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市場調查報告書
商品編碼
1859821
全球治療動物訓練市場:預測至2032年-按動物類型、訓練類型、訓練方法、應用和地區分類的分析Therapeutic Animal Training Market Forecasts to 2032 - Global Analysis By Animal Type (Dogs, Horses / Equine Therapy, Cats, Birds and Other Animals), Training Type, Training Method, Application and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球治療動物訓練市場規模將達到 3.171 億美元,到 2032 年將達到 7.507 億美元,預測期內複合年成長率為 13.1%。
治療動物訓練是指有系統地訓練和引導動物(通常是犬、馬和其他家養動物)以促進人類身心健康的過程。這些經過專門訓練的動物在醫院、復健中心、學校和精神健康機構等治療場所提供支援。訓練不僅強調服從性和安全性,還著重在提高動物對人類情緒和行為訊號以及醫療需求的敏感度。透過與這些動物互動,患者可以減輕壓力、改善運動技能、增強社交能力並提升整體情緒,這使得治療動物訓練成為現代整體護理的重要組成部分。
人們對心理健康的認知不斷提高
全球對心理健康的日益關注是推動治療動物訓練市場發展的主要動力。人們對心理健康、壓力管理和創傷復原的認知不斷提高,推動了對動物輔助療法的需求。各國政府、醫療機構和教育機構正將治療動物納入結構化治療方案,以改善病患的治療效果。這種日益成長的認知正在推動政策支持、資金投入和動物輔助療法的更廣泛接受,使治療性訓練成為整體心理健康護理的基石。
缺乏標準化和認證
市場缺乏標準化和認證構成重大障礙,損害了服務的可信度和一致性。由於缺乏統一的指導方針,培訓品質參差不齊,削弱了客戶和醫療服務提供者之間的信任。這種分散化阻礙了市場成長,疏遠了潛在投資者,並限制了服務的普及。此外,監管的不確定性增加了服務提供者的營運風險,創造了一種減緩擴張和創新的環境,最終阻礙了整體市場的發展。
訓練方法的進步
行為科學、神經回饋和人工智慧輔助訓練工具的創新正在為治療動物訓練開啟新的可能性。先進的技術使動物能夠更直覺地對人類的情緒訊號、醫療狀況和認知需求做出反應。這些進步正在拓展治療的範圍,從自閉症支持到創傷後壓力症候群(PTSD)康復,同時提高訓練效率和結果的可預測性。隨著研究的深入和技術的融合,市場有望受益於可擴展、個人化和經科學檢驗的訓練模型,從而提升治療效果。
高營運成本
治療性動物訓練市場面臨高昂的營運成本,這成為限制其成長的主要因素。專業人員配備、動物照顧、設施維護以及遵守嚴格法規等相關費用加重了醫療機構的財務負擔。中小企業難以維持營運,限制了市場擴張。因此,這些高成本減緩了治療性動物訓練的普及速度,限制了客戶的取得途徑,並抑制了整體市場成長前景。
新冠疫情的影響
新冠疫情對市場造成了嚴重衝擊,導致訓練中心暫時關閉,線下課程也受到限制。保持社交距離的措施阻礙了與動物的直接互動,延誤了課程進度,降低了學員的參與度。此外,供應鏈中斷也影響了訓練設備和專用動物的供應。然而,市場透過線上課程和遠距培訓等方式迅速調整,在一定程度上緩解了損失,同時也凸顯了在未來危機中採用靈活的、技術主導的培訓模式的重要性。
預計在預測期內,行為訓練細分市場將成為最大的細分市場。
行為訓練領域預計將在預測期內佔據最大的市場佔有率,因為它在為動物創造治療環境中發揮著至關重要的作用。該領域專注於服從性、情緒反應能力和情境適應能力,使動物能夠安全有效地與不同人群互動。從醫院到學校,行為訓練在所有應用場景中都至關重要,並且是高階治療能力的基礎。其廣泛的應用範圍以及在確保安全性和有效性方面的關鍵作用是其佔據領先市場佔有率的主要驅動力。
預計心理健康和諮詢領域在預測期內將實現最高的複合年成長率。
由於心理困擾、焦慮症和創傷相關疾病的增加,預計心理健康諮商領域在預測期內將呈現最高的成長率。治療動物擴大被引入諮商過程中,以促進情緒連結、減輕焦慮並支持復原。隨著全球心理健康服務的擴展,尤其是在後疫情時代,對用於精神科護理、青少年諮詢和創傷治療的訓練動物的需求激增。該領域的快速成長反映了它們對情緒療癒和心理韌性的變革性影響。
由於醫療基礎設施不斷完善、心理健康意識日益增強以及文化上對動物輔助療法的接受度不斷提高,預計亞太地區將在預測期內佔據最大的市場佔有率。日本、中國和印度等國家在醫院、養老院和教育機構中擴大採用治療動物。政府舉措、非政府組織的參與以及不斷成長的城市人口進一步推動了市場擴張。該地區多元化的人口結構和不斷變化的健康理念使其成為治療動物培訓計畫的重要中心。
由於北美地區擁有先進的培訓體系、健全的法規結構以及廣泛的心理健康倡導,預計該地區在預測期內將呈現最高的複合年成長率。美國和加拿大在將治療動物融入臨床和教育環境方面處於領先地位,並得到了保險模式和研究支持方案的推動。技術創新、官民合作關係以及對情感支持動物日益成長的需求,都促進了市場的快速成長。隨著心理健康服務的不斷發展,北美在治療動物訓練領域始終處於領先地位。
According to Stratistics MRC, the Global Therapeutic Animal Training Market is accounted for $317.1 million in 2025 and is expected to reach $750.7 million by 2032 growing at a CAGR of 13.1% during the forecast period. Therapeutic Animal Training refers to the structured process of preparing and guiding animals, typically dogs, horses, or other domesticated species, to assist in promoting physical, emotional, and cognitive well-being in humans. These specially trained animals provide support in therapeutic settings, including hospitals, rehabilitation centers, schools, and mental health facilities. The training focuses not only on obedience and safety but also on developing an animal's sensitivity to human emotions, behavioral cues, and medical needs. Through interactions with these animals, individuals can experience reduced stress, improved mobility, enhanced social engagement, and overall emotional upliftment, making Therapeutic Animal Training a vital component of modern holistic care.
Rising Mental Health Awareness
The growing global emphasis on mental health is a key driver for the Therapeutic Animal Training market. Increased recognition of emotional well-being, stress management, and trauma recovery has accelerated demand for animal-assisted therapies. Governments, healthcare providers, and educational institutions are integrating therapeutic animals into structured programs to enhance patient outcomes. This rising awareness is fostering policy support, funding initiatives, and broader acceptance of animal-assisted interventions, positioning therapeutic training as a cornerstone of holistic mental health care.
Lack of Standardization & Certification
The lack of standardization and certification in the market acts as a significant barrier, undermining credibility and consistency across services. Without uniform guidelines, training quality varies widely, reducing trust among clients and institutions. This fragmentation hinders market growth, deterring potential investors and limiting adoption. Moreover, regulatory ambiguities increase operational risks for providers, creating an environment where scaling and innovation are slowed, ultimately stifling the market's overall development.
Advancements in Training Methodologies
Innovations in behavioral science, neurofeedback, and AI-assisted training tools are unlocking new opportunities in therapeutic animal training. Enhanced techniques enable animals to respond more intuitively to human emotional cues, medical conditions, and cognitive needs. These advancements are expanding the scope of therapy-from autism support to PTSD recovery-while improving training efficiency and outcome predictability. As research deepens and technology integrates, the market is poised to benefit from scalable, personalized, and scientifically validated training models that elevate therapeutic impact.
High Operational Costs
Therapeutic Animal Training market faces significant challenges due to high operational costs, which act as a major hindrance to growth. Expenses related to specialized staff, animal care, facility maintenance, and compliance with stringent regulations increase the financial burden on providers. Small and medium-sized enterprises struggle to sustain operations, limiting market expansion. Consequently, these elevated costs slow adoption rates, restrict accessibility for clients, and dampen overall market growth prospects.
Covid-19 Impact
The Covid-19 pandemic significantly disrupted the market, causing temporary closures of training centers and limited in-person sessions. Social distancing measures hindered hands-on animal interactions, delaying program schedules and reducing client participation. Additionally, supply chain interruptions affected access to training equipment and specialized animals. However, the market adapted through virtual sessions and teletraining approaches, partially mitigating losses while highlighting the need for flexible, technology-driven training models in future crises.
The behavioral training segment is expected to be the largest during the forecast period
The behavioral training segment is expected to account for the largest market share during the forecast period, due to its foundational role in preparing animals for therapeutic environments. This segment focuses on obedience, emotional responsiveness, and situational adaptability, ensuring animals can safely and effectively interact with diverse populations. Behavioral training is essential across all applications-from hospitals to schools-and serves as the baseline for advanced therapeutic capabilities. Its broad applicability and critical importance in ensuring safety and efficacy drive its leading market share.
The mental health & counseling segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mental health & counseling segment is predicted to witness the highest growth rate, due to rising psychological distress, anxiety disorders, and trauma-related conditions. Therapeutic animals are increasingly integrated into counseling sessions to foster emotional connection, reduce anxiety, and support recovery. As mental health services expand globally, particularly in post-pandemic contexts, demand for trained animals in psychiatric care, youth counseling, and trauma therapy is surging. This segment's rapid growth reflects its transformative impact on emotional healing and resilience.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding healthcare infrastructure, rising mental health awareness, and cultural openness to animal-assisted therapies. Countries like Japan, China, and India are witnessing increased adoption of therapeutic animals in hospitals, elder care, and educational settings. Government initiatives, NGO involvement, and growing urban populations further support market expansion. The region's diverse demographics and evolving wellness priorities position it as a key hub for therapeutic animal training programs.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced training ecosystems, strong regulatory frameworks, and widespread mental health advocacy. The U.S. and Canada lead in integrating therapeutic animals into clinical and educational settings, supported by insurance models and research-backed protocols. Technological innovation, public-private partnerships, and growing demand for emotional support animals contribute to rapid market growth. As mental health services evolve, North America remains at the forefront of therapeutic animal training advancements.
Key players in the market
Some of the key players profiled in the Therapeutic Animal Training Market include Zoetis, Eco Animal Health Group, Merck Animal Health (MSD Animal Health), Hester Biosciences, Boehringer Ingelheim Animal Health, Ourofino Saude Animal, Elanco Animal Health, Ceva Sante Animale, Idexx Laboratories, Norbrook Laboratories, Virbac, Vetoquinol, Dechra Pharmaceuticals, Phibro Animal Health Corporation and Neogen Corporation.
In June 2025, Infosys has entered a strategic collaboration with Zoetis, the world's leading animal health company, to enhance Zoetis' IT operations and digital capabilities. This long-term engagement aims to integrate advanced AI solutions and automation services, providing greater agility to respond to the evolving business landscape and customer needs.
In March 2025, Elanco signed a research agreement with WEDterinary LLC, co-founded by William Doyle, to explore novel therapies for chronic kidney disease in cats and investigate approaches to extend the healthy lifespan of pets. The collaboration aims to leverage gene therapy and AI technologies to advance pet healthcare.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.