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									 市場調查報告書 
										商品編碼 
											1848363 
										2032 年二手和租賃服飾市場預測:按產品類型、經營模式、消費者細分、通路、機會和地區進行的全球分析Thrifted or Rented Clothing Market Forecasts to 2032 - Global Analysis By Product Type, Business Model, Consumer Segment, Channel, Occasion and By Geography | 
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根據 Stratistics MRC 的數據,全球二手和租賃服飾市場預計在 2025 年達到 2,161.4 億美元,預計到 2032 年將達到 5,408.5 億美元,預測期內的複合年成長率為 14.0%。
隨著消費者尋求永續、經濟實惠的時尚選擇,二手服裝和租賃服飾越來越受歡迎。購買二手服裝可以減少紡織品廢棄物,並減少對新服裝的需求。租賃服裝讓消費者能夠購買奢侈品和設計師品牌服裝,用於各種活動,而無需承擔購買服裝的負擔和環境影響。這些方式透過延長服裝壽命和減少生態足跡來支持循環時尚。此外,它們還提供多樣獨特的衣櫥選擇,激發個性和創造力。隨著人們對環境永續性的關注日益成長,許多消費者開始將二手服裝和租賃服裝視為比傳統購物更明智、更時尚、更環保的替代方案。
根據聯合國環境規劃署 (UNEP) 的數據,時尚產業佔全球二氧化碳排放的 8%,並排放了全球約 20% 的污水,主要來自紡織品的染色和表面處理工程。二手服裝和租賃等循環模式對於減少這種環境足跡至關重要。
對時尚多樣性和個性的渴望
消費者對獨特百搭時尚的渴望推動了二手和租賃服飾市場的成長。二手商店提供獨特的個人化單品,而租賃服務則提供設計師和奢侈服飾的臨時購買機會,讓消費者有機會嘗試新的風格。這種靈活性使時尚愛好者能夠根據潮流趨勢和個人喜好調整衣櫥,而無需長期租賃。豐富的品牌、尺寸和款式選擇,使得二手和租賃平台對追求原創性和便利性的消費者極具吸引力。定期更新衣櫥,同時最大限度地降低成本和環境影響,增強了市場的吸引力,並支持了獨特和永續的時尚選擇文化。
衛生和品質問題
對衛生和品質的擔憂嚴重阻礙了二手和租賃服飾市場的成長。許多消費者由於擔心清潔度、異味和損壞而不願使用二手服飾。保持高標準的衛生和服裝耐用性對服務提供者來說是一項挑戰,這會影響二手服裝的普及率。即使經過專業清潔和嚴格的品質檢查,潛在買家,尤其是首次使用者和對衛生要求較高的買家,仍可能因感知到的風險而卻步。克服這一問題需要清晰的溝通、認證和可見的品質保證。然而,消費者對二手和租賃服裝的安全性和狀況的持續擔憂,持續阻礙二手服裝的廣泛接受和市場擴張。
不斷成長的都市區和千禧世代消費群
千禧世代和 Z 世代,以及不斷成長的都市區,為二手和租賃服飾市場帶來了巨大的成長機會。這些消費群體非常喜歡二手和租賃服飾,因為他們注重永續性和時尚風格。城市地區可以方便地訪問數位平台、宅配服務和社會影響力,從而推動了二手和租賃服裝的普及。年輕消費者也追求衣櫥的多樣性,喜歡嘗試流行趨勢,這刺激了對多樣化和靈活時尚選擇的需求。公司可以透過提供有針對性的行銷、個人化體驗和忠誠度計劃來有效地吸引這些人群。消費者對環保、時尚和便利服飾的偏好將成為二手和租賃服飾持續成長的主要驅動力。
與快時尚的競爭
來自快時尚品牌的激烈競爭對二手和租賃服飾市場構成了重大威脅。透過以實惠的價格提供潮流服裝並頻繁發布新系列,快時尚公司吸引了那些喜歡即時而非永續選擇的消費者。他們強大的行銷、品牌知名度和快速的生產週期可能會吸引顧客遠離二手和租賃服飾。儘管人們永續性的意識日益增強,但快時尚的便利性、多樣性和低價格仍然具有吸引力。二手和租賃平台必須透過環保訊息、獨特的選擇和卓越的客戶體驗來脫穎而出。然而,快時尚品牌的主導地位繼續給市場參與者帶來壓力,使該領域的客戶維繫和擴張充滿挑戰。
新冠疫情對二手和租賃服飾市場產生了重大影響。封鎖和保持社交距離措施暫時限制了實體店銷售和麵對面租賃服務。同時,疫情加速了數位化應用,消費者越來越依賴線上平台來獲取二手和租賃服飾。出於對衛生的擔憂,企業實施了更嚴格的服飾和品質保證通訊協定。經濟不確定性也促使消費者尋求價格實惠的時尚替代品,從而推動了對線上二手和租賃解決方案的需求。儘管實體店營運面臨挑戰,但疫情刺激了數位化創新,擴大了線上應用,並強化了永續服飾在消費行為中的作用。
預計日常休閒服飾市場在預測期內將佔據最大佔有率
日常休閒服飾因其廣泛普及和頻繁穿著,預計將在預測期內佔據最大的市場佔有率。牛仔褲、T卹、休閒襯衫和洋裝等服飾穿著頻率高,非常適合轉售和租賃。這類服飾面向不同年齡、性別和生活方式的人群,確保了持續的需求。簡單的保養說明和標準尺寸使平台能夠有效率地管理庫存、清潔和配送。價格實惠、實用性和高周轉率的結合,激發了消費者的濃厚興趣。這些因素共同作用,使日常休閒服飾成為二手和租賃服飾市場的主要細分領域,其市場佔有率超過其他服飾類別。
婚禮和慶祝服裝領域預計將在預測期內以最高的複合年成長率成長
由於成本高、使用率低,婚禮和慶典服飾領域預計將在預測期內達到最高成長率。消費者更傾向於租賃或購買二手設計師、傳統或奢華服飾,用於特殊活動,以節省開支並推廣永續時尚。這類服飾非常適合一次性場合,因為它提供了各種奢華服飾的購買管道,而無需擁有。社交和文化活動將進一步推動需求。數位市場和租賃平台的興起帶來了便利,使用戶可以在線上瀏覽和購買高階慶典服飾。這些因素共同推動了該市場的快速成長。
預計北美將在預測期內佔據最大的市場佔有率,這得益於其高度意識的消費者、發達的數位基礎設施以及對永續時尚的強烈偏好。成熟的租賃平台、線上轉售市場和二手服裝店為二手服裝和租賃服飾的購買提供了便捷的途徑,提高了便利性。消費者對服飾和具成本效益時尚的日益偏好推動了其普及。二手服裝和租賃服飾的文化接受度,加上支持性政策和強勁的電子商務應用,進一步推動了成長。綜合這些因素,北美是全球市場的領先地區,並透過持續的需求、技術創新和消費者對永續服飾的承諾保持了其主導地位。
預計亞太地區在預測期內的複合年成長率最高,這得益於可支配收入的增加、數位化應用以及永續時尚意識的增強。快速的都市化和網路平台的擴張提高了二手服裝和租賃服裝的可及性,使其能夠覆蓋更廣泛的消費者。該地區的二手和年輕專業人士擴大採用二手服裝和租賃服飾。文化喜慶和節日以及不斷壯大的中階進一步推動了需求。此外,新興企業和全球租賃平台在物流、數位基礎設施和行銷方面的投資正在推動市場發展,使亞太地區成為全球二手服裝和租賃服飾行業成長最快的地區。
According to Stratistics MRC, the Global Thrifted or Rented Clothing Market is accounted for $216.14 billion in 2025 and is expected to reach $540.85 billion by 2032 growing at a CAGR of 14.0% during the forecast period. Thrifted or rented clothing has become increasingly popular as consumers seek sustainable and cost-effective fashion options. Buying second-hand clothing helps decrease textile waste and reduces the need for new manufacturing. Renting apparel allows access to premium or designer items for events without the burden of purchase or environmental strain. These approaches support circular fashion by prolonging the life of garments and lowering ecological footprints. Moreover, they provide varied and distinctive wardrobe options, inspiring individuality and creativity. With increasing concern for environmental sustainability, many consumers are turning to thrifted and rented clothing as a smart, eco-conscious, and stylish alternative to traditional shopping.
According to the United Nations Environment Programme (UNEP), the fashion industry is responsible for up to 8% of global carbon emissions and contributes approximately 20% of global wastewater, primarily through textile dyeing and finishing processes. Circular models such as thrifted and rented clothing are essential to reducing this environmental footprint.
Desire for fashion variety and personalization
Consumers' desire for distinct and versatile fashion fuels the growth of the thrifted and rented clothing market. Thrift stores offer unique, individual pieces, while rental services provide temporary access to designer or premium garments, enabling shoppers to experiment with new styles. This flexibility allows fashion enthusiasts to adapt wardrobes to trends and personal preferences without long-term commitments. A wide selection of brands, sizes, and designs makes thrifted and rented platforms attractive for those seeking originality and convenience. The chance to update wardrobes regularly while minimizing both costs and environmental impact enhances the appeal of this market, supporting a culture of personalized and sustainable fashion choices.
Hygiene and quality concerns
Hygiene and quality concerns act as major barriers to the growth of the thrifted and rented clothing market. Many consumers hesitate to use pre-owned garments due to fears of cleanliness issues, odors, or damage. Maintaining high standards of sanitation and garment durability is a challenge for service providers, impacting adoption rates. Even with professional cleaning and strict quality checks, perceived risks may deter potential buyers, particularly first-time users or hygiene-conscious individuals. Overcoming this requires clear communication, certifications, and visible quality assurances. Nonetheless, persistent consumer apprehension regarding the safety and condition of thrifted or rented clothing continues to restrain widespread acceptance and market expansion.
Growth in urban and millennial consumer base
The growing urban population, alongside millennials and Gen Z, presents key growth opportunities for the thrifted and rented clothing market. These groups value affordability, sustainability, and style, making them highly receptive to second-hand and rental clothing models. Urban centers provide convenient access to digital platforms, delivery services, and social influence, encouraging adoption. Younger consumers also seek wardrobe variety and enjoy experimenting with current trends, increasing demand for diverse and flexible fashion options. By offering targeted marketing, personalized experiences, and loyalty programs, companies can effectively engage these demographics. Their preference for eco-conscious, stylish, and convenient clothing positions them as a critical driver for the continued growth of the thrifted and rented clothing sector.
Competition from fast fashion
Intense competition from fast fashion brands poses a significant threat to the thrifted and rented clothing market. Fast fashion companies provide affordable, trendy clothing with frequent new collections, appealing to consumers who favor immediacy over sustainable choices. Their strong marketing, brand visibility, and rapid production cycles can draw customers away from pre-owned or rental clothing. Even with increasing sustainability awareness, convenience, variety, and low pricing of fast fashion remain compelling. Thrift and rental platforms need to differentiate through eco-friendly messaging, unique selections, and exceptional customer experiences. Nevertheless, the dominance of fast fashion brands continues to pressure market players, making customer retention and expansion challenging in this segment.
The COVID-19 outbreak significantly affected the thrifted and rented clothing market. Lockdowns and social distancing measures caused a temporary reduction in physical store sales and in-person rental services. At the same time, the pandemic accelerated digital adoption, with consumers relying more on online platforms to access pre-owned and rental clothing. Concerns about hygiene led businesses to implement stricter cleaning and quality assurance protocols. Economic uncertainty also prompted shoppers to seek affordable fashion alternatives, increasing demand for online thrift and rental solutions. Despite challenges in brick-and-mortar operations, the pandemic fostered digital innovation, expanded online adoption, and strengthened the role of sustainable clothing practices in consumer behavior.
The everyday casualwear segment is expected to be the largest during the forecast period
The everyday casualwear segment is expected to account for the largest market share during the forecast period due to its widespread popularity and frequent use. Items like jeans, t-shirts, casual shirts, and dresses are commonly worn, making them highly suitable for resale or rental. This category appeals to diverse age groups, genders, and lifestyles, ensuring continuous demand. It's simple care requirements and standard sizing make it easier for platforms to manage inventory, cleaning, and distribution efficiently. The combination of affordability, practicality, and high turnover supports strong consumer interest. These factors collectively establish everyday casualwear as the dominant segment in the thrifted and rented clothing market, outperforming other apparel categories in market share.
The wedding & festive wear segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wedding & festive wear segment is predicted to witness the highest growth rate due to its high value and infrequent usage. Consumers prefer renting or buying pre-owned designer, traditional, or luxury attire for special events to reduce expenses and promote sustainable fashion. This category provides access to diverse and exclusive outfits without the need for ownership, making it ideal for one-time occasions. Social and cultural occasions drive demand further. The rise of digital marketplaces and rental platforms enhances convenience, enabling users to browse and secure premium festive clothing online. These factors collectively contribute to its rapid growth in the market.
During the forecast period, the North America region is expected to hold the largest market share due to high consumer awareness advanced digital infrastructure, and a strong inclination toward sustainable fashion. Well-established rental platforms, online resale marketplaces, and thrift stores provide easy access to pre-owned and rented garments, enhancing convenience. Consumers increasingly prefer eco-friendly and cost-saving fashion options, supporting widespread adoption. Cultural acceptance of second-hand and rental apparel, combined with supportive policies and robust e-commerce penetration, further drives growth. These factors collectively position North America as the leading region in the global market, maintaining dominance through consistent demand, innovation, and consumer engagement in sustainable clothing practices.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing disposable income, digital penetration, and awareness of sustainable fashion. Rapid urbanization, along with the expansion of online platforms, has enhanced access to second-hand and rental apparel for a wider consumer base. Millennials and young professionals in the region favor affordable, trendy, and eco-conscious clothing options, driving higher adoption. Cultural celebrations, festivals, and an expanding middle class further fuel demand. Additionally, investments by startups and global rental platforms in logistics, digital infrastructure, and marketing contribute to market acceleration, making Asia-Pacific the fastest-growing region in the global thrifted and rented clothing industry.
Key players in the market
Some of the key players in Thrifted or Rented Clothing Market include Rent the Runway Inc, Le Tote, GlamCorner, Nuuly (by URBN), HURR Collective, My Wardrobe HQ, Style Lend, Armarium, Girl Meets Dress, YCloset, The Thrift Kart, Rewago India, Swap Fashions, Bombay Closet Cleanse and Flyrobe Inc.
In August 2025, Rent the Runway has reached an agreement with its shareholders to reduce part of the liabilities that the company is carrying. Specifically, the exchange involves handing over the majority of the company's capital in exchange for $240 million of its debt.
In May 2024, My Wardrobe HQ merges with Cercle to scale luxury fashion rental and resale ops, combining their tech platforms, designer networks, and sustainability missions to expand globally, empower B2B brand services, and drive circular fashion innovation.
In February 2020, HURR, the peer-to-peer fashion rental service, has launched a pop-up at Selfridges Oxford Street offering customers access to high-end fashion at a fraction of the retail price, featuring rotating designer collections, flexible rental durations, in-store styling support, and sustainable fashion choices aligned with Selfridges' Project Earth initiative.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.