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市場調查報告書
商品編碼
1865422
全球人工智慧驅動的食譜個人化平台市場:預測至2032年-按類型、部署方式、技術、最終用戶和地區分類的分析AI-Based Recipe Personalization Platforms Market Forecasts to 2032 - Global Analysis By Type, Deployment, Technology, End User and By Geography. |
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根據 Stratistics MRC 的一項研究,全球人工智慧驅動的食譜個人化平台市場預計在 2025 年達到 29 億美元,預計到 2032 年將達到 51 億美元,在預測期內的複合年成長率為 8.3%。
人工智慧食譜個人化平台是一項數位服務,它利用機器學習演算法生成或修改食譜,使其精準匹配用戶的飲食需求、健康目標、口味偏好、烹飪技能水平以及可用食材。該平台整合了來自健身追蹤器、健康記錄和用戶輸入的數據,以最佳化營養成分和風味。該平台旨在簡化膳食計劃,促進更健康的飲食習慣,減少食物廢棄物,並提供高度個人化的烹飪體驗。
根據 Virtue Market Research 的說法,人工智慧食譜生成工具利用自然語言處理 (NLP) 和機器學習,根據食材、飲食限制和口味偏好來客製化膳食,從而提供便利性並改善健康益處。
消費者對客製化餐飲體驗的需求日益成長
在人們對個人化食物選擇日益成長的需求推動下,人工智慧驅動的食譜個人化平台正在改變消費者規劃和準備膳食的方式。人們對營養多樣性、飲食限制和口味偏好的日益關注,推動了各個年齡層對這類平台的接受度。先進的人工智慧演算法能夠根據卡路里需求、過敏史和文化偏好來客製化食譜。此外,社群媒體上推廣獨特用餐體驗的趨勢也提升了用戶參與度。在不斷變化的數位化生活方式的驅動下,個人化烹飪解決方案正在提高用戶滿意度。因此,個人化仍然是市場成長的核心驅動力。
食品和營養資料庫之間資料互通性的局限性
全球食品和營養體系缺乏標準化的數據框架,阻礙了人工智慧驅動的食譜推薦的準確性。成分標籤不一致、計量單位存在區域差異以及營養資料集不完整,都限制了模型的準確性。即使採用先進的演算法,資料碎片化也會降低平台的擴充性和互通性。此外,與第三方API的整合挑戰也阻礙了開發效率。資料孤島會導致使用者在食譜產生過程中遇到不一致的情況。因此,數據缺乏統一性仍然是限制人工智慧廣泛應用的主要市場障礙。
與語音助理和智慧廚房電器整合
在物聯網生態系統不斷發展的推動下,基於人工智慧的食譜平台正加速與智慧家居設備的整合,以實現無需手動操作的烹飪指導。 Alexa 和 Google Home 等語音助理提升了易用性,簡化了即時烹飪操作,而智慧烤箱、攪拌機和營養秤則能夠精準執行人工智慧生成的食譜。這種互聯互通的環境提升了便利性和使用者參與度。隨著連網家庭的興起,跨裝置同步功能能夠帶來身臨其境型的烹飪體驗。因此,智慧整合為市場擴張提供了巨大的成長機會。
演算法偏差導致食譜結果不一致
人工智慧訓練資料集中的偏差會導致食譜推薦不準確或帶有文化偏見。過度依賴有限的資料來源可能會忽略區域烹飪多樣性和食材供應。這些不一致性會削弱用戶信任,並降低個人化推薦的準確性。此外,有偏見的演算法可能會錯誤地呈現營養價值和膳食適宜性。人工智慧模型設計缺乏透明度導致監管審查日益嚴格。因此,演算法公平性和數據多樣性對平台信任和消費者接受度構成了重大威脅。
疫情改變了消費者的行為,加速了居家烹飪趨勢和數位化食譜的使用。在封鎖期間,人們尋求健康且經濟實惠的膳食解決方案,人工智慧膳食計劃工具也因此廣泛應用。同時,供應鏈中斷導致用戶依賴自適應食譜平台進行食材替換。受遠距辦公生活方式的影響,烹飪已成為注重健康的活動。即使在疫情結束後,人們對居家飲食和營養管理的持續關注仍然推動著市場擴張。因此,新冠疫情成為了數位化烹飪創新的一大催化劑。
預計在預測期內,健康和膳食計劃領域將佔據最大的市場佔有率。
在消費者對膳食健康促進和預防性營養日益成長的興趣推動下,健康膳食計劃領域預計將在預測期內佔據最大的市場佔有率。隨著對適合糖尿病患者、低碳水化合物和高蛋白食譜的需求不斷成長,各平台正在加強健康個人化服務。人工智慧系統分析生物標記和膳食目標,從而提供適應性提案。透過與營養師和健康應用程式的合作,建議的準確性得到了進一步提高。在全球健康趨勢的推動下,健康個人化正在推動該領域在市場價值方面佔據主導地位。
預計在預測期內,B2B餐飲整合細分市場將呈現最高的複合年成長率。
受餐飲服務業快速數位轉型的推動,B2B餐飲整合領域預計將在預測期內達到最高成長率。餐廳正採用人工智慧驅動的菜餚個人化客製化技術,為每位顧客提供專屬菜單並最佳化食材採購。隨著顧客對體驗式餐飲的期望日益提高,人工智慧的整合將有助於菜單創新和減少廢棄物。此外,與外送平台的合作將強化價值鏈。因此,數據驅動的食品客製化和營運效率的提升將有助於該領域的擴張。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於智慧型手機普及率的提高以及中國、日本、印度和韓國等國數位化餐飲文化的蓬勃發展。受都市化和飲食習慣改變的推動,消費者越來越青睞人工智慧驅動的個人化餐食應用程式。亞太地區對智慧廚房技術的投資進一步推動了此類應用的普及,而可支配收入的成長和烹飪嘗試的活性化則加速了市場的成熟。在亞太地區創新生態系統的支持下,該地區將繼續引領全球市場。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於其強大的技術基礎設施以及對人工智慧驅動型消費平台的早期應用。在物聯網廚房設備和人工智慧分析的深度整合推動下,消費者對高度個人化的烹飪體驗的需求日益成長。主要企業正大力投資機器學習模型,以提升口味預測和膳食搭配的精準度。此外,與餐廳和零售品牌的合作也進一步豐富了產品生態系統。因此,北美正在崛起為成長最快的創新中心。
According to Stratistics MRC, the Global AI-Based Recipe Personalization Platforms Market is accounted for $2.9 billion in 2025 and is expected to reach $5.1 billion by 2032 growing at a CAGR of 8.3% during the forecast period. AI-Based Recipe Personalization Platforms are digital services that use machine learning algorithms to generate or modify recipes to precisely match an individual user's dietary needs, health goals, taste preferences, cooking skill level, and available ingredients. They integrate data from fitness trackers, health records, and user input to optimize nutritional content and flavor. The platform's purpose is to simplify meal planning, encourage healthier eating habits, reduce food waste, and provide a highly tailored culinary experience.
According to Virtue Market Research, AI recipe generators use NLP and machine learning to tailor meals based on ingredients, dietary restrictions, and taste preferences, enhancing convenience and health outcomes.
Rising consumer demand for customized meal experiences
Fueled by the growing desire for individualized culinary choices, AI-based recipe personalization platforms are transforming how consumers plan and prepare meals. Increasing awareness of nutritional diversity, dietary restrictions, and flavor preferences drives adoption across demographics. Enhanced AI algorithms now tailor recipes based on calorie needs, allergies, and cultural tastes. Moreover, social media trends promoting unique meal experiences amplify engagement. Spurred by digital lifestyle shifts, personalized cooking solutions enhance user satisfaction. Consequently, customization remains a core driver of market growth.
Limited data interoperability across food and nutrition databases
The lack of standardized data frameworks across global food and nutrition systems hampers the accuracy of AI-driven recipe recommendations. Inconsistent ingredient labeling, regional measurement variations, and incomplete nutrition datasets limit model precision. Even with advanced algorithms, fragmented data reduces platform scalability and interoperability. Additionally, integration challenges with third-party APIs slow development efficiency. Spurred by data silos, users may experience inconsistencies in recipe generation. Hence, limited data harmonization remains a key market restraint hindering widespread adoption.
Integration with voice assistants and smart kitchen appliances
Propelled by the expanding IoT ecosystem, AI-based recipe platforms are increasingly integrating with smart home devices for hands-free culinary guidance. Voice-enabled assistants like Alexa and Google Home enhance accessibility, simplifying real-time cooking interactions. Meanwhile, smart ovens, mixers, and nutrition scales allow precise execution of AI-generated recipes. This interconnected environment promotes convenience and user engagement. Fueled by the rise of connected homes, cross-device synchronization enables immersive cooking experiences. Therefore, smart integration offers vast growth opportunities for market expansion.
Algorithmic bias leading to inconsistent recipe outcomes
Bias within AI training datasets can cause inaccurate or culturally skewed recipe recommendations. Over-reliance on limited data sources may overlook regional cuisine diversity and ingredient availability. Such inconsistencies erode user trust and diminish personalization accuracy. Moreover, biased algorithms can misrepresent nutritional values or dietary suitability. Spurred by lack of transparency in AI model design, regulatory scrutiny is increasing. Consequently, algorithmic fairness and data diversity have become critical threats to platform reliability and consumer adoption.
The pandemic reshaped consumer behavior, accelerating home cooking trends and digital recipe engagement. Lockdowns prompted widespread use of AI-based meal planning tools as households sought healthier, cost-efficient dining solutions. Simultaneously, supply chain disruptions led users to depend on adaptive recipe platforms for ingredient substitutions. Fueled by remote lifestyle patterns, cooking became a wellness-oriented activity. Post-pandemic, sustained interest in home dining and nutrition tracking continues to drive market expansion. Thus, COVID-19 acted as a major catalyst for digital culinary innovation.
The health-targeted meal plans segment is expected to be the largest during the forecast period
The health-targeted meal plans segment is expected to account for the largest market share during the forecast period, resulting from rising consumer focus on dietary wellness and preventive nutrition. Fueled by growing demand for diabetes-friendly, low-carb, and protein-optimized recipes, platforms increasingly emphasize health-driven personalization. AI systems analyze biomarkers and dietary goals to deliver adaptive recommendations. Moreover, collaborations with nutritionists and wellness apps enhance precision. Spurred by global wellness trends, health-targeted personalization drives the segment's dominance in market value.
The b2b restaurant integrations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the B2B restaurant integrations segment is predicted to witness the highest growth rate, propelled by rapid digital transformation in the food service industry. Restaurants are adopting AI recipe personalization to deliver unique, customer-specific menus and optimize ingredient sourcing. Fueled by rising expectations for experiential dining, AI integration supports menu innovation and waste reduction. Additionally, partnerships with food delivery platforms strengthen value chains. Hence, the segment's expansion is reinforced by data-driven culinary customization and operational efficiency.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to growing smartphone penetration and digital food culture across China, Japan, India, and South Korea. Spurred by urbanization and changing dietary lifestyles, consumers increasingly favor AI-enabled meal personalization apps. Regional investments in smart kitchen technology further boost adoption. Additionally, rising disposable incomes and culinary experimentation accelerate market maturity. Supported by local innovation ecosystems, Asia Pacific continues to lead global market dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with its strong technological infrastructure and early adoption of AI-driven consumer platforms. Fueled by robust integration of IoT-enabled kitchen devices and AI analytics, users increasingly demand hyper-personalized cooking experiences. Major players invest heavily in machine learning models to enhance taste prediction and dietary alignment. Furthermore, partnerships with restaurants and retail brands enrich product ecosystems. Consequently, North America emerges as the fastest-growing innovation hub.
Key players in the market
Some of the key players in AI-Based Recipe Personalization Platforms Market include Whisk, Yummly, SideChef, Innit Inc., Edamam LLC, Spoonacular, Cookpad Inc., Tasty, Foodvisor, Nutrino Health Ltd., EatLove, Noom Inc., PlateJoy, Bitesnap, Mealime, KitchenPal, and FitMenCook.
In May 2025, Edamam launched an upgraded version of its Nutrition Analysis API, improving accuracy in dietary tagging and allergen detection. The update supports real-time recipe personalization for food delivery and wellness platforms.
In April 2025, Innit expanded its Food Intelligence Platform to support over 2 million product scores and personalized nutrition insights. The update includes AI-driven grocery planning and automated cooking instructions tailored to health conditions and dietary goals.
In March 2025, Yummly enhanced its AI capabilities by launching Yummly Smart Meal Planner, which uses dietary goals, cooking time, and pantry items to generate weekly meal plans. It also added voice-controlled cooking instructions compatible with smart kitchen devices.
In January 2025, Cookpad expanded its global recipe-sharing community by launching localized AI-curated content in Southeast Asia. The platform now supports multilingual recipe generation and ingredient substitution based on regional availability.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.