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市場調查報告書
商品編碼
1848366
全球按需城市出行服務市場:預測至 2032 年—按服務類型、車輛類型、平台類型、技術、最終用戶和地區進行分析On-Demand Urban Mobility Services Market Forecasts to 2032 - Global Analysis By Service Type, Vehicle Type, Platform Type, Technology, End User and By Geography |
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根據 Stratistics MRC 的數據,全球按需城市出行服務市場預計到 2025 年將達到 467 億美元,到 2032 年將達到 989 億美元,預測期內複合年成長率為 11.3%。
按需城市出行服務 X 指的是利用行動應用程式,在需要時提供車輛和乘車服務的科技賦能型交通解決方案。這些服務包括叫車、共乘、電動Scooter租賃以及城市環境中的共用車輛選項。這些服務利用 GPS 和人工智慧最佳化路線,並採用靈活的計量收費和訂閱模式。該領域強調便利性、即時性和高效的城市交通管理,旨在緩解人口密集地區的交通堵塞,並提高通勤的靈活性。
據弗若斯特沙利文公司稱,在都市化、電動汽車車隊整合和數位平台最佳化的推動下,叫車、汽車共享和微出行在擁擠的城市中蓬勃發展,正在改變全球城市交通。
城市人口與交通堵塞
城市人口成長和交通堵塞加劇是按需城市出行服務市場的主要促進因素。都市化進程的加速推動了人們對靈活、經濟、省時的交通途徑的需求。消費者擴大選擇共用出行模式,例如叫車、共乘汽車和微出行,以減輕通勤壓力。此外,城市政府也積極推廣共用出行,以減少排放氣體和緩解交通堵塞。這種向永續交通網路轉型的趨勢持續推動著全球對按需出行平台的需求。
在價格敏感型市場中,盈利有限。
在價格敏感型市場中,低盈利仍然是按需出行服務提供者面臨的主要挑戰。高昂的營運成本,包括司機激勵、維護和合規費用,往往會擠壓利潤空間。此外,競爭性的票價下調和市場補貼也會阻礙其長期永續性。在獎勵市場,由於消費者支付高價的意願較低,收入穩定性面臨更大的挑戰。要在價格可負擔性和盈利之間取得平衡,需要最佳化營運並主導技術降低成本,但這對於與資金雄厚的大型平台競爭的小型營運商來說仍然十分困難。
基於電動車的車隊轉型
電動車隊轉型為隨選出行生態系統帶來了廣闊的發展前景。轉向電動車可以顯著降低營運成本,提高永續性,並符合城市的排放目標。世界各國政府正透過補貼和基礎設施投資獎勵電動車的普及,使車輛電氣化更具可行性。將電動車納入叫車和共享汽車車隊的公司,可以透過降低燃料成本和提升碳中和品牌影響力來獲得競爭優勢。此外,與電動車製造商和充電服務供應商的夥伴關係也增強了此生態系統的擴充性。
市場飽和與服務冗餘
市場飽和和服務重複對按需出行的前景構成威脅。眾多本地和國際營運商的湧入加劇了競爭,尤其是在大都會圈。服務重疊導致需求分散和使用率低。此外,頻繁切換應用程式和不一致的收費系統會造成消費者疲勞,從而降低品牌忠誠度。如果營運商無法透過服務品質和創新實現差異化,則可能面臨停滯、整合和市場萎縮的風險,從而損害出行服務生態系統的長期永續性。
在新冠疫情期間,由於封鎖措施、通勤時間縮短以及人們對健康的擔憂,按需城市出行服務受到了嚴重衝擊。隨著消費者將安全和個人出行放在首位,叫車和共享交通的使用量驟降。然而,疫情後的復甦得益於需求的反彈,這主要得益於數位化預訂系統和車輛消毒措施的推廣。營運商推出了非接觸式支付、通訊協定和訂閱服務,以重建消費者的信任。最終,疫情加速了車輛數位化,並重新定義了人們的出行偏好,使其轉向更清潔、更靈活的交通模式。
預計在預測期內,叫車細分市場將最大。
由於叫車在城市環境中的普及和便利性,預計在預測期內,叫車領域將佔據最大的市場佔有率。消費者青睞基於應用程式的叫車服務,因為它們價格實惠、易於取得且可即時叫車。全球主要叫車平台正透過多模態整合和在地化服務不斷擴張。此外,固定車費和動態定價等創新措施正在提升用戶留存率,使叫車成為出行生態系統中重要的收入來源。
預計在預測期內,乘用車細分市場將以最高的複合年成長率成長。
預計在預測期內,乘用車細分市場將達到最高成長率。乘用車為叫車、汽車共享和企業用車等應用提供了極大的靈活性。此外,電動和混合動力乘用車的日益普及使其更具永續性和成本效益。而且,車輛互聯和自動駕駛技術的進步正在進一步鞏固該細分市場在按需城市出行領域的領先地位。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於快速的都市化、高人口密度和智慧型手機的高普及率。印度、中國和印尼等國的叫車和微旅行服務正經歷快速成長。本土企業和全球平台正透過價格競爭和區域聯盟不斷擴大市場佔有率。此外,各國政府為促進智慧城市和電動出行而採取的舉措,也進一步鞏固了該地區在按需出行解決方案領域的領先地位。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於先進出行技術的廣泛應用以及對電動車基礎設施的大力投資。消費者對叫車和訂閱式通勤服務的廣泛接受度正在推動市場擴張。領先企業正致力於永續性、自動化和車輛電氣化。此外,有利的法律規範和出行即服務 (MaaS) 平台的整合正在促進技術創新,使北美成為按需出行領域充滿活力的成長中心。
According to Stratistics MRC, the Global On-Demand Urban Mobility Services Market is accounted for $46.7 billion in 2025 and is expected to reach $98.9 billion by 2032 growing at a CAGR of 11.3% during the forecast period. On-Demand Urban Mobility Services refer to technology-enabled transportation solutions that allow users to access vehicles or rides when needed through mobile apps. These services include ride-hailing, carpooling, e-scooter rentals, and shared vehicle options within urban environments. They operate on flexible, pay-per-use or subscription models, optimizing routes through GPS and AI. The sector emphasizes convenience, real-time accessibility, and efficient urban transport management to reduce congestion and enhance commuter flexibility in densely populated areas.
According to Frost & Sullivan, ride-hailing, car-sharing, and micromobility adoption is rising sharply in congested cities, fueled by urbanization, EV fleet integration, and digital platform optimization, transforming urban transport globally.
Urban population and traffic congestion
Urban population growth and increasing traffic congestion are major drivers for the On-Demand Urban Mobility Services Market. Rising urbanization has intensified the demand for flexible, cost-effective, and time-efficient transportation options. Consumers are increasingly shifting toward shared mobility models such as ride-hailing, car-sharing, and micromobility to reduce commute stress. Furthermore, city governments are promoting shared mobility to curb emissions and minimize congestion. This structural shift toward sustainable transport networks continues to propel demand for on-demand mobility platforms worldwide.
Limited profitability in price-sensitive markets
Limited profitability in price-sensitive markets remains a significant restraint for on-demand mobility providers. High operating costs, including driver incentives, maintenance, and regulatory compliance, often compress profit margins. Additionally, competition-driven fare reductions and market subsidies hinder long-term sustainability. In emerging economies, low consumer willingness to pay premium rates further challenges revenue stability. Balancing affordability with profitability requires operational optimization and technology-driven cost reduction, which remain difficult for smaller players competing against large, well-capitalized platforms.
EV-based fleet transformation
EV-based fleet transformation offers promising opportunities for the on-demand mobility ecosystem. Transitioning to electric vehicles can significantly reduce operating costs, enhance sustainability, and align with urban emission reduction goals. Governments worldwide are incentivizing EV adoption through subsidies and infrastructure investments, making fleet electrification more feasible. Companies integrating EVs within ride-hailing and car-sharing fleets gain competitive advantage through lower fuel expenses and carbon-neutral branding. Additionally, partnerships with EV manufacturers and charging providers strengthen ecosystem scalability.
Market saturation and service redundancy
Market saturation and service redundancy pose growing threats to the on-demand mobility landscape. The entry of numerous local and global players has intensified competition, particularly in metropolitan regions. Overlapping services lead to demand fragmentation and reduced utilization rates. Additionally, consumer fatigue from app-switching and inconsistent pricing structures may erode brand loyalty. Without differentiation in service quality or innovation, operators risk stagnation, consolidation, or market exit, disrupting long-term sustainability within the mobility service ecosystem.
The COVID-19 pandemic severely disrupted on-demand urban mobility services due to lockdowns, reduced commuting, and health concerns. Ride-hailing and shared transport usage plummeted as consumers prioritized safety and personal mobility. However, post-pandemic recovery has been marked by a rebound in demand, driven by digital booking systems and sanitized fleets. Operators introduced contactless payments, safety protocols, and subscription-based services to regain consumer trust. The pandemic ultimately accelerated fleet digitization and redefined mobility preferences toward cleaner, flexible transport models.
The ride-hailing segment is expected to be the largest during the forecast period
The ride-hailing segment is expected to account for the largest market share during the forecast period, owing to its widespread adoption and convenience in urban environments. Consumers favor app-based ride-hailing services for their affordability, accessibility, and real-time availability. Major global players continue to expand through multi-modal integration and localized service offerings. Furthermore, innovations such as subscription rides and dynamic pricing enhance user retention, positioning ride-hailing as the dominant revenue generator in the mobility ecosystem.
The passenger cars segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the passenger cars segment is predicted to witness the highest growth rate, reinforced by their widespread availability and suitability for various mobility services. Passenger vehicles offer flexibility for ride-hailing, car-sharing, and corporate transport applications. Increasing adoption of electric and hybrid passenger cars also boosts sustainability and cost-efficiency. Moreover, advancements in vehicle connectivity and autonomous driving technologies are further accelerating the segment's prominence within on-demand urban mobility frameworks.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rapid urbanization, high population density, and strong smartphone penetration. Countries such as India, China, and Indonesia are witnessing exponential growth in ride-hailing and micromobility services. Local players and global platforms are expanding their presence through competitive pricing and regional partnerships. Moreover, government initiatives promoting smart cities and electric mobility further strengthen the region's leadership in on-demand mobility solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of advanced mobility technologies and strong investment in EV infrastructure. Widespread consumer acceptance of ride-hailing and subscription-based commuting services is driving market expansion. Major players are focusing on sustainability, automation, and fleet electrification. Additionally, supportive regulatory frameworks and integration of mobility-as-a-service (MaaS) platforms are fueling innovation, positioning North America as a dynamic growth hub for on-demand mobility.
Key players in the market
Some of the key players in On-Demand Urban Mobility Services Market include Uber Technologies, Inc., Lyft, Inc., DiDi Global Inc., Grab Holdings Limited, Yandex N.V., Toyota Motor Corporation, Volkswagen AG, Mercedes-Benz Group AG, BMW AG, General Motors Company, Ford Motor Company, BYD Company Limited, NIO Inc., Tesla, Inc., Hertz Global Holdings, Inc., Avis Budget Group, Inc., Bolt Technology OU (Bolt) and Zongsheng (Geely) / Zeekr.
In August 2025, Uber Technologies, Inc. launched its "Uber Fleet Manager" platform for independent EV owners. The system provides optimized leasing, charging, and maintenance packages to streamline the transition of its driver-partners to electric vehicles.
In July 2025, DiDi Global Inc. introduced its new "DiDi Autonomous Ride-Hailing" service in select Chinese megacities. The service utilizes a fleet of NIO Inc. vehicles equipped with DiDi's proprietary self-driving software for driverless passenger trips.
In June 2025, Mercedes-Benz Group AG announced the launch of its 'Premium Electric Mobility' subscription service in Europe. The service offers flexible, all-inclusive monthly access to its latest EQ model range, targeting urban professionals seeking a premium experience without long-term commitment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.