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市場調查報告書
商品編碼
1889273
2032年農業諮詢和決策支援應用市場預測:按服務類型、連接層級、部署類型、應用程式、最終用戶和地區分類的全球分析Farmer Advisory & Decision Support Apps Market Forecasts to 2032 - Global Analysis By Service Type, Connectivity Level, Deployment Mode, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球農業諮詢和決策支援應用程式市場預計將在 2025 年達到 33 億美元,到 2032 年達到 74 億美元,預測期內複合年成長率 (CAGR) 為 12%。農業諮詢和決策支援應用程式是為農民提供即時、數據驅動的指導的數位平台,幫助他們做出明智的農業決策。這些應用程式將天氣預報、土壤健康數據、作物生長模型、病蟲害預警、市場價格趨勢和最佳農藝建議整合到一個易於使用的介面中。透過結合分析、遙感探測和特定地點的洞察,它們可以幫助農民規劃作物、最佳化投入使用、調整灌溉計劃並管理風險。最終,這些工具透過提高生產力、減少不確定性、支持永續農業實踐以及提供針對特定田地和農業條件的可操作建議來賦予農民。
提高小規模農戶智慧型手機普及率
經濟實惠的行動設備和不斷擴展的農村電信網路使農民能夠直接獲得諮詢服務。行動優先應用程式提供即時作物管理指導、天氣預警和市場價格更新。政府和非政府組織正在推廣數位包容性項目,以加強農村農業生態系統。智慧型手機普及率的不斷提高正在彌合農民與農業推廣服務之間的鴻溝。電子商務和農產品市場進一步推動了行動諮詢解決方案的普及。因此,智慧型手機普及率正在推動市場成長。
農村地區缺乏數位素養
許多農民難以熟練使用行動應用程式,也難以有效解讀其提供的諮詢內容。對數位工具認知不足導致他們參與決策支援系統的動機降低。小規模農業技術公司在擴大推廣和培訓專案規模方面面臨挑戰。都市區數位落差阻礙了先進諮詢解決方案的普及。如果沒有針對性的教育措施,小規模農戶可能會在數位農業領域落後。因此,數位素養不足限制了市場擴張。
與農業金融科技公司整合,以獲得融資和保險服務
諮詢類應用程式正日益整合小額貸款、作物保險和數位支付等金融服務。農民受益於將農業技術諮詢與普惠金融結合的綜合解決方案。即時信貸日益成長的需求與金融科技賦能的諮詢平台直接相關。農業技術公司與金融機構之間的合作推動了這些平台的普及。政府和合作社正在支持旨在提高農民抗風險能力的綜合平台。因此,金融科技的融合正在創造市場機會。
確保農民的信任與採納
由於過去使用不可靠服務的經歷,許多小規模農戶對數位化解決方案持懷疑態度。文化障礙和缺乏透明度阻礙了行動端諮詢平台的普及。小規模企業在缺乏強而有力的機構夥伴關係的情況下難以建立信任。未能充分宣傳其益處加劇了農村社區的抗拒。負面認知阻礙了對諮商技術的投資。因此,信任挑戰阻礙了市場成長。
新冠疫情對農民諮詢和決策支援應用市場產生了複雜的影響。封鎖措施擾亂了農業供應鏈,加劇了農民對數位化諮詢服務的依賴。經濟的不確定性導致多個地區對高階諮詢平台的投資放緩。然而,對糧食安全和韌性的日益成長的需求加速了行動優先解決方案的普及。各國政府擴大了數位農業項目,以在危機期間支持農村社區。線上諮詢與金融科技的融合,作為一種安全的替代面對面推廣服務的方案,獲得了廣泛認可。
預計在預測期內,作物諮詢和病蟲害管理領域將佔據最大的市場佔有率。
在預測期內,作物諮詢和病蟲害管理領域預計將佔據最大的市場佔有率,這主要得益於對即時農藝指導的需求。農民越來越依賴應用程式來獲取病蟲害預警、疾病診斷和針對特定作物的建議。智慧型手機普及率的不斷提高正在推動該領域諮詢平台的使用。該領域受益於強力的機構支持和政府推廣計劃。人工智慧和衛星影像的整合正在提高病蟲害和作物管理解決方案的準確性。大型合作社和相關企業傾向於使用諮詢應用程式來簡化與農民的合作。
預計在預測期內,水果和蔬菜細分市場將實現最高的複合年成長率。
預計在預測期內,蔬果領域將實現最高成長率,反映出市場對高價值作物諮詢解決方案的強勁需求。農民擴大採用應用程式來最佳化灌溉、防治病蟲害並改善新鮮農產品的市場進入。對個人化建議日益成長的需求正在加速該領域的應用。人工智慧驅動的作物建模技術的進步加劇了蔬果諮詢平台之間的競爭。園藝業和出口導向農業的強勁成長是推動該領域發展的主要動力。政府促進多元化和高附加價值農業的措施也進一步推動了相關應用的普及。
預計北美將在預測期內佔據最大的市場佔有率,這主要得益於其先進的農業技術基礎設施和強大的機構投資。美國和加拿大的農業界對諮詢應用程式的採用率正在不斷提高。政府推動數位化農業和永續性的政策正在促進這些應用程式的普及。大型農業技術公司的存在和持續的創新正在鞏固該地區的主導地位。對作物諮詢和病蟲害管理的強勁需求正在推動市場成長。完善的推廣和研究生態系統也進一步擴大了平台的使用範圍。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於智慧型手機的快速普及和數位農業需求的激增。印度、中國和印尼等國家正在大力投資諮詢和決策支援應用程式。不斷成長的農村人口和日益提高的可支配收入推動了高階諮詢服務的普及。政府為提升數位素養和普惠金融所採取的措施也進一步促進了成長。本土Start-Ups和跨國公司都在投資擴充性的行動優先諮詢解決方案。移動優先生態系統的發展為區域擴張注入了新的動力。
According to Stratistics MRC, the Global Farmer Advisory & Decision Support Apps Market is accounted for $3.3 billion in 2025 and is expected to reach $7.4 billion by 2032 growing at a CAGR of 12% during the forecast period. Farmer Advisory & Decision Support Apps are digital platforms designed to provide real-time, data-driven guidance that helps farmers make informed agricultural decisions. These apps integrate weather forecasts, soil health data, crop growth models, pest and disease alerts, market price trends, and best-practice agronomy recommendations into an easy-to-use interface. By combining analytics, remote sensing, and localized insights, they assist farmers in optimizing crop planning, input use, irrigation scheduling, and risk management. Ultimately, these tools enhance productivity, reduce uncertainties, support sustainable farming practices, and empower farmers with actionable intelligence tailored to their specific fields and farming conditions.
Rising smartphone adoption among smallholder farmers
Affordable mobile devices and expanding rural connectivity are enabling farmers to access advisory services directly. Mobile-first apps provide real-time crop guidance, weather alerts, and market price updates. Governments and NGOs are promoting digital inclusion programs to strengthen rural agricultural ecosystems. Rising smartphone penetration bridges the gap between farmers and extension services. E-commerce and agri marketplaces further reinforce adoption of mobile-based advisory solutions. As a result, smartphone adoption is propelling market growth.
Limited digital literacy in rural communities
Many farmers struggle to navigate mobile apps and interpret advisory content effectively. Limited awareness of digital tools reduces participation in decision support systems. Smaller agri-tech firms face challenges in scaling outreach and training programs. The digital divide between urban and rural populations slows adoption of advanced advisory solutions. Without targeted education initiatives, smallholders risk exclusion from digital agriculture. Consequently, limited digital literacy is constraining market expansion.
Integration with agri-fintech for credit and insurance access
Advisory apps are increasingly embedding financial services such as microloans, crop insurance, and digital payments. Farmers benefit from bundled solutions that combine agronomic advice with financial inclusion. Rising demand for instant credit aligns directly with fintech-enabled advisory platforms. Partnerships between agri-tech firms and financial institutions strengthen adoption. Governments and cooperatives are supporting integrated platforms to improve farmer resilience. As a result, fintech integration is fostering market opportunities.
Ensuring trust and adoption among farmers
Many smallholders remain skeptical of digital solutions due to past experiences with unreliable services. Cultural barriers and lack of transparency slow acceptance of mobile-based advisory platforms. Smaller firms struggle to build credibility without strong institutional partnerships. Inconsistent communication of benefits exacerbates resistance among rural communities. Negative perceptions discourage investment in advisory technologies. Consequently, trust challenges are hindering market growth.
The COVID-19 pandemic had a mixed impact on the Farmer Advisory & Decision Support Apps market. Lockdowns disrupted agricultural supply chains, increasing farmer reliance on digital advisory services. Economic uncertainty slowed investment in premium advisory platforms in several regions. However, heightened demand for food security and resilience accelerated adoption of mobile-first solutions. Governments expanded digital agriculture programs to support rural communities during the crisis. Online advisory and fintech integration gained traction as safer alternatives to physical extension services.
The crop advisory & pest management segment is expected to be the largest during the forecast period
The crop advisory & pest management segment is expected to account for the largest market share during the forecast period, driven by demand for real-time agronomic guidance. Farmers increasingly rely on apps for pest alerts, disease diagnostics, and crop-specific recommendations. Rising smartphone adoption reinforces usage of advisory platforms in this segment. The segment benefits from strong institutional support and government-backed extension programs. Integration of AI and satellite imagery enhances accuracy of pest and crop management solutions. Large cooperatives and agribusinesses prefer advisory apps to streamline farmer engagement.
The fruits & vegetables segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fruits & vegetables segment is predicted to witness the highest growth rate, reflecting strong demand for advisory solutions in high-value crops. Farmers increasingly adopt apps to optimize irrigation, pest control, and market access for perishable produce. Rising demand for personalized advisory accelerates adoption in this segment. Advances in AI-driven crop modeling strengthen competitiveness of fruits & vegetables advisory platforms. The segment benefits from strong growth in horticulture and export-oriented agriculture. Government initiatives promoting diversification and value-added farming further reinforce adoption.
During the forecast period, the North America region is expected to hold the largest market share due to advanced agri-tech infrastructure and strong institutional investment. The United States and Canada benefit from widespread adoption of advisory apps across farming communities. Government mandates promoting digital agriculture and sustainability reinforce adoption. The presence of leading agri-tech firms and continuous innovation strengthens regional leadership. Strong demand for crop advisory & pest management accelerates growth. Established extension and research ecosystems further expand platform usage.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR by rapid smartphone adoption and booming demand for digital agriculture. Countries such as India, China, and Indonesia are witnessing strong investment in advisory and decision support apps. Expanding rural populations and growing disposable incomes support premium advisory adoption. Government initiatives promoting digital literacy and financial inclusion further accelerate growth. Local startups and multinational firms are investing in scalable, mobile-first advisory solutions. Growth in mobile-first ecosystems adds momentum to regional expansion.
Key players in the market
Some of the key players in Farmer Advisory & Decision Support Apps Market include CropIn Technology Solutions Pvt. Ltd., DeHaat, Ninjacart, WayCool Foods, Stellapps Technologies, AgroStar, BharatAgri, Gramophone, AgriDigital, Jiva, Apollo Agriculture, Agrivi, PEAT (Plantix) and eKutir.
In September 2024, CropIn announced a strategic partnership with Amazon Web Services (AWS) to leverage its cloud and AI/ML technologies. This collaboration is aimed at enhancing CropIn's predictive analytics capabilities, enabling the development of more advanced and scalable digital solutions for global agriculture, thereby strengthening its decision-support offerings for farmers and agribusinesses.
In July 2023, DeHaat collaborated with ICICI Bank to offer embedded finance solutions to its farmer network. This partnership, finalized in July 2023, integrates credit and insurance services directly into the DeHaat app, providing a crucial financial decision-support layer. It empowers farmers with accessible working capital and risk mitigation tools, enabling them to make informed investment decisions for their farms.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.