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市場調查報告書
商品編碼
1857012

全球 MemberPress 市場：未來預測（至 2032 年）—按核心產品/服務類型、定價模式、整合類型、用例、最終用戶和地區進行分析

MemberPress Market Forecasts to 2032 - Global Analysis By Core Offering Type, Pricing Model, Integration Type, Use Case, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計 2025 年全球 MemberPress 市場規模將達到 848 億美元，到 2032 年將達到 2,137 億美元，預測期內複合年成長率為 14.1%。

MemberPress 是一款高級 WordPress 插件，專為創建和管理會員網站而設計。它允許您限制內容存取、銷售數位產品和訂閱服務，並根據會員等級自動執行存取控制。 MemberPress 內建與付款閘道、學習管理系統和電子郵件行銷工具的整合，支援定期收費、優惠券和詳細報告。其直覺的介面和強大的基於規則的存取系統，使其成為希望透過內容變現並建立高效封閉式社群的企業、相關人員和內容創作者的理想之選。

訂閱式經營模式的成長

隨著創作者和小型企業尋求可預測的收入來源，支持會員制訪問和定期收費的平台正日益受到青睞。 MemberPress 提供了一套強大的解決方案，用於管理會員、自動續費以及與付款閘道整合。該外掛程式與 WordPress 的兼容性進一步加速了其在非技術用戶中的普及。這一趨勢的驅動力源於人們對能夠簡化內容變現流程、同時提供靈活的定價和存取控制的工具日益成長的需求。

企業級部署的擴充性有限

該外掛程式對 WordPress 的依賴性可能會限制其在大型複雜生態系統中的效能和自訂程度。企業通常需要高級分析、多站點管理以及與專有系統的深度整合。此外，擴展使用者存取權限和管理成千上萬的成員會給伺服器資源帶來壓力，導致一些組織尋求無頭或自訂建置的替代方案。這些限制可能會阻礙 MemberPress 在大型企業環境中普及。

利用人工智慧驅動的分析和個人化功能，實現更智慧的成員細分

動態內容傳送和自動細分等個人化功能可以提高轉換率和使用者滿意度。這些功能越來越受到創作者和相關人員的青睞，他們希望根據會員互動客製化體驗。透過整合人工智慧主導的分析，該平台可以提供關於會員行為、流失風險和內容偏好的預測性洞察。隨著人工智慧在SaaS平台中的應用日益廣泛，MemberPress有機會發展成為更智慧、數據驅動的會員解決方案。

來自一體化平台的競爭

Kajabi、Teachable 和 Mighty Networks 等綜合平台的崛起對 MemberPress 的市佔率構成了重大威脅。這些解決方案整合了課程交付、社群功能、客戶關係管理 (CRM) 工具和分析功能，減少了對多個外掛程式和第三方整合的需求。追求簡潔性和集中管理的使用者可能會選擇這些平台，而不是基於 WordPress 的設定。此外，競爭對手激進的定價策略和功能上的同質化也可能導致用戶流失。為了保持競爭力，MemberPress 必須不斷創新，同時簡化其用戶註冊和整合流程。

新冠疫情的影響：

新冠疫情加速了數位化平台的轉型，為MemberPress這類支援遠端互動和獲利的工具帶來了福音。隨著線下活動和麵授課程的減少，內容創作者和教育者轉向線上會員模式以維持營運。 MemberPress使用戶推出封閉式社群、提供虛擬課程並管理訂閱。遠距辦公和線上教育的激增，持續催生了對可擴展且安全的會員解決方案的需求。

預計在預測期內，獨立會員網站細分市場將最大。

由於獨立會員網站深受創作者、顧問和教育工作者的歡迎，他們希望完全控制品牌和內容訪問權限，預計在預測期內，獨立會員網站細分市場將佔據最大的市場佔有率。獨立網站允許用戶建立獨立的入口網站，無需依賴第三方平台，從而在設計和獲利模式方面提供了更大的靈活性。 MemberPress 基於規則的存取系統以及與 Stripe 和 PayPal 的整合有效地支援了這種模式。微型企業家和垂直社區推出訂閱服務，將進一步推動該細分市場的成長。

預計在預測期內，CRM整合細分市場將以最高的複合年成長率成長。

隨著個人化在會員互動中扮演越來越重要的角色，CRM整合領域預計將在預測期內實現最高成長率，這主要得益於ActiveCampaign、HubSpot和Salesforce等CRM連結平台的普及。 MemberPress與這些工具的兼容性支援精準溝通、行為模式的自動化以及生命週期行銷。該領域的成長動力源於對數據主導決策和跨多個觸點簡化會員管理的需求。

佔比最大的地區：

由於亞太地區數位基礎設施不斷擴展、WordPress 使用率不斷提高以及內容創作者群體日益壯大，預計該地區將在預測期內佔據最大的市場佔有率。印度、印尼和越南等國家正在經歷線上教學、輔導和內容變現的蓬勃發展。在地化的定價模式、多語言支援和行動優先設計預計將進一步推動該地區的 WordPress 應用普及。

複合年成長率最高的地區：

由於成熟的內容創作經濟、較高的數位素養以及訂閱平台的廣泛應用，預計北美在預測期內將呈現最高的複合年成長率。該地區對資料隱私、自動化和使用者體驗的重視，使其成為高級會員管理工具的主要市場。 MemberPress 能夠與美國本土的服務和支付系統整合，這使其對尋求擴充性解決方案的諮詢公司、教育機構以及中小企業越來越具有吸引力。

免費客製化服務

訂閱本報告的用戶可從以下免費自訂選項中選擇一項：

  • 公司簡介
    • 對最多三家其他公司進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域分類
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

5.全球MemberPress 市場以核心產品/服務類型分類

  • 獨立會員網站
  • 線上課程平台
  • 社群論壇網站
  • 數位產品銷售
  • 其他核心產品/服務類型

第6章 全球會員媒體市場定價模式

  • 基礎層級用戶
  • PLASTIA 用戶
  • 專業級用戶

7.全球MemberPress 市場以整合類型分類

  • LMS整合
  • CRM整合
  • 付款閘道整合
  • 其他整合類型

8.全球MemberPress 市場按用例分類

  • 訂閱管理
  • 課程獲利
  • 內容限制
  • 聯盟管理
  • 社區營造
  • 其他用例

9.全球MemberPress 市場（以最終用戶分類）

  • 獨立創業教練
  • 教育機構
  • 數位出版商
  • 非營利組織和協會
  • SaaS 和技術社區
  • 其他最終用戶

第10章全球MemberPress 市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章：公司簡介

  • Caseproof, LLC
  • Restrict Content Pro（RCP）
  • WishList Member
  • Paid Memberships Pro
  • aMember Pro
  • LearnDash
  • LifterLMS
  • WooCommerce
  • SureCart
  • BuddyBoss
  • Stripe
  • Bluehost
  • PayPal
  • ActiveCampaign
  • SkillCrush
  • Salesforce Ben
Product Code: SMRC31877

According to Stratistics MRC, the Global MemberPress Market is accounted for $84.8 billion in 2025 and is expected to reach $213.7 billion by 2032 growing at a CAGR of 14.1% during the forecast period. MemberPress is a premium WordPress plugin designed for creating and managing membership sites. It enables users to restrict content, sell digital products or subscriptions, and automate access control based on membership levels. With built-in integrations for payment gateways, learning management systems, and email marketing tools, MemberPress supports recurring billing, coupons, and detailed reporting. Its intuitive interface and robust rule-based access system make it ideal for businesses, educators, and creators seeking to monetize content or build gated communities efficiently.

Market Dynamics:

Driver:

Growth in subscription-based business models

As creators and small businesses seek predictable revenue streams, platforms that support gated access and recurring billing have gained prominence. MemberPress offers a robust solution for managing memberships, automating renewals, and integrating with payment gateways. The plugin's compatibility with WordPress further accelerates its uptake among non-technical users. This trend is reinforced by the growing demand for tools that simplify content monetization while offering flexibility in pricing and access control.

Restraint:

Limited scalability for enterprise-level deployments

The plugin's reliance on WordPress can limit performance and customization when deployed across large, complex ecosystems. Enterprises often require advanced analytics, multi-site management, and deeper integration with proprietary systems-features that may not be natively supported. Additionally, scaling user access and managing thousands of members can strain server resources, prompting some organizations to seek headless or custom-built alternatives. These limitations may hinder MemberPress's penetration into high-volume corporate environments.

Opportunity:

AI-powered analytics and personalization, enabling smarter member segmentation

Personalization features such as dynamic content delivery and automated segmentation can improve conversion rates and user satisfaction. These capabilities are increasingly sought after by creators and educators aiming to tailor experiences based on member interactions. By integrating AI-driven analytics, the platform can offer predictive insights into member behavior, churn risk, and content preferences. As AI adoption grows across SaaS platforms, MemberPress has the opportunity to evolve into a smarter, data-informed membership solution.

Threat:

Competition from all-in-one platforms

The rise of comprehensive platforms like Kajabi, Teachable, and Mighty Networks poses a significant threat to MemberPress's market share. These solutions offer built-in course delivery, community features, CRM tools, and analytics reducing the need for multiple plugins or third-party integrations. Users seeking simplicity and centralized management may opt for these alternatives over WordPress-based setups. Additionally, aggressive pricing strategies and feature parity among competitors could lead to user migration. To remain competitive, MemberPress must continue innovating while streamlining its onboarding and integration processes.

Covid-19 Impact:

The COVID-19 pandemic accelerated the shift toward digital platforms, benefiting tools like MemberPress that support remote engagement and monetization. As physical events and in-person learning declined, creators and educators turned to online membership models to maintain continuity. MemberPress enabled users to launch gated communities, deliver virtual courses, and manage subscriptions with minimal technical overhead. The surge in remote work and online education created lasting demand for scalable, secure membership solutions.

The standalone membership sites segment is expected to be the largest during the forecast period

The standalone membership sites segment is expected to account for the largest market share during the forecast period due to its popularity among creators, consultants, and educators seeking full control over branding and content access. Standalone sites allow users to build independent portals without relying on third-party platforms, offering flexibility in design and monetization. MemberPress's rule-based access system and integration with Stripe and PayPal support this model effectively. The segment's growth is further fueled by the rise of micro-entrepreneurs and niche communities launching subscription-based services.

The CRM integration segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the CRM integration segment is predicted to witness the highest growth rate as personalization becomes central to member engagement, platforms that connect with CRMs like ActiveCampaign, HubSpot, and Salesforce are gaining traction. MemberPress's compatibility with these tools enables targeted communication, behavior-based automation, and lifecycle marketing. This segment is driven by the need for data-driven decision-making and streamlined member management across multiple touchpoints which drives the market growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the region's expanding digital infrastructure, rising adoption of WordPress, and growing creator base contribute to this dominance. Countries such as India, Indonesia, and Vietnam are witnessing a surge in online education, coaching, and content monetization. Localized pricing models, multilingual support, and mobile-first design are expected to further accelerate adoption in this region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a mature creator economy, strong digital literacy, and widespread use of subscription-based platforms. The region's emphasis on data privacy, automation, and user experience makes it a prime market for advanced membership tools. MemberPress's integration with U.S.-based services and payment systems enhances its appeal among consultants, educators, and small businesses seeking scalable solutions.

Key players in the market

Some of the key players in MemberPress Market include Caseproof, LLC, Restrict Content Pro (RCP), WishList Member, Paid Memberships Pro, aMember Pro, LearnDash, LifterLMS, WooCommerce, SureCart, BuddyBoss, Stripe, Bluehost, PayPal, ActiveCampaign, SkillCrush, and Salesforce Ben.

Key Developments:

In October 2025, SureCart v3.15 introduced product page video support and smarter upsell behaviors. These features improve shopper experience and conversion rates. The update reflects SureCart's push toward richer media integration.

In October 2025, LifterLMS Blocks v2.6.2 was released with improved UI and spam protection. The update enhances course creation and security for WordPress LMS users. It's part of the broader LifterLMS 9.0 rollout.

In September 2025, LearnDash announced a new product roadmap and customer-focused department under StellarWP. The update introduced the LearnDash Developer's Club and expanded leadership structure. It signals a shift toward community-driven innovation.

Core Offering Types Covered:

  • Standalone Membership Sites
  • Online Course Platforms
  • Community & Forum Sites
  • Digital Product Sales
  • Other Core Offering Types

Pricing Models Covered:

  • Basic Tier Users
  • Plus Tier Users
  • Pro Tier Users

Integration Types Covered:

  • LMS Integration
  • CRM Integration
  • Payment Gateway Integration
  • Other Integration Types

Use Cases Covered:

  • Subscription Management
  • Course Monetization
  • Content Restriction
  • Affiliate Management
  • Community Building
  • Other Use Cases

End Users Covered:

  • Solopreneurs & Coaches
  • Educational Institutions
  • Digital Publishers
  • Nonprofits & Associations
  • SaaS & Tech Communities
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global MemberPress Market, By Core Offering Type

  • 5.1 Introduction
  • 5.2 Standalone Membership Sites
  • 5.3 Online Course Platforms
  • 5.4 Community & Forum Sites
  • 5.5 Digital Product Sales
  • 5.6 Other Core Offering Types

6 Global MemberPress Market, By Pricing Model

  • 6.1 Introduction
  • 6.2 Basic Tier Users
  • 6.3 Plus Tier Users
  • 6.4 Pro Tier Users

7 Global MemberPress Market, By Integration Type

  • 7.1 Introduction
  • 7.2 LMS Integration
  • 7.3 CRM Integration
  • 7.4 Payment Gateway Integration
  • 7.5 Other Integration Types

8 Global MemberPress Market, By Use Case

  • 8.1 Introduction
  • 8.2 Subscription Management
  • 8.3 Course Monetization
  • 8.4 Content Restriction
  • 8.5 Affiliate Management
  • 8.6 Community Building
  • 8.7 Other Use Cases

9 Global MemberPress Market, By End User

  • 9.1 Introduction
  • 9.2 Solopreneurs & Coaches
  • 9.3 Educational Institutions
  • 9.4 Digital Publishers
  • 9.5 Nonprofits & Associations
  • 9.6 SaaS & Tech Communities
  • 9.7 Other End Users

10 Global MemberPress Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Caseproof, LLC
  • 12.2 Restrict Content Pro (RCP)
  • 12.3 WishList Member
  • 12.4 Paid Memberships Pro
  • 12.5 aMember Pro
  • 12.6 LearnDash
  • 12.7 LifterLMS
  • 12.8 WooCommerce
  • 12.9 SureCart
  • 12.10 BuddyBoss
  • 12.11 Stripe
  • 12.12 Bluehost
  • 12.13 PayPal
  • 12.14 ActiveCampaign
  • 12.15 SkillCrush
  • 12.16 Salesforce Ben

List of Tables

  • Table 1 Global MemberPress Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global MemberPress Market Outlook, By Core Offering Type (2024-2032) ($MN)
  • Table 3 Global MemberPress Market Outlook, By Standalone Membership Sites (2024-2032) ($MN)
  • Table 4 Global MemberPress Market Outlook, By Online Course Platforms (2024-2032) ($MN)
  • Table 5 Global MemberPress Market Outlook, By Community & Forum Sites (2024-2032) ($MN)
  • Table 6 Global MemberPress Market Outlook, By Digital Product Sales (2024-2032) ($MN)
  • Table 7 Global MemberPress Market Outlook, By Other Core Offering Types (2024-2032) ($MN)
  • Table 8 Global MemberPress Market Outlook, By Pricing Model (2024-2032) ($MN)
  • Table 9 Global MemberPress Market Outlook, By Basic Tier Users (2024-2032) ($MN)
  • Table 10 Global MemberPress Market Outlook, By Plus Tier Users (2024-2032) ($MN)
  • Table 11 Global MemberPress Market Outlook, By Pro Tier Users (2024-2032) ($MN)
  • Table 12 Global MemberPress Market Outlook, By Integration Type (2024-2032) ($MN)
  • Table 13 Global MemberPress Market Outlook, By LMS Integration (2024-2032) ($MN)
  • Table 14 Global MemberPress Market Outlook, By CRM Integration (2024-2032) ($MN)
  • Table 15 Global MemberPress Market Outlook, By Payment Gateway Integration (2024-2032) ($MN)
  • Table 16 Global MemberPress Market Outlook, By Other Integration Types (2024-2032) ($MN)
  • Table 17 Global MemberPress Market Outlook, By Use Case (2024-2032) ($MN)
  • Table 18 Global MemberPress Market Outlook, By Subscription Management (2024-2032) ($MN)
  • Table 19 Global MemberPress Market Outlook, By Course Monetization (2024-2032) ($MN)
  • Table 20 Global MemberPress Market Outlook, By Content Restriction (2024-2032) ($MN)
  • Table 21 Global MemberPress Market Outlook, By Affiliate Management (2024-2032) ($MN)
  • Table 22 Global MemberPress Market Outlook, By Community Building (2024-2032) ($MN)
  • Table 23 Global MemberPress Market Outlook, By Other Use Cases (2024-2032) ($MN)
  • Table 24 Global MemberPress Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global MemberPress Market Outlook, By Solopreneurs & Coaches (2024-2032) ($MN)
  • Table 26 Global MemberPress Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 27 Global MemberPress Market Outlook, By Digital Publishers (2024-2032) ($MN)
  • Table 28 Global MemberPress Market Outlook, By Nonprofits & Associations (2024-2032) ($MN)
  • Table 29 Global MemberPress Market Outlook, By SaaS & Tech Communities (2024-2032) ($MN)
  • Table 30 Global MemberPress Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.