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市場調查報告書
商品編碼
1857055
全球蘑菇肉類替代品市場:預測至2032年-按蘑菇類型、形狀、類別、分銷管道、最終用戶和地區進行分析Mushroom-Based Meat Alternatives Market Forecasts to 2032 - Global Analysis By Mushroom Species, Form, Category, Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球蘑菇肉類替代品市場規模將達到 26 億美元,到 2032 年將達到 53 億美元,預測期內複合年成長率為 10.5%。
蘑菇肉類替代品是以蘑菇為主要原料的植物來源產品,特別是平菇、香菇和菌絲體等品種,它們能夠複煞車物性肉類的質地、口感和營養成分。這些產品富含蛋白質、膳食纖維和鮮味,為傳統肉類提供了永續且健康的替代方案。全球蘑菇肉類替代品市場正經歷強勁成長,這主要得益於消費者對植物性飲食需求的不斷成長、對環境永續性關注以及食品加工技術的進步。
據良好食品研究所稱,隨著植物蛋白的普及,到 2023 年,全球蘑菇肉類替代品的零售額將增加 24%。
蘑菇的健康益處
消費者正轉向蘑菇類肉類替代品,因為蘑菇富含膳食纖維、B群維生素、礦物質、抗氧化劑和鮮味化合物,這些成分不僅能提升風味,還能減少飽和脂肪的攝取。生產商正著重宣傳這些營養價值,以吸引注重健康、追求更清晰標籤和功能性益處的彈性素食消費者。此外,蘑菇的纖維結構和菌絲特性可以模擬肉類的質地,從而促進產品開發。隨著研究不斷揭示其積極的健康功效,以及原料供應商最佳化加工工藝,蘑菇類產品正贏得注重營養的消費者和研發團隊的認可,並有望在全球市場獲得廣泛認可。
與其他植物性蛋白質的競爭
蘑菇蛋白市場面臨現有植物蛋白(例如大豆蛋白、豌豆蛋白和小麥麩質蛋白)的激烈競爭,這些植物蛋白具有規模經濟、原料成本低廉和供應鏈成熟的優勢。買家和製造商通常選擇這些常見的蛋白質,因為它們功能穩定且經濟高效,這使得純蘑菇配方在價格上難以與之匹敵。此外,成熟的品牌和豐富的原料庫也使競爭對手在產品開發方面佔優勢。
與其他植物性蛋白質混合,以改善口感和營養成分
將蘑菇與其他植物性蛋白質(例如豌豆、大豆或蠶豆)混合,為生產者提供了一種切實可行的方法,既能改善感官特性和營養成分,又能控制成本。混合配方利用蘑菇天然的鮮味來增強風味,減少對調質劑和增味劑的依賴,從而創造出更鮮嫩多汁、更接近肉類口感的產品。此外,混合還能最佳化胺基酸平衡並降低單位成本,使產品在零售和餐飲服務市場更具競爭力。原料供應商與品牌之間的策略夥伴關係能夠加速創新和商業化進程。
與傳統肉類相比,價格敏感度
儘管人們對蘑菇替代品的興趣日益濃厚,但其價格仍然高於傳統肉類,這給主流消費者構成了價格敏感的障礙。加工成本上升、新型原料的高階特性以及供應有限,導致零售價格上漲,並阻礙了注重性價比的消費者接受此類產品。此外,原料供應不穩定和高階定位也會壓縮生產商的淨利率,並限制促銷策略。
疫情擾亂了供應鏈和外食需求,同時也加速了消費者對替代蛋白的興趣。封鎖和遠距辦公導致居家烹飪和線上購物增多,為嘗試蘑菇製品創造了機會。儘管原料採購和生產在短期內面臨挑戰,但向更健康、永續性、更具韌性的供應鏈轉型,從長遠來看支撐了市場成長。製造商透過拓展電商管道、提高產品保存期限以及與零售商合作確保產品上架等方式應對挑戰,從而在疫情引發的嘗試結束後仍保持了成長勢頭。
預計在預測期內,漢堡肉餅細分市場將成為最大的細分市場。
預計在預測期內,漢堡肉餅將佔據最大的市場佔有率,因為其產品形式符合主流飲食習慣和供應鏈需求。製造商可以擴大生產規模、標準化份量,滿足食品服務的快速出餐要求,同時也提供植物性食品選擇。零售促銷、簡便料理餐組合以及產品創新(例如酥脆外皮和烤痕紋理)均有助於提高複購率。此外,強調蛋白質、風味和永續性的行銷策略也引起了彈性素食消費者的共鳴,有助於漢堡和肉餅在洋菇類產品銷售中佔據更大的佔有率。
預測期內,冷藏品細分市場將達到最高的複合年成長率。
預計在預測期內,冷藏食品領域將實現最高成長率,因為消費者需求正轉向更新鮮、加工最少的替代品。零售商正在擴大冷藏植物蛋白產品的供應,並提供試吃活動以增加消費者的品嚐機會。餐飲服務商也更青睞易於烹飪且能保持口感的冷藏產品。此外,物流合作夥伴正在提升都市區和郊區市場的低溫運輸覆蓋範圍,並降低了生產商的進入門檻。這些因素共同作用,使得冷藏蘑菇食品能夠更快上市,獲得更高的利潤,並加速零售產品種類的擴展。
預計在預測期內,北美將佔據最大的市場佔有率,這主要得益於消費者較高的認知度、完善的零售基礎設施以及餐飲服務業對植物來源產品的強勁需求。先進的低溫運輸物流、成熟的原料供應商以及大量的研發投入,使得產品能夠快速開發並擴大生產規模。此外,有利的法律規範和雄厚的創業投資資金新興企業提供了支持。行銷通路、名人代言以及彈性素食主義的興起,進一步加速了植物性產品的主流化進程,北美在各類零售通路的銷售、分銷和品類認知度方面均處於領先地位。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於收入成長、中階壯大和都市化進程加快,這些因素共同推動了對便捷蛋白質替代品的需求。智慧型手機的普及和電子商務的發展使更多消費者能夠輕鬆獲得新產品,而本土新興企業也在不斷調整蘑菇配方以適應當地偏好。政府和私人投資對食品創新的支持將推動新產品的上市。此外,價格的提升、零售業的現代化以及與連鎖餐廳的合作將促進消費者的試用和重複購買,從而在現有小規模基數的基礎上實現快速成長。
According to Stratistics MRC, the Global Mushroom-Based Meat Alternatives Market is accounted for $2.6 billion in 2025 and is expected to reach $5.3 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Mushroom-based meat alternatives are plant-derived products made primarily from mushrooms, particularly varieties like oyster, shiitake, or mycelium, to replicate the texture, taste, and nutritional profile of animal meat. These products are rich in protein, fiber, and umami flavor, offering a sustainable and health-conscious alternative to conventional meat. The global market for mushroom-based meat alternatives is experiencing robust growth, driven by increasing consumer demand for plant-based diets, environmental sustainability concerns, and advancements in food processing technologies.
According to the Good Food Institute, global retail sales of mushroom-based meat alternatives grew by 24% in 2023 as plant-based protein adoption accelerated.
Health benefits of mushrooms
Consumers increasingly prefer mushroom-based meat alternatives because mushrooms offer fiber, B vitamins, minerals, antioxidants, and umami compounds that enhance flavor while lowering saturated fat intake. Producers emphasise these nutritional strengths to appeal to health-conscious and flexitarian shoppers seeking cleaner labels and functional benefits. Moreover, mushrooms' fibrous structure and mycelial properties can mimic meat texture, aiding product development. As research highlights positive health associations and ingredient suppliers optimise processing, mushroom-based products gain credibility and traction among nutrition-focused buyers and R&D teams alike in global markets broadly.
Competition from other plant-based proteins
The mushroom-based segment faces strong competition from established plant proteins such as soy, pea, and wheat gluten, which benefit from scale economies, lower ingredient costs, and mature supply chains. Buyers and manufacturers often default to these familiar proteins for consistent functionality and cost efficiency, making it harder for pure mushroom formulations to achieve price parity. Moreover, entrenched brands and extensive ingredient libraries give rival alternatives an advantage in product development.
Blends with other plant proteins to improve taste and nutrition
Combining mushrooms with other plant proteins such as pea, soy, or fava offers manufacturers a practical path to improve sensory attributes and nutritional profiles while controlling costs. Hybrid formulations leverage mushrooms' natural umami to enhance savory character and reduce reliance on texturizers or flavor enhancers, producing juicier, more meat-like products. Additionally, blending can optimise amino-acid balance and reduce price-per-unit, making products more competitive across retail and foodservice. Strategic partnerships between ingredient suppliers and brands accelerate innovation and commercialization.
Price sensitivity compared to conventional meat
Despite growing interest, mushroom-based alternatives can cost more than conventional meat, creating a price-sensitive barrier for mainstream consumers. Higher processing costs, novel ingredient premiums, and limited scale contribute to elevated retail prices that challenge adoption among value-focused shoppers. Additionally, fluctuating raw-material supplies and premium positioning can narrow margins for manufacturers and constrain promotional strategies.
The pandemic disrupted supply chains and foodservice demand while accelerating consumer interest in alternative proteins. Lockdowns and remote work increased home cooking and online grocery purchases, creating trial opportunities for mushroom-based products. Short-term ingredient sourcing and production challenges occurred, but longer-term shifts toward health, sustainability, and resilient supply chains supported market growth. Manufacturers responded by expanding e-commerce channels, reformulating for shelf stability, and partnering with retailers to secure listings and sustain momentum beyond pandemic-driven trials.
The burgers & patties segment is expected to be the largest during the forecast period
The burgers & patties segment is expected to account for the largest market share during the forecast period because its format aligns with mainstream eating habits and supply chains. Manufacturers can scale production, standardise portion sizes, and meet foodservice speed requirements while offering plant-forward options. Retail promotions, bundled meal solutions, and product innovation such as crisp coatings or grill-mark textures drive repeat purchases. Additionally, marketing that highlights protein, flavor, and sustainability resonates with flexitarian consumers, enabling burgers and patties to command a share of mushroom-based product sales.
The refrigerated segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the refrigerated segment is predicted to witness the highest growth rate as consumer demand shifts toward fresher, minimally processed alternatives. Retailers are expanding chilled plant-protein assortments and offering sampling programs that increase trial. Foodservice operators also prefer refrigerated options for ease of prep and better texture retention. Moreover, logistics partners are improving cold-chain reach in urban and suburban markets, lowering entry barriers for producers. Combined, these forces enable faster commercialisation, stronger margins, and quicker retail assortment growth for mushroom-based refrigerated items.
During the forecast period, the North America region is expected to hold the largest market share because of high consumer awareness, widespread retail infrastructure, and strong foodservice demand for plant-based options. Advanced cold-chain logistics, well-established ingredient suppliers, and substantial R&D investments enable rapid product development and scale-up. Additionally, favourable regulatory frameworks and significant venture funding support startups commercialising mushroom-based innovations. Marketing channels, celebrity endorsements, and flexitarian trends further accelerate mainstream acceptance, securing North America's lead in sales, distribution, and category visibility across retail formats broadly.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising incomes, expanding middle classes, and growing urbanisation that increase demand for convenient protein alternatives. Smartphone penetration and e-commerce growth make new products accessible to wide audiences, while local startups adapt mushroom formulations to regional tastes. Government initiatives supporting food innovation and private investment fuel product launches. Moreover, affordability improvements, retail modernisation, and partnerships with foodservice chains accelerate trial and repeat purchase, producing rapid growth from smaller base.
Key players in the market
Some of the key players in Mushroom-Based Meat Alternatives Market include Quorn Foods, Nature's Fynd, ENOUGH, The Better Meat Co., The Protein Brewery, Prime Roots, MycoTechnology, Mycorena, Aqua Cultured Foods, Mush Foods, MyForest Foods, Bosque Foods, Meati Foods, Mushlabs, Fable Food Co., The Mushroom Meat Co., Pan's Mushroom Jerky, Black Sheep Foods, Forte Protein, and Rebellyous Foods.
In September 2025, Quorn released new Garlic & Mushroom Escalopes made with its proprietary Fusarium venenatum mycoprotein and real mushrooms.
In September 2025, The Protein Brewery announced a €30 million Series B funding round to scale production of its Fermotein(R) fungi-based protein.
In May 2025, Nature's Fynd announced the world's first fungi-based yogurt made with its Fy(TM) nutritional fungi protein, launched nationally at Whole Foods Market.
In February 2024, MyForest Foods announced expansion of its flagship mycelium product MyBacon into the North-Eastern region of Whole Foods Market (availability in additional stores).
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.