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市場調查報告書
商品編碼
1856995
全球睡眠和放鬆飲品市場:預測(至2032年)-按產品類型、成分類型、消費者類型、分銷管道、應用和地區進行分析Sleep and Relaxation Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Type, Ingredient Type, Consumer Type, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球睡眠和放鬆飲料市場規模將達到 44 億美元,到 2032 年將達到 58 億美元,預測期內複合年成長率為 4.1%。
助眠放鬆飲品是機能飲料,旨在促進平靜、緩解壓力並幫助獲得安穩睡眠。這類飲品通常是用褪黑素、茶胺酸、洋甘菊、纈草根和鎂等天然成分配製而成,有助於調節晝夜節律並緩解精神緊張。它們不含咖啡因,低糖,是睡前飲用的理想選擇。助眠放鬆飲品專為注重健康的消費者而設計,為膳食補充劑提供了一種便捷的替代方案,滿足了人們對改善睡眠品質和放鬆身心的整體性非藥物解決方案日益成長的需求。
人們對心理健康和睡眠障礙的認知不斷提高
助眠放鬆飲品為處方藥提供了一種便利、天然的替代方案,並契合了人們日益成長的健康生活方式偏好。消費者教育的提升、社群媒體的支持以及褪黑素、茶胺酸和洋甘菊等舒緩成分的添加,都推動了市場的發展。此外,遠距辦公的普及和數位疲勞的加劇也推動了人們對有助於休息和恢復的機能飲料的需求。這種轉變在千禧世代和Z世代中尤其明顯,他們更加重視心理健康和整體健康。
缺乏標準化的療效數據和監管核准
許多配方依賴植物萃取物和適應原,但由於缺乏普遍認可的劑量指南,其功效聲明難以證實。不同地區監管規定的模糊性,導致產品可能被歸類為膳食補充劑、食品或機能性食品,使標籤、行銷和分銷變得複雜。這種缺乏統一性會阻礙國際擴張,並降低消費者信心。此外,製造商還必須應對複雜的核准流程,以確保符合食品安全和健康聲明法規。
具有增強的生物有效性和風味特徵的即飲型 (RTD) 配方
乳化和奈米封裝技術的創新正在提高助眠成分的生物有效性,從而增強產品功效。利用天然甜味劑、水果浸泡液和草本混合物最佳化口味,吸引追求愉悅健康體驗的健康意識消費者。即飲型產品可實現精準劑量和品質穩定,使其成為零售和電商通路的理想選擇。各大品牌正抓住這一機遇,推出高階產品,並拓展至旅遊、酒店和健身領域。
假訊息和炒作
有些品牌在缺乏充分科學依據的情況下,將助眠飲料宣傳為治療複雜疾病的萬靈藥,導致消費者強烈反對並損害品牌聲譽。社群媒體上流傳的軼事功效可能會扭曲大眾認知,造成不切實際的期望。標籤資訊不準確、成分交互作用未公開以及缺乏透明度等問題,進一步加劇了消費者的疑慮。監管機構正日益嚴格地審查機能飲料的標籤,不合規的品牌可能面臨罰款和產品召回。
新冠疫情再形成了消費者的行為模式,並加速了對免疫力、緩解壓力和改善睡眠品質等保健產品的需求。封鎖和遠距辦公加劇了焦慮,擾亂了睡眠規律,促使人們尋求天然療法。助眠和放鬆飲品作為一種自我護理方式而廣受歡迎,尤其是在都市區中。然而,供應鏈中斷和原料短缺暫時影響了這些產品的生產和分銷。
預計在預測期內,褪黑素飲料細分市場將成為最大的細分市場。
由於褪黑素在調節睡眠-覺醒週期和改善入睡方面具有經臨床驗證的功效,預計在預測期內,褪黑素飲料將佔據最大的市場佔有率。這些配方廣受各年齡層的歡迎,並且通常添加纈草根、鎂和茶氨酸等協同成分,以增強放鬆效果並緩解焦慮。消費者越來越傾向於選擇天然助眠產品而非合成藥物,尤其是在注重健康的族群中,這趨勢正推動著該細分市場的發展。
預計在預測期內,粉末混合飲料和棒狀飲料細分市場將實現最高的複合年成長率。
由於粉末沖劑和條狀飲料具有便利性、保存期限長以及能夠適應個人化健康生活方式等優點,預計在預測期內,這兩種產品形式將保持最高的成長率。這些產品形式尤其受到經常旅行的人、健身愛好者和重視便攜性和易用性的數位消費者的青睞。可自訂劑量和口味的功能也增強了它們的吸引力,尤其是在訂閱和直銷模式下。溶解性和營養成分保存技術的進步使製造商能夠以緊湊的包裝提供高效的配方。
由於可支配收入的成長、快速的都市化以及對草藥和傳統療法的強烈文化偏好,亞太地區預計將在預測期內佔據最大的市場佔有率。在中國、日本、韓國和印度等國家,由於生活節奏快、心理健康意識增強,促進睡眠和緩解壓力的機能飲料的需求不斷成長。本土企業正積極推出以南非睡茄、紅棗和人參等本土草藥配製的助眠飲料,而國際品牌則透過策略合作和獨特的配方拓展業務。
預計北美地區在預測期內將實現最高的複合年成長率,這主要得益於失眠症的高發生率、強勁的健康趨勢以及成熟的零售生態系統對產品快速普及的支持。美國和加拿大的消費者擴大將機能飲料納入日常自我護理,其中助眠和放鬆飲品在主流市場和小眾市場都越來越受歡迎。該地區監管透明度高,且高度重視潔淨標示產品,這使得品牌能夠做出有據可依的聲明,從而建立消費者信任。
According to Stratistics MRC, the Global Sleep and Relaxation Drinks Market is accounted for $4.4 billion in 2025 and is expected to reach $5.8 billion by 2032 growing at a CAGR of 4.1% during the forecast period. Sleep and relaxation drinks are functional beverages formulated to promote calmness, reduce stress, and support restful sleep. Typically infused with natural ingredients such as melatonin, L-theanine, chamomile, valerian root, or magnesium, these drinks help regulate circadian rhythms and ease mental tension. They are often marketed as non-caffeinated, low-sugar options suitable for evening consumption. Designed for wellness-conscious consumers, sleep drinks offer a convenient alternative to supplements, aligning with growing demand for holistic, non-pharmaceutical solutions to improve sleep quality and relaxation.
Increasing mental health awareness and sleep disorders
Sleep and relaxation drinks offer a convenient, natural alternative to prescription medications, aligning with the growing preference for wellness-oriented lifestyles. The market is benefiting from increased consumer education, social media advocacy, and integration of calming ingredients such as melatonin, L-theanine, and chamomile. Additionally, the rise in remote work and digital fatigue has amplified demand for functional beverages that support rest and recovery. This shift is particularly evident among millennials and Gen Z, who prioritize mental well-being and holistic health.
Lack of standardized efficacy data and regulatory approvals
Many formulations rely on botanical extracts and adaptogens that lack universally accepted dosage guidelines, making efficacy claims difficult to substantiate. Regulatory ambiguity across regions where products may be classified as supplements, beverages, or functional foods complicates labeling, marketing, and distribution. This lack of harmonization can hinder international expansion and reduce consumer trust. Moreover, manufacturers must navigate complex approval processes to ensure compliance with food safety and health claims regulations.
Ready-to-drink (RTD) formulations with enhanced bioavailability and flavor profiles
Innovations in emulsification and nanoencapsulation technologies are improving bioavailability of sleep-inducing compounds, enhancing product efficacy. Flavor optimization using natural sweeteners, fruit infusions, and herbal blends is attracting health-conscious consumers who seek enjoyable wellness experiences. RTD formats also enable precise dosing and consistent quality, making them ideal for retail and e-commerce channels. Brands are leveraging this opportunity to launch premium SKUs and expand into travel, hospitality, and fitness sectors.
Misinformation and overpromising
Some brands promote sleep drinks as cure-alls for complex disorders without sufficient scientific backing, risking backlash and reputational damage. Social media amplification of anecdotal benefits may distort public perception, leading to unrealistic expectations. Inaccurate labeling, undisclosed ingredient interactions, and lack of transparency further contribute to consumer hesitancy. Regulatory bodies are increasingly monitoring functional beverage claims, and non-compliant brands may face penalties or product recalls.
The COVID-19 pandemic reshaped consumer behavior, accelerating demand for wellness products that support immunity, stress relief, and sleep hygiene. Lockdowns and remote work heightened anxiety and disrupted sleep patterns, prompting individuals to explore natural remedies. Sleep and relaxation drinks gained traction as part of self-care routines, especially among urban populations. However, supply chain disruptions and ingredient shortages temporarily affected production and distribution.
The melatonin-based drinks segment is expected to be the largest during the forecast period
The melatonin-based drinks segment is expected to account for the largest market share during the forecast period owing to their clinically supported role in regulating sleep-wake cycles and improving sleep onset. These formulations are widely accepted across age groups and are often fortified with synergistic ingredients such as valerian root, magnesium, and L-theanine to enhance relaxation and reduce anxiety. The segment benefits from growing consumer preference for natural sleep aids over synthetic pharmaceuticals, especially in wellness-conscious demographics.
The powdered mixes and drink sticks segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powdered mixes and drink sticks segment is predicted to witness the highest growth rate driven by their convenience, extended shelf life, and adaptability to personalized wellness routines. These formats are particularly popular among frequent travelers, fitness enthusiasts, and digital consumers who value portability and ease of use. The ability to customize dosage and flavor profiles adds to their appeal, especially in subscription-based and direct-to-consumer models. Technological advancements in solubility and nutrient preservation are enabling manufacturers to deliver potent formulations in compact packaging.
During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to rising disposable incomes, rapid urbanization, and a strong cultural inclination toward herbal and traditional remedies. Countries such as China, Japan, South Korea, and India are witnessing increased demand for functional beverages that promote sleep and stress relief, driven by hectic lifestyles and growing mental health awareness. Local players are actively launching sleep drinks infused with native herbs like ashwagandha, jujube, and ginseng, while international brands are expanding through strategic partnerships and tailored formulations.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by a combination of high insomnia prevalence, strong wellness trends, and a mature retail ecosystem that supports rapid product adoption. Consumers in the U.S. and Canada are increasingly turning to functional beverages as part of their daily self-care routines, with sleep and relaxation drinks gaining traction in both mainstream and niche segments. The region's regulatory transparency and emphasis on clean-label products enable brands to make substantiated claims and build consumer trust.
Key players in the market
Some of the key players in Sleep and Relaxation Drinks Market include PepsiCo, The Coca-Cola Company, New Age, Inc., Dream Water, Som Sleep, NeuroBrands, LLC, Tranquini GmbH, Kin Euphorics, Boisson Slow Cow, Inc., iChill Beverages, Inc., Liquid I.V., Celestial Seasonings, Yogi Products, Natural Calm, Hiyo, Ghia, Cove Water Co., Afterwork Sleep Drinks, and Chillbev.
In August 2025, Dream Water launched 6-count sleep gummies in Saudi Arabia and GCC markets. The expansion targets airports, pharmacies, and e-commerce channels with wellness-focused SKUs.
In August 2025, Coca-Cola partnered with Universal and Blumhouse to launch a horror-themed Fanta campaign. This global collaboration merges beverage branding with pop culture storytelling.
In March 2025, PepsiCo acquired Poppi, a prebiotic soda brand, for $1.95B to expand its better-for-you beverage portfolio. The deal includes performance-based earnouts and tax benefits, aligning with PepsiCo's wellness strategy.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.