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市場調查報告書
商品編碼
1865458
家用健身器材市場預測至2032年:按產品類型、價格分佈、技術、分銷管道、最終用戶和地區分類的全球分析Home Fitness Equipment Market Forecasts to 2032 - Global Analysis By Product Type, Price Point, Technology, Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 預測,2025 年全球家用健身器材市場規模預計將達到 146 億美元,到 2032 年將達到 223 億美元。
預計家用健身器材市場在預測期內將以6.2%的複合年成長率成長。家用健身器材市場包括供消費者在家中使用的運動器材和裝備,例如跑步機、肌力訓練器材和智慧健身系統。自疫情期間達到高峰以來,市場成長已趨於穩定,但由於混合式健身方式的興起以及透過訂閱內容和社群功能等技術整合創造的新價值,市場仍保持高位成長。
根據世界衛生組織的數據,截至 2022 年,全球 31% 的成年人運動量不足。
人們健康意識的提高和對便利居家運動的需求增加
推動市場成長的關鍵因素是人們持續向健康生活方式轉變,而疫情後對健康生活方式的關注進一步加速了這一趨勢。消費者越來越傾向於在家鍛煉,因為它既方便又省時,可以減少去健身房的路程時間,並允許更靈活地安排時間。數位健身內容和訂閱服務的激增進一步強化了這一趨勢,為家庭健身房創造了一個極具吸引力的生態系統。因此,對支援這些全方位健身計劃的設備的需求持續成長,直接推動了市場的擴張。
高階智慧型設備高成本
整合觸控螢幕、直播課程和人工智慧驅動的表單回饋等高級功能需要複雜的技術,這推高了製造成本和零售價格。高昂的價格分佈使得這些設備難以被大部分注重預算的消費者所接受,尤其是在對價格敏感的新興經濟體。此外,當前通貨膨脹和可支配收入下降的宏觀經濟環境進一步加劇了這一挑戰,限制了整體市場規模。
隨著中產階級人口的成長,向新興市場擴張
新興經濟體正經歷快速的都市化和中產階級的持續壯大,從而帶動了可支配收入的成長。這群人正接受西方的健身潮流,並展現出投資改善自身健康的意願。透過具有競爭力的價格、區域化的產品和在地化的行銷策略來滲透市場,可以抓住這龐大的潛在消費群體,並推動產業下一波全球成長。
設備誤用造成的安全風險與法律責任問題
不正確的組裝、無人監管的不當使用或機械零件故障都可能導致嚴重事故,進而給製造商帶來高昂的法律費用和聲譽損失。此外,備受矚目的事故還會引發監管機構的嚴格審查和強制安全召回,導致營運成本增加和消費者信心下降。因此,積極投資於完善的安全功能、清晰的使用說明和醒目的警告標誌對於降低這種持續存在的威脅至關重要。
新冠疫情期間,由於大規模封鎖導致商業健身房關閉,家用健身器材的需求出現了前所未有的激增。這段時期加速了消費者對家用健身器材的接受度,並使家庭成為一種合法的健身場所。然而,疫情後市場進入了復甦階段,需求放緩,供應鏈面臨庫存挑戰。疫情的持久影響在於家用健身模式的永久性興起,如今,更成熟的混合型健身消費者已成為市場長期策略的核心,他們平衡了居家和健身房鍛鍊。
預計在預測期內,中等價格分佈細分市場將佔據最大的市場佔有率。
預計在預測期內,中等價格分佈產品將佔據最大的市場佔有率,因為它有效地平衡了價格實惠、功能齊全和經久耐用等因素。這個細分市場吸引了相當一部分對價格敏感的消費者,他們不僅需要基本定價模式,而且價格也超越了高階智慧設備市場。此外,製造商正透過推出功能豐富的產品來積極瞄準這一細分市場,以提升銷售量。此細分市場的主導地位直接源自於其能夠滿足最廣泛的消費者群體的需求,這些消費者希望在家庭健身投資中獲得長期價值。
預計在預測期內,互聯/智慧型設備細分市場將實現最高的複合年成長率。
在物聯網 (IoT) 整合和身臨其境型數位健身體驗的推動下,連網/智慧健身器材領域預計將在預測期內實現最高成長率。消費者對互動隨選節目、直播課程和數據驅動的效能追蹤的需求是強勁的成長引擎。此外,人工智慧和機器學習技術的進步正在打造更個人化的健身計劃,從而提高用戶參與度和留存率。這種持續的創新循環預計將維持該領域的快速成長。
預計北美將在預測期內佔據最大的市場佔有率。這項優勢歸功於其較高的可支配收入、較強的技術普及率以及根深蒂固的健身文化。該地區擁有許多主要的健身科技公司和訂閱服務,持續推動消費者的興趣和產品升級週期。此外,高度的健康意識以及完善的電子商務和物流網路,使得消費者能夠輕鬆獲得各種健身器材,進一步鞏固了其主導地位。
預計亞太地區在預測期內將實現最高的複合年成長率。這項加速成長得益於經濟的快速擴張、新興中產階級購買力的提升,以及中國和印度等人口稠密國家日益增強的健康意識。都市化和智慧型設備的廣泛應用正在推動對數位化健身解決方案的需求。此外,國際和區域製造商正積極攜帶在地化產品進軍這些市場,挖掘先前服務不足的龐大消費群體,從而推動了驚人的成長。
According to Stratistics MRC, the Global Home Fitness Equipment Market is accounted for $14.6 billion in 2025 and is expected to reach $22.3 billion by 2032, growing at a CAGR of 6.2% during the forecast period. The home fitness equipment market consists of exercise machines and gear designed for consumer use in residential settings, including treadmills, weights, and connected fitness systems. While growth has stabilized from pandemic peaks, the market remains elevated as hybrid workout routines become entrenched and technological integration creates new value through subscription-based content and community features.
According to the WHO, 31% of adults worldwide were insufficiently active in 2022.
Rising health awareness and demand for convenient at-home workouts
The primary market driver is the sustained cultural shift towards health consciousness, amplified by a post-pandemic prioritization of wellness. Consumers increasingly seek the convenience and time efficiency of at-home workouts, eliminating gym commutes and offering flexible scheduling. This trend is further bolstered by the proliferation of digital fitness content and subscription services, which create a compelling ecosystem for home gyms. Consequently, demand for equipment that supports these holistic fitness routines continues to rise, directly fueling market expansion.
High costs of premium and smart equipment
Advanced features like integrated touchscreens, live streaming classes, and AI-powered form feedback necessitate sophisticated technology, elevating manufacturing costs and retail prices. This high price point renders such equipment inaccessible to a large segment of budget-conscious consumers, particularly in price-sensitive emerging economies. Moreover, the current macroeconomic climate of inflation and squeezed disposable incomes further exacerbates this challenge, restraining overall market volume growth.
Expansion into emerging markets with growing middle-class populations
Emerging economies are experiencing rapid urbanization and a sustained expansion of their middle-class populations, leading to increased disposable income. This demographic is increasingly adopting Western fitness trends and demonstrating a willingness to invest in personal wellness. Market penetration through competitively priced, region-specific product offerings and localized marketing can capture this vast, untapped consumer base, driving the next major wave of global growth for the industry.
Safety risks and liability concerns from equipment misuse
Incorrect assembly, improper usage without supervision, or failure of mechanical components can lead to serious accidents, prompting costly litigation and reputational damage for manufacturers. Furthermore, high-profile incidents can trigger stringent regulatory scrutiny and mandatory safety recalls, increasing operational costs and eroding consumer trust. Proactive investment in robust safety features, clear instructional content, and prominent warning labels is essential to mitigate this ongoing threat.
The pandemic initially catalyzed an unprecedented demand surge for home fitness equipment, as widespread lockdowns shuttered commercial gyms. This period accelerated consumer adoption and solidified the home as a legitimate fitness venue. However, the market subsequently faced a post-pandemic normalization phase, characterized by demand softening and supply chain-induced inventory challenges. The lasting impact has been a permanent elevation of the home fitness paradigm, with a more mature, hybrid fitness consumer now central to the market's long-term strategy, balancing home and gym-based workouts.
The mid-range segment is expected to be the largest during the forecast period
The mid-range segment is expected to account for the largest market share during the forecast period as it effectively balances affordability with sufficient features and durability. This segment appeals to the crucial value-conscious majority who seek quality beyond basic, low-cost models but are priced out of the premium smart equipment market. Furthermore, manufacturers are strategically focusing on this tier with feature-rich products to drive volume sales. Its dominance is a direct result of its alignment with the broadest consumer base seeking long-term value for their investment in home fitness.
The connected/smart equipment segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the connected/smart equipment segment is predicted to witness the highest growth rate driven by the escalating integration of the Internet of Things (IoT) and immersive digital fitness experiences. Consumer demand for interactive, on-demand content, live classes and data-driven performance tracking is a powerful growth engine. Additionally, technological advancements in AI and machine learning are creating more personalized workout regimens, enhancing user engagement and retention. This continuous innovation cycle is expected to sustain the segment's rapid growth.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to high disposable income, strong technological adoption rates, and a deeply entrenched fitness culture. The region is a hub for leading fitness technology companies and subscription services, which continually drive consumer interest and upgrade cycles. Moreover, high health awareness and the widespread presence of well-established e-commerce and logistics networks facilitate easy access to a wide range of equipment, solidifying its leading position.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This accelerated growth is fueled by the rapid economic expansion, a burgeoning middle class with increasing spending power, and growing health consciousness in densely populated countries like China and India. Urbanization and the proliferation of smart devices are making digital fitness solutions highly appealing. Furthermore, international and local manufacturers are aggressively entering these markets with localized products, tapping into a vast, previously underserved consumer base and driving exceptional growth rates.
Key players in the market
Some of the key players in Home Fitness Equipment Market include Peloton Interactive, Inc., Technogym S.p.A., ICON Health & Fitness, Inc., Nautilus, Inc., Johnson Health Tech Co., Ltd., Life Fitness, Inc., Echelon Fitness Multimedia, LLC, Concept2, Inc., Rogue Fitness, Tonal Systems, Inc., Hydrow, Inc., Sunny Health & Fitness Co., Ltd., Assault Fitness, Core Health & Fitness, LLC, Decathlon S.A., and Hoist Fitness Systems.
In October 2025, Peloton announced the launch of the Peloton Pro Series, the company's all-new suite of commercial-ready equipment, including the Tread+ Pro, Peloton's first commercial treadmill. The new lineup's innovative design unlocks the benefits of cross-training, allowing commercial operators to offer a premium, all-in-one workout experience within a compact footprint. The new products mark the first offerings from Peloton's recently formed Commercial Business Unit, which combines Peloton's hardware, software, coaching, and community with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers.
In June 2021, ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. ("iFIT"). Named after the Company's proprietary software platform, the change reflects iFIT's commitment to delivering personalized connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.