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市場調查報告書
商品編碼
1871925
全球無麩質烘焙產品市場:預測(至2032年)-按產品、食材、形態、通路和地區分類的分析Gluten-Free Bakery Products Market Forecasts to 2032 - Global Analysis By Product (Bread, Cakes and Pastries, Cookies and Biscuits, Pizza and Pasta and Other Products), Source, Form, Distribution Channel and By Geography |
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根據 Stratistics MRC 的一項研究,全球無麩質烘焙產品市場預計將在 2025 年達到 82 億美元,並在 2032 年達到 148 億美元,在預測期內以 8.9% 的複合年成長率成長。
無麩質烘焙食品是指刻意不添加麩質(一種存在於小麥、大麥、黑麥及其衍生中的蛋白質)的烘焙點心食品。因此,對於患有乳糜瀉、麩質不耐症或尋求無麩質飲食的人來說,無麩質烘焙食品是安全的選擇。這類產品包括麵包、蛋糕、餅乾、糕點、酥皮點心以及其他使用替代麵粉(例如米粉、杏仁粉、高粱粉和蕎麥粉)製成的產品。無麩質烘焙食品力求在保持傳統烘焙點心的口感、風味和外觀的同時,為注重健康的消費者提供安全美味的選擇。
健康意識日益增強
消費者健康意識的增強是推動無麩質烘焙產品市場發展的主要因素。人們對乳糜瀉和麩質不耐症的廣泛了解,以及健康意識的提升,共同推動了無麩質烘焙產品的流行。注重健康的消費者正在尋找更安全、更乾淨、更不易引起過敏的替代品,從而帶動了對麵包、餅乾和酥皮點心等產品的需求。無麩質烘焙產品的營養價值以及消費者對健康生活方式的偏好,使其在各個年齡層的人群中越來越受歡迎,進而促進了全球市場的成長。
高昂的生產成本
高昂的生產成本是無麩質烘焙產品市場發展的限制因素。杏仁粉、米粉、蕎麥粉和高粱粉等替代麵粉比傳統小麥粉價格更高。專業的生產流程、嚴格的品管和認證要求進一步推高了成本。這些因素導致零售價格上漲,限制了無麩質烘焙產品的普及,尤其是在價格敏感型地區。因此,成本限制可能會減緩市場擴張,並給試圖在這個競爭激烈且不斷成長的細分市場中立足的中小型生產商帶來挑戰。
產品創新與多元
產品創新和產品種類多元化為無麩質烘焙產品市場帶來了巨大的成長機會。製造商們正不斷推出新的口味、質地和包裝形式,以吸引消費者的目光。創新也延伸至更健康的原料、手工產品和已烹調烘焙點心。拓展產品系列,涵蓋麵包、蛋糕、鬆餅和酥皮點心等,以滿足不同消費者的偏好,進而提升市場吸引力。持續的研發投入和創造性的配方,使品牌能夠脫穎而出,搶佔市場先機,並在競爭激烈的無麩質烘焙市場中鞏固自身地位。
監管和標籤方面的挑戰
監管和標籤方面的挑戰對無麩質烘焙產品市場構成威脅。遵守嚴格的無麩質標籤指南、認證要求和食品安全標準會增加營運的複雜性和成本。標籤不準確或不合規可能導致產品召回、罰款或聲譽受損,進而影響消費者信任。不同的國家法規也為全球擴張帶來挑戰。成功管理這些法律法規框架對於製造商至關重要,這關係到產品安全、信譽和實現永續的市場成長。
新冠疫情透過改變消費者的購買行為,促使他們轉向網路購物和購買包裝食品,從而影響了無麩質烘焙產品市場。封鎖措施和對健康的擔憂增加了對安全、低過敏性且保存期限長的烘焙點心的需求。消費者尋求便利且營養豐富的食品,以滿足居家飲食需求。即使在疫情結束後,這些行為變化仍持續推動著線上零售通路和無麩質預包裝產品的成長。這場危機加速了人們對衛生、安全和健康消費的關注。
在預測期內,麵包類產品將佔據最大的市場佔有率。
由於麵包是日常飲食中不可或缺的食品,預計在預測期內,麵包細分市場將佔據最大的市場佔有率。無麩質麵包在口味、質地和外觀上與傳統小麥麵包幾乎無異,深受乳糜瀉患者、麩質過敏者以及注重健康的消費者的喜愛。消費者對潔淨標示和無過敏原主食的需求不斷成長,推動了無麩質麵包市場的發展。此外,無麩質麵包的便利性、營養價值以及在超級市場和專賣店等零售通路的日益普及,也進一步鞏固了其在全球無麩質烘焙產品市場的領先地位。
預計線上零售板塊在預測期內將實現最高的複合年成長率
預計在預測期內,線上零售領域將保持最高的成長率,這主要得益於電子商務的日益普及以及消費行為重視。消費者擴大透過線上市場、訂閱服務和品牌官網購買無麩質烘焙產品。線上通路能夠提供更豐富的產品選擇、更具競爭力的價格以及宅配服務,尤其是在都市區。數位平台的蓬勃發展,加上精準行銷和產品供應的增加,正在加速銷售成長,並鞏固線上零售作為市場擴張關鍵驅動力的地位。
由於可支配收入的成長,亞太地區預計將在預測期內保持最大的市場佔有率。生活方式的改變和日益增強的飲食意識正在推動中國、印度和日本等國家對無麩質烘焙點心的需求。零售網點和現代雜貨店的不斷擴張也使消費者更容易獲得無麩質產品。政府對健康促進措施的支持以及麩質相關疾病盛行率的上升,也進一步鞏固了該地區在全球無麩質烘焙產品市場的領先地位。
預計在預測期內,北美地區將實現最高的複合年成長率,這主要得益於對無麩質、潔淨標示和無過敏原烘焙點心的需求。人們對乳糜瀉的高度認知以及健康飲食意識的增強,正在推動此類產品的普及。先進的零售基礎設施、廣泛的電子商務以及積極的產品創新研發,都將推動市場成長。成熟的無麩質食品產業以及製造商不斷增加的投資,預計將使北美成為預測期內無麩質烘焙產品成長最快的市場。
According to Stratistics MRC, the Global Gluten-Free Bakery Products Market is accounted for $8.2 billion in 2025 and is expected to reach $14.8 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Gluten-Free Bakery Products are baked goods specifically formulated without gluten, a protein found in wheat, barley, rye, and their derivatives, making them safe for individuals with celiac disease, gluten intolerance, or those seeking a gluten-free diet. These products include bread, cakes, cookies, pastries, and muffins, often made using alternative flours such as rice, almond, sorghum, or buckwheat. Gluten-free bakery products aim to replicate the texture, taste, and appearance of traditional baked goods while offering health-conscious consumers a safe and enjoyable option.
Rising Health Awareness
Rising health awareness among consumers is a key driver for the gluten-free bakery products market. Increasing knowledge of celiac disease, gluten intolerance, and general wellness trends encourages the adoption of gluten-free baked goods. Health-conscious individuals are seeking safer, cleaner, and allergen-friendly alternatives, driving demand for products such as bread, cookies, and pastries. Nutritional benefits, combined with lifestyle preferences, make gluten-free bakery items increasingly popular across all age groups, fueling market growth globally.
High Production Costs
High production costs act as a restraint in the gluten-free bakery products market. Alternative flours such as almond, rice, buckwheat, and sorghum are more expensive than conventional wheat. Specialized manufacturing processes, strict quality control, and certification requirements add further costs. These factors increase retail prices, limiting mass-market adoption, particularly in price-sensitive regions. Consequently, cost constraints may slow market expansion and present challenges for smaller manufacturers attempting to compete in a growing but competitive segment.
Product Innovation & Variety
Product innovation and variety offer significant growth opportunities in the gluten-free bakery products market. Manufacturers are introducing new flavors, textures, and packaging formats to attract consumers. Innovation extends to healthier ingredients, artisanal products, and convenient ready-to-eat baked goods. Expanding product portfolios to include breads, cakes, muffins, and pastries tailored to diverse consumer preferences increases market appeal. Continuous R&D and creative formulations allow brands to differentiate themselves, capture niche segments, and strengthen their presence in the competitive gluten-free bakery landscape.
Regulatory & Labeling Challenges
Regulatory and labeling challenges pose a threat to the gluten-free bakery products market. Stringent guidelines for gluten-free claims, certification requirements, and compliance with food safety standards can increase operational complexity and costs. Inaccurate labeling or non-compliance may lead to recalls, fines, or reputational damage, impacting consumer trust. Varying regulations across countries also pose challenges for global expansion. Navigating these legal and regulatory frameworks is critical for manufacturers to ensure safety, credibility, and sustained market growth.
The COVID-19 pandemic influenced the gluten-free bakery products market by shifting consumer buying behavior toward online shopping and packaged foods. Lockdowns and health concerns increased demand for safe, allergen-friendly, and shelf-stable baked goods. Consumers sought convenient, nutritious options to maintain dietary needs at home. Post-pandemic, these behavioral shifts continue to support growth in online retail channels and packaged gluten-free offerings. The crisis accelerated adoption trends, emphasizing hygiene, safety, and health-conscious consumption.
The bread segment is expected to be the largest during the forecast period
The bread segment is expected to account for the largest market share during the forecast period, due to its essential role in daily diets. Gluten-free bread replicates the taste, texture, and appearance of traditional wheat bread, appealing to celiac patients, gluten-sensitive individuals, and health-conscious consumers. Rising demand for clean-label and allergen-free staples drive growth. Convenience, nutritional value, and expanding retail availability in supermarkets and specialty stores further strengthen the segment's dominance in the global gluten-free bakery products market.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to increased e-commerce adoption and convenience-driven consumer behavior. Consumers increasingly purchase gluten-free bakery products through online marketplaces, subscription services, and brand websites. Online channels offer access to a wider variety of products, competitive pricing, and home delivery, particularly in urban areas. The growth of digital platforms, coupled with targeted marketing and product accessibility, accelerates sales and strengthens the role of online retail as a key driver in market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes. Countries such as China, India, and Japan witness growing demand for gluten-free baked goods as lifestyle changes and dietary consciousness rise. Expansion of retail and modern grocery networks facilitates access to gluten-free products. Government support for health initiatives and a rising prevalence of gluten-related disorders further contribute to regional dominance in the global gluten-free bakery products market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to demand for gluten-free, clean-label, and allergen-friendly baked goods. High awareness of celiac disease and health-conscious diets drives adoption. Advanced retail infrastructure, e-commerce penetration, and active R&D in product innovation enhance market growth. The region's established gluten-free food industry, coupled with increasing investment by manufacturers, positions North America as the fastest-growing market for gluten-free bakery products over the forecast period.
Key players in the market
Some of the key players in Gluten-Free Bakery Products Market include Dr. Schar, Udi's Gluten Free, Canyon Bakehouse, Bob's Red Mill, Amy's Kitchen, Glutino, Pamela's Products, Kinnikinnick Foods, Genius Foods, BFree Foods, Freedom Foods Group, Ener-G Foods, Rudi's Gluten-Free Bakery, Little Northern Bakehouse, Three Bakers.
In September 2025, Genius Foods has launched its new 'Naturally Genius' range in collaboration with Megan McKenna a six strong collection of gluten free artisan and sliced breads that contain no artificial preservatives, flavourings or emulsifiers, aiming to elevate quality and taste in the gluten free category.
In August 2025, Genius Foods has unveiled a new "clean label" gluten free bread range. The launch features a quartet of sliced loaves-Five Seeds, White, Brown and Toastie-priced at around £3.25, all free from artificial preservatives, flavourings and emulsifiers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.