查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1856824

城市餐車市場預測至2032年：按菜系類型、車輛類型、服務類型、最終用戶和地區分類的全球分析

Urban Food Truck Market Forecasts to 2032 - Global Analysis By Cuisine Type (Fast-Food, Ethnic Cuisine, Gourmet Street Food, Desserts & Beverages, and Healthy Meals), Vehicle Type, Service Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計到 2025 年，全球城市餐車市場規模將達到 54 億美元，到 2032 年將達到 83 億美元，預測期內複合年成長率為 6.2%。

城市餐車是移動廚房，在繁華的街道、活動場所和商業區等城市環境中提供新鮮烹調的餐點。它們提供豐富多樣、創意十足的美食，兼具靈活性和烹飪創意。這些餐車提供價格親民、方便快速的餐飲選擇，同時幫助創業者觸達多元化的受眾群體，並快速適應城市餐飲潮流。其移動性也支援餐車進行菜餚試驗、推出季節性菜單以及與顧客直接互動。作為現代都市文化的一部分，餐車在充滿活力的城市景觀中提升了餐飲的便利性、美味性和社區主導體驗。

對行動美食餐飲體驗的需求

人們對行動美食體驗的需求正在推動城市餐車市場的成長。在都市化、快節奏生活方式和不斷變化的消費者偏好的驅動下，餐車提供便利、新穎且多樣化的餐飲選擇。社群媒體趨勢、美食節和快閃活動的興起，吸引著尋求獨特美食體驗的美食愛好者。廚房的靈活性、衛生標準以及品牌建立的投入，都進一步提升了餐車的吸引力。這一趨勢正在推動市場擴張，使成熟和新興的經營者都能有效率地拓展業務。

分區和營業執照方面的障礙

區域規劃和許可證核准方面的障礙仍然是城市餐車市場發展面臨的重大限制。嚴格的市政法規、受限的停車區域以及營業季節限制，都加劇了餐車在路線規劃和業務永續營運連續性方面所面臨的挑戰。遵守健康、安全和許可證標準也增加了行政負擔。這些限制因素阻礙了餐車在高需求都市區市場的滲透。經營者必須熟悉法律規範，最佳化路線策略，並與地方政府合作，才能在最大限度降低法律風險的同時，維持營運。

引入行動支付和電子菜單

行動支付和電子菜單的普及為城市餐車市場帶來了巨大的發展機會。非接觸式交易、應用程式點餐和QR碼菜單的興起，提升了顧客的便利性，縮短了等待時間。與忠誠度計畫和即時庫存管理系統的整合，有助於提高顧客的重複購買率和營運效率。透過電子點餐所獲得的進階分析數據，能夠深入了解消費者行為，進而最佳化菜單。採用這些技術能夠增強競爭優勢，並為全球範圍內的成長、擴充性和提升顧客體驗鋪平道路。

來自速食店的競爭

來自速食店的競爭對城市餐車市場構成了顯著威脅。在成熟品牌、標準化產品和更高行銷預算的推動下，餐車面臨如何吸引穩定客流的挑戰。消費者對品牌體驗和品質一致性的偏好可能會限制餐車的盈利。季節性需求波動和城市擁塞進一步加劇了競爭壓力。經營者必須在菜餚、品牌和移動性方面進行創新，才能使產品脫穎而出，保持顧客忠誠度，並降低來自快餐店競爭的風險。

新冠疫情的影響：

新冠疫情期間，封城、人流減少和保持社交距離等措施擾亂了都市區的餐車運作。受這些限制的影響，許多經營者轉向線上訂餐、無接觸配送和路邊取餐模式。注重健康的消費者和通訊協定促使行動廚房和衛生規範的普及。疫情後的復甦加速了數位化平台、路線最佳化和本地行銷的推廣。這些調整增強了餐車的韌性，擴大了客戶覆蓋範圍，並將餐車在全球範圍內定位為一種便利且靈活的城市餐飲解決方案。

預計在預測期內，速食業將成為最大的細分市場。

由於消費者對快速、實惠、方便的餐食需求旺盛，預計速食業在預測期內將佔據最大的市場佔有率。在快節奏的都市區和便利消費趨勢的推動下，快餐車吸引了大量回頭客。在菜單創新、社群媒體行銷和活動式銷售的推動下，快餐車產業正主導著城市餐車市場。經營者正利用技術、靈活性和品牌建立來滿足多樣化的消費者需求，並有效率地擴大市場佔有率。

預計在預測期內，電動卡車細分市場將以最高的複合年成長率成長。

預計在預測期內，電動卡車細分市場將實現最高成長率，這主要得益於環保法規、燃料成本下降以及電動車普及率的提高。在零排放計劃和消費者永續性的推動下，電動餐車能夠減少碳排放和營運成本。電池容量、充電基礎設施和路線最佳化的技術進步將加速電動卡車的普及。與行動訂餐應用程式和智慧車隊管理系統的整合將提高效率，從而推動全球電動卡車市場實現強勁成長和較高的複合年成長率。

比最大的地區

在預測期內，亞太地區預計將佔據最大的市場佔有率，這主要得益於其密集的城市人口、不斷成長的可支配收入以及日益興起的餐車文化。中國、印度和日本等國家正見證著行動餐飲體驗的蓬勃發展。在美食節、社群媒體趨勢以及政府對微企業支持的推動下，該地區在城市餐車市場佔據主導地位。不斷成長的消費群和基礎設施投資正在鞏固亞太地區的全球領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於消費者對便利性、美食體驗和行動餐飲創新日益成長的需求。在都市生活方式趨勢、技術驅動的訂餐平台以及永續性措施的推動下，餐車業者正在擴大車隊規模和服務範圍。美國和加拿大正著力發展電動餐車、數位化菜單和行銷整合，以拓展業務。這些因素正在推動北美乃至全球市場的快速成長，並為其註入強勁動力。

免費客製化服務：

訂閱本報告的用戶可享有以下免費客製化服務之一：

  • 公司簡介
    • 對其他市場參與者（最多 3 家公司）進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球城市餐車市場（依菜系類型分類）

  • 速食
  • 民族料理
  • 精緻街頭美食
  • 甜點和飲料
  • 健康飲食

6. 全球城市餐車市場（依車輛類型分類）

  • 標準卡車
  • 貨車
  • 拖車
  • 電動卡車

7. 全球城市餐車市場按服務類型分類

  • 固定位置服務
  • 行動服務
  • 活動餐飲
  • 企業服務

第8章 全球城市餐車市場（依最終用戶分類）

  • 消費者
  • 上班族
  • 活動參與者
  • 遊客
  • 學生

9. 全球城市餐車市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Roaming Hunger
  • Kogi BBQ
  • The Halal Guys
  • Big Gay Ice Cream
  • Cousins Maine Lobster
  • Biryani Cart
  • Coolhaus
  • The Cinnamon Snail
  • Nomad Chef
  • Taco Bus
  • The Grilled Cheese Truck
  • Wafels & Dinges
  • Diablo Food Truck
  • Curbside Kitchen
  • Rickshaw Stop
Product Code: SMRC31696

According to Stratistics MRC, the Global Urban Food Truck Market is accounted for $5.4 billion in 2025 and is expected to reach $8.3 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Urban Food Trucks are mobile kitchens serving freshly prepared food in city environments like busy streets, events, or business districts. They offer diverse cuisines and inventive dishes, blending flexibility with culinary creativity. These trucks provide affordable, accessible dining while enabling entrepreneurs to reach varied audiences and respond swiftly to urban food trends. Their mobility supports experimentation, seasonal menus, and direct customer engagement. As part of modern urban culture, food trucks enhance convenience, flavor, and community-driven dining experiences across dynamic cityscapes.

Market Dynamics:

Driver:

Demand for mobile gourmet dining experiences

Demand for mobile gourmet dining experiences is propelling growth in the urban food truck market. Fueled by urbanization, busy lifestyles, and evolving consumer preferences, food trucks offer convenience, novelty, and diverse cuisine options. Spurred by social media trends, food festivals, and pop-up events, mobile dining attracts food enthusiasts seeking unique culinary experiences. Investments in kitchen mobility, hygiene standards, and branding enhance appeal. This trend is driving market expansion, enabling both established and emerging operators to scale operations efficiently.

Restraint:

Zoning and operational permit hurdles

Zoning and operational permit hurdles remain a key restraint for the urban food truck market. Spurred by strict municipal regulations, limited parking zones, and operational timing restrictions, trucks face challenges in route planning and business continuity. Compliance with health, safety, and licensing standards adds administrative burdens. These constraints limit market penetration in high-demand urban areas. Operators must navigate regulatory frameworks, optimize route strategies, and engage with local authorities to sustain operations while minimizing legal risks.

Opportunity:

Mobile payment and digital menu adoption

Mobile payment and digital menu adoption present significant opportunities in the urban food truck market. Spurred by contactless transactions, app-based ordering, and QR-code menus, operators enhance customer convenience and reduce wait times. Integration with loyalty programs and real-time inventory management drives repeat purchases and operational efficiency. Advanced analytics from digital ordering provides insights into consumer behavior, enabling menu optimization. Adoption of these technologies strengthens competitiveness and opens avenues for growth, scalability, and enhanced customer experience globally.

Threat:

Competition from quick-service restaurants

Competition from quick-service restaurants poses a notable threat to the urban food truck market. Spurred by established brands, standardized offerings, and larger marketing budgets, food trucks face challenges in attracting consistent customer traffic. Consumer preference for branded experiences and perceived quality consistency can limit truck profitability. Seasonal demand fluctuations and urban congestion further intensify competitive pressure. Operators must innovate in cuisine, branding, and mobility to differentiate services, maintain customer loyalty, and mitigate risks posed by QSR competitors.

Covid-19 Impact:

The COVID-19 pandemic disrupted urban food truck operations due to lockdowns, reduced foot traffic, and social distancing mandates. Spurred by these restrictions, many operators shifted to online ordering, contactless delivery, and curbside pickup models. Health-conscious consumers and safety protocols prompted adaptation of mobile kitchens and hygiene practices. Post-pandemic recovery accelerated adoption of digital platforms, route optimization, and localized marketing. These adjustments strengthened resilience, expanded customer reach, and positioned food trucks as convenient, flexible urban dining solutions globally.

The fast-food segment is expected to be the largest during the forecast period

The fast-food segment is expected to account for the largest market share during the forecast period, owing to high consumer demand for quick, affordable, and convenient meals. Fueled by busy urban lifestyles and on-the-go consumption trends, fast-food trucks attract repeat patronage. Spurred by menu innovation, social media marketing, and event-based sales, this segment dominates the urban food truck landscape. Operators leverage technology, mobility, and branding to meet diverse consumer needs and expand market share efficiently.

The electric trucks segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the electric trucks segment is predicted to witness the highest growth rate, reinforced by environmental regulations, fuel cost savings, and rising EV adoption. Spurred by zero-emission initiatives and sustainability-conscious consumers, electric food trucks reduce carbon footprint and operating expenses. Technological advancements in battery capacity, charging infrastructure, and route optimization accelerate adoption. Integration with mobile ordering apps and smart fleet management enhances efficiency, driving robust growth and strong CAGR for electric trucks globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to dense urban populations, rising disposable incomes, and increasing food truck culture. Countries like China, India, and Japan are witnessing growing adoption of mobile dining experiences. Spurred by food festivals, social media trends, and government support for micro-enterprises, the region dominates the urban food truck market. Expanding consumer base and infrastructure investments reinforce Asia Pacific's leadership globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with increasing consumer preference for convenience, gourmet experiences, and mobile dining innovation. Spurred by urban lifestyle trends, tech-enabled ordering platforms, and sustainability initiatives, food truck operators are expanding fleets and services. The U.S. and Canada focus on electric trucks, digital menus, and marketing integration to enhance reach. These factors drive rapid growth, establishing strong market momentum in North America and globally.

Key players in the market

Some of the key players in Urban Food Truck Market include Roaming Hunger, Kogi BBQ, The Halal Guys, Big Gay Ice Cream, Cousins Maine Lobster, Biryani Cart, Coolhaus, The Cinnamon Snail, Nomad Chef, Taco Bus, The Grilled Cheese Truck, Wafels & Dinges, Diablo Food Truck, Curbside Kitchen, Rickshaw Stop, and The Lobos Truck.

Key Developments:

In October 2025, The Halal Guys launched its "Halal Guys Live Tracker" app, powered by a partnership with Roaming Hunger. The system provides real-time GPS location, current wait times, and a "Pre-Cart" feature that allows customers to order and pay ahead, skipping the line entirely at their iconic yellow trucks.

In September 2025, Kogi BBQ announced a major expansion of its "Kogi Taqueria" fleet with five new, fully electric food trucks. The new vehicles feature onboard battery systems that power all cooking equipment, eliminating generator noise and emissions, and allowing them to operate in strict "quiet zones" and green districts of Los Angeles.

In August 2025, Cousins Maine Lobster unveiled its new "Cousins Kitchen" initiative, a series of stationary, truck-adjacent pop-up "shacks" in high-foot-traffic areas. These locations act as a permanent base to supplement the mobile trucks, featuring an expanded menu and dedicated space for catering order pickups.

Cuisine Types Covered:

  • Fast-Food
  • Ethnic Cuisine
  • Gourmet Street Food
  • Desserts & Beverages
  • Healthy Meals

Vehicle Types Covered:

  • Standard Trucks
  • Vans
  • Trailers
  • Electric Trucks

Service Types Covered:

  • Fixed Location Service
  • Mobile Service
  • Event Catering
  • Corporate Services

End Users Covered:

  • Shoppers
  • Office Workers
  • Event Attendees
  • Tourists
  • Students

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Urban Food Truck Market, By Cuisine Type

  • 5.1 Introduction
  • 5.2 Fast-Food
  • 5.3 Ethnic Cuisine
  • 5.4 Gourmet Street Food
  • 5.5 Desserts & Beverages
  • 5.6 Healthy Meals

6 Global Urban Food Truck Market, By Vehicle Type

  • 6.1 Introduction
  • 6.2 Standard Trucks
  • 6.3 Vans
  • 6.4 Trailers
  • 6.5 Electric Trucks

7 Global Urban Food Truck Market, By Service Type

  • 7.1 Introduction
  • 7.2 Fixed Location Service
  • 7.3 Mobile Service
  • 7.4 Event Catering
  • 7.5 Corporate Services

8 Global Urban Food Truck Market, By End User

  • 8.1 Introduction
  • 8.2 Shoppers
  • 8.3 Office Workers
  • 8.4 Event Attendees
  • 8.5 Tourists
  • 8.6 Students

9 Global Urban Food Truck Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Roaming Hunger
  • 11.2 Kogi BBQ
  • 11.3 The Halal Guys
  • 11.4 Big Gay Ice Cream
  • 11.5 Cousins Maine Lobster
  • 11.6 Biryani Cart
  • 11.7 Coolhaus
  • 11.8 The Cinnamon Snail
  • 11.9 Nomad Chef
  • 11.10 Taco Bus
  • 11.11 The Grilled Cheese Truck
  • 11.12 Wafels & Dinges
  • 11.13 Diablo Food Truck
  • 11.14 Curbside Kitchen
  • 11.15 Rickshaw Stop

List of Tables

  • Table 1 Global Urban Food Truck Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Urban Food Truck Market Outlook, By Cuisine Type (2024-2032) ($MN)
  • Table 3 Global Urban Food Truck Market Outlook, By Fast-Food (2024-2032) ($MN)
  • Table 4 Global Urban Food Truck Market Outlook, By Ethnic Cuisine (2024-2032) ($MN)
  • Table 5 Global Urban Food Truck Market Outlook, By Gourmet Street Food (2024-2032) ($MN)
  • Table 6 Global Urban Food Truck Market Outlook, By Desserts & Beverages (2024-2032) ($MN)
  • Table 7 Global Urban Food Truck Market Outlook, By Healthy Meals (2024-2032) ($MN)
  • Table 8 Global Urban Food Truck Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 9 Global Urban Food Truck Market Outlook, By Standard Trucks (2024-2032) ($MN)
  • Table 10 Global Urban Food Truck Market Outlook, By Vans (2024-2032) ($MN)
  • Table 11 Global Urban Food Truck Market Outlook, By Trailers (2024-2032) ($MN)
  • Table 12 Global Urban Food Truck Market Outlook, By Electric Trucks (2024-2032) ($MN)
  • Table 13 Global Urban Food Truck Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 14 Global Urban Food Truck Market Outlook, By Fixed Location Service (2024-2032) ($MN)
  • Table 15 Global Urban Food Truck Market Outlook, By Mobile Service (2024-2032) ($MN)
  • Table 16 Global Urban Food Truck Market Outlook, By Event Catering (2024-2032) ($MN)
  • Table 17 Global Urban Food Truck Market Outlook, By Corporate Services (2024-2032) ($MN)
  • Table 18 Global Urban Food Truck Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Urban Food Truck Market Outlook, By Shoppers (2024-2032) ($MN)
  • Table 20 Global Urban Food Truck Market Outlook, By Office Workers (2024-2032) ($MN)
  • Table 21 Global Urban Food Truck Market Outlook, By Event Attendees (2024-2032) ($MN)
  • Table 22 Global Urban Food Truck Market Outlook, By Tourists (2024-2032) ($MN)
  • Table 23 Global Urban Food Truck Market Outlook, By Students (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.