![]() |
市場調查報告書
商品編碼
1836328
冷壓果汁和植物飲料市場預測至2032年:按產品類型、成分類型、包裝、分銷管道、最終用戶和地區進行的全球分析Cold-Pressed Juices & Botanical Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Packaging, Distribution Channel, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,全球冷壓果汁和植物飲料市場預計在 2025 年達到 14 億美元,到 2032 年將達到 22 億美元,預測期內的複合年成長率為 7%。
冷壓果汁和植物飲料是經過極簡加工的飲料,無需加熱即可從水果、蔬菜、草本植物和植物中提取營養成分。這種方法可以保留維生素、酵素和天然風味,吸引注重健康的消費者。植物飲料通常含有適應原、抗氧化劑以及薑黃和睡茄等功能性成分。這些產品順應了以排毒、增強免疫力和自然能量為重點的健康趨勢,在奢侈品零售、健身和整體生活方式市場廣受歡迎。
據聯合國糧食及農業組織 (FAO) 稱,冷壓和植物性飲料的激增反映了全球向營養豐富的植物性配方轉變,這種配方強調清潔標籤和最少加工。
植物性營養趨勢日益成長
消費者對植物性飲食和天然機能飲料日益成長的偏好推動了市場的發展。冷壓果汁和植物性飲料被認為是碳酸飲料和加工飲料的健康替代品,符合注重健康的生活方式。在素食意識不斷增強、潔淨標示需求和免疫力增強的推動下,全球市場,尤其是在年輕人和都市區中,植物性飲料的消費正在加速成長。此外,健身文化和飲食透明度的日益提升也促進了人們對植物性飲料的接受。這些因素共同推動市場呈現強勁的成長動能。
生產和物流成本高
該行業的一個關鍵限制因素是生產和分銷冷壓果汁和植物飲料的高成本。冷壓程需要專門的機械設備、嚴格的保存期限控制和嚴格的低溫運輸物流,所有這些都會增加成本。有限的防腐劑進一步增加了操作的複雜性,並限制了價格敏感市場的擴充性。原料成本的上漲,尤其是有機水果和植物藥的成本上漲,推高了零售價格,導致更廣泛的消費者群體面臨購買力挑戰。這些成本障礙阻礙了大眾市場的滲透,並將成長主要限制在高階品類。
電子商務和直接面對消費者的成長
不斷擴張的數位商務平台為冷壓果汁和植物性飲料帶來了巨大的機會。直接面對消費者 (D2C) 模式使品牌能夠繞過傳統零售利潤,同時提供個人化的訂閱方案。線上食品雜貨和以健康為中心的數位社群的激增,使企業能夠建立更強大的消費者參與。電子商務也使利基市場參與者能夠超越其本地邊界進行擴張。此外,數位資料分析使品牌能夠追蹤消費偏好並快速創新。這種向線上零售通路的擴張預計將顯著提升產品覆蓋率和市場滲透率。
健康聲明的監管審查
該市場面臨來自產品標籤檢視和健康聲明方面嚴格法律規範的巨大威脅。冷壓果汁和植物飲料通常標榜其具有排毒、免疫和抗發炎功效,已引起監管機構的注意。未經證實的宣傳可能導致合規處罰,並削弱消費者信任。此外,不同的地區框架使全球行銷策略更加複雜。這些挑戰增加了合規成本,並延遲了產品的上市。因此,確保科學檢驗和透明的溝通對於在這個不斷發展的市場中維護品牌信譽至關重要。
疫情再形成了冷壓果汁和植物性飲料市場的需求動態。一方面,人們對免疫力和預防性保健日益成長的興趣推動了含天然成分的機能飲料的銷售。消費者尋求排毒和富含維生素的產品作為日常營養補充的一部分。然而,供應鏈中斷、原料短缺以及零售通路受限最初阻礙了成長。線上銷售和D2C模式緩解了損失,許多品牌轉向了數位管道。疫情後市場將繼續受益於消費向健康的長期轉變。
冷壓果汁市場預計將在預測期內成為最大的市場
受營養豐富、精加工飲料需求不斷成長的推動,冷壓果汁預計將在預測期內佔據最大的市場佔有率。消費者擴大將冷壓果汁與新鮮、純淨和功能性健康益處聯繫在一起。異國水果混合、排毒配方和有機產品等創新產品增強了該細分市場的吸引力。超級市場、便利商店和數位平台的零售擴張進一步推動了銷售成長。儘管成本上升,但高階定位和潔淨標示的吸引力正在推動其強勁滲透。該細分市場將繼續引領市場成長。
水果產業預計將在預測期內實現最高複合年成長率
預計水果類飲料將在預測期內實現最高成長率,這得益於市場對注入草藥、香辛料和適應原的天然機能飲料日益成長的需求。越來越多的消費者選擇植物性飲料來緩解壓力、改善消化功能和增強免疫力。此外,消費者對無酒精健康飲料的偏好日益成長,以及草藥傳統的文化融合也進一步推動了這個細分市場的發展。新興企業和小眾品牌正在透過獨特的風味和健康理念進行創新。強勁的勢頭使植物性飲料成為一個高成長的子市場。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於其強大的健康意識、龐大的人口規模以及天然飲料的廣泛消費。印度、中國和日本等國家的傳統草藥實踐為植物飲料的普及提供了文化基礎。不斷成長的中階消費能力和都市化正在加速植物飲料的市場滲透。零售創新和連鎖超級市場的成長也增加了植物飲料的供應量。此外,將本地水果和植物成分融入產品線也增強了區域吸引力。亞太地區在全球消費量中佔據主導地位。
受健康意識增強和植物性飲料普及的推動,北美地區預計將在預測期內呈現最高的複合年成長率。優質化趨勢和潔淨標示偏好強烈影響消費者的購買決策。此外,該地區強大的電商生態系統和基於訂閱的配送模式加速了產品的可及性。機能飲料品牌的湧現也為創新管道注入了活力。對增強免疫力和排毒飲料日益成長的需求也推動了這些飲料的普及。這些動態共同作用,使北美成為冷壓果汁和植物性飲料成長最快的區域市場。
According to Stratistics MRC, the Global Cold-Pressed Juices & Botanical Drinks Market is accounted for $1.4 billion in 2025 and is expected to reach $2.2 billion by 2032 growing at a CAGR of 7% during the forecast period. Cold-pressed juices and botanical drinks are minimally processed beverages made by extracting nutrients from fruits, vegetables, herbs, and botanicals without heat. This method preserves vitamins, enzymes, and natural flavors, appealing to health-conscious consumers. Botanical drinks often include adaptogens, antioxidants, and functional ingredients like turmeric or ashwagandha. These products cater to wellness trends focused on detoxification, immunity, and natural energy, and are popular in premium retail, fitness, and holistic lifestyle markets.
According to the Food and Agriculture Organization (FAO), the surge in cold-pressed and botanical beverages reflects a global shift toward nutrient-dense, plant-based formulations emphasizing clean labels and minimal processing.
Growth in plant-based nutrition trends
The market is propelled by surging consumer preference for plant-based diets and natural functional beverages. Cold-pressed juices and botanical drinks are perceived as healthier alternatives to carbonated and processed drinks, aligning with wellness-focused lifestyles. Spurred by rising veganism, clean-label demand, and immunity-boosting awareness, consumption is accelerating across global markets. Younger demographics and urban populations are particularly driving uptake. Furthermore, the rising influence of fitness culture and dietary transparency strengthens adoption. These factors collectively fuel robust growth momentum in the market.
High production and logistics costs
A major restraint for the industry is the high cost associated with producing and distributing cold-pressed juices and botanical drinks. The cold-pressing process requires specialized machinery, short shelf-life management, and stringent cold-chain logistics, all of which increase expenses. Limited preservatives further add to operational complexities, restricting scalability in price-sensitive markets. High raw material costs, particularly for organic fruits and botanicals, elevate retail prices. Consequently, affordability becomes a challenge for broader consumer segments. These cost barriers hinder mass-market penetration, confining growth primarily to premium categories.
E-commerce and direct-to-consumer growth
Expanding digital commerce platforms present significant opportunities for cold-pressed juices and botanical drinks. Direct-to-consumer (D2C) models allow brands to bypass traditional retail margins while offering personalized subscription plans. Spurred by growing online grocery adoption and health-focused digital communities, companies can build stronger consumer engagement. E-commerce also enables niche players to scale beyond regional boundaries. Additionally, digital data analytics help brands track consumption preferences and innovate rapidly. This expansion into online retail channels is expected to significantly broaden product reach and market penetration.
Regulatory scrutiny on health claims
The market faces a critical threat from stringent regulatory oversight on product labeling and health benefit claims. Cold-pressed juices and botanical drinks often emphasize detoxification, immunity, or anti-inflammatory properties, which attract regulatory attention. Unsubstantiated claims may lead to compliance penalties and erode consumer trust. Moreover, varying regional frameworks complicate global marketing strategies. These challenges increase compliance costs and slow down product rollouts. Hence, ensuring scientific validation and transparent communication becomes vital for safeguarding brand credibility in this evolving market.
The pandemic reshaped demand dynamics in the cold-pressed juices and botanical drinks market. On one hand, heightened focus on immunity and preventive health boosted sales of functional beverages with natural ingredients. Consumers sought detoxifying and vitamin-rich products as part of daily nutrition. However, supply chain disruptions, raw material shortages, and restricted retail access initially hampered growth. Online sales and D2C models mitigated losses, with many brands pivoting to digital channels. Post-pandemic, the market continues benefiting from long-term wellness-focused consumption shifts.
The cold-pressed juices segment is expected to be the largest during the forecast period
The cold-pressed juices segment is expected to account for the largest market share during the forecast period propelled by growing demand for nutrient-dense, minimally processed beverages. Consumers increasingly associate cold-pressed juices with freshness, purity, and functional health benefits. The segment's appeal is strengthened by innovations in exotic fruit blends, detox formulations, and organic variants. Retail expansion across supermarkets, convenience stores, and digital platforms further accelerates sales. Despite higher costs, premium positioning and clean-label appeal drive strong adoption. This segment remains central to market growth.
The fruits segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fruits segment is predicted to witness the highest growth rate, influenced by rising demand for natural functional beverages infused with herbs, spices, and adaptogens. Consumers are increasingly turning to botanicals for stress relief, improved digestion, and immunity enhancement. The segment is further propelled by growing preference for alcohol-free wellness beverages and cultural integration of herbal traditions. Start-ups and niche brands are innovating with unique flavor profiles and wellness claims. This strong momentum positions botanical drinks as a high-growth submarket.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by strong health awareness, population size, and widespread consumption of natural beverages. Traditional herbal practices in countries such as India, China, and Japan provide a cultural foundation for botanical drink adoption. Expanding middle-class spending power and urbanization amplify market penetration. Retail innovations and growing supermarket chains enhance accessibility. Additionally, the integration of local fruits and botanicals in product lines drives regional appeal. Asia Pacific dominates consumption volumes globally.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by rising health-conscious consumer behavior and adoption of plant-based beverages. Premiumization trends and clean-label preferences strongly influence purchasing decisions. Moreover, the region's robust e-commerce ecosystem and subscription-based delivery models accelerate product accessibility. The presence of leading functional beverage brands fosters innovation pipelines. Expanding demand for immunity-boosting and detoxifying drinks further supports uptake. Collectively, these dynamics position North America as the fastest-growing regional market for cold-pressed juices and botanical drinks.
Key players in the market
Some of the key players in Cold-Pressed Juices & Botanical Drinks Market include Suja Life LLC, Pressed Juicery Inc., Naked Juice (PepsiCo), Evolution Fresh (Starbucks), The Hain Celestial Group, Juice Generation, BluePrint, Little West, Juice Press LLC, Cold-Pressed Juicery B.V., Raw Pressery, Greenhouse Juice Co., Village Juicery, Vive Organic, Urban Remedy, Pure Green, Rus Organic and Kedia Organic.
In March 2025, Suja Life LLC unveiled its next-generation Cold-Pressed Functional Juice Blends infused with adaptogenic botanicals and plant-based nootropics to cater to the growing demand for wellness-focused beverages.
In February 2025, Pressed Juicery Inc. introduced a new line of Immunity and Detox Shots formulated with botanical extracts, probiotics, and cold-pressed superfoods aimed at boosting gut and immune health.
In February 2025, Naked Juice (PepsiCo) expanded its product portfolio with the launch of Botanical-Infused Smoothie Range incorporating herbal ingredients like turmeric, ginger, and moringa to target health-conscious consumers in urban markets.
In January 2025, Evolution Fresh (Starbucks) launched its Organic Cold-Pressed Hydration Series, featuring fruit and floral blends designed for natural electrolyte replenishment and clean-label nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.