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市場調查報告書
商品編碼
1836422
2032 年燒烤爐市場預測:按燃料類型、產品設計、技術、分銷管道、最終用戶和地區進行的全球分析Barbeque Grill Market Forecasts to 2032 - Global Analysis By Fuel Type, Product Design, Technology, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的數據,全球燒烤爐市場預計在 2025 年達到 56.5 億美元,到 2032 年將達到 91.4 億美元,預測期內的複合年成長率為 7.1%。
燒烤架是一種戶外烹調器具,利用木炭、燃氣或木材的熱量來烹飪食物。它可以燒烤肉類、蔬菜和其他食物,並產生獨特的煙燻風味。燒烤架尺寸和款式各異,許多都配有可調節的溫度設定、蓋子和額外的爐頭,讓您可以輕鬆準備各種菜餚,同時高效地控制烹飪過程。
根據 Hotelivate 與 CAPA 和 WTTC 印度計劃聯合發布的《印度旅遊與酒店業終極報告》,印度的酒店客房數量預計將從 1995/96 年的 18,000 間成長到 2023 年的 333 萬間。
戶外烹飪和娛樂活動正在興起
人們對戶外生活方式的熱情日益高漲,推動了燒烤架的需求,使其成為後院聚會的焦點。消費者擴大投資於專為烹飪和社交而設計的露台、露台和花園空間。人們對烹飪體驗和露天用餐的興趣日益濃厚,進一步推動了這一趨勢。燒烤架製造商紛紛推出功能多樣的型號,以滿足一般用戶和美食愛好者的需求。多燃燒器系統、烤肉架套件和煙燻附件等增強功能也進一步提升了烤肉架的吸引力。隨著戶外娛樂逐漸成為一種文化常態,燒烤架正逐漸成為人們生活中不可或缺的必需品。
原物料價格波動
不銹鋼和鑄鐵等金屬成本波動給烤架製造商帶來了定價挑戰。由於這些材料對於耐用性和保溫性至關重要,成本波動會直接影響生產利潤。全球供應鏈的不穩定和貿易關稅進一步加劇了籌資策略的複雜性。規模較小的製造商往往難以消化這些變化,導致定價不一致,競爭力下降。製造商正在探索替代合金和複合材料,以緩解成本壓力。然而,在保持品質的同時控制成本仍然是整個行業面臨的一項微妙的平衡。
戶外廚房/智慧家庭整合
智慧家庭生態系統和模組化戶外廚房的興起為燒烤爐製造商提供了一條利潤豐厚的成長路徑。消費者要求燒烤爐與物聯網設備、照明和娛樂系統無縫整合。配備Wi-Fi連接和基於應用程式控制的內建燒烤爐在精通科技的屋主中越來越受歡迎。烹飪與自動化的融合正在重新定義高階市場。製造商正在與家居設計師和智慧科技公司合作,打造統一的戶外體驗。隨著智慧生活的擴展,燒烤爐正成為兼具功能性和數位互動性的資產。
市場競爭激烈
各大公司競相透過激進的定價、產品創新和零售擴張來吸引消費者的注意。隨著溫度控制、燃料多樣性和便攜性等功能成為標配,差異化變得越來越困難。線上平台降低了進入門檻,使得利基市場參與者能夠顛覆傳統的分銷模式。隨著消費者尋求規格和外觀相近的新產品,品牌忠誠度正面臨考驗。如果沒有持續的創新和策略定位,公司可能會在市場洗牌中失去市場佔有率。
疫情最初擾亂了供應鏈,導致產品發布延遲,並影響了燒烤爐的供應和銷售。然而,封鎖和遠距辦公導致包括戶外烹飪在內的居家休閒活動激增。消費者將自由裁量權的支出轉向家居維修,推動了燒烤爐及其配件的需求。製造商透過增強電商能力和提供非接觸式配送來應對疫情。這場危機也加速了人們對自給自足生活和後院維修的興趣。疫情過後,由於戶外烹飪仍然是人們首選的生活方式,市場持續成長。
燃氣燒烤爐市場預計將成為預測期內最大的市場
瓦斯燒烤爐憑藉其便利性和快速加熱功能,預計在預測期內將佔據最大的市場佔有率。這些型號提供精確的溫度控制,是初學者和經驗豐富的用戶的理想選擇。與嵌入式廚房設備的兼容性和智慧功能進一步提升了其吸引力。製造商正在創新雙燃料選項和紅外線燃燒器,以擴展其功能。丙烷和天然氣的廣泛使用也推動了它們在都市區的普及。
預計商用領域在預測期內的複合年成長率最高
預計商用燒烤爐市場將在預測期內實現最高成長率。餐廳、度假村和餐飲服務商正增加對高容量、耐用燒烤系統的投資。對支援大容量烹飪、熱量分佈均勻且易於維護的燒烤爐的需求日益成長。模組化設計和節能燃燒器的創新正在吸引酒店業買家。戶外餐飲和餐車文化的興起進一步推動了商業性燒烤爐的普及。對於希望提升客戶體驗的企業而言,商用燒烤爐正成為其服務產品的重要組成部分。
受可支配收入成長和都市化推動,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和澳洲等國家對戶外休閒和家居維修的興趣日益濃厚。零售和電商的不斷滲透,使中階消費者更容易獲得燒烤架。在政府優惠政策的支持下,當地製造商正在擴大產量以滿足日益成長的需求。向西式烹飪和娛樂的文化轉變也影響著購買行為。
在預測期內,受技術創新和生活方式趨勢的推動,北美預計將呈現最高的複合年成長率。美國和加拿大在智慧燒烤爐的普及方面處於領先地位,消費者青睞應用程式控制和聲控型號。對高階戶外廚房和露台升級的強勁需求正在推動市場擴張。零售商正在推出包含燒烤爐、櫥櫃和冷凍設備的套裝產品。該地區受益於濃厚的DIY文化和戶外烹飪品牌的高認知度。隨著個人化和自動化日益普及,北美將繼續引領燒烤爐的創新。
According to Stratistics MRC, the Global Barbeque Grill Market is accounted for $5.65 billion in 2025 and is expected to reach $9.14 billion by 2032 growing at a CAGR of 7.1% during the forecast period. A barbecue grill is an outdoor cooking appliance that cooks food using heat from charcoal, gas, or wood. It features a cooking surface, usually a grate, where meats, vegetables, and other foods are grilled, giving them a distinct smoky taste. Available in multiple sizes and styles, many grills include adjustable temperature settings, lids, and additional burners, making it easier to prepare a variety of dishes while controlling the cooking process efficiently.
According to the report of 'The Ultimate Indian Travel & Hospitality Report' complied by Hotelivate in association with CAPA and WTTC India Initiative, the number of hotel rooms in India is projected to outgrow to 3.33 million by 2023 from 18,000 in 1995/96.
Rising popularity of outdoor cooking & entertaining
The growing enthusiasm for outdoor lifestyles is fueling demand for barbeque grills as centerpieces of backyard gatherings. Consumers are increasingly investing in patios, decks, and garden spaces designed for cooking and socializing. This trend is amplified by rising interest in culinary experiences and open-air dining. Grill manufacturers are responding with versatile models that cater to both casual users and gourmet enthusiasts. Enhanced features such as multi-burner systems, rotisserie kits, and smoker attachments are elevating the appeal. As outdoor entertaining becomes a cultural norm, barbeque grills are evolving into essential lifestyle products.
Fluctuating raw material prices
Volatility in the cost of metals like stainless steel and cast iron is creating pricing challenges for grill manufacturers. These materials are critical for durability and heat retention, making cost fluctuations directly impact production margins. Global supply chain instability and trade tariffs further complicate procurement strategies. Smaller players often struggle to absorb these shifts, leading to inconsistent pricing and reduced competitiveness. Manufacturers are exploring alternative alloys and composite materials to mitigate cost pressures. However, maintaining quality while managing expenses remains a delicate balancing act across the industry.
Integrating into outdoor kitchens/smart homes
The rise of smart home ecosystems and modular outdoor kitchens presents a lucrative growth avenue for barbeque grill makers. Consumers are seeking seamless integration of grills with IoT-enabled appliances, lighting, and entertainment systems. Built-in grills with Wi-Fi connectivity and app-based controls are gaining traction among tech-savvy homeowners. This convergence of cooking and automation is redefining the premium segment of the market. Manufacturers are collaborating with home designers and smart tech firms to create unified outdoor experiences. As smart living expands, grills are becoming both functional and digitally interactive assets.
Intense market competition
Companies are vying for consumer attention through aggressive pricing, product innovation, and expanded retail presence. Differentiation is becoming harder as features like temperature control, fuel versatility, and portability become standard. Online platforms have lowered entry barriers, enabling niche players to disrupt traditional distribution models. Brand loyalty is being tested as consumers explore new options with comparable specs and aesthetics. Without continuous innovation and strategic positioning, firms risk losing market share in a crowded landscape.
The pandemic initially disrupted supply chains and delayed product launches, affecting grill availability and sales. However, lockdowns and remote work led to a surge in home-based leisure activities, including outdoor cooking. Consumers redirected discretionary spending toward home improvement, boosting demand for grills and accessories. Manufacturers adapted by enhancing e-commerce capabilities and offering contactless delivery. The crisis also accelerated interest in self-sufficient living and backyard upgrades. Post-pandemic, the market is witnessing sustained momentum as outdoor cooking remains a preferred lifestyle choice.
The gas grills segment is expected to be the largest during the forecast period
The gas grills segment is expected to account for the largest market share during the forecast period, due to their convenience and rapid heating capabilities. These models offer precise temperature control, making them ideal for both novice and experienced users. Their compatibility with built-in kitchen setups and smart features further enhances appeal. Manufacturers are innovating with dual-fuel options and infrared burners to expand functionality. The widespread availability of propane and natural gas supports adoption across urban and suburban regions.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate. Restaurants, resorts, and catering services are increasingly investing in high-capacity, durable grilling systems. Demand is rising for models that support bulk cooking, consistent heat distribution, and easy maintenance. Innovations in modular designs and energy-efficient burners are attracting hospitality buyers. The growth of outdoor dining and food truck culture is further driving commercial adoption. As businesses seek to enhance customer experiences, commercial grills are becoming integral to their service offerings.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising disposable incomes and urbanization. Countries like China, India, and Australia are witnessing increased interest in outdoor leisure and home improvement. Retail expansion and e-commerce penetration are making grills more accessible to middle-class consumers. Local manufacturers are scaling up production to meet growing demand, supported by favorable government policies. Cultural shifts toward Western-style cooking and entertaining are also influencing buying behavior.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, propelled by technological innovation and lifestyle trends. The U.S. and Canada are leading in smart grill adoption, with consumers embracing app-controlled and voice-activated models. Strong demand for premium outdoor kitchens and patio upgrades is fueling market expansion. Retailers are offering bundled packages that include grills, cabinetry, and refrigeration units. The region benefits from a robust DIY culture and high awareness of outdoor cooking brands. As personalization and automation gain traction, North America continues to set the pace for barbeque grill innovation.
Key players in the market
Some of the key players in Barbeque Grill Market include Weber-Stephen Products LLC, Traeger Grills, Char-Broil, Napoleon Grills, LANDMANN, The Middleby Corporation, RH Peterson Co., Empire Comfort Systems, Spectrum Brands, Inc., Newell Brands Inc., Transform Holdco LLC, Broil King, Kenmore, Dyna-Glo, Pit Boss Grills, and Cuisinart.
In April 2025, Traeger, Inc. announced another addition to its popular griddle lineup, launching the Flatrock 2 Zone Griddle. Traeger's expansion of the griddle lineup with the Flatrock 2 Zone offers the same premium performance as the Flatrock 3 Zone in a more compact and accessible design, making high-quality outdoor cooking more efficient and versatile than ever before.
In May 2023, Weber-Stephen Products, LLC., debuted its redesigned WEBER CONNECT(R) Smart Grilling 2.0 App. Featuring new experiences, such as a dynamic grilling dashboard, cook graphing, recipes, instructional videos, and multi-grill and multi-recipe cooking capabilities, the App helps users monitor and track their cook either at the grill or remotely and offers inspiration and grilling knowledge, all in a fresh, streamlined, beautifully designed experience.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.