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市場調查報告書
商品編碼
1896202
營養保健品和日常營養產品市場預測至2032年:按產品類型、劑型、分銷管道、應用、最終用戶和地區分類的全球分析Nutraceuticals & Daily Nutrition Products Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球營養保健品和日常營養產品市場預計在 2025 年達到 5,477.4 億美元,預計到 2032 年將達到 9,028.2 億美元,在預測期內複合年成長率為 7.4%。
營養保健品和營養補充劑是以食品為基礎的特殊產品和補充劑,旨在滿足日常營養需求的同時,提升整體健康水平。它們富含必需維生素、礦物質、植物萃取物、益生菌、蛋白質、健康脂肪和其他功能性成分,有助於促進整體健康,並應對現代生活方式的挑戰。作為日常飲食的一部分,這些產品能夠支持免疫功能、消化系統健康、活力和代謝平衡,在促進預防保健和維持營養充足方面發揮重要作用。
電子商務與數位無障礙
消費者越來越傾向於透過線上管道便利地購買維生素、膳食補充品和功能性營養產品,這主要得益於宅配服務和訂閱模式的普及。數位平台使品牌能夠觸及更廣泛的消費群體,包括注重健康的千禧世代和都市區居民。產品資訊、用戶評價和個人化推薦的便利獲取,提升了消費者的信任度和購買決策。社群媒體、健身應用程式和網紅行銷進一步增強了消費者與膳食補充品品牌的線上互動。隨著全球智慧型手機普及率和網路存取的不斷提高,線上銷售正成為市場成長的關鍵驅動力。
經銷仿冒品
假冒保健品通常模仿品牌包裝,使消費者難以區分真假產品。這些產品可能含有不正確的劑量或有害成分,危及消費者的安全和信任。不同地區的法律規範不一,為仿冒品進入非官方通路和網路銷售管道提供了可乘之機。由於劣質替代品的競爭,正規生產商面臨聲譽受損和收入損失的風險。
永續的植物來源替代品
在已開發市場和新興市場,消費者對純素蛋白、草本補充劑和潔淨標示產品的需求日益成長。為了滿足不斷變化的偏好,製造商擴大採購天然、有機和以負責任的方式種植的原料。符合環保目標和品牌差異化策略的永續包裝解決方案也越來越受歡迎。植物來源活性成分和發酵技術的創新正在拓展產品系列。這種向永續營養的轉變正在為優質化和長期市場成長開闢新的途徑。
深入的市場區隔
進入門檻低導致新品牌大量湧現,加劇了價格、配方和行銷策略的競爭。小型公司傾向於依賴利基市場定位,而大型企業則利用其規模和品牌知名度。這種細分市場導致促銷成本上升,利潤率面臨更大壓力。消費者面臨海量選擇,難以維持品牌忠誠度。
新冠疫情的影響
新冠疫情顯著改變了膳食補充劑和日常營養品市場的需求模式。人們對免疫力、預防保健和整體健康的日益關注,導致膳食補充劑的消費量激增。疫情初期,由於封鎖措施、原料短缺和物流限制,供應鏈面臨中斷。多個地區的監管機構推出了靈活的指導方針,以確保產品供應穩定。疫情後,人們健康意識的持續提升將持續支撐市場的長期擴張。
預計在預測期內,片劑和膠囊劑型將佔據最大的市場佔有率。
由於藥片和膠囊劑型具有服用方便、劑量精準、保存期限長等優勢,預計在預測期內將佔據最大的市場佔有率。藥片和膠囊劑型適用於多種產品,包括維生素、礦物質、草藥萃取物和益生菌。製造商青睞這種劑型,是因為其生產成本低、配方標準化。消費者也普遍認為膠囊和片劑具有臨床可靠性和服用便利性。消費者對日常補充劑的持續需求進一步鞏固了這種劑型的市場主導地位。
預計在預測期內,運動員健身愛好者細分市場將呈現最高的複合年成長率。
預計在預測期內,運動員健身愛好者群體將呈現最高的成長率。參與運動、健身房活動和耐力訓練的人數不斷增加,推動了對增強運動表現的營養補充品的需求。蛋白質補充劑、胺基酸和恢復配方等產品在該群體中越來越受歡迎。人們對肌肉恢復、耐力和預防運動傷害的意識提升,也促進了消費量的成長。社群媒體和健身社群的影響力也在塑造他們的購買行為。
預計北美地區將在預測期內佔據最大的市場佔有率。消費者對健康、保健和預防性營養的高度重視推動了產品的強勁成長。該地區擁有成熟的膳食補充劑行業和健全的法規結構。先進的零售基礎設施,包括線上平台和專業保健食品商店,提高了產品的可近性。領先膳食補充劑品牌的強大影響力推動了創新和行銷投入。對個人化功能性營養日益成長的需求進一步鞏固了該地區的市場主導地位。
預計亞太地區在預測期內將實現最高的複合年成長率,快速的都市化、不斷成長的可支配收入以及飲食習慣的改變正在推動對日常營養產品的需求。中國、印度和日本等國家對預防性醫療保健和膳食補充劑的興趣日益濃厚。不斷壯大的中產階級擴大採用維生素、礦物質和草藥補充劑。電子商務的成長和人們對數位健康意識提升正在加速市場滲透。
According to Stratistics MRC, the Global Nutraceuticals & Daily Nutrition Products Market is accounted for $547.74 billion in 2025 and is expected to reach $902.82 billion by 2032 growing at a CAGR of 7.4% during the forecast period. Nutraceuticals and daily nutrition products refer to specialized food-based offerings and supplements developed to enhance health in addition to fulfilling daily nutritional needs. Enriched with functional components like essential vitamins, minerals, botanicals, probiotics, proteins, and healthy fats, they help maintain overall well-being and address modern lifestyle challenges. Consumed as part of a regular diet, these products support immunity, digestive health, vitality, and metabolic balance, playing a key role in promoting preventive healthcare and sustained nutritional adequacy.
E-Commerce & digital accessibility
Consumers increasingly prefer online channels for convenient access to vitamins, supplements, and functional nutrition products, supported by home delivery and subscription models. Digital platforms enable brands to reach a wider audience, including health-conscious millennials and urban populations. The availability of product information, reviews, and personalized recommendations enhances consumer trust and purchase decisions. Social media, fitness apps, and influencer marketing are further strengthening digital engagement with nutraceutical brands. As smartphone penetration and internet access improve globally, online sales are becoming a key growth catalyst for the market.
Availability of counterfeit products
Fake supplements often mimic branded packaging, making it difficult for consumers to distinguish genuine products from imitations. These products may contain incorrect dosages or harmful ingredients, undermining consumer safety and confidence. Regulatory oversight varies across regions, allowing counterfeit products to penetrate informal and online distribution channels. Legitimate manufacturers face reputational damage and revenue losses due to unfair competition from low-quality alternatives.
Sustainable & plant-based alternatives
Demand for vegan proteins, herbal supplements, and clean-label formulations is rising across developed and emerging markets. Manufacturers are increasingly sourcing natural, organic, and responsibly cultivated ingredients to meet evolving preferences. Sustainable packaging solutions are also gaining traction, aligning with environmental goals and brand differentiation strategies. Innovations in plant-derived bioactives and fermentation technologies are expanding product portfolios. This shift toward sustainable nutrition is opening new avenues for premiumization and long-term market growth.
Intense market fragmentation
Low entry barriers encourage new brands, intensifying competition across pricing, formulation, and marketing strategies. Smaller companies often rely on niche positioning, while large players leverage scale and brand recognition. This fragmentation leads to high promotional spending and pressure on profit margins. Consumers face an overwhelming variety of choices, making brand loyalty difficult to sustain.
Covid-19 Impact
The COVID-19 pandemic significantly reshaped demand patterns within the nutraceuticals and daily nutrition products market. Heightened focus on immunity, preventive healthcare, and overall wellness led to a surge in supplement consumption. Supply chains initially faced disruptions due to lockdowns, raw material shortages, and logistics constraints. Regulatory bodies in several regions introduced flexible guidelines to ensure product availability. Post-pandemic, sustained health awareness continues to support long-term market expansion.
The tablets & capsules segment is expected to be the largest during the forecast period
The tablets & capsules segment is expected to account for the largest market share during the forecast period, due to ease of consumption, precise dosage, and longer shelf life. Tablets and capsules are suitable for a broad range of products, including vitamins, minerals, herbal extracts, and probiotics. Manufacturers favor this segment because of cost-effective production and standardized formulations. Consumers also associate capsules and tablets with clinical credibility and convenience. The continued demand for daily supplementation is reinforcing the dominance of this segment.
The athletes & fitness enthusiasts segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the athletes & fitness enthusiasts segment is predicted to witness the highest growth rate, due to rising participation in sports, gym activities, and endurance training is driving demand for performance-enhancing nutrition. Products such as protein supplements, amino acids, and recovery formulations are gaining strong traction among this group. Increased awareness of muscle recovery, stamina, and injury prevention supports higher consumption levels. Social media influence and fitness communities are also shaping purchasing behavior.
During the forecast period, the North America region is expected to hold the largest market share, due to high consumer awareness regarding health, wellness, and preventive nutrition supports strong product adoption. The region benefits from a well-established dietary supplements industry and robust regulatory frameworks. Advanced retail infrastructure, including online platforms and specialty health stores, enhances product accessibility. Strong presence of leading nutraceutical brands drives innovation and marketing investments. Rising demand for personalized and functional nutrition further strengthens regional dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization, rising disposable incomes, and changing dietary habits are fueling demand for daily nutrition products. Countries such as China, India, and Japan are witnessing growing interest in preventive healthcare and supplementation. Expanding middle-class populations are increasingly adopting vitamins, minerals, and herbal nutraceuticals. E-commerce growth and digital health awareness are accelerating market penetration.
Key players in the market
Some of the key players profiled in the Nutraceuticals & Daily Nutrition Products Market include Nestle S.A., Swisse We, Herbalife, Blackmore, Amway Co, Nature's B, Bayer AG, Otsuka Ho, Glanbia plc, General M, Abbott Lab, Danone S., DSM-Firm, Archer Da, and GNC Hold.
In November 2025, Nestle has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.
In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.