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市場調查報告書
商品編碼
1856798
植物來源基海鮮替代品市場預測至2032年:按產品類型、原料來源、營養標示、通路及地區分類的全球分析Plant-Based Seafood Alternatives Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Source, Nutritional Claim, Distribution Channel, and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球植物來源海鮮替代品市場規模將達到 6.52 億美元,到 2032 年將達到 11.616 億美元,預測期內複合年成長率為 8.6%。
植物來源海鮮替代品是指僅使用植物來源原料,旨在模仿傳統魚貝類的口感、質地和外觀的食品。常見的植物性原料包括大豆、小麥麵筋、豌豆和豆類,並通常添加藻油以賦予其獨特的「海洋」風味。這些永續的替代品能夠提供類似海鮮的體驗,同時避免商業捕撈帶來的環境和倫理問題,滿足素食者、純素和彈性素食者減少動物產品消費的需求。
根據 GFI 消費者調查,超過三分之一的彈性素食者積極尋找植物來源海鮮,他們表示,對海洋生物多樣性和過度捕撈的擔憂是他們的主要動機。
提高消費者對永續性和健康的認知
在海洋保護和個人健康意識日益增強的推動下,消費者正積極尋求植物來源替代品。這種轉變源自於人們對傳統水產品過度捕撈、汞污染和抗生素使用的擔憂。此外,彈性素食主義和純素主義的興起也推動了消費者對潔淨標示、營養豐富產品的需求。植物來源Omega-3和蛋白質的創新產品進一步吸引了注重健康的消費者。因此,永續海鮮替代品正進入主流零售市場,進一步鞏固了全球環保消費趨勢。
高成本和複雜的配方挑戰
由於生產成本高且配方複雜,難以模仿水產品的質地和風味,市場面臨許多限制因素。利用植物性蛋白質來實現魚類的纖維結構和鮮味需要昂貴的技術和研發投入。原料的採購,尤其是優質藻類和豌豆蛋白,成本更高。小型生產商往往難以擴大規模,也難以實現與傳統水產品的價格持平。因此,成本最佳化和加工效率仍然是大規模推廣的關鍵障礙。
拓展至尚未開發的全球零售市場
拓展新興零售市場為植物水產品生產商帶來了豐厚的機會。拉丁美洲、東南亞和中東等地區消費者意識的提升和分銷基礎設施的完善,為產品成長創造了沃土。與大型超市、健康食品商店和電商通路建立策略合作夥伴關係,將提升產品的可近性。此外,針對區域偏好進行在地化產品開發,也將加速產品被市場接受。大賣場品牌合作和店內試吃舉措也可望增強品牌知名度,並提升產品國際滲透率。
與傳統水產品和水產品海鮮的競爭
永續的水產品和實驗室培育海鮮水產品的日益普及構成了重大的競爭威脅。養殖水產品技術正在快速發展,在提供真實口感和質地的同時,最大限度地減少了對環境的影響。傳統水產品生產商也正在拓展其「負責任水產品」產品線,並進軍植物來源品牌。此外,消費者對某些配方中人工成分的疑慮可能會影響其長期忠誠度。隨著混合蛋白技術的不斷發展,透過透明度、營養價值和永續性聲明實現差異化,對於保持競爭優勢至關重要。
疫情擾亂了全球水產品供應鏈,促使消費者尋求替代蛋白質來源,包括植物來源水產品。恐慌性搶購導致鮮魚短缺,暫時提振了常溫冷凍植物性食品的零售銷售。人們對免疫健康和健康飲食的日益關注加速了強化配方產品的創新。然而,企業停業阻礙了餐廳的銷售和以試吃為主的行銷宣傳活動。疫情後復甦階段,產品試用透過線上零售和外送平台迅速恢復。因此,電子商務成為該領域的關鍵成長要素。
預計在預測期內,菲力牛排細分市場將最大。
由於其用途廣泛且消費者熟悉度高,預計在預測期內,魚柳牛排細分市場將佔據最大的市場佔有率。這些產品高度還原了傳統切片的質地和外觀,使其適用於主流餐飲應用。餐廳和飯店的外送消費也進一步推動了銷售成長。製造商正在透過添加高蛋白和無過敏原成分來改進配方。此外,3D食品結構技術的創新也提升了產品的真實性和感官吸引力。
預計在預測期內,藻類和海藻衍生蛋白領域將以最高的複合年成長率成長。
預計在預測期內,藻類和海藻蛋白細分市場將呈現最高的成長速度,這主要得益於其卓越的營養成分和永續的採購優勢。藻類蛋白富含天然海洋風味和必需脂肪酸,深受注重健康的消費者青睞。其低環境足跡和擴充性使其成為理想的新一代水產品替代品。功能性蛋白萃取技術的持續研發正在不斷提高配方效率。此外,藻類成分也符合全球潔淨標示和純素產品定位的趨勢。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於其強大的水產品消費文化和日益增強的環保意識。鑑於海洋資源日益枯竭,日本、中國和韓國等國家正迅速接受植物性食品替代品。政府對永續食品創新的支持進一步推動了市場滲透。不斷擴大的都市區零售網路和西方飲食趨勢的影響也促進了消費者的接受度。因此,亞太地區正成為植物來源魚貝類創新領域的領先中心。
在預測期內,北美預計將呈現最高的複合年成長率,這主要得益於素食主義的興起和環境保護的推進。食品科技新興企業和跨國品牌不斷增加的投資正在加速產品開發和零售通路的拓展。消費者對不含農藥、富含omega脂肪酸的魚貝類替代品的需求日益成長,這將推動該地區此類產品的強勁成長。完善的法規結構和先進的低溫運輸基礎設施將提高分銷效率。此外,與餐廳和快餐連鎖店的合作也將擴大市場,使北美成為重要的成長前沿。
According to Stratistics MRC, the Global Plant-Based Seafood Alternatives Market is accounted for $652.0 million in 2025 and is expected to reach $1161.6 million by 2032 growing at a CAGR of 8.6% during the forecast period. Plant-based seafood alternatives are food products designed to replicate the taste, texture, and appearance of conventional seafood using only plant-derived ingredients. Common bases include soy, wheat gluten, peas, and legumes, often enhanced with algae oils to impart a distinct "ocean" flavor. These sustainable alternatives offer a seafood-like experience without the environmental and ethical concerns associated with commercial fishing, catering to vegetarians, vegans, and flexitarians seeking to reduce their consumption of animal products.
According to a GFI consumer survey, over a third of flexitarians are actively seeking plant-based seafood options, citing concerns for ocean biodiversity and overfishing as key motivators.
Growing consumer sustainability and health awareness
Driven by increasing consciousness toward ocean conservation and personal wellness, consumers are actively seeking plant-based seafood alternatives. This shift is fueled by concerns over overfishing, mercury contamination, and antibiotic use in conventional seafood. Additionally, the rise of flexitarian and vegan lifestyles is amplifying demand for clean-label, nutrient-rich products. Plant-derived omega-3 and protein innovations further enhance appeal among health-focused demographics. Consequently, sustainable seafood analogs are gaining traction across mainstream retail, reinforcing eco-friendly consumption trends worldwide.
High cost and complex formulation challenges
The market faces constraints due to the high cost of production and intricate formulation requirements needed to mimic seafood's texture and flavor. Achieving the fibrous structure and umami taste of fish using plant proteins involves costly technology and R&D investment. Ingredient sourcing, especially for premium algal or pea proteins, adds to the expense. Smaller producers often struggle with scaling and achieving price parity with traditional seafood. Hence, cost optimization and processing efficiency remain key barriers to mass adoption.
Expansion into untapped global retail markets
The expansion into emerging retail markets presents a lucrative opportunity for plant-based seafood manufacturers. Rising consumer awareness and improving distribution infrastructure in regions like Latin America, Southeast Asia, and the Middle East create fertile ground for growth. Strategic tie-ups with hypermarkets, health stores, and e-commerce channels enhance product accessibility. Moreover, localized product development catering to regional taste preferences can accelerate acceptance. Private-label partnerships and retail sampling initiatives are also expected to strengthen brand visibility and international penetration.
Competition from conventional and cultivated seafood
The increasing availability of sustainable conventional and lab-grown seafood alternatives poses a significant competitive threat. Cultivated seafood technologies are advancing rapidly, offering authentic taste and texture with minimal environmental footprint. Traditional seafood producers are also diversifying into "responsibly sourced" lines, challenging plant-based brands. Furthermore, consumer skepticism about artificial ingredients in some formulations may hinder long-term loyalty. As hybrid protein technologies evolve, differentiation through transparency, nutrition, and sustainability claims becomes essential to maintaining competitive advantage.
The pandemic disrupted global seafood supply chains, prompting consumers to explore alternative protein sources, including plant-based seafood. Panic-driven shortages of fresh fish temporarily boosted retail sales of shelf-stable and frozen plant-based variants. Heightened focus on immune health and clean eating accelerated innovation in nutrient-enriched formulations. However, lockdowns impeded restaurant launches and sampling-based marketing campaigns. Post-pandemic recovery witnessed a rebound in product trials through digital retail and meal delivery platforms. Consequently, e-commerce emerged as a pivotal growth enabler for this segment.
The fillets & steaks segment is expected to be the largest during the forecast period
The fillets & steaks segment is expected to account for the largest market share during the forecast period, resulting from its versatility and consumer familiarity. These products closely replicate the texture and appearance of traditional fish cuts, making them suitable for mainstream culinary applications. Foodservice adoption in restaurants and hotels is further driving volume growth. Manufacturers are enhancing formulations with high-protein, allergen-free ingredients. Additionally, innovations in 3D food structuring technologies are improving product authenticity and sensory appeal.
The algae & seaweed-derived proteins segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the algae & seaweed-derived proteins segment is predicted to witness the highest growth rate, propelled by its superior nutritional profile and sustainable sourcing advantages. Algal proteins provide natural marine flavor and essential fatty acids, appealing to health-oriented consumers. Their low environmental footprint and high scalability make them ideal for next-generation seafood analogs. Ongoing R&D in functional protein extraction is enhancing formulation efficiency. Additionally, algae-based ingredients align well with clean-label and vegan product positioning trends globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its strong seafood consumption culture and growing environmental awareness. Countries such as Japan, China, and South Korea are rapidly embracing plant-based alternatives amid concerns over marine depletion. Government support for sustainable food innovation further propels market penetration. Expanding urban retail networks and exposure to Western dietary trends enhance consumer adoption. Consequently, Asia Pacific stands as a dominant hub for plant-based seafood innovation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with heightened veganism and environmental activism. Increasing investment by food-tech startups and multinational brands accelerates product development and retail visibility. Consumers' growing preference for cruelty-free and omega-rich seafood analogs drives strong regional uptake. Supportive regulatory frameworks and advanced cold-chain infrastructure bolster distribution efficiency. Moreover, collaborations with restaurants and quick-service chains are expanding market reach, making North America a critical growth frontier.
Key players in the market
Some of the key players in Plant-Based Seafood Alternatives Market include Conagra Brands, Inc., Nestle S.A., Thai Union Group PCL, Impossible Foods, Good Catch Foods, Ocean Hugger Foods, Sophie's Kitchen, New Wave Foods, The Plant Based Seafood Co., Revo Foods, AQUA Cultured Foods, Future Farm, ISH Food Company, BlueNalu, Finless Foods and Shiok Meats.
In September 2025, Nestle S.A. launched its "Garden Gourmet Sensational Seabass" fillets across European markets, utilizing a novel pea and algae protein matrix to replicate the flaky texture and delicate flavor of sea bass, with high omega-3 content from microalgae.
In August 2025, Impossible Foods introduced its first plant-based "Impossible Crab Cakes", featuring a proprietary blend of sunflower oil and potato starch to mimic the sweet, briny taste and succulent texture of lump crabmeat, targeting the foodservice sector.
In July 2025, Thai Union Group PCL announced the expansion of its "OMG Meat" brand into plant-based shrimp, leveraging its seafood expertise to create a high-protein alternative from konjac and seaweed that performs authentically in hot pots and stir-fries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.