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市場調查報告書
商品編碼
1880408
數位技能認證和徽章市場預測至2032年:按證書類型、檢驗方法、交付格式、技術、最終用戶和地區分類的全球分析Digital Skills Certification & Badge Market Forecasts to 2032 - Global Analysis By Credential Type, Verification Method, Delivery Format, Technology, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球數位技能認證和徽章市場預計到 2025 年價值 24 億美元,到 2032 年達到 68 億美元,在預測期內以 16% 的複合年成長率成長。
技能證書和數位徽章是指現代身份驗證系統,它們以透明且可攜式的方式檢驗個人的特定能力、實踐技能和成就。與傳統證書不同,這些證書著重於學習者透過課程、培訓或實際經驗獲得的可衡量技能(技術技能、認知技能或軟性技能)。數位徽章使用安全且包含豐富元資料的圖標,詳細說明持有者所取得的成就,包括頒發機構和評估標準。這種方法支援終身學習,幫助雇主快速識別合格人才,並透過允許個人在專業平台上展示其檢驗的技能,增強就業能力並打造個性化的職業發展路徑。
線上學習和認證的發展
由於線上平台具有靈活性、經濟性和易用性,學習者擴大使用線上平台進行學習。數位徽章可以檢驗學習者透過大型開放式網路課程 (MOOC)、微證書和專業課程所獲得的技能。雇主也越來越認可這些徽章,認為它們是衡量員工就業能力的可靠指標。與 LinkedIn 和其他專業社交網路的整合進一步提升了數位憑證的可見度。這種發展勢頭將終身學習與檢驗的技能認證相結合,為未來的成長奠定了基礎。
資格認證體系之間缺乏標準化
多個平台頒發的徽章標準各不相同,降低了徽章的一致性和可靠性。雇主往往難以評估不同提供者頒發的徽章的真實性。認證框架的區域差異進一步加劇了徽章推廣的難度。行業協會正努力建立互通性和認證的通用標準。儘管對替代性證書的需求強勁,但這項限制仍然阻礙了其廣泛應用。
雇主越來越注重基於技能的招募。
企業正從基於學歷的招募轉向主導能力的評估。數位徽章能夠提供關於特定技能的詳細資訊,從而實現更精準的人才匹配。雇主正在將徽章檢驗整合到人力資源系統中,以簡化招募流程。全球勞動力市場競爭日益激烈,加速了檢驗技能證書的需求。這一機會開闢了新的收入來源,並強化了徽章在勞動力發展中的作用。
學習平台之間的互通性差
學習者在不同的生態系統之間轉移徽章時常常面臨挑戰。雇主也難以將來自多個提供來源的證書整合到統一的人才檔案中。技術標準的不一致降低了徽章檢驗的效率和可靠性。平台提供者必須投資於API和基於區塊鏈的解決方案,以提高互通性。儘管對可攜式證書的需求不斷成長,但這項挑戰仍然限制了其長期應用。
新冠疫情加速了學校、大學和企業向線上學習的轉型,推動了人們對短期認證和微證書在職業發展中的作用。學習者開始使用徽章來展示透過遠端教育和培訓所獲得的技能。雇主也擴大利用數位證書在虛擬招聘過程中評估候選人。電子商務和線上學習平台成為徽章分發的主要管道。這種影響持續改變教育模式,並日益增強對檢驗數位認證的依賴。
預計在預測期內,數位徽章細分市場將佔據最大的市場佔有率。
由於數位徽章在教育機構和企業培訓領域的快速普及,預計在預測期內,數位徽章細分市場將佔據最大的市場佔有率。徽章提供了一種靈活且檢驗的方式來認可透過各種學習途徑獲得的技能。大學和線上平台正擴大頒發徽章,作為傳統學位的補充。雇主正在將徽章檢驗功能整合到其招募和人才管理系統中。區塊鏈和人工智慧技術的進步正在提高徽章的可靠性和安全性。由於其廣泛的適用性和不斷提高的認知度,預計該細分市場將繼續保持主導地位。
預計在預測期內,個人學習者群體將實現最高的複合年成長率。
由於對職業導向型認證的需求不斷成長,預計在預測期內,個人學習者群體將實現最高成長率。學習者擴大採用徽章來展示他們在競爭激烈的就業市場中的技能。行動優先平台和數位學習應用程式正在加速個人對徽章的採用。社群媒體的整合提高了徽章在專業網路中的可見度。對終身學習和持續技能提升的需求不斷成長,正在推動徽章的普及。由於徽章與個人的職業發展相契合,預計該群體將超越其他群體實現成長。
由於北美擁有先進的基礎設施和雇主對數位證書的高度認可,預計北美將在預測期內保持最大的市場佔有率。美國和加拿大在推動數位證書普及方面處於領先,這主要得益於市場對線上認證和勞動力發展項目的高需求。大學和企業擴大頒發徽章來展示技能。創業投資正在加速證書新創Start-Ups的創新。監管政策的明確和強大的市場宣傳活動正在增強人們對徽章普及的信心。與專業網路的整合正在強化徽章在招募中的作用。北美將繼續保持其在收入和創新方面的領先地位,鞏固其作為最大區域市場的地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於快速的都市化和不斷成長的教育需求。中國、印度、日本和韓國等國家正透過政府主導的數位化教育舉措推動數位徽章的普及。本地Start-Ups和全球平台正在拓展以行動端為先的解決方案,以滿足區域需求。中產階級收入的成長數位化的提高正在加速認證體系的參與。在競爭激烈的就業市場中,雇主越來越認可徽章作為技能的可靠指標。東南亞電子商務的蓬勃發展也為徽章分發創造了新的機會。
According to Stratistics MRC, the Global Digital Skills Certification & Badge Market is accounted for $2.4 billion in 2025 and is expected to reach $6.8 billion by 2032 growing at a CAGR of 16% during the forecast period. Skill-based credentialing and digital badges refer to modern verification systems that validate an individual's specific competencies, practical abilities, and achievements in a transparent and portable format. Unlike traditional qualifications, these credentials focus on measurable skills-technical, cognitive, or soft-that learners acquire through courses, training, or real-world experiences. Digital badges use secure, metadata-rich icons that detail what the holder has accomplished, including the issuing authority and assessment criteria. This approach supports lifelong learning, helps employers identify qualified talent quickly, and empowers individuals to showcase verified skills across professional platforms, enhancing employability and personalized career pathways.
Growth in online learning and certifications
Learners are increasingly turning to online platforms for flexible, affordable, and accessible education. Digital badges provide verifiable proof of skills acquired through MOOCs, micro-credentials, and professional courses. Employers are recognizing badges as credible indicators of workforce readiness. Integration with LinkedIn and other professional networks is amplifying visibility of digital credentials. This driver continues to anchor growth by aligning lifelong learning with verifiable skill recognition.
Lack of standardization across credential systems
Multiple platforms issue badges with varying criteria, reducing consistency and trust. Employers often struggle to evaluate the credibility of badges across different providers. Regional differences in accreditation frameworks further complicate adoption. Industry associations are attempting to establish common standards for interoperability and recognition. This restraint continues to limit widespread acceptance despite strong demand for alternative credentials.
Increasing employer focus on skills-based hiring
Companies are shifting from degree-based recruitment to competency-driven evaluation. Digital badges provide granular insights into specific skills, enabling better talent matching. Employers are integrating badge verification into HR systems to streamline hiring processes. Rising competition in global job markets is accelerating demand for verifiable skill credentials. This opportunity is unlocking new revenue streams and reinforcing the role of badges in workforce development.
Low interoperability between learning platforms
Learners often face challenges in transferring badges across different ecosystems. Employers struggle to consolidate credentials from multiple providers into unified talent profiles. Inconsistent technical standards reduce efficiency and credibility of badge verification. Platform providers must invest in APIs and blockchain-based solutions to improve interoperability. This threat continues to constrain long-term adoption despite rising demand for portable credentials.
Covid-19 accelerated demand for digital badges as schools, universities, and corporations shifted to online learning. Lockdowns boosted interest in short-term certifications and micro-credentials for career advancement. Learners adopted badges to demonstrate skills acquired during remote education and training. Employers increasingly relied on digital credentials to evaluate candidates in virtual hiring processes. E-commerce and online learning platforms became primary channels for badge distribution. This impact continues to reshape education delivery and strengthen reliance on verifiable digital credentials.
The digital badges segment is expected to be the largest during the forecast period
The digital badges segment is expected to account for the largest market share during the forecast period due to strong adoption across education and corporate training. Badges provide flexible, verifiable recognition of skills acquired through diverse learning pathways. Universities and online platforms are increasingly issuing badges to supplement traditional degrees. Employers are integrating badge verification into recruitment and talent management systems. Advances in blockchain and AI are enhancing credibility and security of badges. This segment continues to dominate due to its broad applicability and growing recognition.
The individual learners segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual learners segment is predicted to witness the highest growth rate due to rising demand for career-focused credentials. Learners are increasingly adopting badges to showcase skills in competitive job markets. Mobile-first platforms and e-learning apps are accelerating badge adoption among individuals. Social media integration is amplifying visibility of badges in professional networks. Rising demand for lifelong learning and continuous upskilling is reinforcing adoption. This segment is expected to outpace others due to its alignment with personal career growth.
During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and strong employer recognition of digital credentials. The U.S. and Canada are leading adoption through high demand for online certifications and workforce development programs. Universities and corporations are increasingly issuing badges to validate skills. Venture capital funding is accelerating innovation in credentialing startups. Regulatory clarity and strong marketing campaigns are fostering confidence in badge adoption. Integration with professional networks is strengthening the role of badges in recruitment. North America continues to dominate in both revenue and innovation leadership, reinforcing its position as the largest regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising education demand. Countries like China, India, Japan, and South Korea are driving adoption of digital badges through government-led digital education initiatives. Local startups and global platforms are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in credentialing systems. Employers are increasingly recognizing badges as credible indicators of skills in competitive job markets. E-commerce growth in Southeast Asia is creating new opportunities for badge distribution.
Key players in the market
Some of the key players in Digital Skills Certification & Badge Market include Credly, Inc., Coursera, Inc., Udemy, Inc., edX LLC, Skillsoft Corporation, LinkedIn Learning (Microsoft Corporation), Khan Academy, Inc., Concentric Sky, Inc., Acclaim Digital Badges, Open Badge Factory, Degreed, Inc., Simplilearn Solutions Private Limited, FutureLearn Limited, Pluralsight, LLC and Skillshare, Inc.
In September 2025, Coursera expanded partnerships with 350+ institutions, offering 10,000+ AI-focused courses and certifications. These collaborations embed digital badges into career pathways, aligning with employer demand for cybersecurity, cloud computing, and other high-income skills.
In January 2022, Pearson acquired Credly, consolidating its workforce skills portfolio. This acquisition expanded Pearson's reach in digital credentialing, adding Credly's trusted badge services to its assessment and learning platforms. The merger positioned Credly as a global leader in skill verification.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.