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1876748

清潔美容及天然化妝品市場預測至2032年：按產品、成分類型、消費者群體、分銷管道和地區分類的全球分析

Clean Beauty & Natural Cosmetics Market Forecasts to 2032 - Global Analysis By Product (Skincare, Haircare, Makeup, Fragrance and Other Products), Ingredient Type, Consumer Demographics, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球清潔美容和天然化妝品市場價值將達到 141 億美元，到 2032 年將達到 419 億美元，在預測期內的複合年成長率為 16.8%。

清潔美容和天然化妝品指的是採用安全、無毒且對環境友善的成分製成的護膚、護髮和彩妝產品。這些產品避免使用對羥基苯甲酸酯、硫酸鹽、鄰苯二甲酸酯和合成香料等有害化學物質，而是專注於植物來源、天然來源和永續來源的成分。清潔美容強調透明度、符合道德規範的採購和零殘忍生產，而天然化妝品則以使用加工最少的天然成分為特徵。這兩個趨勢共同鼓勵消費者做出更健康的選擇，減少對環境的影響，並促使品牌在美容產業中採用負責任的產品配方、包裝和永續性措施。

消費者對天然成分的偏好日益成長

消費者越來越傾向於選擇不含合成化學物質、防腐劑和人工香料的產品。各大品牌正在重新調整護膚和彩妝產品線，強調植物來源、有機和無動物實驗成分。社群媒體和網紅行銷正在提升消費者對成分透明度的認知。零售商正在擴大清潔美妝產品的貨架空間，以滿足不斷成長的需求。這項因素將消費者對健康的關注與天然成分配方結合，持續推動著清潔美妝產品的成長。

天然原料採購成本不斷上漲

與合成替代品相比，有機耕作和永續採購方式需要大量投資。某些植物成分的稀缺性加劇了製造商的採購難題。價格敏感的消費者往往不願意為天然化妝品支付溢價。成本壓力意味著小規模品牌難以與老牌企業競爭。儘管消費者對天然化妝品的需求旺盛，但這種限制仍然限制其價格的可負擔性。

對永續和環保包裝的需求

各大品牌正加速轉型為可回收、可生物分解和可重複填充的包裝形式。包裝創新正成為影響消費者購買決策的關鍵因素。零售商正將環保包裝作為更廣泛的永續性舉措的一部分進行推廣。QR碼等數位化溯源工具正在提高包裝供應鏈的透明度。這一機會開闢了新的收入來源，並強化了永續性在美妝產業中的作用。

有機產品的保存期限限制

天然配方通常不含合成防腐劑，導致產品保存期限較短。零售商在庫存管理和減少廢棄物方面面臨挑戰。消費者可能不願意購買保存期限短的產品。製造商正在投資天然防腐技術以降低風險。儘管有機化妝品的需求不斷成長，但這項挑戰仍然阻礙因素著企業的擴張。

新冠疫情的感染疾病：

新冠疫情改變了消費者的行為，並加速了對清潔美容產品的需求。封鎖措施提高了人們對自我護理的關注度，推動了護膚和健康類化妝品的銷售。供應鏈感染疾病為天然成分和包裝材料的採購帶來了挑戰。疫情期間，電商平台成為清潔美容產品的主要購買管道。在疫情後的復甦階段，線上線下結合的混合零售模式蓬勃發展。

預計在預測期內，護膚領域將佔據最大的市場佔有率。

由於消費者對天然成分產品的強勁需求，預計在預測期內，護膚領域將佔據最大的市場佔有率。消費者優先選擇以植物來源和有機成分製成的保濕霜、精華液和洗面乳。人們意識提升正在加速這些產品的普及。零售商正在擴大其清潔護膚品系列，以滿足不斷成長的需求。數位行銷宣傳活動正在強化其關於透明度和成分的訊息。

預計在預測期內，純素細分市場將呈現最高的複合年成長率。

由於消費者對未經動物測試的符合道德規範的產品需求不斷成長，預計在預測期內，純素市場將實現最高成長率。消費者越來越傾向選擇植物來源替代品，而非動物性成分。純素化妝品在護膚、護髮和彩妝領域正日益受到青睞。零售商正在推廣純素認證的品牌，以迎合消費者的道德偏好。社群媒體的宣傳和網紅行銷宣傳活動正在加速提升人們對純素美妝的認知。由於符合道德和永續的消費趨勢，預計該細分市場將超越其他細分市場。

佔比最大的地區：

由於北美擁有先進的基礎設施和強大的消費者意識，預計在預測期內，北美將佔據最大的市場佔有率。美國和加拿大在天然和有機化妝品的高需求驅動下，引領清潔美容產品的普及。零售商和美妝品牌正在投資生態標籤和透明度舉措。創業投資正在加速清潔美容Start-Ups的創新。監管政策的明確和強力的行銷宣傳活動正在增強消費者的信任。與電子商務的融合正在強化清潔美容產品在零售通路中的地位。

複合年成長率最高的地區：

由於快速的都市化和可支配收入的成長，預計亞太地區在預測期內將實現最高的複合年成長率。中國、印度、日本和韓國等國家在清潔美容產品的普及方面處於領先地位。政府主導的促進永續消費的舉措正在幫助建立天然化妝品的基礎設施。本土Start-Ups和全球公司正在拓展其以行動端為先的解決方案，以滿足區域需求。對純素和無動物實驗產品的需求不斷成長，正在推動都市區的成長。東南亞電子商務的蓬勃發展也為清潔美容產品的整合創造了新的機會。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球清潔美容及天然化妝品市場（依產品分類）

  • 介紹
  • 護膚
  • 護髮
  • 化妝品
  • 香味
  • 身體保養
  • 口腔清潔用品
  • 其他產品

6. 全球清潔美容及天然化妝品市場（依成分類型分類）

  • 介紹
  • 自然
  • 有機的
  • 純素
  • 無動物實驗
  • 對微生物群友好
  • 其他成分類型

7. 全球清潔美容及天然化妝品市場（按消費者細分）

  • 介紹
  • Z世代
  • 千禧世代
  • X世代
  • 嬰兒潮世代
  • 其他消費族群

8. 全球清潔美容及天然化妝品市場（依分銷管道分類）

  • 介紹
  • 線上
  • 專業美容店
  • 藥房和藥品商店
  • 超級市場和大賣場
  • 其他分銷管道

9. 全球清潔美容及天然化妝品市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • L'Oreal Group
  • Estee Lauder Companies Inc.
  • Unilever plc
  • Shiseido Company Ltd.
  • Beiersdorf AG
  • Tata Harper Skincare
  • Drunk Elephant
  • The Ordinary（DECIEM Beauty Group Inc.）
  • The Inkey List
  • Burt's Bees（Clorox Company）
  • Weleda AG
  • Kora Organics
  • Juice Beauty Inc.
  • Herbivore Botanicals
  • 100% Pure
Product Code: SMRC32404

According to Stratistics MRC, the Global Clean Beauty & Natural Cosmetics Market is accounted for $14.1 billion in 2025 and is expected to reach $41.9 billion by 2032 growing at a CAGR of 16.8% during the forecast period. Clean Beauty & Natural Cosmetics refers to skincare, haircare, and makeup products formulated with ingredients that are considered safe, non-toxic, and environmentally responsible. These products avoid harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, focusing instead on plant-based, naturally derived, and sustainably sourced components. Clean beauty emphasizes transparency, ethical sourcing, and cruelty-free practices, while natural cosmetics highlight the use of ingredients that are minimally processed and derived from nature. Together, they promote health-conscious choices for consumers, reduce environmental impact, and encourage brands to adopt responsible formulation, packaging, and sustainability practices in the beauty industry.

Market Dynamics:

Driver:

Rising consumer preference for natural ingredients

Shoppers are increasingly seeking products free from synthetic chemicals, parabens, and artificial fragrances. Brands are reformulating skincare and makeup lines to highlight plant-based, organic, and cruelty-free ingredients. Social media and influencer marketing are amplifying awareness of ingredient transparency. Retailers are expanding shelf space for clean beauty products to meet rising demand. This driver continues to anchor growth by aligning consumer health priorities with natural formulations.

Restraint:

Higher costs of natural ingredient sourcing

Organic farming and sustainable sourcing practices require significant investment compared to synthetic alternatives. Limited availability of certain botanicals increases procurement challenges for manufacturers. Price-sensitive consumers often hesitate to pay premiums for natural cosmetics. Smaller brands face difficulties in competing with established players due to cost pressures. This restraint continues to limit affordability despite strong consumer interest.

Opportunity:

Demand for sustainable and eco-friendly packaging

Brands are increasingly shifting to recyclable, biodegradable, and refillable packaging formats. Packaging innovation is becoming a key differentiator in consumer purchasing decisions. Retailers are promoting eco-friendly packaging as part of broader sustainability initiatives. Digital traceability tools such as QR codes are enhancing transparency in packaging supply chains. This opportunity is unlocking new revenue streams and reinforcing the role of sustainability in beauty.

Threat:

Limited shelf life of organic products

Natural formulations often lack synthetic preservatives, reducing product longevity. Retailers face challenges in managing inventory and minimizing waste. Consumers may hesitate to purchase products with shorter expiration dates. Manufacturers are investing in natural preservation technologies to mitigate risks. This threat continues to constrain scalability despite rising demand for organic cosmetics.

Covid-19 Impact:

Covid-19 reshaped consumer behavior and accelerated demand for clean beauty products. Lockdowns boosted interest in self-care routines, driving sales of skincare and wellness-focused cosmetics. Supply chain disruptions created challenges in sourcing natural ingredients and packaging materials. E-commerce platforms became the primary channel for clean beauty purchases during the pandemic. Post-pandemic recovery is fostering hybrid retail models that combine online and offline engagement.

The skincare segment is expected to be the largest during the forecast period

The skincare segment is expected to account for the largest market share during the forecast period due to strong demand for natural formulations. Consumers are prioritizing moisturizers, serums, and cleansers made with plant-based and organic ingredients. Rising awareness of skin health and anti-aging solutions is accelerating adoption. Retailers are expanding offerings in clean skincare to meet growing demand. Digital marketing campaigns are reinforcing transparency and ingredient-focused messaging.

The vegan segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the vegan segment is predicted to witness the highest growth rate owing to rising demand for cruelty-free and ethical products. Consumers are increasingly rejecting animal-derived ingredients in favor of plant-based alternatives. Vegan cosmetics are gaining traction across skincare, haircare, and makeup categories. Retailers are promoting vegan-certified brands to align with ethical consumer preferences. Social media advocacy and influencer campaigns are accelerating awareness of vegan beauty. This segment is expected to outpace others due to its alignment with ethical and sustainable consumption trends.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced infrastructure and strong consumer awareness. The U.S. and Canada are leading adoption through high demand for natural and organic cosmetics. Retailers and beauty brands are investing in eco-labeling and transparency initiatives. Venture capital funding is accelerating innovation in clean beauty startups. Regulatory clarity and strong marketing campaigns are fostering consumer confidence. E-commerce integration is strengthening the role of clean beauty in retail channels.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising disposable incomes. Countries like China, India, Japan, and South Korea are driving adoption of clean beauty products. Government-led initiatives promoting sustainable consumption are fostering infrastructure development for natural cosmetics. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising demand for vegan and cruelty-free products is accelerating growth across urban populations. E-commerce growth in Southeast Asia is creating new opportunities for clean beauty integration.

Key players in the market

Some of the key players in Clean Beauty & Natural Cosmetics Market include L'Oreal Group, Estee Lauder Companies Inc., Unilever plc, Shiseido Company Ltd., Beiersdorf AG, Tata Harper Skincare, Drunk Elephant, The Ordinary (DECIEM Beauty Group Inc.), The Inkey List, Burt's Bees (Clorox Company), Weleda AG, Kora Organics, Juice Beauty Inc., Herbivore Botanicals and 100% Pure.

Key Developments:

In November 2025, Shiseido unveiled its 2030 Medium-Term Strategy, emphasizing collaborations with biotech firms and sustainable ingredient suppliers. These partnerships aim to maximize brand value by embedding clean formulations and eco-conscious practices into its global portfolio.

In October 2025, L'Oreal announced a strategic partnership with Kering in luxury beauty and wellness. This collaboration emphasizes sustainable sourcing and clean formulations, embedding eco-conscious practices into premium cosmetics.

Products Covered:

  • Skincare
  • Haircare
  • Makeup
  • Fragrance
  • Body Care
  • Oral Care
  • Other Products

Ingredient Types Covered:

  • Natural
  • Organic
  • Vegan
  • Cruelty-Free
  • Microbiome-Friendly
  • Other Ingredient Types

Consumer Demographics Covered:

  • Gen Z
  • Millennials
  • Gen X
  • Baby Boomers
  • Other Consumer Demographics

Distribution Channels Covered:

  • Online
  • Specialty Beauty Stores
  • Pharmacies & Drugstores
  • Supermarkets & Hypermarkets
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Beauty & Natural Cosmetics Market, By Product

  • 5.1 Introduction
  • 5.2 Skincare
  • 5.3 Haircare
  • 5.4 Makeup
  • 5.5 Fragrance
  • 5.6 Body Care
  • 5.7 Oral Care
  • 5.8 Other Products

6 Global Clean Beauty & Natural Cosmetics Market, By Ingredient Type

  • 6.1 Introduction
  • 6.2 Natural
  • 6.3 Organic
  • 6.4 Vegan
  • 6.5 Cruelty-Free
  • 6.6 Microbiome-Friendly
  • 6.7 Other Ingredient Types

7 Global Clean Beauty & Natural Cosmetics Market, By Consumer Demographics

  • 7.1 Introduction
  • 7.2 Gen Z
  • 7.3 Millennials
  • 7.4 Gen X
  • 7.5 Baby Boomers
  • 7.6 Other Consumer Demographics

8 Global Clean Beauty & Natural Cosmetics Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online
  • 8.3 Specialty Beauty Stores
  • 8.4 Pharmacies & Drugstores
  • 8.5 Supermarkets & Hypermarkets
  • 8.6 Other Distribution Channels

9 Global Clean Beauty & Natural Cosmetics Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 L'Oreal Group
  • 11.2 Estee Lauder Companies Inc.
  • 11.3 Unilever plc
  • 11.4 Shiseido Company Ltd.
  • 11.5 Beiersdorf AG
  • 11.6 Tata Harper Skincare
  • 11.7 Drunk Elephant
  • 11.8 The Ordinary (DECIEM Beauty Group Inc.)
  • 11.9 The Inkey List
  • 11.10 Burt's Bees (Clorox Company)
  • 11.11 Weleda AG
  • 11.12 Kora Organics
  • 11.13 Juice Beauty Inc.
  • 11.14 Herbivore Botanicals
  • 11.15 100% Pure

List of Tables

  • Table 1 Global Clean Beauty & Natural Cosmetics Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Beauty & Natural Cosmetics Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Clean Beauty & Natural Cosmetics Market Outlook, By Skincare (2024-2032) ($MN)
  • Table 4 Global Clean Beauty & Natural Cosmetics Market Outlook, By Haircare (2024-2032) ($MN)
  • Table 5 Global Clean Beauty & Natural Cosmetics Market Outlook, By Makeup (2024-2032) ($MN)
  • Table 6 Global Clean Beauty & Natural Cosmetics Market Outlook, By Fragrance (2024-2032) ($MN)
  • Table 7 Global Clean Beauty & Natural Cosmetics Market Outlook, By Body Care (2024-2032) ($MN)
  • Table 8 Global Clean Beauty & Natural Cosmetics Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 9 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 10 Global Clean Beauty & Natural Cosmetics Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 11 Global Clean Beauty & Natural Cosmetics Market Outlook, By Natural (2024-2032) ($MN)
  • Table 12 Global Clean Beauty & Natural Cosmetics Market Outlook, By Organic (2024-2032) ($MN)
  • Table 13 Global Clean Beauty & Natural Cosmetics Market Outlook, By Vegan (2024-2032) ($MN)
  • Table 14 Global Clean Beauty & Natural Cosmetics Market Outlook, By Cruelty-Free (2024-2032) ($MN)
  • Table 15 Global Clean Beauty & Natural Cosmetics Market Outlook, By Microbiome-Friendly (2024-2032) ($MN)
  • Table 16 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Ingredient Types (2024-2032) ($MN)
  • Table 17 Global Clean Beauty & Natural Cosmetics Market Outlook, By Consumer Demographics (2024-2032) ($MN)
  • Table 18 Global Clean Beauty & Natural Cosmetics Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 19 Global Clean Beauty & Natural Cosmetics Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 20 Global Clean Beauty & Natural Cosmetics Market Outlook, By Gen X (2024-2032) ($MN)
  • Table 21 Global Clean Beauty & Natural Cosmetics Market Outlook, By Baby Boomers (2024-2032) ($MN)
  • Table 22 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Consumer Demographics (2024-2032) ($MN)
  • Table 23 Global Clean Beauty & Natural Cosmetics Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 24 Global Clean Beauty & Natural Cosmetics Market Outlook, By Online (2024-2032) ($MN)
  • Table 25 Global Clean Beauty & Natural Cosmetics Market Outlook, By Specialty Beauty Stores (2024-2032) ($MN)
  • Table 26 Global Clean Beauty & Natural Cosmetics Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 27 Global Clean Beauty & Natural Cosmetics Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 28 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.