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市場調查報告書
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1876694

社群市場預測至2032年：按類型、類別、收入模式、平台類型、最終用戶和地區分類的全球分析

Community Market Places Market Forecasts to 2032 - Global Analysis By Type, Category, Revenue Model, Platform Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球社區市場市場價值將達到 8.196 億美元，到 2032 年將達到 23.036 億美元，在預測期內的複合年成長率為 15.9%。

社區市場是一個以本地為基礎的平台，它促進特定社區內商品、服務和資源的交換。它作為一個中心，居民可以直接在這裡買賣、交易和以物易物，從而促進當地經濟成長和永續性。透過強調生鮮食品、手工製品和環保實踐，社區市場在促進文化多樣性和社會互動的同時，也減少了對環境的影響。社區市場既可透過實體空間訪問，也可透過數位平台訪問，從而增強參與者之間的信任、協作和韌性。它們彰顯在地特色，鼓勵創業精神，並提供價格實惠、道地的商品，體現社區的獨特風貌。

區域經濟成長

地方經濟的成長促進了社區市場的擴張，使小規模企業、手工藝者和農民能夠直接與消費者建立聯繫。這些平台創造了本地資本流動，促進了創業、就業和永續發展。隨著地方經濟的增強，對正宗、價格合理且環保產品的需求不斷成長，從而提升了市場的活力。重視支持本地生產者有助於增強消費者的信任和忠誠度，同時減少對外部供應鏈的依賴，使本地市場成為包容性經濟韌性的關鍵驅動力。

品質和一致性挑戰

本地社區市集的一大限制因素在於難以保證不同攤販間商品品質的一致性。從生鮮食品到手工藝品，商品種類繁多，品質標準參差不齊會影響消費者的信任度和滿意度。缺乏統一的認證體系和品管機制，常常引發消費者對商品真偽的擔憂。體驗上的差異會降低消費者的再購率，並限制集市的發展潛力。應對這些挑戰需要對攤販進行系統培訓，並建立更完善的法規結構，以確保商品的真實性，並維護消費者對市集的信任。

文化和社會交流

文化和社會交流是社區市集發展的強大驅動力，使之成為充滿活力、多元融合的中心。這些平台讓居民共用傳統、飲食文化和手工藝品，豐富社區認同感，同時促進包容性。透過舉辦活動、研討會和節慶活動等社交互動，可以提高參與度和忠誠度，使市集不僅僅是商業場所。商業與文化的融合能夠吸引更廣泛的受眾，增強信任，並將社區市集定位為重要的合作與永續發展中心。

營運挑戰

營運挑戰對社區市場的成長構成重大威脅。協調多個供應商、管理物流、確保基礎設施順暢運作都十分複雜。資源有限、設施不足以及管理效率低下都會降低客戶滿意度和供應商參與。此外，堵塞管理、廢棄物處理以及遵守當地法規等挑戰也加重了營運負擔。缺乏有效的管治和精簡的流程，這些挑戰會阻礙擴充性，因此營運效率是市場成功的關鍵因素。

新冠疫情的感染疾病：

新冠疫情對社區市場產生了複雜的影響。實體店面臨關門、客流量減少和嚴格的衛生規定，導致商家收入下降，消費者購物管道受阻。然而，這場危機也加速了數位轉型，許多市場紛紛遷移到線上平台和行動應用程式。消費者對本地、永續和安全產品的日益青睞，推動了對社區主導商業模式的需求。疫情後，融合線上線下模式的混合模式應運而生，以確保市場韌性。

預計在預測期內，租賃和共享市場將佔據最大的市場佔有率。

由於共享消費的興起以及對經濟高效且永續的替代所有權方式的需求不斷成長，預計在預測期內，租賃和共享領域將佔據最大的市場佔有率。該領域允許用戶在其所在社區內租賃或共用商品、車輛、工具和空間，從而提高資源利用效率並增強環境責任感。支持P2P共用的平台正日益受到關注，因為它們在建立信任、提供便利和促進社交聯繫的同時，也能減少廢棄物並推動循環經濟原則的實施。

預計在預測期內，行動應用領域將呈現最高的複合年成長率。

預計在預測期內，行動應用領域將實現最高成長率，因為智慧型手機已成為社群互動的主要媒介。行動應用程式提高了可近性，實現了即時溝通、便利的資訊發布、安全交易和本地服務，從而增強了鄰裡互動。它們還支援數位支付和用戶評論，提升了透明度和信任度。高速網際網路的日益普及以及行動技術的進步，正在推動基於應用的社區市場的快速發展。

佔比最大的地區：

亞太地區預計將在預測期內佔據最大的市場佔有率，這主要得益於其快速成長的城市人口、強大的社區文化以及日益普及的數位平台。在政府鼓勵小規模創業的政策支持下，印度、中國和日本等國的本地交易和共用舉措正蓬勃發展。不斷壯大的中產階級和日益增強的永續消費意識正在推動人們參與線上和線下社區市場，從而帶動都市區經濟的強勁成長。

複合年成長率最高的地區：

由於北美擁有先進的數位基礎設施和完善的共用經濟生態系統，預計在預測期內，北美將呈現最高的複合年成長率。消費者對在地化和環保消費的日益偏好，以及連接附近買家和賣家的在超當地語系化應用程式的興起，是推動這一成長的關鍵因素。此外，專注於永續性的Start-Ups和社區主導型計畫正在重塑城市商業模式。對平台創新投入的不斷增加，以及對社區參與的文化重視，使北美成為現代社區市場快速發展的中心。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球社區市場按類型分類

  • 介紹
  • P2P市場
  • B2C市場
  • B2B市場
  • 非營利性與社區型平台

6. 全球社區市場按類別分類

  • 介紹
  • 服務（居家、自由工作、本地）
  • 出租及共用
  • 數位產品和訂閱

7. 全球社區市場依收入模式分類

  • 介紹
  • 佣金制
  • 基於訂閱
  • 基於廣告
  • 免費增值/混合模式

8. 全球社區市場依平台類型分類

  • 介紹
  • 基於網路的
  • 行動應用
  • 整合全通路平台

9. 全球社區市場（按最終用戶分類）

  • 介紹
  • 個人
  • 小型企業
  • 主要企業

10. 全球社區市場區域分類

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Amazon
  • eBay
  • Alibaba
  • MercadoLibre
  • Etsy
  • Facebook Marketplace
  • Walmart Marketplace
  • JD.com
  • OLX Group
  • Carousell
  • OfferUp
  • Mercari
  • Vinted
  • Poshmark
  • Depop.
Product Code: SMRC32382

According to Stratistics MRC, the Global Community Market Places Market is accounted for $819.6 million in 2025 and is expected to reach $2,303.6 million by 2032 growing at a CAGR of 15.9% during the forecast period. Community marketplaces are locally oriented platforms that enable the exchange of goods, services, and resources within a defined community. They serve as hubs where residents can buy, sell, trade, or barter directly, fostering local economic growth and sustainability. By emphasizing fresh produce, handmade crafts, and eco-friendly practices, these markets reduce environmental impact while promoting cultural diversity and social interaction. Accessible through physical spaces or digital platforms, community marketplaces strengthen trust, collaboration, and resilience among participants. They celebrate local identity, encourage entrepreneurship, and provide affordable, authentic products that reflect the unique character of the community

Market Dynamics:

Driver:

Local Economic Growth

Local economic growth drives the expansion of community marketplaces by empowering small businesses, artisans, and farmers to directly connect with consumers. These platforms circulate money within the community, fostering entrepreneurship, job creation, and sustainable development. As local economies strengthen, demand for authentic, affordable, and eco-friendly products rises, enhancing marketplace vibrancy. The emphasis on supporting regional producers builds trust and loyalty among consumers, while reducing reliance on external supply chains, positioning community marketplaces as vital engines of inclusive economic resilience.

Restraint:

Quality & Consistency Issues

A major restraint in the community marketplaces market is the challenge of maintaining consistent quality across diverse vendors. With products ranging from fresh produce to handmade crafts, variations in standards can affect consumer trust and satisfaction. Lack of uniform certifications or quality control mechanisms often leads to authenticity concerns. Inconsistent experiences may discourage repeat purchases, limiting growth potential. Addressing these issues requires structured vendor training and stronger regulatory frameworks to ensure reliability and sustain consumer confidence in the marketplace.

Opportunity:

Cultural Exchange & Social Interaction

Cultural exchange and social interaction strongly drive the growth of community marketplaces by transforming them into vibrant hubs of diversity and connection. These platforms allow residents to share traditions, cuisines, and crafts, enriching community identity while fostering inclusivity. Social engagement through events, workshops, and festivals enhances participation and loyalty, making marketplaces more than just commercial spaces. By blending commerce with culture, they attract wider audiences, strengthen trust, and position community marketplaces as essential centers of collaboration and sustainable growth.

Threat:

Operational Challenges

Operational challenges pose a significant threat to the growth of community marketplaces. Coordinating multiple vendors, managing logistics, and ensuring smooth infrastructure operations can be complex. Limited resources, inadequate facilities, and inefficient management practices may reduce customer satisfaction and vendor participation. Additionally, issues such as crowd control, waste management, and compliance with local regulations add to operational burdens. Without effective governance and streamlined processes, these challenges can hinder scalability, making operational efficiency a critical factor for market success.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on community marketplaces. Physical markets faced closures, reduced footfall, and strict health regulations, disrupting vendor income and consumer access. However, the crisis accelerated digital transformation, with many marketplaces shifting to online platforms and mobile applications. Consumers increasingly sought local, sustainable, and safe products, boosting demand for community-driven commerce. Post-pandemic, hybrid models combining physical and digital presence are emerging, ensuring resilience.

The rentals and sharing segment is expected to be the largest during the forecast period

The rentals and sharing segment is expected to account for the largest market share during the forecast period, due to growing popularity of collaborative consumption and the rising need for cost-effective, sustainable alternatives to ownership. This segment allows users to rent or share goods, vehicles, tools, and spaces within their communities, promoting resource efficiency and environmental responsibility. Platforms enabling peer-to-peer sharing are gaining traction as they build trust, convenience, and social connection while reducing waste and fostering circular economy principles.

The mobile applications segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate, as smartphones have become the primary medium for community interaction. Mobile apps enhance accessibility, enabling real-time communication, easy listing, secure transactions, and location-based services that strengthen neighborhood engagement. They also support digital payments and user reviews, fostering transparency and reliability. The increasing penetration of high-speed internet, coupled with advancements in mobile technology, drives the rapid adoption of app-based community marketplaces.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to its rapidly growing urban population, strong community-based culture, and increasing adoption of digital platforms. Countries like India, China, and Japan are witnessing significant growth in local trading and sharing initiatives supported by government policies encouraging small-scale entrepreneurship. The expanding middle class and rising awareness about sustainable consumption are boosting participation in digital and physical community marketplaces, driving strong regional growth in both rural and urban economies.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's advanced digital infrastructure and established sharing economy ecosystem. The growing preference for localized, eco-conscious consumption and the rise of hyperlocal apps that connect neighborhood buyers and sellers are key factors accelerating growth. Additionally, sustainability-focused startups and community-driven initiatives are reshaping urban commerce models. Increasing investment in platform innovation, combined with cultural emphasis on community engagement, positions North America as a fast-evolving hub for modern community marketplace development.

Key players in the market

Some of the key players in Community Market Places Market include Amazon, eBay, Alibaba, MercadoLibre, Etsy, Facebook Marketplace, Walmart Marketplace, JD.com, OLX Group, Carousell, OfferUp, Mercari, Vinted, Poshmark, and Depop.

Key Developments:

In February 2025, Amazon has teamed up with X-energy and a South Korean consortium led by Korea Hydro & Nuclear Power and Doosan Enerbility to deploy the advanced Xe-100 small modular reactor (SMR) in the US, aiming for 5 GW+ capacities by 2039 and mobilizing up to $50 billion in investments.

In September 2024, OLX Group has partnered with IDFC FIRST Bank to integrate tailored financing for pre-owned cars and two-wheelers directly within the OLX platform.

Types Covered:

  • Peer-to-Peer Marketplaces
  • Business-to-Consumer Marketplaces
  • Business-to-Business Marketplaces
  • Nonprofit and Community-Based Platforms

Categories Covered:

  • Services (Home, Freelance, Local)
  • Rentals and Sharing
  • Digital Products and Subscriptions

Revenue Models Covered:

  • Commission-Based
  • Subscription-Based
  • Advertising-Based
  • Freemium/Hybrid Models

Platform Types Covered:

  • Web-Based
  • Mobile Applications
  • Integrated Omnichannel Platforms

End Users Covered:

  • Individuals
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Community Market Places Market, By Type

  • 5.1 Introduction
  • 5.2 Peer-to-Peer Marketplaces
  • 5.3 Business-to-Consumer Marketplaces
  • 5.4 Business-to-Business Marketplaces
  • 5.5 Nonprofit and Community-Based Platforms

6 Global Community Market Places Market, By Category

  • 6.1 Introduction
  • 6.2 Services (Home, Freelance, Local)
  • 6.3 Rentals and Sharing
  • 6.4 Digital Products and Subscriptions

7 Global Community Market Places Market, By Revenue Model

  • 7.1 Introduction
  • 7.2 Commission-Based
  • 7.3 Subscription-Based
  • 7.4 Advertising-Based
  • 7.5 Freemium/Hybrid Models

8 Global Community Market Places Market, By Platform Type

  • 8.1 Introduction
  • 8.2 Web-Based
  • 8.3 Mobile Applications
  • 8.4 Integrated Omnichannel Platforms

9 Global Community Market Places Market, By End User

  • 9.1 Introduction
  • 9.2 Individuals
  • 9.3 Small & Medium Enterprises (SMEs)
  • 9.4 Large Enterprises

10 Global Community Market Places Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon
  • 12.2 eBay
  • 12.3 Alibaba
  • 12.4 MercadoLibre
  • 12.5 Etsy
  • 12.6 Facebook Marketplace
  • 12.7 Walmart Marketplace
  • 12.8 JD.com
  • 12.9 OLX Group
  • 12.10 Carousell
  • 12.11 OfferUp
  • 12.12 Mercari
  • 12.13 Vinted
  • 12.14 Poshmark
  • 12.15 Depop.

List of Tables

  • Table 1 Global Community Market Places Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Community Market Places Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Community Market Places Market Outlook, By Peer-to-Peer Marketplaces (2024-2032) ($MN)
  • Table 4 Global Community Market Places Market Outlook, By Business-to-Consumer Marketplaces (2024-2032) ($MN)
  • Table 5 Global Community Market Places Market Outlook, By Business-to-Business Marketplaces (2024-2032) ($MN)
  • Table 6 Global Community Market Places Market Outlook, By Nonprofit and Community-Based Platforms (2024-2032) ($MN)
  • Table 7 Global Community Market Places Market Outlook, By Category (2024-2032) ($MN)
  • Table 8 Global Community Market Places Market Outlook, By Services (Home, Freelance, Local) (2024-2032) ($MN)
  • Table 9 Global Community Market Places Market Outlook, By Rentals and Sharing (2024-2032) ($MN)
  • Table 10 Global Community Market Places Market Outlook, By Digital Products and Subscriptions (2024-2032) ($MN)
  • Table 11 Global Community Market Places Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 12 Global Community Market Places Market Outlook, By Commission-Based (2024-2032) ($MN)
  • Table 13 Global Community Market Places Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 14 Global Community Market Places Market Outlook, By Advertising-Based (2024-2032) ($MN)
  • Table 15 Global Community Market Places Market Outlook, By Freemium/Hybrid Models (2024-2032) ($MN)
  • Table 16 Global Community Market Places Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 17 Global Community Market Places Market Outlook, By Web-Based (2024-2032) ($MN)
  • Table 18 Global Community Market Places Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 19 Global Community Market Places Market Outlook, By Integrated Omnichannel Platforms (2024-2032) ($MN)
  • Table 20 Global Community Market Places Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Community Market Places Market Outlook, By Individuals (2024-2032) ($MN)
  • Table 22 Global Community Market Places Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 23 Global Community Market Places Market Outlook, By Large Enterprises (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.