![]() |
市場調查報告書
商品編碼
1896215
語言學習和多語言教育科技市場預測至2032年:按學習模式、定價模式、部署模式、目標語言、用例、最終用戶和地區分類的全球分析Language Learning & Multilingual EdTech Market Forecasts to 2032 - Global Analysis By Learning Mode, Pricing Model, Deployment Mode, Language Focus, Application, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球語言學習和多語言教育技術市場價值將達到 176 億美元,到 2032 年將達到 342 億美元,在預測期內以 10% 的複合年成長率成長。
語言學習和多語言教育科技是指旨在幫助學習者掌握新語言、提高語言能力並獲得多語言教育的數位平台、工具和技術。這些技術包括人工智慧驅動的語言教學應用程式、虛擬教室、互動內容、語音辨識工具、翻譯技術以及能夠根據學習者進度個性化課程的自適應學習系統。這些解決方案支援詞彙擴展、文法訓練、發音練習、文化學習和跨語言交流。多語言教育技術還透過提供多種語言的內容並支持非母語人士、移民和全球學習者,從而促進包容性教育。總而言之,科技賦能的語言教學能夠提高學習的可近性、參與度和學習成果。
全球對多語言技能的需求日益成長
全球化和日益頻繁的跨境合作正迫使專業人士和學生學習新的語言。企業優先考慮多語言能力,以加強國際營運和客戶參與。大學和學校正在將語言學習平台融入課程,以幫助畢業生在全球競爭中脫穎而出。提供人工智慧驅動的個人化學習和遊戲化學習的數位平台正在推動語言學習的普及。對中文、西班牙語和阿拉伯語日益成長的需求反映了不斷變化的全球經濟和文化動態。
高級平台收費高昂
即時教學、人工智慧評估和認證課程等高級功能會增加成本。發展中地區對價格敏感的學習者難以負擔高級訂閱服務。小規模機構在沒有補貼或折扣的情況下難以擴大應用規模。來自免費或低成本替代方案的競爭壓力降低了機構投資高級解決方案的意願。有限的經濟承受能力也減緩了農村和低度開發地區的普及速度。
跨境教育與人才流動性增強
高等教育學生流動性的增強推動了對多語言能力的需求。大學和交換計畫擴大與教育科技公司合作,提供語言培訓。提供認證和標準化考試的數位平台提高了語言技能的國際認可。國際勞動力流動需求的成長與多語言學習解決方案直接相關。各國政府和非政府組織正在將語言教育納入文化交流舉措。因此,跨境教育和人才流動正在創造市場機會。
不同提供者的內容品質參差不齊
許多平台缺乏標準化的課程體系,導致學習效果參差不齊。內容品質參差不齊,學習者難以達到流利程度。小規模企業難以投資專業內容開發和認證。語言教育的法規結構在各地仍然分散。糟糕的學習體驗會削弱信任,減緩數位平台的普及。因此,內容品質參差不齊阻礙了市場成長。
新冠疫情對語言學習和多語言教育科技市場產生了變革性的影響。封鎖和遠距學習加速了全球數位平台的普及。專業人士和學生紛紛轉向線上語言工具,以繼續深造並提升就業能力。各國政府和教育機構也投資於數位語言項目,以減少學習延誤。然而,設備取得和網路連接方面的差距阻礙了農村和低收入地區語言學習的普及。疫情凸顯了可擴展、柔軟性且整體性的語言學習系統的重要性。
預計在預測期內,企業培訓領域將佔據最大的市場佔有率。
預計在預測期內,企業培訓領域將佔據最大的市場佔有率,這主要得益於全球業務營運中對多語言能力的需求不斷成長。企業正在加速採用教育科技平台,為員工提供國際貿易所需關鍵語言的培訓。跨境協作需求的日益成長推動了企業語言解決方案的普及。該領域受益於對人才發展和人力資源主導的培訓舉措的大力投入。人工智慧驅動的個人化培訓的整合提高了企業培訓效率和員工參與度。跨國公司正將語言學習置於優先地位,以提升客戶服務水準並拓展市場。
預計在預測期內,中文和亞洲語言市場將實現最高的複合年成長率。
預計在預測期內,漢語和亞洲語言市場將呈現最高的成長率,這反映出全球經濟成長對語言的強勁需求。中國、日本和韓國在國際貿易中日益重要的地位正在加速亞洲語言學習的普及。大學和企業越來越重視漢語和其他亞洲語言,以期獲得戰略優勢。遊戲化學習和行動優先學習平台的進步正在提升人們接受亞洲語言教育的機會。學生流動性和跨境勞動力流動的強勁成長也使這一市場受益匪淺。各國政府和機構正在將亞洲語言教育作為文化外交的一部分加以推廣。
由於對多語言教育和勞動力發展的強勁需求,亞太地區預計將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家正廣泛採用語言學習平台。學生流動性和國際勞動力流動性的增強正在推動多語言教育科技解決方案的普及。政府為促進數位素養和語言教育而採取的措施正在鞏固該地區的主導地位。領先的教育科技公司和Start-Ups的存在正在推動語言學習領域的創新。對漢語和亞洲語言的強勁需求進一步推動了該地區的成長。
預計在預測期內,中東和非洲地區的複合年成長率將最高,這主要得益於教育產業對多語言能力日益成長的需求。阿拉伯聯合大公國、沙烏地阿拉伯和南非等國正大力投資語言學習平台。不斷成長的年輕人口和日益增加的跨境教育推動了多語言學習平台的普及。政府為促進文化交流和勞動力流動的措施也進一步促進了這一成長。本地Start-Ups和跨國公司正在投資開發可擴展的、符合區域需求的多語言解決方案。行動優先生態系統的發展正在推動服務不足市場對多語言學習平台的採用。
According to Stratistics MRC, the Global Language Learning & Multilingual EdTech Market is accounted for $17.6 billion in 2025 and is expected to reach $34.2 billion by 2032 growing at a CAGR of 10% during the forecast period. Language Learning & Multilingual EdTech refers to digital platforms, tools, and technologies designed to help learners acquire new languages, improve linguistic proficiency, and access multilingual education. It includes AI-driven language tutoring apps, virtual classrooms, interactive content, speech recognition tools, translation technologies, and adaptive learning systems that personalize lessons based on learner progress. These solutions support vocabulary building, grammar training, pronunciation practice, cultural learning, and cross-language communication. Multilingual EdTech also enables inclusive education by offering content in multiple languages, supporting non-native speakers, migrants, and global learners. Overall, it enhances accessibility, engagement, and learning outcomes through technology-enabled language instruction.
Rising global demand for multilingual skills
Increasing globalization and cross-border collaboration are compelling professionals and students to acquire new languages. Corporations are prioritizing multilingual proficiency to strengthen international business operations and customer engagement. Universities and schools are integrating language learning platforms into curricula to prepare globally competitive graduates. Digital platforms offering AI-driven personalization and gamified learning reinforce adoption. Rising demand for Mandarin, Spanish, and Arabic reflects shifting global economic and cultural dynamics.
High subscription costs for premium platforms
Advanced features such as live tutoring, AI-driven assessments, and certification programs increase expenses. Price-sensitive learners in developing regions struggle to afford premium subscriptions. Smaller institutions face challenges in scaling adoption without subsidies or discounts. Competitive pressure from free or low-cost alternatives reduces willingness to invest in premium solutions. Limited affordability slows penetration in rural and underserved markets.
Increasing cross-border education and mobility
Rising student migration for higher education is driving demand for multilingual proficiency. Universities and exchange programs are increasingly partnering with EdTech firms to deliver language training. Digital platforms offering certification and standardized testing strengthen global recognition of language skills. Growing demand for international workforce mobility aligns directly with multilingual learning solutions. Governments and NGOs are promoting language education as part of cultural exchange initiatives. As a result, cross-border education and mobility are fostering market opportunities.
Inconsistent content quality across providers
Many platforms lack standardized curricula, leading to uneven learning outcomes. Learners face challenges in achieving fluency when content quality varies significantly. Smaller firms struggle to invest in professional content development and accreditation. Regulatory frameworks for language education remain fragmented across regions. Negative learner experiences reduce trust and slow adoption of digital platforms. Consequently, inconsistent content quality is hindering market growth.
The COVID-19 pandemic had a transformative impact on the Language Learning & Multilingual EdTech market. Lockdowns and remote learning accelerated adoption of digital platforms worldwide. Professionals and students turned to online language tools to continue education and improve employability. Governments and institutions invested in digital language programs to mitigate learning losses. However, disparities in device access and internet connectivity slowed adoption in rural and low-income regions. The pandemic highlighted the importance of scalable, flexible, and inclusive language learning systems.
The corporate training segment is expected to be the largest during the forecast period
The corporate training segment is expected to account for the largest market share during the forecast period driven by demand for multilingual proficiency in global business operations. Companies increasingly adopt EdTech platforms to train employees in languages critical for international trade. Rising demand for cross-border collaboration reinforces adoption of corporate-focused language solutions. The segment benefits from strong investment in workforce development and HR-led training initiatives. Integration of AI-driven personalization enhances efficiency and engagement in corporate training. Multinational firms prioritize language learning to strengthen customer service and market expansion.
The mandarin & Asian languages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mandarin & Asian languages segment is predicted to witness the highest growth rate, reflecting strong demand for languages aligned with global economic growth. Rising importance of China, Japan, and South Korea in international trade accelerates adoption of Asian language learning. Universities and corporations increasingly prioritize Mandarin and other Asian languages for strategic advantage. Advances in gamified and mobile-first learning platforms strengthen accessibility of Asian language education. The segment benefits from strong growth in student migration and cross-border workforce mobility. Governments and institutions are promoting Asian language education as part of cultural diplomacy.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to strong demand for multilingual education and workforce training. Countries such as China, India, and Japan are witnessing widespread adoption of language learning platforms. Rising student migration and international workforce mobility reinforce adoption of multilingual EdTech solutions. Government initiatives promoting digital literacy and language education strengthen regional leadership. The presence of leading EdTech firms and startups accelerates innovation in language learning. Strong demand for Mandarin and Asian languages amplifies regional growth.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR by rising demand for multilingual proficiency in education and business. Countries such as UAE, Saudi Arabia, and South Africa are witnessing strong investment in language learning platforms. Expanding youth populations and growing cross-border education reinforce adoption. Government initiatives promoting cultural exchange and workforce mobility further accelerate growth. Local startups and multinational firms are investing in scalable multilingual solutions tailored to regional needs. Growth in mobile-first ecosystems adds momentum to adoption in underserved markets.
Key players in the market
Some of the key players in Language Learning & Multilingual EdTech Market include Duolingo, Babbel, Rosetta Stone, Busuu, Memrise, LingQ, Mango Languages, HelloTalk, Tandem, Drops, Preply, italki, Coursera Inc., Udemy Inc. and Byju's.
In March 2024, Memrise significantly deepened its integration of artificial intelligence with the launch of its "AI Tutor" feature. This product enhancement leverages generative AI to provide learners with immersive, open-ended conversations, moving beyond traditional scripted exercises.
In September 2023, Babbel announced a strategic partnership with Brainly, the global online learning platform. This collaboration integrated Babbel's language expertise into Brainly's ecosystem, offering tailored content to enhance language skills for students.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.