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市場調查報告書
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1865497

全球都市便利商店鮮花市場預測（至2032年）：按類型、場合、設計風格、包裝、分銷管道、最終用戶和地區分類的分析

Urban Bodega Floral Arrangement Market Forecasts to 2032 - Global Analysis By Type (Fresh Flowers, Dried Arrangements, Preserved Flowers, and Mixed Bouquets), Occasion, Design Style, Packaging, Distribution Channel, End User, and By Geography.
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球城市雜貨店插花市場價值將達到 38 億美元，到 2032 年將達到 58 億美元，在預測期內的複合年成長率為 6.2%。

Urban Bodega Flower Arrangements 致力於將便利與創意結合，透過社區便利商店和小規模超市提供新鮮時尚的花卉。顧客無需前往專業的花店，即可快速獲得精心挑選的花束和訂製花藝作品，用於饋贈親友或室內裝潢。這些花藝作品著重選用當季本地花卉，並以藝術手法進行巧妙搭配。這種模式將日常便利與精心設計完美融合，迎合了都市人對價格、美感與創意的追求。

根據尼爾森的花卉市場分析，城市小雜貨店透過提供小巧、新鮮的花束來滿足衝動性購花需求，這些花束非常適合小規模的公寓生活和最後一刻的送禮需求。

使用本地種植花卉設計的商品需求日益成長

隨著消費者越來越偏好永續、環保和本地採購的花卉，城市雜貨店的花束市場持續成長。顧客越來越重視新鮮度、獨特性和環保意識，尤其偏好以本地花卉為主的花束。這一趨勢與注重「從農場到餐桌」理念和支持本地生產者的生活方式不謀而合。城市雜貨店正透過提供手工製作的季節性花束來滿足這一需求，從而吸引那些具有環保意識、支持本地採購的消費者。

保持鮮花新鮮度及物流問題

鮮花保鮮的難度以及由此帶來的物流挑戰阻礙了市場成長。鮮花需要精心處理、溫度控制和快速配送才能保持品質，這增加了業務的複雜性和成本。供應鏈中斷、運輸延誤和儲存條件不均都可能導致產品浪費和客戶滿意度下降。這些因素要求城市花店在低溫運輸基礎設施和高效配送網路方面投入巨資，以確保鮮花新鮮度並最大限度地減少損失。

推出數位花卉客製化平台

數位鮮花客製化平台為城市花店提供了巨大的成長機遇，顧客可以在線上設計個人化的花束。這些平台兼具便利性和創意性，使用者可以選擇花材種類、顏色和搭配方式，以滿足特定場合的需求。與電商和配送服務的整合，擴大了覆蓋範圍，提升了客戶參與。採用此類技術有助於花店實現產品差異化，拓展市場進入，吸引更多本地顧客，並透過客製化的體驗加強與顧客的關係。

季節性變遷和氣候相關干擾

季節性波動和天氣相關干擾會影響鮮花的供應和價格，從而威脅到城市雜貨店的插花市場。乾旱、洪水和異常氣溫波動等天氣事件會影響作物產量，降低供應穩定性。這些波動會使庫存計劃難以製定，並導致價格波動，進而影響盈利。城市雜貨店必須採取適應性籌資策略，包括鮮花供應商多元化和溫室種植，以降低氣候不確定性帶來的風險，並確保穩定的產品供應。

新冠疫情的感染疾病：

新冠疫情初期擾亂了花卉供應鏈，導致活動和酒店業的需求下降。然而，疫情封鎖期間家居裝飾和個性化禮品需求的復甦，帶動了都市區對鮮花的需求成長。人們對非接觸式訂購和送貨上門的日益重視，加速了花店的數位化轉型。疫情也提升了消費者對本地新鮮花卉的重視，強化了永續性和個人化的長期市場趨勢，因為消費者希望透過個人化的鮮花禮品來建立聯繫。

預計在預測期內，鮮花細分市場將佔據最大的市場佔有率。

由於消費者偏好色彩鮮豔、自然的花朵，以及花朵所蘊含的美感和情感價值，預計在預測期內，鮮花市場將佔據最大的佔有率。鮮花是都市區花店大多數花束的核心，因其感官特性和象徵意義而備受青睞。慶祝活動、禮物和裝飾等場合的日益增多推動了鮮花需求的穩定成長，而不斷改進的保鮮技術和更快的配送能力則提升了客戶滿意度和忠誠度。

預計在預測期內，企業活動領域將實現最高的複合年成長率。

預計在預測期內，企業活動領域將實現最高成長率，這主要得益於企業在活動裝飾和花藝設計方面品牌推廣支出的不斷成長。企業擴大採用客製化花藝佈置來提升活動氛圍、展現品牌形象，並給顧客和員工留下深刻印象。企業活動、會議和體驗式行銷活動的興起，推動了對城市花店提供的創新客製化花藝裝飾解決方案的需求，從而創造了一個盈利的細分市場，並具有巨大的回頭客潛力。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於快速成長的城市人口、不斷提高的可支配收入以及不斷變化的生活方式偏好。人們對鮮花在社交和宗教場合的深厚文化親和性也支撐著穩定的需求。此外，不斷擴展的都市區鮮花零售網路和本地鮮花種植業的興起，也促進了新鮮鮮花的供應，推動了全部區域城市花店（bodegas）的蓬勃發展，以滿足多元化的客戶群。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於對客製化花藝設計需求的成長、對永續性的關注以及數位化訂購的便利性。成熟的電子商務基礎設施、高都市化以及對本地優質產品的偏好正在推動市場擴張。此外，企業和社交活動的活性化，以及創新花藝Start-Ups公司和技術賦能的配送模式，也促進了該地區城市花店鮮花市場的快速成長。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球城市雜貨店插花市場（按類型分類）

  • 介紹
  • 鮮花
  • 乾燥花擺飾
  • 永生花
  • 混合花束

6. 全球城市雜貨店插花市場（按應用分類）

  • 介紹
  • 婚禮
  • 企業活動
  • 個人禮物
  • 居家裝飾

7. 全球都市雜貨店插花市場（依設計風格分類）

  • 介紹
  • 極簡主義者
  • 波希米亞
  • 當代的
  • 優質的

8. 全球城市雜貨店鮮花包裝市場

  • 介紹
  • 可回收包裝
  • 籃子
  • 花瓶

9. 全球城市雜貨店鮮花市場（依分銷管道分類）

  • 介紹
  • 線上發行
  • 商店購買
  • 訂閱服務

第10章 全球城市雜貨店花卉市場（按最終用戶分類）

  • 介紹
  • 家庭
  • 企業客戶
  • 活動企劃

第11章 全球城市雜貨店花卉市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第13章：企業概況

  • Interflora
  • FTD Group
  • 1-800-Flowers Inc.
  • Teleflora（Group）
  • BloomNation
  • UrbanStems
  • The Bouqs Company
  • David's Bridal
  • ProFlowers
  • Florajet
  • Serenata Flowers
  • Appleyard Flowers
  • Arena Flowers
  • Flower Station
  • BloomThat
  • Liberty Fleur
  • Petalon Floral Designs
Product Code: SMRC32170

According to Stratistics MRC, the Global Urban Bodega Floral Arrangement Market is accounted for $3.8 billion in 2025 and is expected to reach $5.8 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Urban bodega floral arrangements combine convenience and creativity by offering fresh, stylish flowers through neighborhood convenience stores or small markets. They provide quick access to curated bouquets and custom arrangements for gifts or home decor without the need for full-service florists. These arrangements often emphasize seasonal, locally sourced flowers arranged with artistic flair. The approach blends everyday accessibility with design-savvy presentation, catering to urban lifestyles that value affordability, aesthetics, and spontaneity.

According to a Nielsen floral market analysis, urban bodegas are capitalizing on impulse floral purchases by offering compact, fresh bouquets tailored for small-apartment living and last-minute gifting.

Market Dynamics:

Increasing demand for locally sourced floral designs

The rising consumer preference for sustainable, eco-friendly, and locally sourced floral arrangements is driving growth in the urban bodega floral arrangement market. Customers increasingly value freshness, uniqueness, and environmental responsibility, favoring bouquets that showcase regional blooms. This trend aligns with broader lifestyle choices emphasizing farm-to-table concepts and supporting local growers. Urban bodegas capitalize on this demand by offering handcrafted, seasonal designs that appeal to environmentally conscious and community-oriented consumers.

Restraint:

Perishability and logistical challenges of fresh flowers

The perishability of fresh flowers and associated logistical challenges restrain market growth. Fresh flowers require careful handling, temperature control, and rapid delivery to maintain quality, which increases operational complexity and costs. Supply chain disruptions, transportation delays, and inconsistent storage conditions can lead to product wastage and reduced customer satisfaction. These factors require urban bodegas to invest heavily in cold chain infrastructure and efficient distribution networks to ensure freshness and minimize losses.

Opportunity:

Adoption of digital floral customization platforms

Digital floral customization platforms offer a significant growth opportunity for urban bodegas by enabling customers to design personalized floral arrangements online. These platforms combine convenience with creativity, allowing users to select flower varieties, colors, and arrangements tailored to specific occasions. Integration with e-commerce and delivery services enhances reach and customer engagement. Such technology adoption helps bodegas differentiate their offerings, expand market access beyond local foot traffic, and foster stronger consumer relationships through customized experiences.

Threat:

Seasonal fluctuations and climate-related disruptions

Seasonal variations and climate-related disruptions threaten the urban bodega floral arrangement market by affecting flower availability and pricing. Weather events, such as droughts, floods, or unseasonal temperature swings, impact crop yields, reducing supply consistency. These fluctuations challenge inventory planning and can lead to price volatility, affecting profitability. Urban bodegas must adopt adaptive sourcing strategies, including diversified flower suppliers and greenhouse cultivation, to mitigate risks posed by climate unpredictability and ensure steady product offerings.

Covid-19 Impact:

The Covid-19 pandemic initially disrupted flower supply chains and reduced demand from events and hospitality sectors. However, a resurgence in home decor and personal gifting during lockdowns boosted demand for urban floral arrangements. Increased focus on contactless ordering and doorstep delivery accelerated digital adoption among florists. The pandemic also heightened consumer appreciation for locally sourced and fresh products, reinforcing long-term market trends toward sustainability and customization as customers sought connections through personalized floral gifting.

The fresh flowers segment is expected to be the largest during the forecast period

The fresh flowers segment is expected to account for the largest market share during the forecast period, owing to consumer preference for vibrant, natural blooms with high aesthetic and emotional appeal. Fresh flowers are central to most floral arrangements for urban bodegas and are favored for their sensory qualities and symbolic significance. Increasing occasions such as celebrations, gifting, and decor drive steady demand, supported by improvements in freshness preservation and faster delivery capabilities enhancing customer satisfaction and loyalty.

The corporate events segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate events segment is predicted to witness the highest growth rate, reinforced by rising corporate spending on event decor and branding through floral designs. Businesses increasingly use bespoke floral arrangements to enhance event ambiance, express brand identity, and impress clients or employees. Growth in corporate events, conferences, and experiential marketing initiatives fuels demand for innovative, customized floral decor solutions provided by urban bodegas, creating a lucrative niche with repeat business potential.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its rapidly growing urban populations, rising disposable incomes, and evolving lifestyle preferences. Strong cultural affinity toward flowers in social and religious contexts supports steady demand. Moreover, expanding urban floral retail networks and local flower cultivation enable easier access to fresh supply, fostering the growth of urban bodegas that cater to diverse customer segments across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with growing consumer interest in bespoke floral designs, sustainability, and the convenience of digital ordering. The mature e-commerce infrastructure, high urbanization rate, and preference for premium, locally sourced products drive market expansion. Additionally, corporate and social event activity, combined with innovative floral startups and tech-enabled delivery models, support rapid growth in this region's urban bodega floral arrangement market.

Key players in the market

Some of the key players in Urban Bodega Floral Arrangement Market include Interflora, FTD Group, 1-800-Flowers Inc., Teleflora (Group), BloomNation, UrbanStems, The Bouqs Company, David's Bridal, ProFlowers, Florajet, Serenata Flowers, Appleyard Flowers, Arena Flowers, Flower Station, BloomThat, Liberty Fleur, and Petalon Floral Designs.

Key Developments:

In Sep 2025, FTD Group introduced AI-powered bouquet customization via its mobile app, allowing users to design arrangements based on mood, occasion, and local flower availability.

In Oct 2025, Interflora launched its "City Bloom Express" service in London, offering 90-minute delivery of curated bodega-style bouquets with seasonal stems and eco-friendly packaging.

In Aug 2025, 1-800-Flowers Inc. expanded its "Local Artisan Collection" with bodega-inspired floral bundles, partnering with neighborhood florists to offer same-day delivery across 50 U.S. cities.

Types Covered:

  • Fresh Flowers
  • Dried Arrangements
  • Preserved Flowers
  • Mixed Bouquets

Occasions Covered:

  • Weddings
  • Corporate Events
  • Personal Gifting
  • Home Decor

Design Styles Covered:

  • Minimalist
  • Bohemian
  • Contemporary
  • Vintage

Packagings Covered:

  • Recyclable Wraps
  • Baskets
  • Vases

Distribution Channels Covered:

  • Online Delivery
  • In-store Purchase
  • Subscription Services

End Users Covered:

  • Households
  • Corporate Clients
  • Event Planners

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Urban Bodega Floral Arrangement Market, By Type

  • 5.1 Introduction
  • 5.2 Fresh Flowers
  • 5.3 Dried Arrangements
  • 5.4 Preserved Flowers
  • 5.5 Mixed Bouquets

6 Global Urban Bodega Floral Arrangement Market, By Occasion

  • 6.1 Introduction
  • 6.2 Weddings
  • 6.3 Corporate Events
  • 6.4 Personal Gifting
  • 6.5 Home Decor

7 Global Urban Bodega Floral Arrangement Market, By Design Style

  • 7.1 Introduction
  • 7.2 Minimalist
  • 7.3 Bohemian
  • 7.4 Contemporary
  • 7.5 Vintage

8 Global Urban Bodega Floral Arrangement Market, By Packaging

  • 8.1 Introduction
  • 8.2 Recyclable Wraps
  • 8.3 Baskets
  • 8.4 Vases

9 Global Urban Bodega Floral Arrangement Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Online Delivery
  • 9.3 In-store Purchase
  • 9.4 Subscription Services

10 Global Urban Bodega Floral Arrangement Market, By End User

  • 10.1 Introduction
  • 10.2 Households
  • 10.3 Corporate Clients
  • 10.4 Event Planners

11 Global Urban Bodega Floral Arrangement Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Interflora
  • 13.2 FTD Group
  • 13.3 1-800-Flowers Inc.
  • 13.4 Teleflora (Group)
  • 13.5 BloomNation
  • 13.6 UrbanStems
  • 13.7 The Bouqs Company
  • 13.8 David's Bridal
  • 13.9 ProFlowers
  • 13.10 Florajet
  • 13.11 Serenata Flowers
  • 13.12 Appleyard Flowers
  • 13.13 Arena Flowers
  • 13.14 Flower Station
  • 13.15 BloomThat
  • 13.16 Liberty Fleur
  • 13.17 Petalon Floral Designs

List of Tables

  • Table 1 Global Urban Bodega Floral Arrangement Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Urban Bodega Floral Arrangement Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Urban Bodega Floral Arrangement Market Outlook, By Fresh Flowers (2024-2032) ($MN)
  • Table 4 Global Urban Bodega Floral Arrangement Market Outlook, By Dried Arrangements (2024-2032) ($MN)
  • Table 5 Global Urban Bodega Floral Arrangement Market Outlook, By Preserved Flowers (2024-2032) ($MN)
  • Table 6 Global Urban Bodega Floral Arrangement Market Outlook, By Mixed Bouquets (2024-2032) ($MN)
  • Table 7 Global Urban Bodega Floral Arrangement Market Outlook, By Occasion (2024-2032) ($MN)
  • Table 8 Global Urban Bodega Floral Arrangement Market Outlook, By Weddings (2024-2032) ($MN)
  • Table 9 Global Urban Bodega Floral Arrangement Market Outlook, By Corporate Events (2024-2032) ($MN)
  • Table 10 Global Urban Bodega Floral Arrangement Market Outlook, By Personal Gifting (2024-2032) ($MN)
  • Table 11 Global Urban Bodega Floral Arrangement Market Outlook, By Home Decor (2024-2032) ($MN)
  • Table 12 Global Urban Bodega Floral Arrangement Market Outlook, By Design Style (2024-2032) ($MN)
  • Table 13 Global Urban Bodega Floral Arrangement Market Outlook, By Minimalist (2024-2032) ($MN)
  • Table 14 Global Urban Bodega Floral Arrangement Market Outlook, By Bohemian (2024-2032) ($MN)
  • Table 15 Global Urban Bodega Floral Arrangement Market Outlook, By Contemporary (2024-2032) ($MN)
  • Table 16 Global Urban Bodega Floral Arrangement Market Outlook, By Vintage (2024-2032) ($MN)
  • Table 17 Global Urban Bodega Floral Arrangement Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 18 Global Urban Bodega Floral Arrangement Market Outlook, By Recyclable Wraps (2024-2032) ($MN)
  • Table 19 Global Urban Bodega Floral Arrangement Market Outlook, By Baskets (2024-2032) ($MN)
  • Table 20 Global Urban Bodega Floral Arrangement Market Outlook, By Vases (2024-2032) ($MN)
  • Table 21 Global Urban Bodega Floral Arrangement Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 22 Global Urban Bodega Floral Arrangement Market Outlook, By Online Delivery (2024-2032) ($MN)
  • Table 23 Global Urban Bodega Floral Arrangement Market Outlook, By In-store Purchase (2024-2032) ($MN)
  • Table 24 Global Urban Bodega Floral Arrangement Market Outlook, By Subscription Services (2024-2032) ($MN)
  • Table 25 Global Urban Bodega Floral Arrangement Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Urban Bodega Floral Arrangement Market Outlook, By Households (2024-2032) ($MN)
  • Table 27 Global Urban Bodega Floral Arrangement Market Outlook, By Corporate Clients (2024-2032) ($MN)
  • Table 28 Global Urban Bodega Floral Arrangement Market Outlook, By Event Planners (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.