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市場調查報告書
商品編碼
1833543
2032 年營養化妝品市場預測:按成分、等級、形式、分銷管道、應用和地區進行的全球分析Nutricosmetics Market Forecasts to 2032 - Global Analysis By Ingredient (Collagen, Carotenoids, Vitamins, Omega-3 Fatty Acids, Minerals, and Probiotics), Grade, Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球營養化妝品市場預計在 2025 年達到 77 億美元,到 2032 年將達到 130 億美元,預測期內的複合年成長率為 7.7%。
營養美容品是指可食用的產品,旨在從內而外改善美感、提升肌膚健康和整體美感。這類產品包括補充品、粉末、機能飲料和膠囊,富含膠原蛋白、玻尿酸、維生素、礦物質和抗氧化劑等生物活性成分。營養美容品的目標功效包括抗衰老、保濕、強韌秀髮、促進指甲生長和增強皮膚彈性。與外用化妝品不同,營養美容品透過營養支持在體內發揮作用。這類產品連結了營養與美容,透過科學設計的消費品體現了「由內而外的美麗」的概念。
根據未來市場洞察的研究,營養化妝品市場正透過可攝取的皮膚和頭髮健康補充劑獲得關注,消費者對內部美容解決方案的興趣和科學進步推動著成長。
對內在美的需求日益成長
營養美容品市場的發展受到消費者日益成長的「由內而外美」產品興趣的推動,這些產品透過口服補充劑來促進皮膚、頭髮和指甲的健康。隨著人們對整體健康和抗衰老功效的認知不斷提高,維生素、膠原蛋白肽和膳食補充劑正日益融入日常生活。社群媒體、影響力宣傳活動以及注重健康的生活方式正在推動這些產品的普及。消費者更青睞兼具美觀和功能性的產品,這推動了對科學配方的需求。這一趨勢正在推動全球營養美容品組合的創新和擴張。
全球嚴格的法律規範
嚴格的區域法律規範是營養美容市場發展的一大限制因素。遵守美國食品藥物管理局 (FDA)、歐洲食品安全局 (EFSA) 以及其他國家/地區關於健康聲明、標籤和成分安全的法規,可能會限制產品上市產品認證。由於臨床檢驗和品質標準要求日益嚴格,企業的產品核准高成本。此外,各國監管法規的差異也為跨境分銷設置了障礙,減緩了業務擴張。中小企業難以駕馭這些框架,這可能會限制全球市場的快速成長。
膠原蛋白補充劑的創新
開發創新膠原蛋白蛋白補充劑,以提升皮膚彈性、保濕和抗衰老功效為目標,蘊藏著巨大的發展機會。在技術進步的推動下,製造商正在開發生物活性胜肽、調味粉和即飲配方。消費者對植物來源和海洋來源膠原蛋白的日益偏好,也擴大了產品的多樣性。此外,個人化訂製以及添加維生素、礦物質和抗氧化劑的強化配方也日益受到青睞。與研究機構和臨床試驗的合作則提升了產品的可信度。這一趨勢使品牌能夠脫穎而出,並在不斷成長的全球營養美容市場中佔據更大的佔有率。
消費者的懷疑限制了採用
消費者對膳食補充劑功效和真實性的懷疑對市場構成了威脅。關於功效的虛假資訊、誇大其詞的宣傳以及缺乏可見的益處可能會阻礙消費者的接受。受網路假資訊和過往產品爭議的影響,一些消費者對高階配方產品猶豫不決。企業正在應對這項威脅,並透過透明的標籤、第三方認證和臨床證據來建立信任。然而,某些消費群體的負面看法和有限的接受度仍然是成長的挑戰,尤其是在新興市場。
新冠疫情影響了營養美容市場,加劇了人們對免疫力和整體健康的關注。消費者尋求兼具健康和美容功效的產品,從而推動了口服補充劑、膠原蛋白蛋白粉和美容膳食補充劑的線上銷售成長。在數位行銷和電商擴張的推動下,品牌能夠觸及更廣泛的消費者群體。供應鏈中斷和原料短缺帶來了暫時的挑戰。整體而言,疫情強化了「由內而外」的美容趨勢,並加速了全球功能性補充劑的普及。
預計膠原蛋白市場在預測期內將佔據最大佔有率
由於人們日益意識到膠原蛋白領域將在預測期內佔據最大的市場佔有率。在抗衰老、內在美和整體健康趨勢的推動下,膠原蛋白肽、膠原蛋白粉和膠原蛋白膠囊在全球正廣泛應用。植物膠原蛋白蛋白和海洋膠原蛋白的創新正在為尋求素食和抗過敏替代品的消費者提供更多選擇。社群媒體、影響力宣傳活動和臨床認可進一步刺激了需求,使膠原蛋白成為營養美容市場的主導細分市場。
平板電腦市場預計將在預測期內實現最高複合年成長率
預計片劑細分市場將在預測期內實現最高成長率,這得益於其便捷性、精準劑量和便攜性。多營養配方、抗衰老複合物和膠原蛋白增強片劑在日常消費中頗受歡迎。都市生活方式和對易用性的偏好使得藥片比粉末和飲料更受青睞。訂閱模式、電商的普及以及醫療保健專業人士的推薦正在支撐其成長。該細分市場的擴充性、貨架穩定性和消費者熟悉度使其成為全球營養美容市場中一個高成長的模式。
由於人口密度高、可支配收入不斷成長以及人們對美容和健康的意識不斷增強,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本、韓國和印度等國家對膠原蛋白和其他美容補充劑的需求強勁。受社群媒體影響力、都市化和電子商務滲透的推動,消費者越來越青睞高階、潔淨標示的配方。本土和跨國品牌都在擴大其在亞太營養美容市場的影響力,並鞏固其主導地位。
在預測期內,北美預計將呈現最高的複合年成長率,這與較高的健康意識、可支配收入和成熟的預防性醫療保健文化息息相關。受潔淨標示、經臨床檢驗和植物來源膠原蛋白補充劑需求的推動,其應用正在迅速成長。強大的數位行銷、網紅主導的知名度以及基於訂閱的銷售模式正在推動滲透率的提升。此外,支持性的法律規範和研發投入正在推動創新。美國和加拿大的消費者越來越重視功能性美容產品,這使得北美成為全球高成長地區。
According to Stratistics MRC, the Global Nutricosmetics Market is accounted for $7.7 billion in 2025 and is expected to reach $13.0 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Nutricosmetics are defined as ingestible products formulated to improve beauty, skin health, and overall aesthetics from within. These include supplements, powders, functional beverages, and capsules enriched with bioactive compounds such as collagen, hyaluronic acid, vitamins, minerals, and antioxidants. Nutricosmetics target areas like anti-aging, hydration, hair strength, nail growth, and skin elasticity. Unlike topical cosmetics, they work internally through nutritional support. This category bridges the gap between nutrition and beauty, reflecting the concept of "beauty-from-within" through scientifically designed consumable products.
According to a Future Market Insights study, the nutricosmetics market is gaining traction through ingestible supplements for skin and hair health, with growth driven by consumer interest in beauty-from-within solutions and scientific advancements.
Growing demand for beauty-from-within
The Nutricosmetics Market is driven by rising consumer interest in "beauty-from-within" products that support skin, hair, and nail health via oral supplements. Fueled by awareness of holistic wellness and anti-aging benefits, vitamins, collagen peptides, and nutraceuticals are increasingly incorporated into daily routines. Social media, influencer campaigns, and health-conscious lifestyles have strengthened adoption. Consumers prefer products that combine aesthetics with functionality, driving demand for scientifically backed formulations. This trend promotes innovation and expansion across global nutricosmetic portfolios.
Stringent global regulatory frameworks
Strict regulatory frameworks across regions act as a key restraint in the nutricosmetics market. Compliance with FDA, EFSA, and other country-specific regulations on health claims, labeling, and ingredient safety can limit speed to market. Spurred by mandatory clinical validation and quality standards, companies face high costs for product approvals. Additionally, differing regulations across countries create barriers for cross-border distribution, slowing expansion. Smaller players may find it challenging to navigate these frameworks, which restricts rapid growth in the global market.
Innovation in collagen-based supplements
An opportunity lies in developing innovative collagen-based supplements targeting skin elasticity, hydration, and anti-aging benefits. Fueled by technological advances, manufacturers are creating bioactive peptides, flavored powders, and ready-to-drink formulations. Increasing consumer preference for plant-based and marine-sourced collagen expands product diversity. Additionally, personalization and functional fortification with vitamins, minerals, and antioxidants enhance appeal. Collaborations with research institutions and clinical trials are driving credibility. This trend enables brands to differentiate and capture a larger share of the growing global nutricosmetics market.
Consumer skepticism limiting adoption
Consumer skepticism regarding efficacy and authenticity of nutricosmetic supplements presents a market threat. Misinformation about results, exaggerated claims, and lack of visible benefits can hinder adoption. Spurred by online misinformation and previous product controversies, some consumers hesitate to invest in premium formulations. Companies are countering this threat through transparent labeling, third-party certifications, and clinical evidence to build trust. Nevertheless, negative perception and limited understanding among certain demographic groups continue to challenge growth, particularly in emerging markets.
The Covid-19 pandemic influenced the nutricosmetics market by intensifying focus on immunity and overall wellness. Consumers sought products that combine health benefits with aesthetic enhancements, increasing online sales of oral supplements, collagen powders, and beauty nutraceuticals. Fueled by digital marketing and e-commerce expansion, brands were able to reach a broader audience. Supply chain disruptions and raw material shortages caused temporary challenges. Overall, the pandemic reinforced the "inside-out" beauty trend and accelerated adoption of functional supplements worldwide.
The collagen segment is expected to be the largest during the forecast period
The collagen segment is expected to account for the largest market share during the forecast period, resulting from growing awareness of its skin, hair, and joint health benefits. Fueled by trends in anti-aging, beauty-from-within, and holistic wellness, collagen peptides, powders, and capsules are widely adopted globally. Innovations in plant-based and marine collagen expand options for consumers seeking vegan or allergen-friendly alternatives. Social media, influencer campaigns, and clinical endorsements further reinforce demand, positioning collagen as the dominant segment in the nutricosmetics market.
The tablets segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the tablets segment is predicted to witness the highest growth rate, propelled by convenience, precise dosing, and portability. Multi-nutrient formulations, anti-aging complexes, and collagen-fortified tablets are popular for daily consumption. Spurred by urban lifestyles and preference for easy-to-use formats, tablets are favored over powders or drinks. Subscription models, e-commerce availability, and healthcare professional recommendations support growth. The segment's scalability, shelf stability, and consumer familiarity make it a high-growth form globally in the nutricosmetics market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to high population density, rising disposable income, and increasing beauty and wellness awareness. Countries like China, Japan, South Korea, and India exhibit strong demand for collagen and other beauty-focused supplements. Fueled by social media influence, urbanization, and e-commerce penetration, consumers increasingly prefer premium, clean-label formulations. Both local and multinational brands are expanding presence, strengthening Asia Pacific's dominance in the nutricosmetics market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high health consciousness, disposable income, and established preventive healthcare culture. Spurred by demand for clean-label, clinically validated, and plant-based collagen supplements, adoption is rapidly growing. Strong digital marketing, influencer-driven awareness, and subscription-based sales models enhance penetration. Additionally, supportive regulatory frameworks and investment in R&D drive innovation. Consumers in the U.S. and Canada increasingly prioritize functional beauty products, positioning North America as a high-growth region globally.
Key players in the market
Some of the key players in Nutricosmetics Market include Nestle S.A., Bayer AG, Glanbia plc, DSM Nutritional Products, Amway Corporation, Herbalife Nutrition Ltd., Procter & Gamble Co., Unilever PLC, L'Oreal Group, Shiseido Company Limited, Coty Inc., Beiersdorf AG, Nature's Bounty Co., Pfizer Inc., Abbott Laboratories, Juvena Cosmetics AG, Horphag Research Ltd., and Lonza Group AG.
In September 2025, Amway Corporation announced the global release of its "Nutrilite Beauty Booster" sachets, containing a potent blend of collagen peptides and acerola cherry extract, designed to be mixed into water or smoothies for daily beauty support.
In August 2025, Shiseido Company Limited introduced "SHISEIDO Pure Jelly," a luxury jelly supplement focused on Japanese botanical extracts like green tea and rice bran to protect skin from blue light-induced oxidative stress and improve clarity.
In July 2025, Herbalife Nutrition Ltd. launched a new "Herbalife SKIN" collagen drink in direct-selling channels, combining marine collagen with aloe vera and vitamins to promote skin elasticity and hydration as part of a holistic wellness regimen.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.