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市場調查報告書
商品編碼
1857026
全球雲端通訊平台市場:預測至 2032 年-按組件、部署方式、組織規模、定價模式、用例、最終用戶和地區進行分析Cloud Communication Platforms Market Forecasts to 2032 - Global Analysis By Component, Deployment Model, Organization Size (Small and Medium-sized Enterprises, and Large Enterprises), Pricing Model, Application, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球雲端通訊平台市場規模將達到 110.1 億美元,到 2032 年將達到 549.4 億美元,預測期內複合年成長率為 25.8%。
雲端通訊平台整合了語音、通訊、視訊和可編程 API,可將即時通訊嵌入到應用程式和工作流程中。隨著企業尋求數位化客戶互動、遠端協作和全通路編配,雲端通訊平台的應用正在加速成長。 CPaaS 和 UCaaS 的擴展、人工智慧驅動的自動化以及與 CRM 和 CX 系統的整合是推動成長的主要因素。
根據愛立信預測,到 2023 年,全球智慧型手機行動網路用戶將超過 67 億。
遠距辦公和混合辦公模式的採用率不斷提高
遠端和混合辦公模式的普及-遠端和混合辦公模式的廣泛應用顯著提升了對雲端通訊平台的需求。整合了協作、客服中心功能和開發者API的平台,降低了營運複雜性,並實現了比傳統解決方案更快的部署速度。此外,SaaS定價和雲端擴充性降低了企業和中小企業的進入門檻,從而促進了更廣泛的應用,並加速了全球各行業的數位轉型。
與傳統通訊系統的複雜整合
許多企業仍在經營傳統的PBX系統、本地部署的呼叫客服中心和客製化語音通訊解決方案,這使得向現代雲端通訊平台的過渡變得複雜。整合需要通訊協定橋接、API封裝和精細的資料同步才能維持服務連續性,這增加了專業服務成本並導致延誤。此外,技術債和缺乏標準化介面也會增加計劃風險並延長採購週期。因此,供應商和買家必須投資於中介軟體、遷移計畫和員工培訓,才能實現預期目標並證明轉型預算的合理性。
拓展至數位化正在快速發展的新興市場。
亞太地區、拉丁美洲和非洲部分地區的快速數位化是雲端通訊平台供應商強勁的成長動力。寬頻普及率的提高、智慧型手機擁有量的增加以及政府數位化措施的推進,正在催生對協作、客服中心和CPaaS服務的待開發區需求,這些服務需針對當地語言和法規環境進行客製化。雲端服務經濟實惠的定價模式也降低了當地企業和新興企業的進入門檻。與本地系統整合商建立策略夥伴關係,並提供擴充性的低頻寬解決方案,可幫助供應商贏得市場佔有率,同時促進本地客戶生命週期成長和持續收入。
資料外洩和網路攻擊等安全威脅
雲端通訊平台處理敏感的語音、通訊和客戶數據,因此成為網路攻擊者的理想目標。資料外洩、帳戶盜用和勒索軟體攻擊可能導致業務中斷和聲譽受損。加密不足、身分管理不善以及不安全的第三方整合會加劇風險,並招致資料保護條例的監管審查。因此,供應商和客戶都必須優先考慮安全設計、強大的身份和存取管理、端對端加密以及持續監控,以維護信任並履行隱私義務。
疫情加速了雲端通訊平台的發展,迫使企業幾乎在一夜之間部署遠端協作工具。突如其來的需求使傳統基礎設施不堪重負,加速了向雲端原生語音、視訊和通訊服務的轉型。儘管採用率激增,但存取權限不均和倉促部署造成了短期內的品質和安全挑戰。隨著時間的推移,相關人員逐漸接受了混合辦公模式,投資於可擴展的託管雲端解決方案,並將支援遠端通訊的架構融入業務營運中。
預計在預測期內,平台細分市場將成為最大的細分市場。
由於平台解決方案廣泛適用於企業應用場景,並整合了語音、通訊、視訊和開發者API等建置模組,預計在預測期內,平台解決方案將佔據最大的市場佔有率。平台解決方案提供開箱即用的功能和模組化附加元件,支援客服中心、協作和全通路互動,從而簡化了供應商選擇。此外,平台解決方案具有橫向擴展性,可與CRM和其他業務系統整合,並透過改善客戶體驗和營運效率實現可衡量的投資回報率,因此正吸引著眾多企業客戶的關注,並鞏固其在各個垂直領域的市場主導地位。
在預測期內,中小企業(SME)板塊的複合年成長率將最高。
預計在預測期內,中小企業 (SME) 市場將實現最高成長率。經濟實惠的訂閱模式、極短的設定時間以及與現有雲端服務的整合,正在推動中小企業採用相關解決方案。隨著中小企業客戶參與和內部協作的數位化轉型,他們正在尋求模組化的 CPaaS 和 CCaaS 功能,而無需進行大量的 IT 投資。面向此目標客戶的供應商正從中獲益,例如縮短銷售週期、建立通路夥伴關係以及降低解約率。此外,完善的開發者文件和本地化支援也推動了該市場在全球範圍內的成長。
預計北美將在預測期內佔據最大的市場佔有率。北美擁有許多優勢,例如成熟的雲端基礎設施、高額的企業IT支出,以及在科技、金融和醫療保健等行業中大量早期採用者的存在,這些行業對先進的通訊能力有著迫切的需求。主要雲端服務供應商和現有平台供應商在該地區擁有龐大的合作夥伴生態系統和銷售管道。此外,法律規範和投資者資本促進了產品的快速創新,而企業採購週期和數位轉型投資則支撐了雲端通訊解決方案的市場規模。
預計亞太地區在預測期內將呈現最高的複合年成長率。亞太地區雲端通訊的普及率不斷提高,這得益於其龐大的潛在用戶群、日益成長的寬頻普及率以及行動優先模式的興起。該地區各國政府正加大對數位基礎設施和技能的投資,而本地供應商則致力於為新興市場量身定做低延遲、低頻寬的解決方案。此外,跨境數位服務、快速的都市化以及客服中心外包業務的成長也推動了可擴展的需求。全球供應商正與本地整合商合作,以加速雲端通訊的普及並提升複合成長率。
According to Stratistics MRC, the Global Cloud Communication Platforms Market is accounted for $11.01 billion in 2025 and is expected to reach $54.94 billion by 2032 growing at a CAGR of 25.8% during the forecast period. Cloud communication platforms unify voice, messaging, video, and programmable APIs to embed real-time communications into applications and workflows. Adoption accelerates as enterprises pursue digital customer engagement, remote collaboration, and omnichannel orchestration. Growth is supported by CPaaS and UCaaS expansion, AI-driven automation, and integration with CRM and CX stacks.
According to Ericsson, there were over 6.7 billion smartphone mobile network subscriptions worldwide in 2023.
Rising adoption of remote and hybrid work models
Rising adoption of remote and hybrid work models - The widespread shift to remote and hybrid work has significantly driven demand for cloud communication platforms, as organisations prioritise integrated voice, video, messaging and programmable APIs to maintain productivity for distributed teams. Platforms that combine collaboration, contact centre functionality and developer-oriented APIs reduce operational complexity versus legacy solutions and enable faster deployment. Furthermore, SaaS pricing and cloud scalability lower entry barriers for enterprises and SMEs, encouraging broader procurement and accelerating digital transformation across industries globally.
Integration complexities with legacy communication systems
Many organisations still operate legacy PBX, on-premises contact centres and bespoke telephony solutions, which complicate migration to modern cloud communication platforms. Integration requires protocol bridging, API wrappers and careful data synchronisation to preserve service continuity; this adds professional services costs and delay. Moreover, technical debt and absence of standardised interfaces increase project risk and lengthen procurement cycles. As a result, vendors and buyers must invest in middleware, migration planning and staff training to achieve desired outcomes and justify transformational budgets.
Expansion into emerging markets with growing digitalization
Rapid digitalisation across Asia Pacific, Latin America and parts of Africa presents a strong growth avenue for cloud communication platform vendors. Rising broadband penetration, growing smartphone ownership and government digital initiatives create greenfield demand for collaboration, contact centre, and CPaaS offerings tailored to local languages and regulatory environments. Additionally, affordable cloud pricing models lower entry barriers for local enterprises and startups. Strategic partnerships with local system integrators and scalable, low-bandwidth solutions help vendors capture market share while enabling regional customer lifecycle growth and recurring revenue.
Security threats like data breaches and cyber-attacks
As cloud communication platforms handle sensitive voice, messaging and customer data, they are attractive targets for cyber actors; data breaches, account takeover and ransomware incidents can cause operational downtime and reputational harm. Inadequate encryption, poor identity controls or insecure third-party integrations amplify risk and invite regulatory scrutiny under data-protection regimes. Consequently, both vendors and customers must prioritise secure-by-design engineering, robust identity and access management, end-to-end encryption and continuous monitoring to maintain trust and comply with privacy obligations, or risk slowed adoption and contract cancellations.
The pandemic acted as a catalyst for cloud communication platforms by forcing organisations to adopt remote collaboration tools almost overnight. Sudden demand overwhelmed legacy infrastructures and accelerated migration to cloud-native voice, video and messaging services. While adoption spiked, uneven access and hurried implementations created short-term quality and security challenges. Over time, stakeholders embraced hybrid work and invested in scalable, managed cloud solutions, making remote-capable communication architectures a lasting part of enterprise operations.
The platform segment is expected to be the largest during the forecast period
The platform segment is expected to account for the largest market share during the forecast period owing to integrated building blocks for voice, messaging, video and developer APIs, making them widely applicable across enterprise use cases. They simplify vendor selection by delivering out-of-the-box capabilities and modular add-ons that support contact centres, collaboration and omnichannel engagement. Additionally, platform solutions attract enterprise contracts because they scale horizontally, integrate with CRM and other business systems, and support measurable ROI through improved customer experience and operational efficiency reinforcing their dominant market position across industries.
The small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the small and medium-sized enterprises (SMEs) segment is predicted to witness the highest growth rate. The combination of affordable subscription models, minimal setup time and integration with existing cloud services drives SME adoption. As SMEs digitalise customer engagement and internal collaboration, they seek modular CPaaS and CCaaS features without heavy IT investment. Vendors targeting this cohort benefit from faster sales cycles, channel partnerships and lower churn when onboarding is paired with strong developer documentation and localised support, accelerating aggregate segment growth globally.
During the forecast period, the North America region is expected to hold the largest market share. North America benefits from mature cloud infrastructure, high enterprise IT spend and a dense concentration of early-adopter verticals such as technology, finance and healthcare that demand advanced communication capabilities. Large cloud providers and established platform vendors maintain significant partner ecosystems and sales channels in the region. Moreover, regulatory frameworks and investor capital enable rapid product innovation, while enterprise procurement cycles and digital transformation investments sustain a sizeable addressable market for cloud communication solutions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Asia Pacific combines a large addressable user base, improving broadband coverage and strong mobile-first adoption that encourage cloud communications uptake. Governments in the region are investing in digital infrastructure and skills, and local vendors are tailoring low-latency, low-bandwidth solutions for emerging markets. Furthermore, cross-border digital services, rapid urbanisation and growing contact centre outsourcing contribute to scalable demand. Global vendors partnering with regional integrators accelerate deployments, propelling higher compound growth rates.
Key players in the market
Some of the key players in Cloud Communication Platforms Market include Amazon Web Services, Inc., Cisco Systems, Inc., Microsoft Corporation, Google LLC, Salesforce, Inc., Zoom Video Communications, Inc., RingCentral, Inc., Twilio Inc., 8x8, Inc., Avaya Inc., NetFortris, Inc., Mitel Networks Corporation, Vonage Holdings Corp., Bandwidth Inc., Infobip Ltd., MessageBird, Plivo Inc., Voximplant, Alcatel-Lucent Enterprise, and Mitel Networks Corporation.
In October 2025, Salesforce announced an expanded strategic partnership with OpenAI to integrate Salesforce's Agentforce 360 platform with OpenAI's models such as GPT-5. This allows enterprises to access Salesforce data via ChatGPT and build AI agents to enhance communication workflows. Slack integration enhances real-time collaboration and AI-driven insights within workflows.
In February 2025, Zoom and Mitel jointly announced the global rollout of an AI-first hybrid communications and collaboration solution integrating Zoom Workplace and Zoom AI Companion with Mitel's telephony platforms. This hybrid cloud solution supports mission-critical communications with AI-enhanced collaboration for enterprises.
In May 2024, Tata Communications, a global communications technology player, and Cisco, a worldwide leader in technology, strengthened their partnership to launch Webex Calling with cloud Public Switched Telephone Network (PSTN) for enterprises doing business in India. Called Webex Calling by Tata Communications, this is a first-of-its-kind service in India that will be offered by integrating Cisco's Webex Calling with the cloud voice services of Tata Communications GlobalRapide platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.