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市場調查報告書
商品編碼
1896207
體重管理和健康生活產品市場預測至2032年:按產品類型、形式、分銷管道、性別、最終用戶和地區分類的全球分析Weight Management & Healthy Living Products Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Gender, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球體重管理和健康生活產品市場價值將達到 2,389.2 億美元,到 2032 年將達到 4,567.8 億美元,在預測期內複合年成長率為 9.7%。
體重管理及健康生活產品涵蓋營養保健產品,旨在幫助人們進行體重管理和維持整體健康。此類別包括特色食品、飲料、膳食補充品和輔助解決方案,有助於控制卡路里攝取、均衡營養和維持能量。代餐食品、高蛋白高纖維食品、機能飲料和生活方式改善產品等,可幫助人們管理體重、改善新陳代謝並養成積極的生活習慣。這些產品共同滿足了消費者對預防保健、健身和永續健康生活方式日益成長的需求。
對機能性食品和營養補充劑的需求日益成長
消費者正積極尋求有助於體重管理、促進新陳代謝、維持消化系統健康和維持能量水平的產品。人們對肥胖、糖尿病和心血管疾病風險的日益關注,更凸顯了日常營養和均衡飲食的重要性。蛋白質、膳食纖維、益生菌和植物萃取物等功能性成分正受到消費者的青睞。製造商也積極回應,推出具有科學依據的健康益處產品。健身文化、社群媒體上的健康潮流以及健康部落客的影響力,進一步加速了產品的普及。隨著健康消費成為主流,全球對體重管理解決方案的需求持續成長。
誤導性標籤導致消費者信任度下降
過去誤導性行銷、無效配方以及缺乏臨床檢驗等案例已經削弱了消費者的信任。區域監管機構正在加強對標籤、健康聲明和成分透明度的審查。小規模且組織鬆散的經營者往往難以達到合規標準,這加劇了市場信譽的挑戰。缺乏全球統一的監管標準進一步加劇了消費者信任的危機。負面新聞和產品召回也會影響消費者的購買行為。因此,品牌必須在研發、透明度和認證方面投入大量資金,才能重獲消費者的信任。
開發個人化營養和客製化解決方案
數據分析、穿戴式裝置和基因檢測技術的進步,使得個人化飲食和營養補充建議成為可能。消費者越來越傾向於選擇能夠根據自身年齡、新陳代謝、活動量和健康目標量身定做的解決方案。訂閱模式和數位化營養平台透過提供個人化的飲食和營養補充計劃,正日益受到歡迎。企業正在利用人工智慧驅動的洞察來提升客戶參與和留存率。營養品牌、醫療保健機構和科技公司之間的合作正在加速創新。這種向個人化的轉變有望重新定義產品差異化和長期市場成長。
現有公司與新參與企業之間的激烈競爭
老牌企業憑藉強大的品牌資產、廣泛的分銷網路和雄厚的行銷預算佔據市場優勢。同時,新參與企業正以小眾產品、潔淨標示產品和創新配方顛覆市場。價格競爭依然激烈,尤其是在同質化嚴重的保健品領域。快速的產品推出和短週期的創新給利潤率帶來了更大的壓力。電子商務平台降低了進入門檻,削弱了競爭對手之間的競爭。透過品質、科學依據和品牌真實性來保持差異化變得越來越具有挑戰性。
封鎖和旅行限制提高了人們的健康意識,推動了對增強免疫力和體重管理產品的需求。同時,供應鏈中斷影響了原料採購和生產營運。恐慌性購買和囤貨最初提振了線上通路的銷售。疫情加速了數位化健康平台和直銷模式的轉變。消費者開始居家健身,增加了對營養補充品和代餐的需求。即使在疫情結束後,消費行為持續保持的健康意識仍然推動著市場的發展。
預計在預測期內,膳食補充劑細分市場將佔據最大的市場佔有率。
由於膳食補充劑的廣泛普及和易得性,預計在預測期內,膳食補充劑市場將佔據最大的市場佔有率。這些產品為體重管理、營養均衡和新陳代謝支持提供了便捷的解決方案。蛋白質補充劑、膳食纖維混合物和草藥配方的日益普及正在推動該細分市場的成長。消費者之所以青睞膳食補充劑,是因為它們無需改變生活方式即可輕鬆融入日常生活。軟糖、粉劑和膠囊等劑型的不斷創新也鼓勵消費者持續服用。
預計在預測期內,線上零售領域將實現最高的複合年成長率。
由於數位化普及率的提高和便利性的增強,預計線上零售領域在預測期內將實現最高成長率。消費者更傾向於線上平台,因為其產品種類豐富、資訊詳盡且價格具競爭力。訂閱服務和個人化推薦功能正在增強客戶忠誠度。社群媒體行銷和網紅代言顯著提升了線上銷售額。電子商務使品牌能夠直接與消費者互動並收集行為洞察。物流和末端配送基礎設施的改進正在支持更快的訂單履行。
由於消費者擁有高度的健康意識和強大的購買力,預計北美地區將在預測期內佔據最大的市場佔有率。該地區擁有完善的健身和健康文化,並輔以先進的零售基礎設施。肥胖症和文明病的高發生率推動了對體重管理解決方案的需求。消費者強烈偏好高階、科學且潔淨標示的產品。完善的法規結構確保了產品品質和安全,從而增強了消費者的信心。眾多全球知名品牌都將總部設在該地區,進一步鞏固了其市場地位。
由於快速的都市化和飲食習慣的改變,預計亞太地區在預測期內將實現最高的複合年成長率。可支配收入的增加使消費者能夠投資於健康和保健產品。人們對肥胖、糖尿病和預防性醫療保健的日益關注正在推動市場需求。中國、印度和東南亞等國家不斷壯大的中產階級是主要的成長要素。電子商務的成長和智慧型手機的普及提高了產品的可及性。本土品牌正利用本土原料和配方推動創新。
According to Stratistics MRC, the Global Weight Management & Healthy Living Products Market is accounted for $238.92 billion in 2025 and is expected to reach $456.78 billion by 2032 growing at a CAGR of 9.7% during the forecast period. Weight Management & Healthy Living Products encompass nutritional and wellness offerings developed to support weight control and holistic health. This category includes specialized foods, drinks, supplements, and supportive solutions that aid calorie management, balanced nutrition, and sustained vitality. Products such as meal substitutes, high-protein or high-fiber foods, functional beverages, and lifestyle enhancers help individuals manage weight, improve metabolism, and encourage active habits. Together, they address growing consumer focus on preventive health, fitness, and sustainable, healthier daily living practices.
Growing demand for functional foods and dietary supplements
Consumers are actively seeking products that support weight control, metabolism enhancement, digestive health, and sustained energy levels. Rising awareness of obesity, diabetes, and cardiovascular risks has reinforced the importance of daily nutrition and balanced diets. Functional ingredients such as proteins, fibers, probiotics, and plant-based extracts are gaining strong consumer acceptance. Manufacturers are responding by launching scientifically backed formulations with added health benefits. The influence of fitness culture, social media wellness trends, and health influencers is further accelerating product adoption. As health-conscious consumption becomes mainstream, demand for weight management solutions continues to expand globally.
Limited consumer trust due to misleading claims
Past instances of misleading marketing, ineffective formulations, and lack of clinical validation have eroded trust among buyers. Regulatory authorities across regions are tightening scrutiny on labeling, health claims, and ingredient transparency. Smaller and unorganized players often struggle to meet compliance standards, contributing to market credibility challenges. The absence of standardized global regulations further complicates consumer confidence. Negative publicity and product recalls also influence purchasing behavior. As a result, brands must invest heavily in research, transparency, and certifications to regain consumer trust.
Development of personalized nutrition and tailored solutions
Advances in data analytics, wearable devices, and genetic testing are enabling customized dietary and supplement recommendations. Consumers increasingly prefer solutions tailored to their age, metabolism, activity levels, and health goals. Subscription-based models and digital nutrition platforms are gaining traction by offering individualized meal plans and supplement regimens. Companies are leveraging AI-driven insights to enhance customer engagement and retention. Partnerships between nutrition brands, healthcare providers, and technology firms are accelerating innovation. This shift toward personalization is expected to redefine product differentiation and long-term market growth.
Intense competition from established and new entrants
Large players benefit from strong brand equity, extensive distribution networks, and significant marketing budgets. Meanwhile, new entrants are disrupting the market with niche offerings, clean-label products, and innovative formulations. Price competition remains high, particularly in commoditized supplement categories. Rapid product launches and short innovation cycles increase pressure on margins. E-commerce platforms have lowered entry barriers, intensifying competitive rivalry. Sustaining differentiation through quality, science-backed claims, and brand trust has become increasingly challenging.
Lockdowns and restricted mobility led to increased health awareness and demand for immunity-boosting and weight control products. At the same time, supply chain disruptions affected raw material sourcing and manufacturing operations. Panic buying and stockpiling initially boosted sales through online channels. The pandemic accelerated the shift toward digital health platforms and direct-to-consumer models. Consumers adopted home-based fitness routines, increasing demand for nutritional supplements and meal replacements. Post-pandemic, the market continues to benefit from sustained health-conscious consumer behavior.
The dietary supplements segment is expected to be the largest during the forecast period
The dietary supplements segment is expected to account for the largest market share during the forecast period, due to its widespread usage and accessibility. These products offer convenient solutions for weight control, nutritional balance, and metabolic support. Rising adoption of protein supplements, fiber blends, and herbal formulations is strengthening segment growth. Consumers prefer supplements as they integrate easily into daily routines without major lifestyle changes. Continuous innovation in delivery formats such as gummies, powders, and capsules is improving consumer compliance.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to increasing digital penetration and convenience. Consumers prefer online platforms for product variety, detailed information, and competitive pricing. Subscription services and personalized recommendations are strengthening customer loyalty. Social media marketing and influencer endorsements are significantly boosting online sales volumes. E-commerce enables brands to directly engage with consumers and collect behavioral insights. Improved logistics and last-mile delivery infrastructure are supporting faster fulfillment.
During the forecast period, the North America region is expected to hold the largest market share, due to high health awareness and strong purchasing power. The region has a well-established fitness and wellness culture supported by advanced retail infrastructure. High prevalence of obesity and lifestyle-related disorders is driving demand for weight management solutions. Consumers show strong preference for premium, science-backed, and clean-label products. Regulatory frameworks ensure product quality and safety, enhancing consumer trust. Leading global brands are headquartered in the region, strengthening market presence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and changing dietary habits. Rising disposable incomes are enabling consumers to invest in health and wellness products. Increasing awareness of obesity, diabetes, and preventive healthcare is boosting market demand. Expanding middle-class populations in countries such as China, India, and Southeast Asia are key growth drivers. E-commerce growth and smartphone penetration are improving product accessibility. Local brands are innovating with region-specific ingredients and formulations.
Key players in the market
Some of the key players in Weight Management & Healthy Living Products Market include Herbalife, GlaxoSmith, WW Intern, Himalaya, Nutrisystem, NOW Heal, Amway Co, Huel Ltd., Nestle S.A, Noom, Inc, Abbott Lab, GNC Hold, Glanbia pl, Unilever p, and Atkins Nu.
In November 2025, Nestle has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.
In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.