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1856972

全球行為分析市場：預測至 2032 年－按組件、部署類型、組織規模、應用程式、最終使用者和地區分類的分析

Behavior Analytics Market Forecasts to 2032 - Global Analysis By Component (Software and Services), Deployment Mode (Cloud-Based and On-Premise), Organization Size, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球行為分析市場預計到 2025 年將達到 53 億美元，到 2032 年將達到 307 億美元，預測期內複合年成長率為 28.5%。

行為分析是指收集、分析和解讀與個人或系統行為及互動相關的數據，以了解其中的模式、趨勢和異常情況。它專注於識別使用者、員工和裝置的行為趨勢，從而改善決策、提升使用者體驗、預防詐欺並加強安全。透過利用機器學習、統計模型和資料視覺化，企業可以預測潛在風險、最佳化工作流程並提供個人化服務。行為分析已應用於網路安全、行銷、醫療保健和金融等多個行業，它能夠提供數據驅動的洞察，將原始行為數據轉化為可用於策略規劃和提升營運效率的可操作情報。

改進的客戶分析

即時追蹤使用者行為能夠實現客戶旅程全程的細分、個人化和流失預測。行為數據支援全通路環境下的動態定價、精準行銷和詐欺偵測。與客戶關係管理 (CRM) 和人工智慧 (AI) 引擎的整合，可增強決策和宣傳活動最佳化。這些功能能夠提升整個消費者生態系統的參與度、留存率和終身價值。

資料隱私問題

GDPR 和 HIPAA 等法規結構要求嚴格的同意、匿名化和審核通訊協定。跨網路、行動和物聯網管道的行為追蹤引發了倫理和法律方面的審查。基礎設施必須支援跨分散式環境的安全資料收集、儲存和處理。合規失敗或違規會導致聲譽受損和法律風險。這些限制阻礙了受監管行業和敏感應用場景的採用。

加強風險管理

該平台透過分析使用者在系統和網路中的行為，偵測異常情況、內部威脅和策略違規行為。與安全資訊和事件管理 (SIEM)、身分和存取管理 (IAM) 以及詐欺偵測工具的整合，可提升回應速度和問題解決效率。預測建模支援主動風險緩解和合規性監控。企業和公共部門對即時行為智慧的需求日益成長。這些趨勢正在推動可擴展、自適應的以風險為中心的分析平台的發展。

高昂的實施成本

行為分析需要對數據基礎設施、整合工具和專業人才進行投資。客製化和培訓會延長實施週期並增加營運成本。雲端遷移和 API 開發會增加舊有系統的複雜性。預算限制和不確定的投資回報期會延緩經營團隊的認可和平台擴展。這些挑戰持續限制成本敏感型部門和地區的應用。

新冠疫情的影響：

疫情加速了企業對行為分析的興趣，這些企業希望監控遠距辦公、數位互動和網路安全威脅。企業利用行為數據來偵測異常狀況、最佳化數位化管道並提升員工生產力。醫療服務提供者採用分析技術來追蹤患者行為並改善護理協調。各行各業對數據主導決策的認知度不斷提高。後疫情時代，行為分析已成為營運韌性與數位轉型的核心支柱。這種轉變正在加速對行為智慧基礎設施的長期投資。

預計在預測期內，威脅偵測和預防細分市場將成為最大的細分市場。

預計在預測期內，威脅偵測與預防領域將佔據最大的市場佔有率，因為它在網路安全、欺詐管理(SIEM) 以及身分和存取管理 (IAM) 系統的整合可提高可見性和回應速度。金融、醫療保健和政府部門對即時異常檢測的需求正在不斷成長。這些功能正在鞏固該領域在企業安全和合規生態系統中的主導地位。

預計在預測期內，醫療保健產業將實現最高的複合年成長率。

預計在預測期內，醫療保健領域將實現最高成長率，因為行為分析平台在患者監測、診斷和營運效率方面正發揮越來越重要的作用。醫院正在利用行為數據來追蹤患者的依從性、檢測異常情況並制定個人化的治療方案。與電子病歷 (EHR)、穿戴式裝置和遠端醫療平台的整合，能夠提供更深入的洞察和更應對力。慢性病和老年護理領域正在推動對預測分析和遠端監測的需求。這些因素共同促進了醫療保健領域行為分析應用的整體成長。

佔比最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這主要得益於其先進的數位基礎設施、清晰的監管環境以及企業對該技術的廣泛應用。美國和加拿大的企業正在零售、金融、醫療保健和公共服務等領域採用行為分析技術。對人工智慧、網路安全和客戶體驗平台的投資擴充性和創新提供了支援。主要軟體供應商和雲端服務供應商的存在推動了整合和效能的提升。監管機構透過資料管治和合規性要求為行為智慧的發展提供了支持。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率，這主要得益於行動應用普及、數位轉型和醫療現代化三者融合的推動。中國、印度、日本和韓國等國家正在電子商務、銀行業和公共衛生系統中推廣行為分析。政府支持的計畫正在助力數位基礎設施、網路安全和病患監測的發展。本地供應商正在推出符合區域行​​為準則和合規規範的多語言平台。無論都市區，對可擴展、低成本的分析解決方案的需求都在不斷成長。這些趨勢正在推動亞太地區整體行為分析生態系統的發展。

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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 應用分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

第5章 全球行為分析市場（依組件分類）

  • 軟體
    • UEBA（使用者和實體行為分析）平台
    • 內部威脅偵測工具
    • 即時監控儀錶板
  • 服務
    • 專業服務
    • 託管服務
    • 其他分析服務

第6章：以部署方式分類的全球行為分析市場

  • 雲端基礎的
  • 本地部署

第7章：依組織規模分類的全球行為分析市場

  • 主要企業
  • 小型企業

第8章：全球行為分析市場（按應用領域分類）

  • 威脅偵測與預防
  • 詐欺偵測
  • 客戶行為分析
  • 員工監控
  • 合規管理
  • 風險管理
  • 其他用途

第9章：全球行為分析市場（按最終用戶分類）

  • 銀行、金融服務和保險（BFSI）
  • 醫療保健
  • 零售與電子商務
  • 資訊科技/通訊
  • 政府/公共部門
  • 教育
  • 製造業
  • 其他最終用戶

第10章：全球行為分析市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章：公司簡介

  • Qualtrics International Inc.
  • OpenText Corporation
  • SAS Institute Inc.
  • Oracle Corporation
  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Adobe Inc.
  • Salesforce, Inc.
  • Mixpanel, Inc.
  • Amplitude, Inc.
  • Contentsquare SAS
  • Smartlook.com, sro
  • Heap Inc.
  • Clicktale Ltd.
Product Code: SMRC31836

According to Stratistics MRC, the Global Behavior Analytics Market is accounted for $5.3 billion in 2025 and is expected to reach $30.7 billion by 2032 growing at a CAGR of 28.5% during the forecast period. Behavior Analytics is the practice of collecting, analyzing, and interpreting data related to the actions and interactions of individuals or systems to understand patterns, trends, and anomalies. It focuses on identifying behavioral trends in users, employees, or devices to improve decision-making, enhance user experiences, prevent fraud, and strengthen security. By leveraging machine learning, statistical models, and data visualization, organizations can predict potential risks, optimize workflows, and personalize services. Behavior Analytics applies across industries such as cybersecurity, marketing, healthcare, and finance, enabling data-driven insights that translate raw behavioral data into actionable intelligence for strategic planning and operational efficiency.

Market Dynamics:

Driver:

Improved customer insights

Real-time tracking of user actions enables segmentation, personalization, and churn prediction across customer journeys. Behavioral data supports dynamic pricing, targeted marketing, and fraud detection across omnichannel environments. Integration with CRM and AI engines enhances decision-making and campaign optimization. These capabilities are boosting engagement, retention, and lifetime value across consumer-facing ecosystems.

Restraint:

Data privacy concerns

Regulatory frameworks such as GDPR and HIPAA mandate strict consent, anonymization, and auditability protocols. Behavioral tracking across web, mobile, and IoT channels raises ethical and legal scrutiny. Infrastructure must support secure data collection, storage, and processing across distributed environments. Compliance failures and breaches can trigger reputational damage and legal exposure. These constraints continue to hinder adoption across regulated industries and sensitive use cases.

Opportunity:

Enhanced risk management

Platforms detect anomalies, insider threats, and policy violations by analyzing user behavior across systems and networks. Integration with SIEM, IAM, and fraud detection tools improves responsiveness and resolution. Predictive modeling supports proactive risk mitigation and compliance monitoring. Demand for real-time behavioral intelligence is rising across enterprise and public sector environments. These trends are fostering scalable and adaptive growth across risk-centric analytics platforms.

Threat:

High implementation costs

Behavior analytics requires investment in data infrastructure, integration tools, and skilled personnel. Customization and training increase deployment timelines and operational overhead. Cloud migration and API development add complexity across legacy systems. Budget constraints and uncertain payback periods slow executive buy-in and platform expansion. These challenges continue to constrain adoption across cost-sensitive sectors and geographies.

Covid-19 Impact:

The pandemic accelerated interest in behavior analytics as organizations sought to monitor remote work, digital engagement, and cybersecurity threats. Enterprises used behavioral data to detect anomalies, optimize digital channels, and manage workforce productivity. Healthcare providers adopted analytics to track patient behavior and improve care coordination. Public awareness of data-driven decision-making increased across sectors. Post-pandemic strategies now include behavior analytics as a core pillar of operational resilience and digital transformation. These shifts are accelerating long-term investment in behavioral intelligence infrastructure.

The threat detection & prevention segment is expected to be the largest during the forecast period

The threat detection & prevention segment is expected to account for the largest market share during the forecast period due to its critical role in cybersecurity, fraud management, and insider risk mitigation. Platforms analyze user behavior across endpoints, networks, and applications to identify suspicious patterns and policy violations. Integration with SIEM and IAM systems improves visibility and response time. Demand for real-time anomaly detection is rising across finance, healthcare, and government sectors. These capabilities are boosting segment dominance across enterprise security and compliance ecosystems.

The healthcare segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the healthcare segment is predicted to witness the highest growth rate as behavior analytics platforms scale across patient monitoring, diagnostics, and operational efficiency. Hospitals use behavioral data to track adherence, detect anomalies, and personalize care pathways. Integration with EHR, wearables, and telemedicine platforms improves insight and responsiveness. Demand for predictive analytics and remote monitoring is rising across chronic disease and elder care segments. These dynamics are accelerating growth across healthcare-focused behavior analytics applications.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its advanced digital infrastructure, regulatory clarity, and enterprise adoption. U.S. and Canadian firms deploy behavior analytics across retail, finance, healthcare, and public services. Investment in AI, cybersecurity, and customer experience platforms supports scalability and innovation. Presence of leading software vendors and cloud providers drives integration and performance. Regulatory bodies support behavioral intelligence through data governance and compliance mandates.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile penetration, digital transformation, and healthcare modernization converge. Countries like China, India, Japan, and South Korea scale behavior analytics across e-commerce, banking, and public health systems. Government-backed programs support digital infrastructure, cybersecurity, and patient monitoring. Local vendors launch multilingual platforms tailored to regional behavior and compliance norms. Demand for scalable, low-cost analytics solutions rises across urban and rural populations. These trends are accelerating regional growth across behavior analytics ecosystems.

Key players in the market

Some of the key players in Behavior Analytics Market include Qualtrics International Inc., OpenText Corporation, SAS Institute Inc., Oracle Corporation, IBM Corporation, Microsoft Corporation, SAP SE, Adobe Inc., Salesforce, Inc., Mixpanel, Inc., Amplitude, Inc., Contentsquare SAS, Smartlook.com, s.r.o., Heap Inc. and Clicktale Ltd.

Key Developments:

In March 2025, SAS acquired Hazy Data, a UK-based synthetic data firm, to enhance privacy-preserving behavioral analytics. The acquisition supports SAS's expansion into regulated industries like banking and healthcare, where synthetic behavioral datasets are critical for model training without compromising user confidentiality.

In March 2025, Qualtrics launched Qualtrics Edge(TM), a next-gen market intelligence platform combining AI, synthetic insights, and behavioral data. It includes Edge Audiences and Edge Instant Insights, which reduce survey costs by up to 70% and deliver real-time benchmarks via partners like NPS Prism(R) by Bain & Company, accelerating decision-making across customer and employee experience domains.

Components Covered:

  • Software
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premise

Organization Sizes Covered:

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Applications Covered:

  • Threat Detection & Prevention
  • Fraud Detection
  • Customer Behavior Analytics
  • Employee Monitoring
  • Compliance Management
  • Risk Management
  • Other Applications

End Users Covered:

  • Banking, Financial Services & Insurance (BFSI)
  • Healthcare
  • Retail & E-Commerce
  • IT & Telecom
  • Government & Public Sector
  • Education
  • Manufacturing
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Behavior Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 User & Entity Behavior Analytics (UEBA) Platforms
    • 5.2.2 Insider Threat Detection Tools
    • 5.2.3 Real-Time Monitoring Dashboards
  • 5.3 Services
    • 5.3.1 Professional Services
    • 5.3.2 Managed Services
    • 5.3.3 Other Analytics Services

6 Global Behavior Analytics Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premise

7 Global Behavior Analytics Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 Small & Medium Enterprises (SMEs)

8 Global Behavior Analytics Market, By Application

  • 8.1 Introduction
  • 8.2 Threat Detection & Prevention
  • 8.3 Fraud Detection
  • 8.4 Customer Behavior Analytics
  • 8.5 Employee Monitoring
  • 8.6 Compliance Management
  • 8.7 Risk Management
  • 8.8 Other Applications

9 Global Behavior Analytics Market, By End User

  • 9.1 Introduction
  • 9.2 Banking, Financial Services & Insurance (BFSI)
  • 9.3 Healthcare
  • 9.4 Retail & E-Commerce
  • 9.5 IT & Telecom
  • 9.6 Government & Public Sector
  • 9.7 Education
  • 9.9 Manufacturing
  • 9.10 Other End Users

10 Global Behavior Analytics Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Qualtrics International Inc.
  • 12.2 OpenText Corporation
  • 12.3 SAS Institute Inc.
  • 12.4 Oracle Corporation
  • 12.5 IBM Corporation
  • 12.6 Microsoft Corporation
  • 12.7 SAP SE
  • 12.8 Adobe Inc.
  • 12.9 Salesforce, Inc.
  • 12.10 Mixpanel, Inc.
  • 12.11 Amplitude, Inc.
  • 12.12 Contentsquare SAS
  • 12.13 Smartlook.com, s.r.o.
  • 12.14 Heap Inc.
  • 12.15 Clicktale Ltd.

List of Tables

  • Table 1 Global Behavior Analytics Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Behavior Analytics Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Behavior Analytics Market Outlook, By Software (2024-2032) ($MN)
  • Table 4 Global Behavior Analytics Market Outlook, By User & Entity Behavior Analytics (UEBA) Platforms (2024-2032) ($MN)
  • Table 5 Global Behavior Analytics Market Outlook, By Insider Threat Detection Tools (2024-2032) ($MN)
  • Table 6 Global Behavior Analytics Market Outlook, By Real-Time Monitoring Dashboards (2024-2032) ($MN)
  • Table 7 Global Behavior Analytics Market Outlook, By Services (2024-2032) ($MN)
  • Table 8 Global Behavior Analytics Market Outlook, By Professional Services (2024-2032) ($MN)
  • Table 9 Global Behavior Analytics Market Outlook, By Managed Services (2024-2032) ($MN)
  • Table 10 Global Behavior Analytics Market Outlook, By Other Analytics Services (2024-2032) ($MN)
  • Table 11 Global Behavior Analytics Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 12 Global Behavior Analytics Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 13 Global Behavior Analytics Market Outlook, By On-Premise (2024-2032) ($MN)
  • Table 14 Global Behavior Analytics Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 15 Global Behavior Analytics Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 16 Global Behavior Analytics Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 17 Global Behavior Analytics Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Behavior Analytics Market Outlook, By Threat Detection & Prevention (2024-2032) ($MN)
  • Table 19 Global Behavior Analytics Market Outlook, By Fraud Detection (2024-2032) ($MN)
  • Table 20 Global Behavior Analytics Market Outlook, By Customer Behavior Analytics (2024-2032) ($MN)
  • Table 21 Global Behavior Analytics Market Outlook, By Employee Monitoring (2024-2032) ($MN)
  • Table 22 Global Behavior Analytics Market Outlook, By Compliance Management (2024-2032) ($MN)
  • Table 23 Global Behavior Analytics Market Outlook, By Risk Management (2024-2032) ($MN)
  • Table 24 Global Behavior Analytics Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Behavior Analytics Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Behavior Analytics Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2024-2032) ($MN)
  • Table 27 Global Behavior Analytics Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 28 Global Behavior Analytics Market Outlook, By Retail & E-Commerce (2024-2032) ($MN)
  • Table 29 Global Behavior Analytics Market Outlook, By IT & Telecom (2024-2032) ($MN)
  • Table 30 Global Behavior Analytics Market Outlook, By Government & Public Sector (2024-2032) ($MN)
  • Table 31 Global Behavior Analytics Market Outlook, By Education (2024-2032) ($MN)
  • Table 32 Global Behavior Analytics Market Outlook, By Manufacturing (2024-2032) ($MN)
  • Table 33 Global Behavior Analytics Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.