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1880417

面向消費者的直接銷售（D2C）功能性品牌市場預測至2032年：按產品、消費者需求、分銷模式和區域分類的全球分析

Direct-to-Consumer Functional Brands Market Forecasts to 2032 - Global Analysis By Product, Consumer Need-State, Distribution Model and By Geography

出版日期: 2025年11月01日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的研究，預計到 2025 年，全球直接面對消費者 (D2C) 功能品牌市場價值將達到 591.3 億美元，到 2032 年將達到 1073.9 億美元，在預測期內複合年成長率為 8.9%。

透過線上通路直接向消費者銷售健康產品，直接面對消費者（D2C）的功能性品牌正在重塑健康和生活方式領域。這些品牌通過去除仲介業者，提供客製化體驗、高度透明的資訊以及快速的消費者互動。他們的產品涵蓋機能飲料、潔淨標示化妝品、營養補充品以及針對特定目標而設計的高效解決方案。他們利用分析技術、精準宣傳活動和訂閱模式，培養強大的客戶忠誠度並不斷改進產品。消費者對個人化、數位化便利性和值得信賴的科學配方的日益關注，正在推動這些品牌的成長。隨著消費者越來越重視有意義、有影響力的選擇，D2C功能性品牌的全球影響力也不斷擴大。

據 Avendus 稱，數據顯示，印度線上購物者中女性佔比已達 44%，而四年前這一比例僅為 10%，這形成了一個強大的新消費群體，D2C 品牌正透過推出小眾功能性產品來吸引這一群體。

消費者對個人化健康管理的需求日益成長

消費者日益關注個人健康和生活方式需求，推動了個人化健康產品的成長。消費者青睞機能性食品、營養補充品和飲料，這些產品能夠提升免疫力、思考清晰度、消化健康、運動表現等。 D2C功能性品牌利用人工智慧、線上診斷和分析技術，提供高度客製化的解決方案，滿足消費者的特定需求。社群媒體趨勢、不斷增強的健康意識以及消費者對客製化產品而非大量生產產品的渴望，進一步推動了這一趨勢。透過提供目標明確、效果顯著的產品，這些品牌提高了消費者滿意度，增強了消費者忠誠度，並促進了重複購買，使個人化健康成為全球D2C功能性品牌市場的關鍵驅動力。

激烈的競爭與市場飽和

日益激烈的競爭和不斷飽和的市場環境正制約D2C功能性品牌的成長。隨著眾多新興且成熟的健康品牌湧入線上D2C市場，產品差異化已成為一項重大挑戰。保健品、機能性食品和飲料領域同質化產品的激增，給定價策略、廣告支出和產品差異化帶來了越來越大的壓力。與資金雄厚的競爭對手相比，小規模或新興品牌可能難以獲得認可，這限制了其擴大市場佔有率和提升品牌知名度的能力。這種市場飽和導致盈利下降、客戶流失上升以及業務擴張受阻。因此，激烈的競爭和擁擠的市場環境已成為全球D2C功能性品牌永續成長的主要障礙。

利用訂閱和忠誠度計畫

透過利用訂閱和忠誠度計畫，D2C功能性品牌可以提高客戶維繫並確保持續的收入來源。定期配送營養補充品、機能性食品和飲料能夠建立持續的客戶互動，並建立長期的客戶關係。個人化的訂閱選項、獎勵機制以及新品領先體驗能夠增強客戶忠誠度並提升客戶終身價值。這些模式還能產生重要的消費者數據，幫助品牌最佳化產品、服務和行銷策略。隨著便利性和個人化成為消費者購買決策的核心要素，訂閱和忠誠度計畫能夠幫助D2C功能性品牌加強客戶聯繫，降低客戶流失率，並在競爭日益激烈的健康保健市場中實現可預測且永續的成長。

激烈的市場競爭

由於新興企業健康公司紛紛湧入線上直銷領域，D2C功能性品牌面臨日益激烈的市場競爭，持續的威脅日益加劇。隨著越來越多的品牌提供類似的機能性食品、飲料和膳食補充劑，差異化、品牌認知度和客戶忠誠度都面臨挑戰。競爭對手激進的定價策略、行銷措施和持續的產品創新，都增加了營運壓力。規模小規模或新興品牌可能缺乏應對這些挑戰的資源，限制了其市場擴張。在日益激烈的競爭中，如何維持品牌知名度、消費者信任度並確保永續成長，始終是D2C功能性品牌面臨的挑戰。因此，激烈的競爭仍是全球D2C功能性品牌市場面臨的一大威脅。

新冠疫情的影響：

新冠疫情對D2C功能性品牌市場造成了嚴重衝擊，加速了電子商務的普及，並推動了消費者對免疫力和健康問題的日益關注。由於實體店關閉或營業受限，消費者擴大轉向線上購買營養補充品、機能性食品和健康飲品。為了維繫客戶參與，各大品牌紛紛加強數位行銷策略，提供訂閱服務，並確保無接觸配送。供應鏈中斷和需求波動為部分企業帶來了營運困難和挑戰。儘管面臨這些挑戰，疫情也再次凸顯了健康導向產品和D2C通路的價值，開啟了新的成長途徑，並重塑了市場動態。這段時期也展現了全球D2C功能性品牌的韌性與適應力。

預計在預測期內，功能性補充劑細分市場將佔據最大的市場佔有率。

由於功能性保健品能夠有效增強免疫力、改善健康狀況並幫助實現特定的健康目標，預計在預測期內，其市場佔有率將佔據最大。維生素、礦物質、益生菌和定製配方等產品具有便利性和顯著的益處，因此非常適合線上直銷。 D2C品牌利用訂閱計畫、個人化指導和全面的產品資訊來提高消費者參與度和留存率。人們對預防保健、合理營養和生活方式管理的日益重視，並持續推動著功能性保健品的普及。其滿足多樣化消費者需求的特性，加上數位化管道的便利性，預計將確保該細分市場繼續成為全球D2C功能性保健品品牌市場的主要成長要素。

預計在預測期內，訂閱/會員模式細分市場將實現最高的複合年成長率。

在消費者對便利性、個人化服務和健康產品定期供應的需求不斷成長的推動下，訂閱和會員模式預計將在預測期內呈現最高的成長率。這些模式提供營養補充品、機能性食品、飲料和其他健康產品的定期配送，從而增強用戶參與度並培養品牌忠誠度。客製化的訂閱方案、專屬會員福利和靈活的配送時間安排等功能可提高客戶滿意度和留存率。此外，持續的收入使品牌能夠預測需求、有效管理庫存並根據用戶偏好調整產品。隨著消費者越來越追求個人化和便利的體驗，基於訂閱和會員的D2C模式正在成為全球健康品牌市場中成長最快的細分領域。

佔比最大的地區：

預計在整個預測期內，北美將保持最大的市場佔有率，這主要得益於日益增強的健康意識、先進的數位基礎設施和廣泛的電子商務。消費者越來越傾向於選擇能夠滿足其免疫力、健身和整體健康目標的營養補充品、食品、飲料和保健產品。直接面對消費者的模式使品牌能夠提供個人化推薦、訂閱模式和便利的線上查詢，從而提高用戶參與度。強勁的經濟狀況、成熟的零售體係以及不斷增強的預防保健意識進一步鞏固了北美市場的優勢。此外，支持性的法規結構以及對數位行銷和網紅的有效運用也有助於提升品牌知名度。這些因素共同作用，使北美成為D2C功能性品牌規模最大、最具影響力的市場。

年複合成長率最高的地區：

在預測期內，亞太地區預計將實現最高的複合年成長率，這主要得益於消費者健康意識的提升、可支配收入的增加以及數位化的加速。隨著消費者日益重視免疫力、健身和整體健康，對機能性食品、飲料、營養補充品和健康產品的需求也不斷成長。電子商務平台、行動購物和數位支付解決方案的普及，使得品牌能夠有效率地與龐大且多元化的基本客群互動。尤其值得一提的是，年輕族群和都市區對個人化健康產品表現出濃厚的興趣。這些趨勢，加上D2C品牌在行銷、技術和供應鏈基礎設施方面的策略性投資，使得亞太地區成為全球功能性品牌市場中最具成長潛力的地區。

免費客製化服務：

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公司概況
- 對其他市場公司（最多 3 家公司）進行全面分析
- 主要企業SWOT分析（最多3家公司）
區域細分
- 根據客戶要求，提供主要國家的市場估算和預測以及複合年成長率（註：可行性需確認）。
競爭基準化分析
- 根據主要企業的產品系列、地理覆蓋範圍和策略聯盟基準化分析

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 亞太其他地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第9章：重大進展

協議、夥伴關係、合作和合資企業
收購與併購
新產品上市
業務拓展
其他關鍵策略

第10章：企業概況

Ritual Inc
Olly Nutrition
Hims & Hers
Care/of
Garden of Life
SmartyPants Vitamins
Momentous
Persona
Fullscript
Nourished
InsideTracker
Hum Nutrition
Rootine
Vous Vitamin
Gainful

簡介目錄圖表

Product Code: SMRC32550

According to Stratistics MRC, the Global Direct-to-Consumer Functional Brands Market is accounted for $59.13 billion in 2025 and is expected to reach $107.39 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Direct-to-Consumer (D2C) functional brands are reshaping the wellness and lifestyle landscape by selling specialized health-supporting products directly to buyers through online channels. By eliminating intermediaries, these brands deliver tailored experiences, detailed transparency, and rapid consumer engagement. Their offerings span functional drinks, clean-label beauty, dietary supplements, and performance-oriented solutions crafted for specific goals. Leveraging analytics, targeted campaigns, and subscription-driven models, they foster strong customer loyalty and continuously refine products. Rising interest in personalization, digital convenience, and credible, science-based formulations fuels their growth. As consumers prioritize meaningful, benefit-focused choices, D2C functional brands are expanding their reach and influence worldwide.

According to Avendus, data indicates that women now constitute 44% of online shoppers in India, up from just 10% four years ago, creating a powerful new consumer class that D2C brands are tapping into with niche, functional offerings.

Market Dynamics:

Driver:

Rising consumer demand for personalized wellness

Increasing consumer focus on individualized health and lifestyle requirements is propelling the growth of personalized wellness products. Shoppers prefer functional foods, supplements, and drinks that cater to immunity, mental clarity, digestive health, or athletic performance. D2C functional brands use AI, online assessments, and analytics to deliver highly tailored solutions, meeting specific consumer needs. Social media trends, heightened health consciousness, and the desire for customized alternatives to mass-market products further accelerate adoption. By offering targeted, benefit-driven products, these brands enhance consumer satisfaction, foster loyalty, and boost repeat engagement, establishing personalized wellness as a key driver of the D2C functional brands market globally.

Restraint:

High competition and market saturation

The growth of D2C functional brands is constrained by heightened competition and an increasingly saturated market. With numerous new and established wellness brands entering the online direct-to-consumer sector, standing out becomes a major challenge. Similar offerings in supplements, functional foods, and beverages intensify pressure on pricing strategies, advertising costs, and product differentiation. Smaller or emerging brands may struggle to gain traction compared to well-funded competitors, limiting market share and brand recognition. This saturation can reduce profitability, increase customer attrition, and hinder expansion efforts. Consequently, intense rivalry and crowded market conditions act as key barriers to the sustained growth of D2C functional brands globally.

Opportunity:

Leveraging subscription and loyalty models

D2C functional brands can capitalize on subscription and loyalty programs to enhance customer retention and secure recurring revenue streams. Regular delivery of supplements, functional foods, or beverages helps establish consistent engagement and build long-term relationships. Personalized subscription options, reward systems, and early access to new products encourage loyalty and boost lifetime value. These models also generate critical consumer data, allowing brands to refine products, services, and marketing strategies. As convenience and personalization become central to purchasing decisions, utilizing subscriptions and loyalty programs allows D2C functional brands to reinforce customer connections, minimize churn, and achieve predictable, sustainable growth in an increasingly competitive health and wellness landscape.

Threat:

Intense market competition

D2C functional brands face ongoing threats from heightened market competition due to the influx of startups and established wellness companies in the online direct-to-consumer sector. With many brands offering similar functional foods, beverages, and supplements, differentiation, brand recognition, and customer loyalty become difficult to achieve. Aggressive pricing, marketing strategies, and continuous product innovation from competitors increase operational pressures. Smaller or emerging brands may lack the resources to match these efforts, limiting their market reach. As competition intensifies, maintaining visibility, consumer trust, and sustainable growth is a continual challenge. Therefore, intense rivalry remains a critical threat to the global D2C functional brands market.

Covid-19 Impact:

The COVID-19 outbreak had a profound impact on the D2C functional brands market, driving faster e-commerce adoption and heightened consumer interest in immunity and wellness. With physical stores closed or limited, consumers increasingly purchased supplements, functional foods, and wellness beverages online. Brands adapted by enhancing digital marketing strategies, offering subscription services, and ensuring contactless delivery to maintain customer engagement. Supply chain disruptions and volatile demand created operational difficulties, challenging some players. Despite these hurdles, the pandemic reinforced the value of health-focused products and direct-to-consumer channels, providing new growth avenues and reshaping market dynamics. The period highlighted both the resilience and adaptability of D2C functional brands globally.

The functional supplements segment is expected to be the largest during the forecast period

The functional supplements segment is expected to account for the largest market share during the forecast period due to their effectiveness in supporting immunity, wellness, and specific health objectives. Products such as vitamins, minerals, probiotics, and tailored formulas offer convenience and precise benefits, making them highly suitable for direct online sales. D2C brands leverage subscription plans, personalized guidance, and comprehensive product information to strengthen consumer engagement and retention. Rising awareness about preventive health, proper nutrition, and lifestyle management continues to boost the popularity of functional supplements. Their versatility in addressing a wide range of consumer requirements, coupled with the advantages of digital accessibility, ensures this segment remains the leading contributor to the global D2C functional brands market.

The subscription & membership models segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the subscription & membership models segment is predicted to witness the highest growth rate due to rising consumer demand for convenience, personalized offerings, and regular access to wellness products. These models provide recurring delivery of supplements, functional foods, beverages, and other health-focused products, strengthening engagement and fostering brand loyalty. Features such as tailored subscription plans, exclusive member perks, and flexible scheduling improve customer satisfaction and retention. Additionally, recurring revenue allows brands to forecast demand, manage inventory efficiently, and adapt products to user preferences. With consumers increasingly seeking customized and hassle-free experiences, subscription and membership-driven D2C models are emerging as the most rapidly expanding segment in the global functional brands market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, fueled by significant health-consciousness, advanced digital infrastructure, and widespread e-commerce adoption. Consumers increasingly seek functional supplements, foods, beverages, and wellness products tailored to immunity, fitness, and overall health goals. The direct-to-consumer approach enables brands to provide personalized recommendations, subscription models, and seamless online accessibility, encouraging higher engagement. Strong economic conditions, mature retail systems, and growing preventive healthcare awareness further strengthen market dominance. Additionally, a supportive regulatory framework and effective use of digital marketing and influencer outreach enhance brand visibility. These factors collectively establish North America as the largest and most influential region for D2C functional brands.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising consumer health consciousness, higher disposable incomes, and accelerated digital adoption. Functional foods, beverages, supplements, and wellness products are increasingly in demand as consumers prioritize immunity, fitness, and overall health. Widespread adoption of e-commerce platforms, mobile shopping, and digital payment solutions allows brands to efficiently engage a large and diverse customer base. Younger, urban populations are particularly receptive to personalized wellness offerings. Combined with strategic investments in marketing, technology, and supply chain infrastructure by D2C brands, these trends make Asia-Pacific the region with the highest growth potential in the global functional brands market.

Key players in the market

Some of the key players in Direct-to-Consumer Functional Brands Market include Ritual Inc, Olly Nutrition, Hims & Hers, Care/of, Garden of Life, SmartyPants Vitamins, Momentous, Persona, Fullscript, Nourished, InsideTracker, Hum Nutrition, Rootine, Vous Vitamin and Gainful.

Key Developments:

In June 2025, Hims & Hers has entered into a definitive agreement to acquire ZAVA, a digital health platform based in Europe. This acquisition will broaden Hims & Hers' reach across the UK and launch its brand in Germany, France, and Ireland, with additional markets to follow. By leveraging the ZAVA's digital platform and trusted operations, Hims & Hers aims to deliver its personalized care experience to millions of people in Europe with local providers and in different languages.

In April 2021, HUM Nutrition will be the first supplement brand to transition their bottle packaging to 100% ocean bound plastic in partnership with Prevented Ocean Plastic(TM). This sustainability initiative, Wellness for You and the Planet, will prevent the equivalent of 6 million water bottles from entering the ocean this year alone and is the latest step towards the brand's 2025 vision: to prevent the equivalent of 50 million+ water bottles from entering the ocean and eliminate single-use plastic altogether.

Products Covered:

Functional Foods
Functional Beverages
Functional Personal Care
Functional Supplements
Fitness & Sports Nutrition
Wellness Devices / Wearables

Consumer Need-States Covered:

Performance & Energy
Wellness & Immunity
Beauty & Longevity
Mental Health & Focus
Weight Management & Metabolic Health
Sleep & Stress Management

Distribution Models Covered:

Pure DTC
Hybrid
Subscription & Membership Models
Marketplace DTC
Community / Influencer-led DTC

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Direct-to-Consumer Functional Brands Market, By Product

5.1 Introduction
5.2 Functional Foods
5.3 Functional Beverages
5.4 Functional Personal Care
5.5 Functional Supplements
5.6 Fitness & Sports Nutrition
5.7 Wellness Devices / Wearables

6 Global Direct-to-Consumer Functional Brands Market, By Consumer Need-State

6.1 Introduction
6.2 Performance & Energy
6.3 Wellness & Immunity
6.4 Beauty & Longevity
6.5 Mental Health & Focus
6.6 Weight Management & Metabolic Health
6.7 Sleep & Stress Management

7 Global Direct-to-Consumer Functional Brands Market, By Distribution Model

7.1 Introduction
7.2 Pure DTC
7.3 Hybrid
7.4 Subscription & Membership Models
7.5 Marketplace DTC
7.6 Community / Influencer-led DTC

8 Global Direct-to-Consumer Functional Brands Market, By Geography

8.1 Introduction
8.2 North America
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 New Zealand
- 8.4.6 South Korea
- 8.4.7 Rest of Asia Pacific
8.5 South America
- 8.5.1 Argentina
- 8.5.2 Brazil
- 8.5.3 Chile
- 8.5.4 Rest of South America
8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 Qatar
- 8.6.4 South Africa
- 8.6.5 Rest of Middle East & Africa

9 Key Developments

9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling

10.1 Ritual Inc
10.2 Olly Nutrition
10.3 Hims & Hers
10.4 Care/of
10.5 Garden of Life
10.6 SmartyPants Vitamins
10.7 Momentous
10.8 Persona
10.9 Fullscript
10.10 Nourished
10.11 InsideTracker
10.12 Hum Nutrition
10.13 Rootine
10.14 Vous Vitamin
10.15 Gainful

簡介目錄圖表

List of Tables

Table 1 Global Direct-to-Consumer Functional Brands Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Direct-to-Consumer Functional Brands Market Outlook, By Product (2024-2032) ($MN)
Table 3 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Foods (2024-2032) ($MN)
Table 4 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Beverages (2024-2032) ($MN)
Table 5 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Personal Care (2024-2032) ($MN)
Table 6 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Supplements (2024-2032) ($MN)
Table 7 Global Direct-to-Consumer Functional Brands Market Outlook, By Fitness & Sports Nutrition (2024-2032) ($MN)
Table 8 Global Direct-to-Consumer Functional Brands Market Outlook, By Wellness Devices / Wearables (2024-2032) ($MN)
Table 9 Global Direct-to-Consumer Functional Brands Market Outlook, By Consumer Need-State (2024-2032) ($MN)
Table 10 Global Direct-to-Consumer Functional Brands Market Outlook, By Performance & Energy (2024-2032) ($MN)
Table 11 Global Direct-to-Consumer Functional Brands Market Outlook, By Wellness & Immunity (2024-2032) ($MN)
Table 12 Global Direct-to-Consumer Functional Brands Market Outlook, By Beauty & Longevity (2024-2032) ($MN)
Table 13 Global Direct-to-Consumer Functional Brands Market Outlook, By Mental Health & Focus (2024-2032) ($MN)
Table 14 Global Direct-to-Consumer Functional Brands Market Outlook, By Weight Management & Metabolic Health (2024-2032) ($MN)
Table 15 Global Direct-to-Consumer Functional Brands Market Outlook, By Sleep & Stress Management (2024-2032) ($MN)
Table 16 Global Direct-to-Consumer Functional Brands Market Outlook, By Distribution Model (2024-2032) ($MN)
Table 17 Global Direct-to-Consumer Functional Brands Market Outlook, By Pure DTC (2024-2032) ($MN)
Table 18 Global Direct-to-Consumer Functional Brands Market Outlook, By Hybrid (2024-2032) ($MN)
Table 19 Global Direct-to-Consumer Functional Brands Market Outlook, By Subscription & Membership Models (2024-2032) ($MN)
Table 20 Global Direct-to-Consumer Functional Brands Market Outlook, By Marketplace DTC (2024-2032) ($MN)
Table 21 Global Direct-to-Consumer Functional Brands Market Outlook, By Community / Influencer-led DTC (2024-2032) ($MN)