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1880559

寵物健身應用程式市場預測至2032年：全球分析（按寵物類型、應用程式類型、平台、連接方式、性別、應用程式、最終用戶和地區分類）

Pet Fitness Apps Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats and Other Pets), App Type, Platform, Connectivity, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球寵物健身應用程式市場價值將達到 77 億美元，到 2032 年將達到 153 億美元，在預測期內的複合年成長率為 10.3%。

寵物健身應用程式是幫助飼主監測和改善寵物日常健康狀況、活動量和整體福祉的數位化工具。這些應用程式可與智慧項圈、追蹤器以及手動輸入配合使用，記錄步數、卡路里消耗、睡眠品質、心率和行為模式。它們提供個人化的運動計劃、提醒、營養建議和目標設定，幫助寵物保持活力和健康。許多應用程式還提供獸醫認可的建議、體重管理方案和即時通知。透過將科技與日常護理相結合，寵物健身應用程式支援負責任的寵物飼養，預防肥胖，並幫助寵物保持長期活力，為人類與其伴侶動物之間的聯繫帶來現代便利。

寵物日益擬人化

寵物擬人化的趨勢日益成長，這是寵物健身應用市場的主要驅動力。飼主越來越將寵物視為家庭成員，並優先考慮它們的健康、福祉和生活方式。這種轉變推動了對能夠監測活動量、營養和整體健康狀況的數位化工具的需求。健身應用程式提供個人化計畫、獸醫核准的建議和即時提醒，滿足了飼主幫助寵物活得更長久、更健康的願望。隨著寵物擬人化在全球持續發展，健身應用程式的普及速度也不斷加快。

技術採用限制

技術普及率低仍是寵物健身應用市場發展的一大阻礙因素。認知不足、智慧型手機普及率低以及對應用有效性的質疑，使得許多飼主，尤其是在發展中地區，不願投資數位化解決方案。老年人也更傾向於傳統的照護方式，而非技術主導的監控。這種差距阻礙了市場擴張，因為應用的普及需要教育、價格保障和信任建設。彌合數位落差對於充分發揮寵物健身應用的潛力至關重要。

穿戴式裝置和智慧項圈的興起

穿戴式裝置和智慧項圈的日益普及為寵物健身應用市場帶來了巨大的機會。這些設備能夠與應用程式無縫整合，透過追蹤步數、卡路里消耗、心率和睡眠品質等數據，即時提供對寵物健康狀況的洞察。隨著科技的進步，穿戴式裝置的價格越來越親民，並被更廣泛的用戶群所接受。日益增強的連接性和物聯網整合實現了預測分析和個人化護理，使智慧項圈成為推動寵物健身系統發展的催化劑。

昂貴的設備和應用程式成本

高昂的設備和應用程式費用對寵物健身應用程式市場構成威脅。高階智慧項圈、追蹤器和訂閱式應用程式對普通寵物飼主來說仍然價格不菲，限制了其普及。在價格敏感型市場，這種成本障礙尤其突出，因為寵物主人更傾向於基礎護理而非先進的數位化解決方案。如果沒有價格合理的選擇，普及率可能會停滯不前。服務提供者必須在創新和成本效益之間取得平衡，以確保更廣泛的用戶群體並維持長期成長。

新冠疫情的影響

新冠疫情對寵物健身應用市場的影響喜憂參半。初期，經濟的不確定性導致非必需品支出下降。然而，疫情封鎖期間寵物飼養量的增加和人們對寵物健康的日益關注，推動了健身應用的需求。在家工作的飼主需要藉助數位化工具來監測寵物的活動量和健康狀況。疫情加速了人們對預防保健和數位化便利性的認知，使健身應用成為負責任的寵物主人不可或缺的工具。

預計在預測期內，體重管理細分市場將佔據最大的市場佔有率。

預計在預測期內，體重管理領域將佔據最大的市場佔有率，因為人們對寵物肥胖及其相關健康問題的日益關注，推動了對提供飲食管理、卡路里監測和運動計劃的應用程式的需求。飼主擴大轉向數位化解決方案，以幫助他們的寵物保持理想體重、預防慢性疾病並提高生活品質。擁有獸醫核准的方案和個性化建議的體重管理應用程式，為日常護理提供了實用的工具，使該領域成為重要的市場貢獻者。

預計在預測期內，健康指標追蹤細分市場將呈現最高的複合年成長率。

預計在預測期內，健康生命徵象追蹤領域將實現最高成長率，這主要得益於人們對預防性醫療保健意識的提高，以及對即時監測心率、睡眠品質和行為模式的需求不斷成長。先進的應用程式與智慧項圈相結合，可提供持續的洞察，從而實現健康問題的早期發現。飼主日益重視預防性護理以及與獸醫的合作，推動了對生命徵象追蹤解決方案需求的激增，使該領域成為市場中成長最快的部分。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於中國、印度和日本等國家寵物擁有率的上升、都市化的加快以及可支配收入的增加，這些因素共同推動了對數位化寵物護理解決方案的需求。人們對寵物健康和福祉的日益關注，以及智慧型手機普及率的不斷提高，也促進了健身應用程式的廣泛應用。國內外供應商正積極拓展亞太市場，提供價格合理且滿足不同消費者需求的解決方案，以鞏固主導地位。

年複合成長率最高的地區

由於北美地區擁有許多優勢，例如先進技術的應用、較高的寵物擁有率以及人們對預防性護理的高度重視，預計該地區在預測期內將實現最高的複合年成長率。飼主擴大投資於智慧項圈、追蹤器和訂閱式應用程式，以監測寵物的活動和健康狀況。領先的應用程式開發商和創新Start-Ups的存在也推動了這一成長。隨著對個人化和數據驅動型寵物護理的需求不斷成長，預計北美將在預測期內引領成長動能。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球寵物健身應用市場（依寵物類型分類）

  • 介紹
  • 狗
  • 貓
  • 其他

6. 全球寵物健身應用市場（按應用類型分類）

  • 介紹
  • 活動追蹤應用程式
  • 健康監測應用程式
  • 營養和飲食應用程式
  • 訓練和行為應用程式

7. 全球寵物健身應用市場（依平台分類）

  • 介紹
  • Android
  • iOS
  • 跨平台

8. 全球寵物健身應用市場按連結方式和性別分類

  • 介紹
  • 藍牙功能
  • 穿戴式裝置整合
  • 具備 Wi-Fi 功能

9. 全球寵物健身應用市場（按應用分類）

  • 介紹
  • 體重管理
  • 健康指標追蹤
  • 日常活動監測
  • 行為和訓練支持

第10章：全球寵物健身應用市場（以最終用戶分類）

  • 介紹
  • 教練
  • 寵物飼主
  • 獸醫診所
  • 寵物護理服務供應商

第11章：全球寵物健身應用市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第13章：企業概況

  • FitBark
  • Gibi Technologies
  • Whistle Labs
  • Dogtra
  • Tractive
  • PoochPlay
  • Garmin Ltd.
  • Jiobit
  • PetPace
  • Felcana
  • PitPat
  • Kyon
  • Link AKC
  • Sure Petcare
  • Wagz, Inc.
Product Code: SMRC32599

According to Stratistics MRC, the Global Pet Fitness Apps Market is accounted for $7.7 billion in 2025 and is expected to reach $15.3 billion by 2032 growing at a CAGR of 10.3% during the forecast period. Pet fitness apps are digital tools designed to help pet owners monitor and improve their animals' daily health, activity, and overall well-being. These apps sync with smart collars, trackers, or manual inputs to log steps, calories burned, sleep quality, heart rate, and behavioral patterns. They offer personalized exercise plans, reminders, nutrition insights, and goal-setting features to keep pets active and healthy. Many also include vet-approved recommendations, weight-management programs, and real-time alerts. By blending technology with everyday care, pet fitness apps support responsible ownership, prevent obesity, and help pets maintain long-term vitality bringing modern convenience to a timeless bond between humans and their companions.

Market Dynamics:

Driver:

Rising pet humanization

The rising trend of pet humanization is a key driver for the pet fitness apps market. Owners increasingly treat pets as family members, prioritizing their health, wellness, and lifestyle. This shift fuels demand for digital tools that monitor activity, nutrition, and overall well-being. Fitness apps provide personalized plans, vet-approved recommendations, and real-time alerts, aligning with owners' desire to ensure pets live longer, healthier lives. As humanization grows globally, adoption of fitness apps continues to accelerate.

Restraint:

Limited tech adoption

Limited technology adoption remains a restraint in the pet fitness apps market. Many pet owners, particularly in developing regions, are hesitant to invest in digital solutions due to lack of awareness, limited smartphone penetration, or skepticism about app effectiveness. Older demographics may prefer traditional care methods over tech-driven monitoring. This gap slows market expansion, as widespread adoption requires education, affordability, and trust-building initiatives. Bridging the digital divide is essential to unlock the full potential of pet fitness apps.

Opportunity:

Expansion of wearable's and smart collars

The expansion of wearables and smart collars presents a major opportunity for the pet fitness apps market. These devices seamlessly integrate with apps to track steps, calories, heart rate, and sleep quality, offering real-time insights into pet health. As technology advances, wearables become more affordable and accessible, driving adoption among a wider audience. Enhanced connectivity and IoT integration enable predictive analytics and personalized care, positioning smart collars as a catalyst for growth in the pet fitness ecosystem.

Threat:

High device/app costs

High device and app costs pose a threat to the pet fitness apps market. Premium smart collars, trackers, and subscription-based apps often remain unaffordable for average pet owners, limiting penetration. This cost barrier is particularly significant in price-sensitive markets, where owners prioritize basic care over advanced digital solutions. Without affordable options, adoption rates may stagnate. Providers must balance innovation with cost-effectiveness to ensure broader accessibility and sustain long-term growth.

Covid-19 Impact:

The Covid-19 pandemic had mixed effects on the pet fitness apps market. Initially, economic uncertainty slowed spending on non-essential products. However, increased pet adoption during lockdowns and heightened focus on health boosted demand for fitness apps. Owners sought digital tools to monitor pets' activity and well-being while working remotely. The pandemic accelerated awareness of preventive care and digital convenience, positioning fitness apps as essential tools for responsible ownership.

The weight management segment is expected to be the largest during the forecast period

The weight management segment is expected to account for the largest market share during the forecast period, due to rising concerns about pet obesity and related health issues drive demand for apps offering diet tracking, calorie monitoring, and exercise plans. Owners increasingly rely on digital solutions to maintain pets' ideal weight, prevent chronic conditions, and improve quality of life. With vet-approved programs and personalized recommendations, weight management apps provide practical tools for everyday care, making this segment the dominant contributor.

The health vitals tracking segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health vitals tracking segment is predicted to witness the highest growth rate, due to growing awareness of preventive healthcare and the need for real-time monitoring of heart rate, sleep quality, and behavioral patterns fuel adoption. Advanced apps integrated with smart collars provide continuous insights, enabling early detection of health issues. As owners prioritize proactive care and veterinary collaboration, demand for vitals tracking solutions rises sharply, positioning this segment as the fastest-growing in the market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and growing disposable incomes across countries such as China, India, and Japan drive demand for digital pet care solutions. Increasing awareness of pet health and wellness, coupled with expanding smartphone penetration, supports adoption of fitness apps. Local and international providers are actively entering the region, offering affordable solutions tailored to diverse consumer needs, cementing Asia Pacific's leadership in market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from advanced technology adoption, high pet ownership rates, and strong awareness of preventive healthcare. Owners increasingly invest in smart collars, trackers, and subscription-based apps to monitor pets' activity and health. The presence of leading app developers and innovative startups accelerates growth. With rising demand for personalized, data-driven pet care, North America is set to lead in growth momentum during the forecast period.

Key players in the market

Some of the key players in Pet Fitness Apps Market include FitBark, Gibi Technologies, Whistle Labs, Dogtra, Tractive, PoochPlay, Garmin Ltd., Jiobit, PetPace, Felcana, PitPat, Kyon, Link AKC, Sure Petcare and Wagz, Inc.

Key Developments:

In June 2025, Tractive and mammaly have formed a strategic partnership to "revolutionize pet health" by combining Tractive's real-time vital-sign data with mammaly's scientifically backed dog supplements, enabling large-scale, data-driven evaluation of health effects.

In April 2025, LG and Tractive have teamed up to launch a Tractive App for Homey, enabling pet owners to monitor and protect their pets via smart home automations-such as triggering lights or speakers when a pet leaves home or returns.

Pet Types Covered:

  • Dogs
  • Cats
  • Other Pets

App Types Covered:

  • Activity Tracking Apps
  • Health Monitoring Apps
  • Nutrition & Diet Apps
  • Training & Behavior Apps

Platforms Covered:

  • Android
  • iOS
  • Cross-Platform

Connectivities Covered:

  • Bluetooth-Enabled
  • Wearables-Integrated
  • Wi-Fi Enabled

Applications Covered:

  • Weight Management
  • Health Vitals Tracking
  • Daily Activity Monitoring
  • Behavior & Training Support

End Users Covered:

  • Trainers
  • Pet Owners
  • Veterinary Clinics
  • Pet Care Service Providers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Fitness Apps Market, By Pet Type

  • 5.1 Introduction
  • 5.2 Dogs
  • 5.3 Cats
  • 5.4 Other Pets

6 Global Pet Fitness Apps Market, By App Type

  • 6.1 Introduction
  • 6.2 Activity Tracking Apps
  • 6.3 Health Monitoring Apps
  • 6.4 Nutrition & Diet Apps
  • 6.5 Training & Behavior Apps

7 Global Pet Fitness Apps Market, By Platform

  • 7.1 Introduction
  • 7.2 Android
  • 7.3 iOS
  • 7.4 Cross-Platform

8 Global Pet Fitness Apps Market, By Connectivity

  • 8.1 Introduction
  • 8.2 Bluetooth-Enabled
  • 8.3 Wearables-Integrated
  • 8.4 Wi-Fi Enabled

9 Global Pet Fitness Apps Market, By Application

  • 9.1 Introduction
  • 9.2 Weight Management
  • 9.3 Health Vitals Tracking
  • 9.4 Daily Activity Monitoring
  • 9.5 Behavior & Training Support

10 Global Pet Fitness Apps Market, By End User

  • 10.1 Introduction
  • 10.2 Trainers
  • 10.3 Pet Owners
  • 10.4 Veterinary Clinics
  • 10.5 Pet Care Service Providers

11 Global Pet Fitness Apps Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 FitBark
  • 13.2 Gibi Technologies
  • 13.3 Whistle Labs
  • 13.4 Dogtra
  • 13.5 Tractive
  • 13.6 PoochPlay
  • 13.7 Garmin Ltd.
  • 13.8 Jiobit
  • 13.9 PetPace
  • 13.10 Felcana
  • 13.11 PitPat
  • 13.12 Kyon
  • 13.13 Link AKC
  • 13.14 Sure Petcare
  • 13.15 Wagz, Inc.

List of Tables

  • Table 1 Global Pet Fitness Apps Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Fitness Apps Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 3 Global Pet Fitness Apps Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 4 Global Pet Fitness Apps Market Outlook, By Cats (2024-2032) ($MN)
  • Table 5 Global Pet Fitness Apps Market Outlook, By Other Pets (2024-2032) ($MN)
  • Table 6 Global Pet Fitness Apps Market Outlook, By App Type (2024-2032) ($MN)
  • Table 7 Global Pet Fitness Apps Market Outlook, By Activity Tracking Apps (2024-2032) ($MN)
  • Table 8 Global Pet Fitness Apps Market Outlook, By Health Monitoring Apps (2024-2032) ($MN)
  • Table 9 Global Pet Fitness Apps Market Outlook, By Nutrition & Diet Apps (2024-2032) ($MN)
  • Table 10 Global Pet Fitness Apps Market Outlook, By Training & Behavior Apps (2024-2032) ($MN)
  • Table 11 Global Pet Fitness Apps Market Outlook, By Platform (2024-2032) ($MN)
  • Table 12 Global Pet Fitness Apps Market Outlook, By Android (2024-2032) ($MN)
  • Table 13 Global Pet Fitness Apps Market Outlook, By iOS (2024-2032) ($MN)
  • Table 14 Global Pet Fitness Apps Market Outlook, By Cross-Platform (2024-2032) ($MN)
  • Table 15 Global Pet Fitness Apps Market Outlook, By Connectivity (2024-2032) ($MN)
  • Table 16 Global Pet Fitness Apps Market Outlook, By Bluetooth-Enabled (2024-2032) ($MN)
  • Table 17 Global Pet Fitness Apps Market Outlook, By Wearables-Integrated (2024-2032) ($MN)
  • Table 18 Global Pet Fitness Apps Market Outlook, By Wi-Fi Enabled (2024-2032) ($MN)
  • Table 19 Global Pet Fitness Apps Market Outlook, By Application (2024-2032) ($MN)
  • Table 20 Global Pet Fitness Apps Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 21 Global Pet Fitness Apps Market Outlook, By Health Vitals Tracking (2024-2032) ($MN)
  • Table 22 Global Pet Fitness Apps Market Outlook, By Daily Activity Monitoring (2024-2032) ($MN)
  • Table 23 Global Pet Fitness Apps Market Outlook, By Behavior & Training Support (2024-2032) ($MN)
  • Table 24 Global Pet Fitness Apps Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Pet Fitness Apps Market Outlook, By Trainers (2024-2032) ($MN)
  • Table 26 Global Pet Fitness Apps Market Outlook, By Pet Owners (2024-2032) ($MN)
  • Table 27 Global Pet Fitness Apps Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 28 Global Pet Fitness Apps Market Outlook, By Pet Care Service Providers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.