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市場調查報告書
商品編碼
1876744
本地活動發現平台市場預測至2032年:按平台類型、活動類型、收入模式、功能整合、部署類型、最終用戶和地區分類的全球分析Local Event Discovery Platforms Market Forecasts to 2032 - Global Analysis By Platform Type (Mobile Applications and Web-Based Platforms), Event Type, Revenue Model, Feature Integration, Deployment Type, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球本地活動發現平台市場預計到 2025 年價值 76 億美元,到 2032 年達到 170 億美元,在預測期內以 12.1% 的複合年成長率成長。
本地活動發現平台是數位解決方案(通常是行動應用程式或網頁入口網站),旨在幫助使用者搜尋、探索和參與附近的活動。這些平台匯總研討會、節慶活動、工作坊、文化活動、體育賽事和社區聚會的即時數據,並根據用戶的興趣、位置和社交網路提供個人化推薦。透過整合定位技術、人工智慧驅動的分析和社群媒體功能,這些平台能夠提高活動組織者和參與者的認知度和參與度。除了提供便利之外,它們還能促進社區互動,支持當地經濟發展,振興小規模場館和藝術家,並為當地居民提供量身訂製的活動發現體驗。
數位化和行動通訊的普及
快速的數位化和智慧型手機的普及正在推動本地活動發現平台的發展。隨著消費者越來越依賴行動裝置進行娛樂和社交互動,這些平台提供了一種便捷的方式來發現附近的活動。日益增強的網路連線、行動應用程式和人工智慧驅動的通知功能,讓參與活動更加輕鬆便捷。此外,網路普及率的提高以及與數位支付系統的整合,進一步提升了使用者的便利性,增強了全球城市居民的活動參與度和參與度。
激烈的競爭與市場飽和
市場競爭激烈且高度分散,許多區域性公司提供類似的活動發現解決方案。這種飽和狀態使得差異化難以實現,並降低了使用者忠誠度。小規模的平台難以吸引活動組織者並留住收入,尤其是來自知名全球品牌的組織者。此外,持續創新、行銷投入和平台更新的需求也增加了營運成本。這些因素共同阻礙了企業的長期成長,並為尋求站穩腳跟的新進入者設置了重重障礙。
文化和社區需求
人們對本土文化、體驗式娛樂和社區活動的興趣日益濃厚,為市場拓展創造了新的機會。消費者越來越渴望獲得真實、社交化的體驗,進而與周遭環境建立連結。本地活動發現平台在推廣這些活動方面發揮關鍵作用,它們展示文化節、體育賽事、研討會、社區聚會等各種活動。隨著都市區的成長和旅遊業的蓬勃發展,人們對個人化本地活動資訊的需求持續成長,這為平台合作和獲利提供了巨大的潛力。
安全和隱私問題
資料安全和用戶隱私問題對市場構成重大威脅。這些平台嚴重依賴位置資訊、個人資料和社交媒體整合,這可能導致資料濫用和未授權存取等問題。資料外洩和濫用會損害用戶信任和品牌聲譽。此外,遵守 GDPR 和 CCPA 等國際資料保護條例也增加了營運的複雜性。如何在個人化和資料安全之間取得平衡,仍然是實現永續成長和維護客戶信任的關鍵挑戰。
新冠疫情初期,封鎖、保持社交定序和活動取消導致實況活動驟減,嚴重衝擊了本地活動發現平台市場。然而,這場危機加速了向線上和混合型活動的轉型,促使平台在線上體驗和電子票務方面進行創新。隨著疫情後經濟復甦,人們對線下活動的需求再次回升,平台正努力將數位化的便利性與現實世界的互動結合,以加強社區連結。
預計在預測期內,體育賽事領域將佔據最大的市場佔有率。
由於全球範圍內對現場體育賽事和區域性錦標賽的熱愛,預計在預測期內,體育賽事板塊將佔據最大的市場佔有率。用戶越來越依賴發現平台來搜尋和預訂足球比賽、馬拉松和電子競技比賽等活動。社群健身和粉絲透過數位管道參與度的不斷提高也推動了市場需求。平台與運動組織的合作提高了賽事的可及性,並加強了即時賽事推廣策略。
預計在預測期內,活動組織者細分市場將呈現最高的複合年成長率。
在預測期內,活動組織者領域預計將實現最高成長率,這主要得益於數位行銷、票務整合和受眾分析的需求。主辦單位正在利用這些平台有效地推廣活動、吸引目標受眾,並從用戶行為數據中獲取洞察。管理活動清單、自動化溝通和獲取即時回饋的功能提高了營運效率。隨著中小規模組織者紛紛轉向線上,對發現和互動工具的需求也持續成長。
由於智慧型手機普及率不斷提高以及數位生態系統的快速發展,亞太地區預計將在預測期內佔據最大的市場佔有率。印度、中國、日本和東南亞的都市區文化、社交和娛樂活動激增。政府推行的智慧城市和數位旅遊措施進一步推動了平台的使用。龐大的年輕人口、不斷成長的可支配收入以及日益增強的社交參與度,使亞太地區成為活動發現創新領域的領先中心。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於其成熟的數位基礎設施和濃厚的現場娛樂文化。人工智慧驅動的個人化和進階分析技術的普及正在提升跨平台的使用者體驗。此外,主要企業的存在以及對活動技術解決方案的大力投資也推動了成長。隨著消費者越來越重視在地體驗和社區聚會,北美的活動發現平台預計將持續擴張。
According to Stratistics MRC, the Global Local Event Discovery Platforms Market is accounted for $7.6 billion in 2025 and is expected to reach $17.0 billion by 2032 growing at a CAGR of 12.1% during the forecast period. Local Event Discovery Platforms are digital solutions typically mobile apps or web-based portals-that help users find, explore, and participate in events happening nearby. These platforms aggregate real-time data on concerts, festivals, workshops, cultural shows, sports events, and community gatherings, offering personalized recommendations based on user interests, location, and social connections. By integrating geolocation, AI-driven analytics, and social media connectivity, they enhance event visibility and engagement for both organizers and attendees. Their role extends beyond convenience they foster community interaction, support local economies, and empower smaller venues and artists by making event discovery accessible and tailored to local audiences.
Digitalization & Mobile Adoption
The rapid rise of digitalization and widespread smartphone adoption is driving the growth of local event discovery platforms. With more consumers relying on mobile devices for entertainment and social engagement, these platforms provide a seamless way to discover nearby events. Enhanced connectivity, mobile apps, and AI-powered notifications make participation easier and more spontaneous. Moreover, increasing internet penetration and integration with digital payment systems further boosts user convenience and enhancing accessibility and engagement across global urban populations.
High Competition & Market Saturation
The market faces challenges from intense competition and fragmentation, with numerous regional players offering similar event discovery solutions. This saturation makes differentiation difficult and reduces user loyalty. Smaller platforms struggle to attract event organizers or sustain revenue, especially against established global brands. Additionally, the constant need for innovation, marketing investment, and platform updates increases operational costs. These factors collectively hinder long-term growth and create a barrier for new entrants aiming to establish a strong market foothold.
Cultural & Community Demand
Growing interest in local culture, experiential entertainment, and community-based activities is fueling new opportunities for market expansion. Consumers are increasingly seeking authentic, socially engaging experiences that connect them with their surroundings. Local event discovery platforms play a vital role in promoting such events by highlighting cultural festivals, sports, workshops, and neighborhood gatherings. As urban populations expand and tourism flourishes, demand for personalized, locally curated event information continues to rise, offering strong potential for platform partnerships and monetization.
Security & Privacy Concerns
Concerns regarding data security and user privacy pose significant threats to the market. These platforms rely heavily on geolocation, personal data, and social media integration, which raises issues of data misuse and unauthorized access. Breaches or misuse can damage user trust and brand reputation. Moreover, compliance with global data protection regulations such as GDPR and CCPA adds operational complexity. Balancing personalization with data safety remains a crucial challenge for sustaining growth and maintaining customer confidence.
The Covid-19 pandemic initially disrupted the Local Event Discovery Platforms Market as lockdowns, social distancing, and event cancellations led to a steep decline in live gatherings. However, the crisis accelerated the shift toward virtual and hybrid events, prompting platforms to innovate with online experiences and digital ticketing. Post-pandemic recovery has reignited demand for in-person events, with platforms now blending digital convenience and real-world engagement to enhance community connectivity.
The sports events segment is expected to be the largest during the forecast period
The sports events segment is expected to account for the largest market share during the forecast period, due to global popularity of live sporting experiences and local tournaments. Users increasingly depend on discovery platforms to locate and book events such as football matches, marathons, and e-sports competitions. The growing trend of community fitness and fan engagement through digital channels further supports demand. Partnerships between platforms and sports organizations enhance accessibility and strengthen real-time event promotion strategies.
The event organizers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the event organizers segment is predicted to witness the highest growth rate, due to need for digital marketing, ticketing integration, and audience analytics. Organizers leverage these platforms to promote events efficiently, attract targeted audiences, and gain insights through user behavior data. The ability to manage listings, automate communications, and receive instant feedback supports operational efficiency. As more small and medium-sized organizers shift online, the demand for discovery and engagement tools continues to accelerate.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing smartphone adoption, and rapidly expanding digital ecosystems. Urban centers across India, China, Japan, and Southeast Asia are witnessing a surge in cultural, social, and entertainment events. Government initiatives promoting smart cities and digital tourism further boost platform usage. The region's youthful demographic, combined with rising disposable income and social engagement, positions Asia Pacific as the leading hub for event discovery innovation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's mature digital infrastructure and strong culture of live entertainment. The widespread use of AI-driven personalization and advanced analytics enhances user experience across platforms. Additionally, the presence of key players and robust investment in event tech solutions accelerate growth. As consumers increasingly prioritize local experiences and community-based gatherings, North America's event discovery platforms are poised for sustained expansion.
Key players in the market
Some of the key players in Local Event Discovery Platforms Market include Eventbrite, Evite, Meetup, Eventbee, Ticketmaster, Peatix, Cvent, Universe, Splash, Dice FM, Bizzabo, BookMyShow, Hopin, Townscript, and Eventzilla.
In November 2025, Monumental Sports & Entertainment (MSE) has appointed Ticketmaster as a Founding Partner for its next-generation downtown Washington, D.C. arena, embedding Ticketmaster's technology, operations and media capabilities to deliver a seamless, hyper-personalized fan journey across teams and events.
In June 2025, Fever and DICE have joined forces to create a leading independent live-entertainment tech platform, combining Fever's global discovery engine (300 million users in 40+ countries) with DICE's fan-centric ticketing technology and promoter network.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.