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市場調查報告書
商品編碼
1848361
全球微證書和奈米學位市場:預測至 2032 年——按證書類型、提供者類型、技能領域、經營模式、最終用戶和地區分類的分析Micro-Credentials and Nanodegrees Market Forecasts to 2032 - Global Analysis By Type of Credential, Provider Type, Skill Domain, Business Model, End User, and By Geography |
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根據 Stratistics MRC 的數據,全球微證書和奈米學位市場預計到 2025 年將達到 222 億美元,到 2032 年將達到 711 億美元,預測期內複合年成長率為 18.1%。
微證書和奈米學位是由大學、教育科技公司和產業合作夥伴提供的短期、高強度證書和奈米學位,旨在展示與工作相關的技能。其成長動力源自於雇主對檢驗的特定能力的需求、技術的快速變革以及學習者尋求靈活且經濟實惠的技能提升途徑。與學習管理系統、招募平台和作品集工具的整合提高了證書的可信度和曝光度。業界認可的課程、可疊加的證書以及完善的評估方法增強了雇主的信心,並幫助學習者展現可衡量的職業發展成果。
對靈活的、以技能為基礎的學習方式的需求日益成長
推動市場發展的主要因素是對靈活、技能導向教育日益成長的需求。專業人士正積極尋求與其現有職業和個人安排相契合的針對性學習模組,逐漸拋棄傳統的冗長學位課程。這一趨勢的驅動力源自於科技的快速創新,它要求人們不斷提陞技能。雇主也越來越重視那些能夠直接應用於特定職位的資格,從而形成良性循環的需求。因此,教育機構正在拓展其課程設置,以滿足這種對簡潔、與職業相關的資格的需求。
潛在學習者的意識和理解有限
儘管微證書和奈米學位越來越普及,但許多專業人士和學生仍然不熟悉這些術語,也不清楚它們與傳統證書相比的價值。這種知識鴻溝導致他們猶豫不決,因為投資回報並不明朗。此外,種類繁多的新產品也造成了混亂,降低了接受率,並迫使提供者投入大量資金用於市場推廣和教育,以宣傳這些項目的優勢。
開發產業特定微證書
與企業緊密夥伴關係,策略性地開發特定產業的微證書,蘊藏著巨大的市場機會。這種合作模式確保課程設置能夠精準匹配網路安全、醫療技術和先進製造等高成長領域的具體技能缺口。此外,這些獲得雇主認可的證書在就業市場中具有顯著的影響力,從而提升了其對學習者的價值。此模式既為企業提供了可靠的人才儲備,也確保了教育機構所頒發證書的長期相關性和市場需求。
缺乏全球認證標準
由於缺乏通用的資格等級、評估標準和學習成果框架,不同機構之間的教育品質有顯著差異。這種不一致會削弱雇主對這些資格證書價值的信心,降低其在就業市場上的競爭力。此外,學分在不同機構之間以及跨境轉換的困難也會阻礙學員入學,並最終阻礙更廣泛的全球市場整合。
新冠疫情極大地推動了微證書和奈米學位市場的發展。大規模的封鎖和經濟動盪迫使全球迅速轉向線上學習,並凸顯了不斷變化的就業市場中迫切的技能缺口。專業人士和教育機構都開始尋求短期、數位化便利的證書來提升和重新培訓技能。疫情加速了雇主對線上證書的接受度,鞏固了靈活模組化教育的長期趨勢,而這一趨勢在疫情後仍將持續推動市場擴張。
預計在預測期內,微證書領域將成為最大的細分市場。
預計在預測期內,微證書領域將佔據最大的市場佔有率,這主要歸功於其廣泛的適用範圍和對眾多專業和學科的廣泛應用。與通常以技術為中心的、關注點更為狹窄的奈米學位不同,微證書提供了一種靈活的形式,適用於從商業、人文到醫療保健等更廣泛的行業。這種廣泛的吸引力吸引了更多尋求特定技能檢驗的學習者。此外,微證書的學時短、成本低,使其成為持續學習的便捷途徑,確保了其在全球勞動力市場中持續的高需求。
預計在預測期內,科技板塊的複合年成長率將最高。
在技術創新日新月異以及行業內持續存在的嚴重技能缺口的推動下,科技業預計將在預測期內保持最高的成長率。人工智慧、資料科學、雲端運算和網路安全等領域需要高度專業化的現代化技能,而傳統學位往往難以快速培養這些技能。奈米學位和技術型微證書憑藉其靈活且與行業緊密結合的課程體系,恰好能夠滿足這一需求。此外,這些技術技能帶來的高薪溢價也促使學習者願意投資學習,從而推動了該行業的快速成長。
預計北美將在預測期內佔據最大的市場佔有率。這一主導地位歸功於主要線上教育平台的強大影響力、數位化學習模式的早期應用,以及積極推動並資助員工技能提升的強大企業文化。此外,該地區充滿活力的就業市場,尤其是在美國和加拿大,由於對特定技術和專業技能的重視,推動了對微證書的需求。完善的技術基礎設施以及雇主和學習者的高度意識層級進一步鞏固了北美的主導地位。
預計亞太地區在預測期內將呈現最高的複合年成長率。這一爆炸式成長主要得益於大量年輕人口湧入勞動力市場、經濟的快速數位化以及政府為支持技能發展而不斷加大的舉措。印度和中國等國家正面臨對便利、與就業相關的教育的迫切需求,這類教育能夠迅速提升就業能力。此外,國際線上教育機構與當地大學之間的策略夥伴關係也使得這些資格認證更加普及,鞏固了亞太地區作為全球成長最快地區的地位。
According to Stratistics MRC, the Global Micro-Credential and Nanodegree Market is accounted for $22.2 billion in 2025 and is expected to reach $71.1 billion by 2032 growing at a CAGR of 18.1% during the forecast period. Micro-credential and nanodegree consists of short, focused credentials and nanodegrees offered by universities, edtech firms, and industry partners to certify job-relevant skills. Growth is driven by employer demand for verified, specific competencies, rapid technology shifts, and learners seeking flexible, affordable upskilling pathways. Integration with learning management systems, hiring platforms, and portfolio tools enhances credibility and discoverability. Industry-accredited programs, stackable credentials, and robust assessment methods increase employer trust and help learners demonstrate measurable career impact.
Increasing demand for flexible, skill-specific learning options
The primary market driver is the escalating demand for flexible, skill-specific education. Professionals are actively seeking targeted learning modules that fit around their existing careers and personal commitments, moving away from lengthy traditional degrees. This trend is fueled by the rapid pace of technological change, which necessitates continuous upskilling. Employers increasingly value these credentials for their direct applicability to specific job roles, creating a virtuous cycle of demand. Consequently, educational providers are expanding their portfolios to meet this need for concise, career-relevant qualifications.
Limited awareness and understanding among potential learners
Despite growing availability, many professionals and students remain unfamiliar with the terms "micro-credential" or "nanodegree," and are uncertain about their value compared to traditional certificates. This knowledge gap leads to hesitation in enrollment, as the return on investment is not immediately clear. Moreover, the sheer diversity of new offerings can create confusion, slowing adoption rates and requiring providers to invest heavily in marketing and education about the benefits of these programs.
Development of industry-specific micro-credentials
A substantial market opportunity lies in the strategic development of industry-specific micro-credentials, created in close partnership with corporations. This collaboration ensures the curriculum is directly aligned with precise skill gaps in high-growth sectors such as cybersecurity, healthcare technology, and advanced manufacturing. Furthermore, these employer-endorsed credentials carry significant weight in the job market, enhancing their perceived value for learners. This model provides a reliable talent pipeline for companies while ensuring the long-term relevance and demand for the credentials offered by educational institutions.
Lack of global recognition standards
The absence of a common framework for credential levels, assessment rigor, and learning outcomes leads to significant variability in quality across providers. This inconsistency can undermine employer confidence in the value of these qualifications, potentially devaluing them in the job market. Moreover, the difficulty in transferring credits between institutions or across borders may deter learner enrollment, ultimately hindering the market's potential for widespread, global integration.
The COVID-19 pandemic acted as a profound catalyst for the micro-credential and nanodegree market. Widespread lockdowns and economic disruption forced a rapid, global shift to online learning and highlighted urgent skill gaps in the evolving job market. Professionals and institutions alike turned to short-term, digital-friendly credentials for upskilling and reskilling purposes. This period accelerated the acceptance of online credentials by employers, solidifying a long-term trend towards flexible, modular education that continues to drive market expansion post-pandemic.
The micro-credentials segment is expected to be the largest during the forecast period
The micro-credentials segment is expected to account for the largest market share during the forecast period primarily due to its vast scope and applicability across countless professional fields and academic disciplines. Unlike the more narrowly focused nanodegree, which is typically technology-centric, micro-credentials offer a versatile format suitable for a wider range of industries, from business and humanities to healthcare. This broader appeal attracts a more diverse learner demographic seeking targeted skill validation. Furthermore, their shorter duration and lower cost make them an accessible entry point for continuous learning, ensuring sustained high demand across the global workforce.
The technology segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the technology segment is predicted to witness the highest growth rate driven by an unrelenting pace of innovation and a severe, persistent skills gap within the industry. Fields like artificial intelligence, data science, cloud computing, and cybersecurity require highly specialized, up-to-date skills that traditional degrees often struggle to provide quickly. Nanodegrees and tech-focused micro-credentials are perfectly positioned to address this need with their industry-aligned, agile curriculum. Additionally, the high salary premiums commanded by these tech skills create a strong incentive for learner investment, fueling the segment's rapid growth.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to the strong presence of leading online education platforms, high early adoption rates of digital learning models, and a robust corporate culture that actively promotes and funds employee upskilling. Moreover, the region's dynamic job market, particularly in the US and Canada, places a premium on specific technological and professional skills, creating a ready demand for micro-credentials. Well-established technological infrastructure and high awareness levels among both employers and learners further consolidate North America's leading position.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This explosive growth is fueled by a massive, young demographic entering the workforce, rapid digitalization of economies, and increasing government initiatives supporting skill development. Countries like India and China are witnessing a surge in demand for accessible, job-relevant education that can quickly elevate employability. Furthermore, strategic partnerships between international online education providers and local universities are making these credentials more accessible, positioning the Asia Pacific as the fastest-growing region globally.
Key players in the market
Some of the key players in Micro-Credential and Digital Badges Market include 2U Inc., Coursera Inc., edX Inc., Udacity Inc., FutureLearn Ltd., Kadenze Inc., IBM Corporation, Alphabet Inc., Microsoft Corporation, Cisco Systems Inc., Udemy Inc., Pearson Plc, Credly Inc., Accredible Inc., Instructure Inc., Skillsoft Corporation, Pluralsight Inc., Degreed Inc., Khan Academy, and OpenSesame Inc.
In August 2025, 2U, a leader in education technology, has expanded its partnership with IBM to offer six new technical microcredentials on edX, 2U's global online learning platform. These programs target working professionals eager to build practical skills in data science, artificial intelligence (AI), and software engineering through a blend of live instruction, self-paced learning, and peer collaboration.
In May 2025, Udacity, in collaboration with AWS, launched the AI & ML Scholars program. Students completing this program receive an AWS Educate Badge and a Udacity certificate of completion, focusing on ethical AI design.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.