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市場調查報告書
商品編碼
1859827
全球合成媒體和生成式人工智慧市場:預測至 2032 年—按組件、技術、應用、最終用戶和地區分類的分析Synthetic Media & Generative AI Market Forecasts to 2032 - Global Analysis By Component (Solutions, Services), Technology (Generative AI, Speech Synthesis, Computer Vision and Other Technologies), Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球合成媒體和生成式人工智慧市場預計到 2025 年將達到 432 億美元,到 2032 年將達到 4,508 億美元,預測期內複合年成長率為 39.8%。
合成媒體和生成式人工智慧是科技與創造力的突破性結合,正在重塑數位內容的生產和消費方式。合成媒體指的是由人工智慧演算法創建或處理的內容,例如圖像、音訊、影片和文本,而非從現實世界中獲取的內容。生成式人工智慧是人工智慧的一個強大分支,它利用深度學習模型,根據輸入資料和提示自主生成原創的高品質媒體。從生成逼真的人聲到生成完整的虛擬景觀,這些技術正在模糊現實與模擬之間的界限,為娛樂、廣告、教育等領域開啟新的可能性,同時也引發了重要的倫理問題。
演算法進步
演算法的進步正在推動合成媒體和生成式人工智慧市場的蓬勃發展,使各行各業能夠更快、更逼真地創作內容。諸如生成對抗網路(GAN)和變壓器)等增強型模型,如今只需極少的人工干預即可生成高保真度的視覺、音頻和文本,從而徹底改變娛樂、行銷和教育領域。這些創新降低了製作成本,普及了創意,並大規模地釋放了高度個人化的體驗。隨著演算法變得更加高效和適應性更強,它們正在推動市場呈指數級成長,吸引投資,並重塑數位內容的構思、製作和消費方式。
倫理和監管問題
倫理和監管方面的擔憂導致版權、虛假資訊和資料隱私方面存在許多不確定性,阻礙了合成媒體和生成式人工智慧的發展。人工智慧生成內容的所有權法律模糊不清,以及深度造假的濫用,引發了訴訟和日益嚴格的審查,抑制了投資和創新。這些挑戰迫使企業在複雜的合規環境中摸索前行,導致產品發布延遲,創造性自由受限,最終阻礙了市場擴張和技術進步。
企業數位轉型 (DX)
企業數位轉型正推動合成媒體和生成式人工智慧市場爆發式成長。透過將先進的人工智慧技術融入核心營運,企業正在加速內容製作、簡化工作流程並提供高度個人化的客戶體驗。這種轉變正在提高生產力、降低成本,並推動從娛樂到行銷等各行各業的創新。隨著企業在生成式人工智慧技術上投入數十億美元,市場正在快速發展,合成媒體正成為實現競爭優勢和可擴展創造力的策略資產。
計算成本高
高昂的運算成本嚴重阻礙了合成媒體和生成式人工智慧的發展,限制了其可及性和可擴展性。新興企業和小型創作者難以購買高效能硬體和雲端資源,扼殺了創新。這些成本也會減緩模型訓練和配置,減少實驗機會,縮短產品上市時間。隨著需求的成長,能源消耗和基礎設施壓力進一步推高了成本,設定了進入門檻,並擴大了科技巨頭與新創企業之間的差距。
新冠疫情的影響
新冠疫情加速了數位化進程,間接推動了市場發展。隨著遠距辦公、虛擬活動和線上學習成為常態,對人工智慧生成內容和身臨其境型體驗的需求激增。醫療、教育和娛樂產業迅速採用合成媒體進行溝通和互動。然而,供應鏈中斷和預算限制也帶來了挑戰。整體而言,疫情如同催化劑,重塑了消費行為,並凸顯了可擴展的人工智慧主導解決方案的價值。
預計在預測期內,醫療保健產業將是最大的產業。
由於人工智慧在診斷、病人參與和醫學培訓方面的應用日益廣泛,預計醫療保健產業將在預測期內佔據最大的市場佔有率。生成式人工智慧能夠實現逼真的模擬、合成醫學影像和個人化健康內容,進而改善治療效果並提高醫療服務的可及性。醫院和研究機構正在利用這些工具來簡化工作流程並提升決策水準。隨著遠端醫療和數位療法的擴展,合成媒體正成為現代醫療服務和創新不可或缺的一部分。
預計語音合成領域在預測期內將實現最高的複合年成長率。
在自然語言處理和語音克隆技術的進步推動下,語音合成領域預計將在預測期內實現最高成長率。其應用範圍涵蓋虛擬助理、有聲書、客戶服務和輔助工具等。產生逼真多語言語音的能力正在改變使用者互動和內容傳送。隨著企業尋求可擴展的語音解決方案和個人化的語音體驗,語音合成正成為各行業採用生成式人工智慧的基石。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於其強大的技術基礎設施、不斷成長的數位消費以及政府對人工智慧創新的支持。中國、日本和韓國等國家正大力投資用於娛樂、教育和智慧城市的生成式技術。該地區充滿活力的Start-Ups系統和對本地化內容日益成長的需求進一步推動了人工智慧技術的應用。憑藉龐大的用戶群和快速的數位轉型,亞太地區正引領全球人工智慧的發展。
預計北美地區在預測期內將呈現最高的複合年成長率。這主要得益於其強大的研發能力、早期應用以及成熟的人工智慧生態系統。美國和加拿大擁有眾多領先的科技公司和學術機構,它們在生成式人工智慧研究領域處於領先地位。對雲端基礎設施的大量投資,以及對個人化數位體驗的需求,正在推動市場成長。清晰的監管環境和有利於創新的政策也幫助北美在塑造合成媒體的未來方面保持主導。
According to Stratistics MRC, the Global Synthetic Media & Generative AI Market is accounted for $43.2 billion in 2025 and is expected to reach $450.8 billion by 2032 growing at a CAGR of 39.8% during the forecast period. Synthetic Media and Generative AI represent a groundbreaking fusion of technology and creativity, reshaping how we produce and consume digital content. Synthetic Media refers to content-images, audio, video, or text-created or manipulated by artificial intelligence algorithms rather than captured from real-world sources. Generative AI, a powerful subset of artificial intelligence, leverages deep learning models to autonomously generate original, high-quality media based on input data or prompts. From crafting realistic human voices to generating entire virtual landscapes, these technologies blur the line between reality and simulation, unlocking new possibilities in entertainment, advertising, education, and beyond, while raising important ethical questions.
Algorithmic Advancements
Algorithmic advancements have turbocharged the synthetic media and generative AI market, enabling faster, more realistic content creation across industries. Enhanced models like GANs and transformers now produce high-fidelity visuals, audio, and text with minimal human input, revolutionizing entertainment, marketing, and education. These innovations reduce production costs, democratize creativity, and unlock hyper-personalized experiences at scale. As algorithms grow more efficient and adaptive, they fuel exponential market growth, attracting investment and reshaping how digital content is imagined, generated, and consumed
Ethical & Regulatory Concerns
Ethical and regulatory concerns are slowing the growth of synthetic media and generative AI by creating uncertainty around copyright, misinformation, and data privacy. Legal ambiguity over AI-generated content ownership and deepfake misuse has triggered lawsuits and stricter oversight, deterring investment and innovation. These challenges force companies to navigate complex compliance landscapes, delaying product launches and limiting creative freedom-ultimately stifling market expansion and technological advancement.
Enterprise Digital Transformation
Enterprise digital transformation is fueling explosive growth in the synthetic media and generative AI market. By integrating advanced AI into core operations, businesses are accelerating content creation, streamlining workflows, and unlocking hyper-personalized customer experiences. This shift boosts productivity, reduces costs, and fosters innovation across industries-from entertainment to marketing. As enterprises invest billions into generative AI technologies, the market is rapidly evolving, with synthetic media emerging as a strategic asset for competitive differentiation and scalable creativity.
High Computational Costs
High computational costs significantly hinder the growth of synthetic media and generative AI by limiting accessibility and scalability. Startups and smaller creators struggle to afford powerful hardware or cloud resources, stalling innovation. These expenses also slow model training and deployment, reducing experimentation and time-to-market. As demand rises, energy consumption and infrastructure strain further inflate costs, creating barriers to entry and widening the gap between tech giants and emerging players.
Covid-19 Impact
The COVID-19 pandemic accelerated digital adoption, indirectly boosting the market. With remote work, virtual events, and online learning becoming the norm, demand surged for AI-generated content and immersive experiences. Healthcare, education, and entertainment sectors rapidly adopted synthetic media for communication and engagement. However, supply chain disruptions and budget constraints also posed challenges. Overall, the pandemic acted as a catalyst, reshaping consumer behavior and highlighting the value of scalable, AI-driven solutions.
The healthcare segment is expected to be the largest during the forecast period
The healthcare segment is expected to account for the largest market share during the forecast period, due to its growing reliance on AI for diagnostics, patient engagement, and medical training. Generative AI enables realistic simulations, synthetic medical imaging, and personalized health content, improving outcomes and accessibility. Hospitals and research institutions are leveraging these tools to streamline workflows and enhance decision-making. As telemedicine and digital therapeutics expand, synthetic media is becoming integral to modern healthcare delivery and innovation.
The speech synthesis segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the speech synthesis segment is predicted to witness the highest growth rate, due to advancements in natural language processing and voice cloning technologies. Applications span virtual assistants, audiobooks, customer service, and accessibility tools. The ability to generate lifelike, multilingual voices is transforming user interaction and content delivery. As businesses seek scalable voice solutions and personalized audio experiences, speech synthesis is emerging as a cornerstone of generative AI adoption across industries.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its robust tech infrastructure, rising digital consumption, and government support for AI innovation. Countries like China, Japan, and South Korea are investing heavily in generative technologies for entertainment, education, and smart cities. The region's dynamic startup ecosystem and growing demand for localized content further fuel adoption. With a massive user base and rapid digital transformation, Asia Pacific leads the global charge.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong R&D capabilities, early adoption, and a mature AI ecosystem. The U.S. and Canada are home to leading tech firms and academic institutions pioneering generative AI research. High investment in cloud infrastructure, coupled with demand for personalized digital experiences, accelerates market growth. Regulatory clarity and innovation-friendly policies also contribute to North America's leadership in shaping the future of synthetic media.
Key players in the market
Some of the key players profiled in the Synthetic Media & Generative AI Market include Leading players in the synthetic media and generative AI space include OpenAI, Nvidia, Anthropic, DataRobot, Synthesia, Flawless AI, Runway, Resemble AI, D-ID, Hour One, Mistral AI, ElevenLabs, Cohere, Stability AI, and Hugging Face.
In September 2025, SK Telecom launched a promotional event in collaboration with OpenAI for ChatGPT Plus subscribers. New users received discount coupons allowing two months of free service with a one-month subscription. This marks OpenAI's first such partnership with a local mobile carrier.
In September 2025, OpenAI and Microsoft signed a non-binding Memorandum of Understanding (MOU) to revise their partnership. This move aligns with OpenAI's transition from a nonprofit to a Public Benefit Corporation, aiming for greater capital access and potential IPO. Microsoft remains a key investor and strategic partner.