, measurement protocols, and device compatibility create confusion among consumers and veterinarians. Lack of unified standards complicates integration with veterinary systems and limits clinical trust in wearable data. Without clear benchmarks and regulatory guidance, product quality can vary widely. This inconsistency may hinder long-term credibility and slow adoption in professional veterinary practices.
The COVID-19 pandemic positively influenced the companion animal wearable health trackers market. Lockdowns led to increased pet adoption and heightened awareness of pet health and safety. With restricted access to veterinary clinics, remote monitoring tools gained importance. Wearable devices helped owners track activity, behavior, and location while supporting virtual veterinary consultations. Although supply chain disruptions affected manufacturing temporarily, the pandemic reinforced long-term demand for connected and preventive pet healthcare solutions.
The location tracking segment is expected to be the largest during the forecast period
The location tracking segment is expected to account for the largest market share during the forecast period, due to strong demand for pet safety and loss prevention. GPS-enabled wearable trackers allow pet owners to monitor real-time location, set geofencing alerts, and quickly recover lost pets. Rising urbanization, outdoor pet activities, and increasing emotional attachment to companion animals further drive adoption. Location tracking is often the primary functionality sought by consumers, making it the most commercially dominant segment.
The smart collars segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the smart collars segment is predicted to witness the highest growth rate, due to their multifunctional capabilities and convenience. Smart collars combine location tracking, activity monitoring, and health analytics in a single, easy-to-use device. Continuous improvements in comfort, battery life, sensor accuracy, and design enhance adoption. As pet owners increasingly prefer integrated, all-in-one solutions over standalone devices, smart collars are emerging as the fastest-growing product category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, increasing disposable incomes, and rapid urbanization. Growing awareness of pet health, expanding middle-class populations, and high smartphone penetration supports wearable adoption. Countries such as China, Japan, and South Korea are witnessing strong growth in the pet care industry. Additionally, expanding e-commerce channels and local manufacturing capabilities strengthen the region's market leadership.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high spending on pet care and early adoption of advanced technologies. Strong awareness of preventive pet healthcare, coupled with well-established veterinary infrastructure, supports market expansion. The presence of leading wearable technology providers and growing acceptance of subscription-based digital services further drives growth. Increasing demand for data-driven pet health insights positions North America as the fastest-growing regional market.
Key players in the market
Some of the key players in Companion Animal Wearable Health Trackers Market include FitBark, Gibi Technologies, Whistle Labs (Mars Petcare), Scollar, Tractive, Kyon, Garmin Ltd., PitPatPet Ltd., PetPace, Wagz, Inc., Felcana, TabCat (Loc8tor), OSP Labs, Dogtra and Petnet.
In October 2025, Crucial Data Solutions and PetPace have formed a strategic alliance to integrate the PetPace wearable health-monitoring collar with CDS's TrialKit platform, enabling real-time, at-home animal health data collection for veterinary and translational research while improving data quality and reducing study burden.
In December 2024, IXICO has entered a strategic commercial agreement with PETNET Solutions Inc, a Siemens Healthineers company, under which PETNET will supply diagnostic imaging agents for use in IXICO's customers' clinical trials, enhancing its Tracer Management services and supporting advanced neuroimaging in neurological disorder research such as Alzheimer's disease.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.