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1880493

植物蛋白零食市場預測至2032年：按產品、類別、通路、最終用戶和地區分類的全球分析

Plant-Based Protein Snacks Market Forecasts to 2032 - Global Analysis By Product (Meat Alternative Snacks, Grain-Based Snacks, Fruit & Nut Protein Snacks and Other Products), Category, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球植物蛋白零食市場價值將達到 49 億美元，到 2032 年將達到 102 億美元，在預測期內的複合年成長率為 10.8%。

植物蛋白零食是指主要由豌豆、大豆、扁豆、鷹嘴豆、堅果、種子、藜麥和全穀穀物等植物來源蛋白質來源製成的即食或易加工食品。這些零食旨在提供營養豐富的高蛋白選擇，取代傳統的動物性食品，並支持健康、永續性的飲食方式，同時也是純素和素食者的理想選擇。植物蛋白零食有多種形式，包括能量棒、薯片、一口大小的零食、烤豆和奶昔，為追求均衡能量、促進肌肉恢復和養成更健康零食習慣的消費者提供便捷、潔淨標示的營養來源。它們通常強調天然成分、極簡加工以及富含纖維、維生素和礦物質等功能性成分。

人們逐漸養成更健康的零食習慣。

消費者正擴大用植物性高蛋白零食取代傳統的含糖加工零食，以符合自身的健康目標。人們對肥胖和糖尿病等文明病的日益關注，推動了對營養零食的需求。植物蛋白零食具有飽足感、促進肌肉恢復和持久能量等功能性益處，使其成為注重健康的消費者的理想選擇。這一趨勢在都市區和年輕一代中尤其明顯，他們高度重視健身和均衡飲食。因此，健康的零食習慣正成為市場擴張的關鍵驅動力。

植物蛋白來源的限制

與動物性蛋白質不同，植物性蛋白質通常缺乏某些必需胺基酸，這可能會影響其營養完整性。為了達到均衡的配方，生產商必須混合多種成分，例如豌豆、大豆或米，這增加了生產的複雜性和成本。這種限制也會影響口感和質地，有些植物蛋白會出現異味或顆粒感。消費者對植物性零食蛋白質品質的質疑進一步阻礙了其普及。因此，蛋白質種類有限仍是擴大市場滲透率的主要阻礙因素。

對潔淨標示成分的需求不斷成長

消費者積極尋求不含人工添加劑、防腐劑和過敏原的零食，這推動了植物來源配方領域的創新。潔淨標示定位提升了消費者的信任度和透明度，使其在健康和保健領域至關重要。強調天然蛋白質來源、極簡加工和永續採購的品牌將獲得競爭優勢。監管機構對更清晰的標籤和消費者成分安全教育的支持進一步強化了這一趨勢。因此，對潔淨標示的需求預計將為植物蛋白零食帶來巨大的成長機會。

植物性原料的供應鏈問題

季節性波動、氣候變遷和地緣政治動盪都會影響大豆、豌豆和堅果等關鍵蛋白質來源的供應。原物料成本上漲和供應不穩定會影響製造商維持產品品質和價格的能力。小規模品牌尤其容易受到這些干擾，從而限制了它們的擴張。此外，全球各產業對植物性蛋白質的需求不斷成長，加劇了原料競爭。除非供應鏈韌性得到改善，否則原料短缺將繼續對市場成長構成挑戰。

新冠疫情的感染疾病：

新冠疫情對植物性零食市場產生了複雜的影響。供應鏈中斷影響了原料供應，導致產品上市延遲，並減緩了多個地區的成長。疫情期間的經濟不確定性也降低了消費者對高階零食的支出。然而，疫情也提升了人們的健康意識，消費者越來越重視免疫力、營養和健康。隨著消費者轉向電商平台購買零食，線上零售通路也獲得了發展動力。

預計在預測期內，植物性點心棒細分市場將佔據最大的市場佔有率。

預計在預測期內，植物來源點心棒棒將佔據最大的市場佔有率，這主要得益於消費者對便利營養食品的偏好。點心棒以便攜帶的形式提供蛋白質、膳食纖維和功能性成分，非常適合忙碌的生活方式。上班族、學生和旅客的需求不斷成長，進一步鞏固了該細分市場的領先地位。製造商正致力於在口味、質地和潔淨標示配方方面進行創新，以擴大產品的吸引力。由於在零售商店和電商平台擁有強大的銷售管道，該細分市場受益於其廣泛的供應。

預計在預測期內，運動員和健身愛好者群體將以最高的複合年成長率成長。

在預測期內，受對高性能營養品的強勁需求驅動，運動員和健身愛好者群體預計將呈現最高的成長率。這群消費族群重視蛋白質零食，認為其有助於肌肉恢復、增強耐力和維持能量水平。植物蛋白零食符合他們對清潔、永續和功能性產品的偏好。社群媒體和網紅行銷進一步放大了需求，因為健身社群正在積極推廣植物性生活方式。可支配收入的成長和健身房會員人數的增加也推動了高階蛋白質零食的廣泛普及。

佔比最大的地區：

由於消費者對健康和保健的高度重視，預計北美將在預測期內佔據最大的市場佔有率。該地區受益於先進的零售基礎設施、豐富的植物來源產品供應以及潔淨標示零食的高滲透率。美國和加拿大的消費者正擴大用富含蛋白質的替代品取代傳統零食。領先的植物來源品牌的存在和持續的創新進一步鞏固了北美的市場主導地位。強而有力的行銷宣傳活動和電子商務的普及正在進一步加速這一趨勢。

複合年成長率最高的地區：

由於人們對健身的興趣日益濃厚，預計亞太地區在預測期內將實現最高的複合年成長率。中國、印度和日本等國家對植物性蛋白質零食的需求不斷成長，尤其是在年輕族群。不斷壯大的中產階級和日益成長的可支配收入推動了高級產品的普及。政府為促進健康飲食和永續食品體係所採取的措施也進一步推動了需求。電子商務平台正在增加不同市場中植物性蛋白質零食的供應。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球植物性蛋白質零食市場（依產品分類）

  • 介紹
  • 肉類替代品零食
  • 穀物類零食
  • 水果堅果蛋白零食
  • 植物來源點心棒
  • 功能性蛋白質零食
  • 其他產品

6. 全球植物性蛋白質零食市場（按類別分類）

  • 介紹
  • 傳統的
  • 有機的
  • 專業
  • 其他類別

7. 全球植物蛋白零食市場（依通路分類）

  • 介紹
  • 門市
  • 非門市型
  • 便利商店
  • 健康與保健零售商
  • 其他分銷管道

8. 全球植物蛋白零食市場（以最終用戶分類）

  • 介紹
  • 千禧世代與Z世代
  • X世代
  • 運動員和健身愛好者
  • 素食者和彈性素食者
  • 其他最終用戶

9. 全球植物性蛋白質零食市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Beyond Meat
  • Impossible Foods
  • Nestle
  • PepsiCo
  • Kellogg's
  • Mondelez International
  • General Mills
  • Hormel Foods
  • Mars Incorporated
  • Hain Celestial Group
  • Hippeas
  • No Cow
  • Probar
  • Clif Bar & Company
  • Simply Good Foods
Product Code: SMRC32511

According to Stratistics MRC, the Global Plant-Based Protein Snacks Market is accounted for $4.9 billion in 2025 and is expected to reach $10.2 billion by 2032 growing at a CAGR of 10.8% during the forecast period. Plant-based protein snacks are ready-to-eat or easy-to-prepare food products made primarily from plant-derived protein sources such as peas, soy, lentils, chickpeas, nuts, seeds, quinoa, and whole grains. These snacks are designed to offer a nutritious, high-protein alternative to traditional animal-based options while supporting health, sustainability, and dietary preferences like vegan or vegetarian lifestyles. They come in various forms, including bars, chips, bites, roasted pulses, and smoothies, providing convenient, clean-label nourishment for consumers seeking balanced energy, muscle recovery, or healthier snacking habits. These snacks typically emphasize natural ingredients, minimal processing, and functional benefits such as fiber, vitamins, and minerals.

Market Dynamics:

Driver:

Growing shift toward healthy snacking habits

Consumers are increasingly replacing traditional high-sugar and processed snacks with protein-rich, plant-based alternatives that align with wellness goals. Rising awareness of lifestyle diseases such as obesity and diabetes has accelerated demand for nutrient-dense snacks. Plant-based protein snacks offer functional benefits such as satiety, muscle recovery, and sustained energy, making them attractive to health-conscious consumers. The trend is particularly strong among urban populations and younger demographics who prioritize fitness and balanced diets. As a result, healthy snacking habits are emerging as a primary driver of market expansion.

Restraint:

Limited protein variety in plant sources

Unlike animal proteins, plant-based proteins often lack certain essential amino acids, which can reduce their nutritional completeness. Manufacturers must blend multiple sources such as pea, soy, and rice proteins to achieve balanced formulations, increasing complexity and cost. This limitation also affects taste and texture, as some plant proteins carry off-notes or gritty mouthfeel. Consumer skepticism about protein quality in plant-based snacks further slows adoption. Consequently, restricted protein diversity remains a key restraint to wider market penetration.

Opportunity:

Increasing demand for clean-label ingredients

Consumers are actively seeking snacks free from artificial additives, preservatives, and allergens, driving innovation in plant-based formulations. Clean-label positioning enhances trust and transparency, which are critical in the health and wellness segment. Brands that highlight natural protein sources, minimal processing and sustainable sourcing gain competitive advantage. This trend is reinforced by regulatory support for clearer labeling and consumer education on ingredient safety. As a result, clean-label demand is expected to unlock significant growth opportunities for plant-based protein snacks.

Threat:

Supply chain issues for plant ingredients

Seasonal variability, climate change, and geopolitical disruptions can affect the availability of key protein sources such as soy, peas, and nuts. Rising raw material costs and inconsistent supply impact manufacturers' ability to maintain product quality and pricing. Smaller brands are particularly vulnerable to these disruptions, limiting their scalability. Additionally, global demand for plant proteins across multiple industries intensifies competition for raw materials. Unless supply chain resilience improves, ingredient shortages will continue to challenge market growth.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the Plant-Based Protein Snacks market. Supply chain disruptions affected ingredient availability and delayed product launches, slowing growth in several regions. Economic uncertainty also reduced consumer spending on premium snacks during the crisis. However, the pandemic accelerated health awareness, with consumers increasingly prioritizing immunity, nutrition, and wellness. Online retail channels gained traction as consumers shifted to e-commerce for snack purchases.

The plant-based snack bars segment is expected to be the largest during the forecast period

The plant-based snack bars segment is expected to account for the largest market share during the forecast period driven by consumer preference for convenient, on-the-go nutrition. Snack bars provide a portable format that combines protein, fiber, and functional ingredients, appealing to busy lifestyles. Rising demand among office workers, students, and travelers reinforces the dominance of this segment. Manufacturers are innovating with flavors, textures, and clean-label formulations to broaden appeal. The segment benefits from strong retail and e-commerce presence, making it widely accessible.

The athletes & fitness enthusiasts segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the athletes & fitness enthusiasts segment is predicted to witness the highest growth rate owing to strong demand for performance-oriented nutrition. This consumer group values protein snacks for muscle recovery, endurance, and energy management. Plant-based protein snacks align with their preference for clean, sustainable, and functional products. Social media and influencer marketing further amplify demand, as fitness communities actively promote plant-based lifestyles. Rising disposable incomes and gym memberships also support adoption of premium protein snacks.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share by strong consumer awareness of health and wellness. The region benefits from advanced retail infrastructure, widespread availability of plant-based products, and high adoption of clean-label snacks. Consumers in the United States and Canada are increasingly replacing traditional snacks with protein-rich alternatives. The presence of leading plant-based brands and continuous innovation reinforces North America's dominance. Strong marketing campaigns and e-commerce penetration further accelerate adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rising focus on fitness, the Asia Pacific region is anticipated to exhibit the highest CAGR over the forecast period. Countries such as China, India, and Japan are witnessing growing demand for plant-based protein snacks among younger demographics. Expanding middle-class populations and increasing disposable incomes support premium product adoption. Government initiatives promoting healthier diets and sustainable food systems further boost demand. E-commerce platforms are making plant-based snacks more accessible across diverse markets.

Key players in the market

Some of the key players in Plant-Based Protein Snacks Market include Beyond Meat, Impossible Foods, Nestle, PepsiCo, Kellogg's, Mondelez International, General Mills, Hormel Foods, Mars Incorporated, Hain Celestial Group, Hippeas, No Cow, Probar, Clif Bar & Company and Simply Good Foods.

Key Developments:

In September 2024, Impossible Foods announced a strategic partnership with ice cream giant Tillamook to launch a limited-edition "Tillamook x Impossible Farms" frozen dessert. This collaboration, while not a traditional snack, represents a key strategy to enter new, adjacent categories and leverage established brand loyalty to reach new consumers in the frozen treats aisle, expanding their market presence beyond the meat counter.

In February 2023, Beyond Meat launched its first dedicated snack product, Beyond Meat Jerky. This marked the company's official entry into the rapidly growing plant-based snack category, offering a high-protein, plant-based alternative to one of the largest segments in the meat snacks industry.

Products Covered:

  • Meat Alternative Snacks
  • Grain-Based Snacks
  • Fruit & Nut Protein Snacks
  • Plant-Based Snack Bars
  • Functional Protein Snacks
  • Other Products

Categories Covered:

  • Conventional
  • Organic
  • Specialty
  • Other Categories

Distribution Channels Covered:

  • Store-Based
  • Non-Store-Based
  • Convenience Stores
  • Health & Wellness Retailers
  • Other Distribution Channels

End Users Covered:

  • Millennials & Gen Z
  • Gen X
  • Athletes & Fitness Enthusiasts
  • Vegetarians & Flexitarians
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Plant-Based Protein Snacks Market, By Product

  • 5.1 Introduction
  • 5.2 Meat Alternative Snacks
  • 5.3 Grain-Based Snacks
  • 5.4 Fruit & Nut Protein Snacks
  • 5.5 Plant-Based Snack Bars
  • 5.6 Functional Protein Snacks
  • 5.7 Other Products

6 Global Plant-Based Protein Snacks Market, By Category

  • 6.1 Introduction
  • 6.2 Conventional
  • 6.3 Organic
  • 6.4 Specialty
  • 6.5 Other Categories

7 Global Plant-Based Protein Snacks Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Store-Based
  • 7.3 Non-Store-Based
  • 7.4 Convenience Stores
  • 7.5 Health & Wellness Retailers
  • 7.6 Other Distribution Channels

8 Global Plant-Based Protein Snacks Market, By End User

  • 8.1 Introduction
  • 8.2 Millennials & Gen Z
  • 8.3 Gen X
  • 8.4 Athletes & Fitness Enthusiasts
  • 8.5 Vegetarians & Flexitarians
  • 8.6 Other End Users

9 Global Plant-Based Protein Snacks Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Beyond Meat
  • 11.2 Impossible Foods
  • 11.3 Nestle
  • 11.4 PepsiCo
  • 11.5 Kellogg's
  • 11.6 Mondelez International
  • 11.7 General Mills
  • 11.8 Hormel Foods
  • 11.9 Mars Incorporated
  • 11.10 Hain Celestial Group
  • 11.11 Hippeas
  • 11.12 No Cow
  • 11.13 Probar
  • 11.14 Clif Bar & Company
  • 11.15 Simply Good Foods

List of Tables

  • Table 1 Global Plant-Based Protein Snacks Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Plant-Based Protein Snacks Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Plant-Based Protein Snacks Market Outlook, By Meat Alternative Snacks (2024-2032) ($MN)
  • Table 4 Global Plant-Based Protein Snacks Market Outlook, By Grain-Based Snacks (2024-2032) ($MN)
  • Table 5 Global Plant-Based Protein Snacks Market Outlook, By Fruit & Nut Protein Snacks (2024-2032) ($MN)
  • Table 6 Global Plant-Based Protein Snacks Market Outlook, By Plant-Based Snack Bars (2024-2032) ($MN)
  • Table 7 Global Plant-Based Protein Snacks Market Outlook, By Functional Protein Snacks (2024-2032) ($MN)
  • Table 8 Global Plant-Based Protein Snacks Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 9 Global Plant-Based Protein Snacks Market Outlook, By Category (2024-2032) ($MN)
  • Table 10 Global Plant-Based Protein Snacks Market Outlook, By Conventional (2024-2032) ($MN)
  • Table 11 Global Plant-Based Protein Snacks Market Outlook, By Organic (2024-2032) ($MN)
  • Table 12 Global Plant-Based Protein Snacks Market Outlook, By Specialty (2024-2032) ($MN)
  • Table 13 Global Plant-Based Protein Snacks Market Outlook, By Other Categories (2024-2032) ($MN)
  • Table 14 Global Plant-Based Protein Snacks Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Plant-Based Protein Snacks Market Outlook, By Store-Based (2024-2032) ($MN)
  • Table 16 Global Plant-Based Protein Snacks Market Outlook, By Non-Store-Based (2024-2032) ($MN)
  • Table 17 Global Plant-Based Protein Snacks Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 18 Global Plant-Based Protein Snacks Market Outlook, By Health & Wellness Retailers (2024-2032) ($MN)
  • Table 19 Global Plant-Based Protein Snacks Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 20 Global Plant-Based Protein Snacks Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Plant-Based Protein Snacks Market Outlook, By Millennials & Gen Z (2024-2032) ($MN)
  • Table 22 Global Plant-Based Protein Snacks Market Outlook, By Gen X (2024-2032) ($MN)
  • Table 23 Global Plant-Based Protein Snacks Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
  • Table 24 Global Plant-Based Protein Snacks Market Outlook, By Vegetarians & Flexitarians (2024-2032) ($MN)
  • Table 25 Global Plant-Based Protein Snacks Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.