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市場調查報告書
商品編碼
1859708
綠色旅遊市場預測至2032年:按車輛類型、動力類型、部署模式、技術、應用和區域分類的全球分析Green Mobility Market Forecasts to 2032 - Global Analysis By Vehicle Type, Propulsion Type, Deployment Mode, Technology, Application and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球綠色旅遊市場規模將達到 43 億美元,到 2032 年將達到 101 億美元,預測期內複合年成長率為 13%。
綠色出行是指旨在減少碳排放、污染和對石化燃料依賴的永續、環保的交通解決方案。它包括電動車、混合動力汽車、動力來源交通工具、共用旅遊服務、自行車以及旨在最大限度減少環境影響的公共交通系統。綠色出行提倡提高能源效率、改善空氣品質、減少溫室氣體排放,同時鼓勵採用再生能源來源。它整合了用於路線最佳化、交通管理和車聯網通訊的智慧技術。透過推廣對環境負責的交通途徑選擇,綠色出行有助於永續城市發展、減緩氣候變化,並改善世界各地社區的生活品質。
消費者對永續交通的需求日益成長
為了減少環境足跡,消費者越來越重視低排放氣體車輛、共用行程和多式聯運。政府和私人營運商正在擴大電動車基礎設施,獎勵購買清潔能源車輛,並整合出行即服務 (MaaS) 平台。這些平台支援電動和混合動力汽車的路線最佳化、排放追蹤和即時車隊管理。在大都會圈、大學校園和企業車隊中,對氣候友善通勤的需求正在不斷成長。
電池效能和壽命週期問題
續航焦慮、充電時間和電池性能隨時間推移而劣化的問題仍然是電動車普及的重大障礙。製造商面臨著許多挑戰,例如如何採購永續的電池材料以及如何確保廢棄電池的安全回收。低溫性能、火災風險和更換成本進一步降低了用戶體驗和整體擁有成本。儘管對固態電池和二次利用技術的投資仍在繼續,但它們尚未成為主流。這些限制因素持續阻礙電動車在遠距和高使用率出行領域的應用。
私部門投資與創新
汽車製造商、能源供應商和科技公司正在攜手合作,擴大電動車的生產規模,並推動電池更換和智慧充電網路的建設。新興企業正在推出人工智慧驅動的車隊管理、基於訂閱的電動車使用服務,並將碳抵消整合到出行服務中。創業投資和專注於環境、社會和治理(ESG)的基金正在加速微出行、氫能出行、自動駕駛車隊等技術的商業化。物流、公共運輸和最後一公里配送領域對可擴展、以使用者為中心且可互通的解決方案的需求日益成長。這些趨勢正在推動整個綠色出行生態系統的創新和平台擴展。
文化偏好和行為障礙
在某些市場,消費者由於擔心不便、身份地位和可靠性問題,對從私家車轉向共用汽車或電動車猶豫不決。缺乏認知、試駕機會有限以及關於電動車安全性和成本的誤解進一步限制了電動車的普及。行為慣性和基礎設施的不足加劇了郊區和農村地區對石化燃料汽車的依賴。營運商必須增加對教育、獎勵和使用者體驗的投入,才能克服阻力並建立信任。這些限制因素持續限制電動車在根深蒂固的出行文化中的市場滲透。
疫情期間,由於供應鏈受阻和工廠關閉,公共交通使用量下降,電動車產量也隨之放緩。然而,疫情後的復甦重點在於清潔空氣、積極旅行和數位化優先的通勤解決方案。都市區對私家電動車、非接觸式叫車和低排放物流的需求激增。各國政府紛紛推出綠色復甦計畫、電動車補貼和基礎建設投資,以促進永續交通發展。消費者和相關人員對健康、氣候和韌性的認知不斷提高。這種轉變正在推動對綠色出行基礎設施的長期投資和行為改變。
預計在預測期內,純電動車(BEV)細分市場將成為最大的細分市場。
由於零廢氣排放、車型部署不斷擴大以及監管政策趨於統一,預計在預測期內,純電動車(BEV)細分市場將佔據最大的市場佔有率。汽車製造商正在擴大乘用車、巴士和輕型商用車的純電動車產量,以實現其車輛電氣化目標。與快速充電網路、Vehicle-to-Grid系統和數位儀錶板的整合,提升了用戶體驗和電網靈活性。都市區通勤者、企業車隊和政府採購項目對純電動車的需求不斷成長。這些特點增強了該細分市場在綠色出行方面的優勢。
預計在預測期內,電動自行車和電動滑板車細分市場將以最高的複合年成長率成長。
預計在預測期內,電動自行車和電動滑板車細分市場將實現最高成長率,因為城市和消費者正在採用微出行方式進行近距離和「最後一公里」出行。這些車輛輕巧、價格實惠且節能,為擁擠地區的汽車和公共交通提供了靈活的替代方案。平台支援基於應用程式的租賃、電池更換以及用於安全和合規的地理圍欄功能。學生、零工人員和都市區專業對低成本、低排放氣體交通途徑的需求日益成長。市政當局正在將微出行納入交通規劃、自行車道和碳減排策略。這些趨勢正在加速二輪車電動化以及整個共用出行生態系統的發展。
由於嚴格的排放法規、城市交通政策以及消費者的積極接受,預計歐洲地區將在預測期內佔據最大的市場佔有率。德國、法國和荷蘭等國正在公共運輸、物流和個人運輸領域推廣綠色旅遊平台。對電動車基礎設施、低排放區和多模態的投資,有助於該平台的擴充性和普及。主要汽車製造商的存在、政策框架以及具有永續性意識的消費者正在推動創新和標準化。城市正在優先發展步行、自行車和電氣化,以實現應對氣候變遷的目標並改善空氣品質。這些因素正在推動歐洲在綠色出行商業化和政策協調方面保持領先地位。
預計亞太地區在預測期內將呈現最高的複合年成長率,這主要得益於都市化、智慧型手機普及和環境問題在該地區經濟體中的融合。中國、印度、越南和印尼等國正大力發展綠色旅遊平台,涵蓋二輪車、公共運輸和配送車隊。政府支持的項目包括電動車補貼、電池製造以及智慧城市走廊的整合。本地新興企業和全球供應商正在提供經濟高效、行動優先且符合當地文化的解決方案,以滿足區域通勤模式的需求。在特大城市和郊區,對經濟實惠、可擴展且低排放氣體的交通方式的需求日益成長。
According to Stratistics MRC, the Global Green Mobility Market is accounted for $4.3 billion in 2025 and is expected to reach $10.1 billion by 2032 growing at a CAGR of 13% during the forecast period. Green Mobility refers to sustainable and environmentally friendly transportation solutions aimed at reducing carbon emissions, pollution, and reliance on fossil fuels. It encompasses electric vehicles (EVs), hybrid vehicles, hydrogen-powered transport, shared mobility services, cycling, and public transportation systems designed to minimize environmental impact. Green Mobility promotes energy efficiency, cleaner air, and reduced greenhouse gas emissions while encouraging the adoption of renewable energy sources. It integrates smart technologies for route optimization, traffic management, and vehicle-to-infrastructure communication. By fostering eco-conscious transport choices, Green Mobility contributes to sustainable urban development, climate change mitigation, and improved quality of life for communities worldwide.
Growing consumer demand for sustainable transportation
Consumers are increasingly prioritizing low-emission vehicles, shared mobility, and multimodal transport options to reduce their environmental footprint. Governments and private operators are expanding EV infrastructure, incentivizing clean vehicle purchases, and integrating mobility-as-a-service platforms. Platforms support route optimization, emissions tracking, and real-time fleet management across electric and hybrid vehicles. Demand for climate-conscious commuting is rising across metropolitan regions, university campuses, and corporate fleets.
Battery performance and lifecycle concerns
Range anxiety, charging time, and degradation over time remain key barriers to widespread EV adoption. Manufacturers face challenges in sourcing sustainable battery materials and ensuring safe end-of-life recycling. Cold weather performance, fire risk, and cost of replacement further degrade user experience and total cost of ownership. Investment in solid-state batteries and second-life applications is ongoing but not yet mainstream. These constraints continue to hinder adoption across long-distance and high-usage mobility applications.
Private sector investments and innovations
Automakers, energy providers, and tech firms are collaborating to scale EV production, battery swapping, and smart charging networks. Startups are launching AI-powered fleet management, subscription-based EV access, and carbon offset integration for mobility services. Venture capital and ESG-focused funds are accelerating commercialization across micromobility, hydrogen mobility, and autonomous electric fleets. Demand for scalable, user-centric, and interoperable solutions is rising across logistics, public transit, and last-mile delivery. These trends are fostering innovation and platform expansion across green mobility ecosystems.
Cultural preferences and behavioural barriers
Consumers in certain markets remain hesitant to transition from private vehicles to shared or electric alternatives due to perceived inconvenience, status, or reliability concerns. Lack of awareness, limited test drive opportunities, and misinformation about EV safety and cost further constrain uptake. Behavioral inertia and infrastructure gaps reinforce dependence on fossil-fuel vehicles in suburban and rural areas. Operators must invest in education, incentives, and user experience to overcome resistance and build trust. These limitations continue to constrain market penetration across culturally entrenched mobility landscapes.
The pandemic disrupted public transit usage and delayed EV production due to supply chain constraints and lockdowns. However, post-pandemic recovery emphasized clean air, active mobility, and digital-first commuting solutions. Demand for personal electric vehicles, contactless ride-hailing, and low-emission logistics surged across urban centers. Governments introduced green recovery packages, EV subsidies, and infrastructure investments to stimulate sustainable transport. Public awareness of health, climate, and resilience increased across consumer and policy circles. These shifts are reinforcing long-term investment in green mobility infrastructure and behavioral transformation.
The battery electric vehicles (BEVs) segment is expected to be the largest during the forecast period
The battery electric vehicles (BEVs) segment is expected to account for the largest market share during the forecast period due to their zero tailpipe emissions, growing model availability, and regulatory alignment. Automakers are scaling BEV production across passenger cars, buses, and light commercial vehicles to meet fleet electrification targets. Integration with fast-charging networks, vehicle-to-grid systems, and digital dashboards enhances user experience and grid flexibility. Demand for BEVs is rising across urban commuters, corporate fleets, and government procurement programs. These capabilities are boosting segment dominance across green mobility deployments.
The E-bikes & E-scooters segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the E-bikes & E-scooters segment is predicted to witness the highest growth rate as cities and consumers embrace micromobility for short-distance and last-mile travel. Lightweight, affordable, and energy-efficient, these vehicles offer flexible alternatives to cars and public transit in congested areas. Platforms support app-based rentals, battery swapping, and geofencing for safety and compliance. Demand for low-cost, low-emission transport is rising across students, gig workers, and urban professionals. Municipalities are integrating micromobility into transit planning, bike lanes, and carbon reduction strategies. These dynamics are accelerating growth across two-wheeler electrification and shared mobility ecosystems.
During the forecast period, the Europe region is expected to hold the largest market share due to its stringent emissions regulations, urban mobility policies, and consumer readiness. Countries like Germany, France, and the Netherlands deploy green mobility platforms across public transit, logistics, and personal transport. Investment in EV infrastructure, low-emission zones, and multimodal integration supports platform scalability and adoption. Presence of leading automakers, policy frameworks, and sustainability-conscious consumers drives innovation and standardization. Cities are prioritizing walkability, cycling, and electrification to meet climate targets and improve air quality. These factors are propelling Europe's leadership in green mobility commercialization and policy alignment.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as urbanization, smartphone penetration, and environmental concerns converge across regional economies. Countries like China, India, Vietnam, and Indonesia scale green mobility platforms across two-wheelers, public transit, and delivery fleets. Government-backed programs support EV subsidies, battery manufacturing, and smart city integration across urban corridors. Local startups and global providers offer cost-effective, mobile-first, and culturally adapted solutions tailored to regional commuting patterns. Demand for affordable, scalable, and low-emission transport is rising across megacities and peri-urban zones.
Key players in the market
Some of the key players in Green Mobility Market include Tesla, BYD, Rivian, Tata Motors, Hyundai Motor Company, Mahindra Electric, NIO Inc., Lucid Motors, Volkswagen Group, Volvo Cars, Honda Motor Co., Hero Electric, Ola Electric, Euler Motors and XPeng Motors.
In April 2025, BYD signed a Joint Development Agreement with Saudi Aramco Technologies Company (SATC) to co-develop new energy vehicle technologies. The collaboration aims to enhance energy efficiency and environmental performance through joint R&D. This marks a strategic convergence between a leading EV manufacturer and a global energy giant, accelerating innovation in green mobility.
In March 2025, Tesla signed a global partnership with multiple Tata Group companies including Tata AutoComp, Tata Consultancy Services, Tata Technologies, and Tata Electronics. This collaboration supports Tesla's supply chain for electric vehicle components and advanced circuit board technologies. The agreement contributes approximately $2 billion in FY24 and positions Tata as a key supplier for Tesla's global EV operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.