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1865496

全球優質健康犬零食市場：預測至2032年－按成分、形態、包裝、健康益處、分銷管道和地區進行分析

Gourmet Health-Focused Dog Treat Market Forecasts to 2032 - Global Analysis By Ingredient (Organic Grains, Plant-Based Proteins, Superfoods, and CBD-Infused Ingredients), Form, Packaging, Health Benefit, Distribution Channel, and By Geography.
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Strategytics MRC 的研究，全球高階健康犬零食市場預計到 2025 年將達到 172 億美元，到 2032 年將達到 338 億美元，預測期內複合年成長率為 10.7%。

美味又健康的狗狗零食是採用營養豐富的優質食材製成的，旨在幫助您的狗狗保持健康。這些零食優先選用天然食材，例如瘦肉、蔬菜和全穀穀物，這些食材通常達到人類食用級別，同時避免添加人工防腐劑和填充劑。它們針對特定的健康益處進行配方，例如關節保健、消化、牙齒護理和體重管理，並將美味與功能性營養完美結合。寵物飼主欣賞這些點心促進均衡飲食的方式，讓他們可以安心地犒勞愛犬。

據美國寵物用品協會稱，含有功能性成分（如葡萄糖胺，用於關節健康；洋甘菊，用於緩解焦慮）的高檔狗零食銷量正在飆升。

人性化的寵物營養選擇

推動這一趨勢的核心因素是飼主將寵物視為家庭成員，並將自身的健康理念投射到寵物身上。這種轉變促使消費者對不含人工添加物、採用人用級優質原料製成的寵物點心的需求不斷成長。消費者積極尋求改善關節健康、促進消化和改善皮膚狀況等功能性益處，這與人類機能性食品市場的情況類似。這種情感上的連結直接轉化為消費者願意為他們認為更優質、更健康的寵物產品支付更高的價格。

優質原料高成本

使用高品質有機成分、單一成分或新型蛋白質會顯著增加原料採購成本。為維持營養價值和確保安全性而採用的先進小批量生產流程會進一步增加營運成本。這些成本最終都會轉嫁給消費者，造成高價格分佈，將市場限制在富裕寵物飼主這個小眾群體。這種價格障礙阻礙了產品在大眾市場的普及，也使得這群人在景氣衰退時期更容易受到衝擊，因為消費者可能會轉向更經濟實惠的替代方案。

拓展訂製寵物零食配方

這代表著一個超越「一刀切」解決方案的巨大成長領域。我們可以利用數據，根據狗狗的年齡、品種、活動量、過敏情況和健康目標（例如體重管理、舒緩情緒）來客製化專屬零食。這可以透過消費者訂閱模式或商店診斷工具來實現。客製化能提升顧客感知價值，增強品牌忠誠度，並帶來更高的利潤率。這正是寵物擬人化趨勢的極致體現。

加強對標籤和安全標準的監管審查

來自FDA和FTC等機構日益嚴格的審查構成重大威脅。針對「有機」、「無穀物」和「人類食用級」等標籤以及特定健康聲明的監管力度正在收緊。誤導性標籤和未申報的過敏原可能導致代價高昂的召回、法律訴訟和嚴重的品牌損害。某些飲食與犬類心臟病之間的歷史關聯加劇了監管機構和消費者的警惕，迫使品牌在合規性、嚴格測試以及透明、檢驗的原料來源方面投入巨資。

新冠疫情的感染疾病：

疫情初期導致供應鏈中斷和原料短缺。然而，整體影響卻呈現壓倒性的正面態勢，這主要得益於寵物領養和飼養數量的顯著成長。隨著飼主居家時間增多，他們更加關注寵物的健康，也更加盡心盡力照顧自己的愛寵。加之消費者轉向網路購物，以及他們希望在疫情封鎖期間為寵物購買優質、健康的零食以改善寵物的生活品質，這些因素共同加速了市場成長。

預計在預測期內，有機穀物細分市場將佔據最大的市場佔有率。

預計在預測期內，有機穀物細分市場將佔據最大的市場佔有率，這主要得益於消費者對有機穀物的認知度不斷提高，他們普遍認為有機穀物是天然、安全且健康的替代品，可以替代那些有時會被誤解為含有填充物和致敏物質的傳統穀物。隨著飼主為寵物尋找易於消化的碳水化合物來源，燕麥、藜麥和大麥等有機食品因其非基因改造（非GMO）且不含合成農藥而備受青睞。這與「人性化」趨勢完美契合，顯示飼主對潔淨標示和有機食品的偏好也體現在寵物飲食中。

預計在預測期內，餅乾品類將達到最高的複合年成長率。

預計在預測期內，餅乾品類將保持最高的成長率，這主要得益於其作為功能性成分載體的多功能性、耐嚼的口感帶來的口腔健康益處以及豐富的口味選擇。製造商們正不斷創新，研發不同的形狀、尺寸和塗層，以提升餅乾的偏好和吸引力。餅乾因其保存期限長、方便食用（可用於訓練、獎勵和日常咀嚼）而成為人們日常飲食中不可或缺的一部分。這種產品形式有效地結合了硬餅乾的健康益處（尤其注重牙齒健康）和手工烘焙的美味，從而推動了其快速普及。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率。這主要得益於中產階級的快速壯大，尤其是在中國和印度，以及可支配所得的不斷成長。都市化和出生率下降推動了「寵物養育」的趨勢，寵物越來越被視為孩子的替代品。這種情感上的轉變，加上受西方影響人們對高階寵物照護意識的提高，共同造就了一個巨大的潛在市場。為了滿足消費者對高品質、健康寵物零食的激增需求，國內外品牌都在積極擴張。

預計年複合成長率最高的地區：

預計北美地區在預測期內將實現最高的複合年成長率，這主要得益於該地區成熟且見多識廣的消費群體。北美是超級食品、新型蛋白質來源和功能性營養補充劑的創新中心，這些產品正迅速被寵物零食市場所採用。網路的高普及率推動了客製化產品的直接面對消費者和訂閱模式的發展。成熟品牌與敏捷新興企業之間的激烈競爭，促使產品開發和行銷速度加快，不斷擴大市場，並刺激消費者頻繁購買高級產品。

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  • 公司簡介
    • 對最多三家其他公司進行全面分析
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  • 區域分類
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

5. 全球優質健康犬零食市場（依成分分類）

  • 介紹
  • 有機穀物
  • 植物蛋白
  • 超級食品
  • CBD化合物成分

6. 全球高級健康犬零食市場（按類型分類）

  • 介紹
  • 餅乾
  • 吻
  • 位元組
  • 牙科棒

7. 全球高級健康犬零食市場（依包裝分類）

  • 介紹
  • 可重複密封袋
  • 標籤頁
  • 瓶子

8. 全球高級健康犬零食市場（依健康益處分類）

  • 介紹
  • 消化器官系統健康
  • 關節護理
  • 皮膚和毛髮健康

9. 全球高級健康犬零食市場（依分銷通路分類）

  • 介紹
  • 寵物店
  • 線上零售
  • 獸醫診所

第10章 全球高級健康犬零食市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章：公司簡介

  • Mars Petcare Inc.
  • Nestle Purina PetCare Company
  • The JM Smucker Company
  • Hill's Pet Nutrition
  • Blue Buffalo
  • Fromm Family Pet Food
  • Merrick Pet Care
  • Wellness Pet, LLC
  • VAFO Group as
  • Vital Essentials
  • BarkBox/Big Heart Pet Brands
  • Tuffy's Pet Foods
  • Stella & Chewy's
  • Open Farm
  • NutriSource Pet Products
Product Code: SMRC32169

According to Stratistics MRC, the Global Gourmet Health-Focused Dog Treat Market is accounted for $17.2 billion in 2025 and is expected to reach $33.8 billion by 2032 growing at a CAGR of 10.7 % during the forecast period. Gourmet health-focused dog treats are premium snacks made with wholesome, nutrient-dense ingredients designed to support canine wellness. These treats prioritize natural, often human-grade components like lean meats, vegetables, and whole grains, while avoiding artificial preservatives and fillers. Formulated for specific health benefits-such as joint support, digestion, dental care, or weight management-they combine gourmet flavor with functional nutrition. Pet owners value them for promoting balanced diets and enjoying guilt-free indulgence for their dogs.

According to the American Pet Products Association, premium dog treat sales are surging, with formulations featuring functional ingredients like glucosamine for joint health and chamomile for anxiety relief.

Market Dynamics:

Driver:

Humanization of pet nutrition choices

This trend is the core driver, where owners treat pets as family members, projecting their own health and wellness values onto them. This shift fuels demand for gourmet treats made with human-grade, recognizable ingredients, free from artificial additives. Consumers actively seek functional benefits like improved joint health, digestion, and skin conditions, mirroring the human functional food market. This emotional connection translates directly into a willingness to pay a premium for products perceived as superior and healthier for their companions.

Restraint:

High production costs for premium ingredients

The use of high-quality, organic, single-source, or novel proteins significantly increases raw material acquisition costs. Sophisticated, small-batch production processes to maintain nutritional integrity and ensure safety further elevate operational expenses. These costs are ultimately passed to the consumer, creating a premium price point that can limit the market to a niche segment of affluent pet owners. This pricing barrier restrains mass-market adoption and makes the segment vulnerable to economic downturns where consumers may trade down to more affordable alternatives.

Opportunity:

Expansion into customized pet treat formulations

This represents a significant growth frontier, moving beyond one-size-fits-all solutions. Opportunities exist in leveraging data to create treats tailored to a dog's specific age, breed, activity level, allergies, or health goals (e.g., weight management, calming). This can be achieved through direct-to-consumer subscription models or in-store diagnostic tools. Customization enhances perceived value, strengthens brand loyalty, and commands even higher price margins, tapping into the ultimate expression of the pet humanization trend.

Threat:

Regulatory scrutiny on labeling and safety standards

Increasing vigilance from bodies like the FDA and FTC poses a substantial threat. Regulations concerning claims like "organic," "grain-free," "human-grade," or specific health benefits are tightening. Misleading labeling or undeclared allergens can lead to costly recalls, legal action, and severe brand reputation damage. The historical link between certain diets and canine heart disease has made regulators and consumers wary, forcing brands to invest heavily in compliance, rigorous testing, and transparent, verifiable ingredient sourcing.

Covid-19 Impact:

The pandemic initially caused supply chain disruptions and ingredient shortages. However, the net impact was overwhelmingly positive, driven by a massive surge in pet adoption and ownership. With owners spending more time at home, focus on pet health and the desire to pamper companions intensified. This, coupled with the shift to online shopping, accelerated market growth as consumers sought premium, health-focused treats to improve their pets' quality of life during lockdowns.

The organic grains segment is expected to be the largest during the forecast period

The organic grains segment is expected to account for the largest market share during the forecast period, resulting from a strong consumer perception of organic grains as a natural, safe, and wholesome alternative to conventional grains, which are sometimes unfairly linked to fillers or allergies. As owners seek digestible carbohydrate sources for their pets, organic options like oats, quinoa, and barley are favored for their non-GMO status and absence of synthetic pesticides. This aligns perfectly with the humanization trend, projecting the owner's preference for clean-label and organic human foods directly onto their pet's diet.

The biscuits segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the biscuits segment is predicted to witness the highest growth rate, propelled by exceptional versatility, serving as a platform for functional ingredients, dental health benefits through a crunchy texture, and varied flavors. Manufacturers are innovating with shapes, sizes, and infused coatings to enhance palatability and engagement. Their long shelf-life and convenience for training, rewarding, or casual chewing make them a staple. This product format effectively combines the perceived health benefits of hard, dental-focused treats with the gourmet appeal of artisanal, baked goods, driving rapid adoption.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by a rapidly expanding middle class with rising disposable income, particularly in China and India. Urbanization and declining birth rates are fueling the "pet parenting" trend, where pets are increasingly seen as surrogate children. This emotional shift, combined with growing awareness of premium pet care through Western influence, creates a massive, untapped market. Local and international brands are aggressively expanding to meet this burgeoning demand for high-quality, health-focused pet treats.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR is linked to a sophisticated and mature consumer base that is highly informed and demanding. The region is a hub for innovation in superfoods, novel proteins, and functional supplements, which are quickly integrated into the pet treat sector. High internet penetration facilitates direct-to-consumer and subscription models for customized products. Intense competition among established brands and agile startups drives rapid product development and marketing, continuously expanding the market and encouraging frequent premium purchases.

Key players in the market

Some of the key players in Gourmet Health-Focused Dog Treat Market include Mars Petcare Inc., Nestle Purina PetCare Company, The J.M. Smucker Company, Hill's Pet Nutrition, Blue Buffalo, Fromm Family Pet Food, Merrick Pet Care, Wellness Pet, LLC, VAFO Group a.s., Vital Essentials, BarkBox/Big Heart Pet Brands, Tuffy's Pet Foods, Stella & Chewy's, Open Farm, and NutriSource Pet Products.

Key Developments:

In Jun 2025, Mars Petcare Inc. launched the 2025 Global Pet Food Innovation Program with Big Idea Ventures, supporting startups focused on sustainable proteins, novel ingredients, and advanced processing for next-generation pet nutrition.

In May 2025, Nestle Purina PetCare Company expanded its Pro Plan Veterinary Supplements line with probiotic-rich treats targeting digestive health, leveraging clinical research and vet partnerships to enhance therapeutic nutrition.

In Apr 2025, The J.M. Smucker Company introduced Milk-Bone(R) Active Chews with glucosamine and turmeric, designed to support joint health in aging dogs, distributed through major U.S. retailers and e-commerce platforms.

Ingredients Covered:

  • Organic Grains
  • Plant-Based Proteins
  • Superfoods
  • CBD-Infused Ingredients

Forms Covered:

  • Biscuits
  • Chews
  • Bites
  • Dental Sticks

Packagings Covered:

  • Resealable Pouches
  • Tubs
  • Jars

Health Benefits Covered:

  • Digestive Health
  • Joint Care
  • Skin & Coat Health

Distribution Channels Covered:

  • Pet Stores
  • Online Retail
  • Veterinary Clinics

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Gourmet Health-Focused Dog Treat Market, By Ingredient

  • 5.1 Introduction
  • 5.2 Organic Grains
  • 5.3 Plant-Based Proteins
  • 5.4 Superfoods
  • 5.5 CBD-Infused Ingredients

6 Global Gourmet Health-Focused Dog Treat Market, By Form

  • 6.1 Introduction
  • 6.2 Biscuits
  • 6.3 Chews
  • 6.4 Bites
  • 6.5 Dental Sticks

7 Global Gourmet Health-Focused Dog Treat Market, By Packaging

  • 7.1 Introduction
  • 7.2 Resealable Pouches
  • 7.3 Tubs
  • 7.4 Jars

8 Global Gourmet Health-Focused Dog Treat Market, By Health Benefit

  • 8.1 Introduction
  • 8.2 Digestive Health
  • 8.3 Joint Care
  • 8.4 Skin & Coat Health

9 Global Gourmet Health-Focused Dog Treat Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Pet Stores
  • 9.3 Online Retail
  • 9.4 Veterinary Clinics

10 Global Gourmet Health-Focused Dog Treat Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Mars Petcare Inc.
  • 12.2 Nestle Purina PetCare Company
  • 12.3 The J.M. Smucker Company
  • 12.4 Hill's Pet Nutrition
  • 12.5 Blue Buffalo
  • 12.6 Fromm Family Pet Food
  • 12.7 Merrick Pet Care
  • 12.8 Wellness Pet, LLC
  • 12.9 VAFO Group a.s.
  • 12.10 Vital Essentials
  • 12.11 BarkBox/Big Heart Pet Brands
  • 12.12 Tuffy's Pet Foods
  • 12.13 Stella & Chewy's
  • 12.14 Open Farm
  • 12.15 NutriSource Pet Products

List of Tables

  • Table 1 Global Gourmet Health-Focused Dog Treat Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Gourmet Health-Focused Dog Treat Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 3 Global Gourmet Health-Focused Dog Treat Market Outlook, By Organic Grains (2024-2032) ($MN)
  • Table 4 Global Gourmet Health-Focused Dog Treat Market Outlook, By Plant-Based Proteins (2024-2032) ($MN)
  • Table 5 Global Gourmet Health-Focused Dog Treat Market Outlook, By Superfoods (2024-2032) ($MN)
  • Table 6 Global Gourmet Health-Focused Dog Treat Market Outlook, By CBD-Infused Ingredients (2024-2032) ($MN)
  • Table 7 Global Gourmet Health-Focused Dog Treat Market Outlook, By Form (2024-2032) ($MN)
  • Table 8 Global Gourmet Health-Focused Dog Treat Market Outlook, By Biscuits (2024-2032) ($MN)
  • Table 9 Global Gourmet Health-Focused Dog Treat Market Outlook, By Chews (2024-2032) ($MN)
  • Table 10 Global Gourmet Health-Focused Dog Treat Market Outlook, By Bites (2024-2032) ($MN)
  • Table 11 Global Gourmet Health-Focused Dog Treat Market Outlook, By Dental Sticks (2024-2032) ($MN)
  • Table 12 Global Gourmet Health-Focused Dog Treat Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 13 Global Gourmet Health-Focused Dog Treat Market Outlook, By Resealable Pouches (2024-2032) ($MN)
  • Table 14 Global Gourmet Health-Focused Dog Treat Market Outlook, By Tubs (2024-2032) ($MN)
  • Table 15 Global Gourmet Health-Focused Dog Treat Market Outlook, By Jars (2024-2032) ($MN)
  • Table 16 Global Gourmet Health-Focused Dog Treat Market Outlook, By Health Benefit (2024-2032) ($MN)
  • Table 17 Global Gourmet Health-Focused Dog Treat Market Outlook, By Digestive Health (2024-2032) ($MN)
  • Table 18 Global Gourmet Health-Focused Dog Treat Market Outlook, By Joint Care (2024-2032) ($MN)
  • Table 19 Global Gourmet Health-Focused Dog Treat Market Outlook, By Skin & Coat Health (2024-2032) ($MN)
  • Table 20 Global Gourmet Health-Focused Dog Treat Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 21 Global Gourmet Health-Focused Dog Treat Market Outlook, By Pet Stores (2024-2032) ($MN)
  • Table 22 Global Gourmet Health-Focused Dog Treat Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Gourmet Health-Focused Dog Treat Market Outlook, By Veterinary Clinics (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.