![]() |
市場調查報告書
商品編碼
1889251
情緒和壓力管理飲料市場預測至2032年:按產品、成分類別、功能性益處、分銷管道、最終用戶和地區分類的全球分析Mood & Stress Management Beverages Market Forecasts to 2032 - Global Analysis By Product, Ingredient Category, Functional Benefit, Distribution Channel, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,全球情緒和壓力管理飲料市場預計在 2025 年達到 15 億美元,預計到 2032 年將達到 45 億美元,在預測期內的複合年成長率為 17%。
情緒和壓力管理飲品是一種旨在透過減輕壓力、促進放鬆和改善整體情緒平衡來支持情緒健康的機能飲料。這些飲品通常含有適應原、益智藥、植物萃取、維生素、胺基酸和天然鎮靜成分,能夠影響身體的壓力反應並促進思維清晰。它們透過調節皮質醇水平、支持神經傳導物質活性和改善水分補充來發揮作用,這些作用共同有助於減輕緊張和情緒疲勞。典型的例子包括花草茶、鎂補充劑、CBD混合飲料和鎮靜茶。這些飲品滿足了消費者對天然便利的日常壓力和情緒波動解決方案日益成長的需求。
消費者對心理健康的關注度日益提高
消費者越來越傾向於選擇能幫助放鬆身心、紓解壓力、提升情緒健康的機能飲料。天然成分,例如適應原、植物萃取物和胺基酸,因其符合整體健康概念而備受青睞。人們對心理健康問題的日益關注也進一步推動了對情緒提升飲品的需求。零售商和品牌商正在重新設計產品,強調其潔淨標示和健康益處,從而促進了產品的普及。社群媒體和網紅行銷也進一步激發了消費者對心理健康飲品的興趣。
缺乏臨床證據支持產品聲明
許多情緒和壓力管理飲品依賴傳統說法或軼事證據,而非檢驗的科學研究。缺乏可靠的證據削弱了消費者的信任,並減緩了其在受監管市場的普及。監管機構在缺乏充分數據的情況下,對核准健康聲明持謹慎態度,這限制了產品的商業化。小型公司難以投資臨床試驗,限制了其競爭力。醫療專業人士的懷疑態度進一步削弱了產品的可信度。因此,缺乏臨床檢驗限制了市場擴張。
都市區壓力與倦怠感日益加劇
日益繁重的工作量、快節奏的生活方式以及數位疲勞,推動了人們對能夠促進放鬆和專注的飲料的需求。增加了適應原、益智和舒緩植物成分的機能飲料,正能直接滿足消費者的這些需求。越來越多的雇主和員工健康計畫將舒緩壓力的飲品納入企業健康計畫。城市人口的成長和可支配收入的提高,也推動了高階健康產品的普及。配方技術的進步,使得開發出更有效、更容易飲用的飲品成為可能。
高成本降低了購買力。
與傳統飲品相比,優質天然成分(例如適應原和植物萃取物)推高了生產成本。發展中地區對價格敏感的消費者不太可能接受這些產品。有限的購買力也限制了其在富裕城市市場之外的滲透。零售商面臨著如何在高階定位和大眾市場可及性之間取得平衡的挑戰。來自茶飲和花草茶等低成本替代品的競爭壓力進一步降低了這些產品的普及率。
新冠疫情對情緒和壓力管理飲料市場產生了疊加效應。供應鏈中斷導致原料供應受限,產品上市延遲,減緩了部分地區的市場接受度。疫情期間,經濟的不確定性導致消費者對高階健康飲料的支出下降。然而,人們對心理健康和壓力管理的日益關注重新燃起了對機能飲料的興趣。線上雜貨店和電商平台加速了對透明、安全健康產品的需求。製造商也積極回應,在產品定位中強調增強免疫力、放鬆身心和天然成分等功效。
預計在預測期內,機能飲料細分市場將佔據最大的市場佔有率。
在預測期內,機能飲料預計將佔據最大的市場佔有率,這主要得益於消費者對便利健康解決方案的強勁需求。富含適應原、胺基酸和植物成分的飲料符合消費者對天然舒緩壓力的需求。能源平衡平衡和放鬆飲料的日益普及也推動了其市場成長。製造商正透過創新潔淨標示配方,在競爭激烈的市場中脫穎而出。該細分市場受益於零售和電商通路的強大影響力,從而實現了機能飲料的廣泛普及。消費者對心理健康的日益關注與機能飲料的益處不謀而合。
預計在預測期內,植物藥和適應原細分市場將實現最高的複合年成長率。
預計在預測期內,植物萃取物和適應原產品細分市場將實現最高成長率,這反映出消費者對天然舒緩壓力成分的強勁需求。諸如睡茄、人參和紅景天等適應原正擴大被添加到旨在放鬆身心、提升專注力的飲品中。消費者對草本和植物來源解決方案的日益青睞正在加速該細分市場的普及。製造商正投資研發創新配方,以改善植物混合物的口感和功效。該細分市場受益於以健康為中心的零售和電商通路的強勁成長。社群媒體上宣傳天然療法的宣傳活動也進一步提升了市場需求。
由於健康意識的增強以及人們對草藥療法的文化接受度不斷提高,預計亞太地區將在預測期內保持最大的市場佔有率。中國、印度和日本等國對旨在調節情緒和緩解壓力的飲品需求強勁。不斷壯大的中產階級和日益成長的可支配收入推動了高級產品的普及。植物藥和適應原的傳統應用增強了消費者對天然配方的信任。政府為促進健康和預防性醫療保健而採取的措施進一步加速了這些產品的普及。本土製造商正在加大對潔淨標示和機能飲料創新產品的投資。
由於健康意識的提高和對優質營養品需求的成長,預計中東和非洲地區在預測期內將實現最高的複合年成長率。阿拉伯聯合大公國、沙烏地阿拉伯和南非等國的消費者擴大選擇機能飲料來緩解壓力。零售連鎖店和電商平台的擴張推動了對透明天然產品的需求。政府推行的促進健康和食品安全的措施進一步加速了這一趨勢。可支配收入的增加和都市化也促進了高級產品的消費。為了滿足這一新興需求,當地Start-Ups公司和跨國公司正在投資基於適應原的創新產品。
According to Stratistics MRC, the Global Mood & Stress Management Beverages Market is accounted for $1.5 billion in 2025 and is expected to reach $4.5 billion by 2032 growing at a CAGR of 17% during the forecast period. Mood & Stress Management Beverages are functional drinks formulated to support emotional well-being by helping reduce stress, enhance relaxation, and improve overall mood balance. These beverages typically contain ingredients such as adaptogens, nootropics, botanicals, vitamins, amino acids, and natural calming compounds that influence the body's stress response and promote mental clarity. They work by regulating cortisol levels, supporting neurotransmitter activity, and improving hydration, which collectively aid in relieving tension and emotional fatigue. Popular examples include herbal infusions, magnesium-based drinks, CBD blends, and calming teas. These beverages cater to growing consumer demand for natural, convenient solutions to daily stress and mood fluctuations.
Rising consumer focus on mental wellness
Consumers are increasingly seeking functional beverages that support relaxation, stress reduction, and emotional balance. Natural ingredients such as adaptogens, botanicals, and amino acids are gaining traction as they align with holistic health goals. Rising awareness of mental health issues is amplifying demand for beverages positioned as mood enhancers. Retailers and brands are reformulating products to highlight clean-label and wellness claims, reinforcing adoption. Social media and influencer marketing further accelerate consumer interest in mental wellness beverages.
Limited clinical evidence supporting product claims
Many mood and stress management beverages rely on traditional or anecdotal benefits rather than validated scientific studies. This lack of robust evidence reduces consumer trust and slows adoption in regulated markets. Regulatory agencies are cautious about approving health claims without sufficient data, constraining commercialization. Smaller firms struggle to invest in clinical trials, limiting their competitive edge. Skepticism among healthcare professionals further hampers credibility. Consequently, limited clinical validation is constraining market expansion.
Growing urban stress and burnout levels
Rising workloads, fast-paced lifestyles, and digital fatigue are driving demand for beverages that promote relaxation and focus. Functional drinks infused with adaptogens, nootropics, and calming botanicals directly address these consumer needs. Employers and wellness programs are increasingly incorporating stress-relief beverages into corporate health initiatives. Expanding urban populations with higher disposable incomes reinforce adoption of premium wellness products. Advances in formulation technologies are enabling more effective and palatable beverages.
High product costs reducing affordability
Premium natural ingredients such as adaptogens and botanicals increase production expenses compared to conventional drinks. Price-sensitive consumers in developing regions are less likely to adopt these products. Limited affordability restricts penetration beyond affluent urban markets. Retailers face challenges in balancing premium positioning with mass-market accessibility. Competitive pressure from low-cost alternatives such as teas and herbal infusions further reduces adoption.
The COVID-19 pandemic had a mixed impact on the Mood & Stress Management Beverages market. Supply chain disruptions affected ingredient availability and delayed product launches, slowing adoption in several regions. Economic uncertainty reduced consumer spending on premium wellness beverages during the crisis. However, heightened awareness of mental health and stress management drove renewed interest in functional drinks. Online grocery and e-commerce platforms accelerated demand for transparent and safe wellness products. Manufacturers adapted by emphasizing immunity, relaxation, and natural ingredients in product positioning.
The functional beverages segment is expected to be the largest during the forecast period
The functional beverages segment is expected to account for the largest market share during the forecast period driven by strong demand for convenient wellness solutions. Beverages enriched with adaptogens, amino acids, and botanicals align with consumer preferences for natural stress relief. Rising popularity of energy-balancing and relaxation drinks reinforces adoption. Manufacturers are innovating with clean-label formulations to differentiate products in competitive markets. The segment benefits from strong retail and e-commerce presence, making functional beverages widely accessible. Growing consumer focus on mental wellness aligns directly with the benefits of functional beverages.
The botanicals & adaptogens segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the botanicals & adaptogens segment is predicted to witness the highest growth rate, reflecting strong demand for natural stress-relief ingredients. Adaptogens such as ashwagandha, ginseng, and rhodiola are increasingly incorporated into beverages targeting relaxation and focus. Rising consumer preference for herbal and plant-based solutions accelerates adoption in this segment. Manufacturers are investing in innovative formulations to improve taste and efficacy of botanical blends. The segment benefits from strong growth in wellness-focused retail and e-commerce channels. Social media campaigns highlighting natural remedies further amplify demand.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by rising health awareness and strong cultural acceptance of herbal remedies. Countries such as China, India, and Japan are witnessing strong demand for mood and stress management beverages. Expanding middle-class populations and growing disposable incomes support premium product adoption. Traditional use of botanicals and adaptogens reinforces consumer trust in natural formulations. Government initiatives promoting wellness and preventive healthcare further accelerate adoption. Local manufacturers are increasingly investing in clean-label and functional beverage innovations.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR due to rising health awareness and growing demand for premium nutrition. Countries such as UAE, Saudi Arabia, and South Africa are increasingly adopting functional beverages for stress management. Expanding retail chains and e-commerce platforms reinforce demand for transparent and natural products. Government initiatives promoting wellness and food safety further accelerate adoption. Rising disposable incomes and urbanization support premium product consumption. Local startups and multinational firms are investing in adaptogen-based innovations to capture emerging demand.
Key players in the market
Some of the key players in Mood & Stress Management Beverages Market include PepsiCo, Nestle, The Coca-Cola Company, Danone, Red Bull GmbH, Keurig Dr Pepper, Suntory Holdings, Monster Beverage Corporation, Neuro Drinks, Kin Euphorics, Recess, Four Sigmatic, HVMN (Health Via Modern Nutrition), Mindright and Koios Beverage Corporation.
In February 2024, Danone formed a strategic partnership with Gnosis by Lesaffre to jointly develop and market probiotic and postbiotic solutions. This collaboration aims to create innovative ingredients for the gut-brain axis, directly targeting mental well-being through nutritional solutions that can be incorporated into functional beverages, strengthening Danone's scientific backing in this domain.
In September 2023, Nestle Health Science entered a strategic partnership with the Atrium Innovation to distribute its L-Theanine and Probiotic-based supplement, Serenis, across Europe. This move leverages Atrium's expertise in nutraceuticals to expand Nestle's reach in the cognitive health market, directly linking L-Theanine, a known relaxing amino acid, to their beverage and supplement portfolio for stress management.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.