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									 市場調查報告書 
										商品編碼 
											1833541 
										2032 年個人護理和清潔美容市場預測:按產品、形式、價格分佈範圍、消費者類型、分銷管道和地區進行的全球分析Personal Care and Clean Beauty Market Forecasts to 2032 - Global Analysis By Product (Facial Care, Hair Care, Makeup & Color Cosmetics, Body Care, Oral Care, and Sun Care), Form, Price Range, Consumer Type, Distribution Channel and By Geography | 
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根據 Stratistics MRC 的數據,全球個人護理和清潔美容市場預計在 2025 年達到 94 億美元,到 2032 年將達到 248 億美元,預測期內的複合年成長率為 14.8%。
個人護理和清潔美容被定義為消費品行業的細分領域,強調採用安全、透明、無毒的成分配製而成的護膚、護髮、化妝品和衛生用品。清潔美容強調消除對羥基苯甲酸酯、硫酸鹽和合成香料等有害化學物質,推廣天然、素食和無農藥的替代品。此類別將個人護理與道德和永續的實踐相結合,確保產品滿足消費者對透明度和安全性的需求。它體現了對美麗、健康和自我表達的整體態度。
據 The 基準化分析 Company 稱,清潔美容市場由消費者對無毒和永續成分的需求定義,並且正在超越「無添加」的宣稱,包括經過驗證的功效和可衡量的結果。
消費者對潔淨標示的偏好日益成長
個人護理和清潔美容市場的發展得益於消費者對潔淨標示產品日益成長的偏好。如今,消費者越來越追求不含有害化學物質、對羥基苯甲酸酯、硫酸鹽和人工香料的配方。隨著永續性和健康意識的不斷增強,各大品牌正在不斷改進產品,以突顯其天然且符合道德標準的成分。此外,標籤透明度和環境認證正在增強消費者的信任。這一趨勢正推動製造商不斷創新,以滿足全球護膚、護髮和彩妝品類對潔淨標示不斷變化的期望。
永續採購成本上升
市場的一個關鍵限制因素是採購永續且符合道德標準的成分的成本不斷上升。有機植物藥、植物來源活性成分和負責任採購的油等成分通常價格不菲。這些不斷上漲的採購成本加劇了製造商利潤率的壓力,尤其是在與傳統配方競爭時。此外,新興市場的採購限制和全球供應波動加劇了定價挑戰。這些與成本相關的障礙正在減緩注重價格的消費者對清潔和永續產品的接受度。
男性美容的接受度不斷提高
一個新興的商機是男性消費者對個人護理和清潔美容產品的接受度日益提升。日益提升的整裝儀容意識,加上社群媒體的影響力,正促使男性養成注重護膚、護髮和健康的美容習慣。受天然和符合道德標準的配方需求的推動,各大品牌紛紛推出中性和男士專屬產品線,以擴大市場覆蓋範圍。此外,由網紅主導的宣傳活動和生活方式行銷也正在推動男士清潔美容的規範化。這為各地區尚未開發的男性市場開闢了重要的成長途徑。
全球供應鏈不穩定
供應鏈不穩定對個人護理和清潔美容市場構成重大威脅。全球天然成分採購易受氣候變遷、地緣政治緊張局勢和物流中斷的影響。精油、植物萃取物和永續包裝材料的短缺加劇了這一情況,影響了生產計畫。這些中斷增加了成本,推遲了產品發布,並降低了市場競爭力。此外,對特定地區優質原料的依賴也增加了脆弱性,迫使企業尋求多元化供應商並加強庫存管理策略以降低風險。
新冠疫情對市場產生了雙重影響。由於封鎖和客流量減少,實體店銷售額暫時下滑,但隨著消費者轉向網路購物,電商通路銷售額卻出現激增。衛生和自我護理意識的提高增加了對護膚、護手和健康產品的需求。在數位行銷宣傳活動、訂閱模式和宅配服務的推動下,清潔美容品牌廣受歡迎。此外,疫情加速了多功能、安全且符合道德標準的產品的創新,增強了消費者對永續配方的長期信任。
臉部保養市場預計將成為預測期內最大的市場
由於消費者對護膚的興趣日益濃厚,臉部保養預計將在預測期內佔據最大的市場佔有率。在抗衰老、亮膚和保濕等趨勢的推動下,精華液、護膚和面膜等產品的普及率很高。社群媒體、護膚意見領袖和皮膚科醫生的推薦日益增強的影響力,正在鞏固這一領域的主導地位。此外,男性日益成長的美容和美容意識也推動了臉部護理消費的廣泛成長,使臉部保養成為全球各地的領先類別。
預計在預測期內,液體部分將以最高的複合年成長率成長。
預計液體產品細分市場將在預測期內實現最高成長率。液體潔面乳、洗髮精、爽膚水和精華液等產品使用方便、吸收迅速,深受忙碌都市生活方式的青睞。在環保、可重複填充和濃縮液體產品創新的推動下,該細分市場順應了永續包裝的趨勢。多用途液體配方的擴充性進一步推動了其應用,使其成為全球個人護理和清潔美容市場的關鍵成長要素。
由於人口密度高、可支配收入不斷成長以及美容意識不斷增強,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本、韓國和印度等國家對護膚、護髮和清潔美容產品的需求強勁。在都市化、數位行銷和電商平台蓬勃發展的推動下,消費者越來越青睞天然、符合道德標準的高階個人保健產品。跨國品牌和本土創新者的加入正在鞏固該地區市場的主導地位。
在預測期內,由於消費者對清潔、天然和永續美容產品的偏好日益成長,預計北美將實現最高的複合年成長率。健康意識、環保意識和高階自我護理趨勢正在推動護膚、護髮和健康產品的普及。在創新配方、影響力宣傳活動以及強大的零售和線上分銷管道的推動下,各大品牌正在充分利用快速成長的需求。監管機構對透明度、認證和安全標準的支持進一步推動了市場成長,使北美成為全球高成長地區。
According to Stratistics MRC, the Global Personal Care and Clean Beauty Market is accounted for $9.4 billion in 2025 and is expected to reach $24.8 billion by 2032 growing at a CAGR of 14.8% during the forecast period. Personal Care and Clean Beauty is defined as a segment of the consumer goods industry that emphasizes skincare, haircare, cosmetics, and hygiene products formulated with safe, transparent, and toxin-free ingredients. Clean beauty highlights the exclusion of harmful chemicals like parabens, sulfates, and synthetic fragrances, while promoting natural, vegan, and cruelty-free alternatives. The category integrates personal grooming with ethical and sustainable practices, ensuring products align with consumer demand for transparency and safety. It reflects a holistic approach to beauty, wellness, and self-expression.
According to The Benchmarking Company, the clean beauty market is defined by consumer demand for non-toxic, sustainably sourced ingredients and is moving beyond "free-from" claims to include proven efficacy and tangible results.
Rising consumer preference for clean labels
The Personal Care and Clean Beauty Market is being driven by a growing consumer preference for clean-label products. Modern consumers are increasingly seeking formulations free from harmful chemicals, parabens, sulfates, and artificial fragrances. Fueled by rising awareness of sustainability and health, brands are reformulating products to emphasize natural and ethically sourced ingredients. Additionally, transparency in labeling and eco-certifications has strengthened consumer trust. This trend is encouraging manufacturers to innovate in skincare, haircare, and makeup categories to meet evolving clean-label expectations globally.
Higher costs of sustainable sourcing
A key restraint in the market is the higher costs associated with sustainable and ethically sourced raw materials. Ingredients such as organic botanicals, plant-based actives, and responsibly sourced oils often carry premium pricing. Spurred by these higher procurement costs, manufacturers face pressure on profit margins, especially when competing with conventional formulations. Moreover, sourcing constraints in emerging markets and global supply fluctuations exacerbate pricing challenges. These cost-related barriers slow down adoption of clean and sustainable products among price-sensitive consumers.
Growing acceptance in men's beauty
An emerging opportunity is the increasing acceptance of personal care and clean beauty products among male consumers. Rising grooming awareness, coupled with social media influence, has driven men to adopt skincare, haircare, and wellness-focused beauty routines. Spurred by demand for natural and ethical formulations, brands are launching gender-neutral and men-specific lines, expanding market reach. Additionally, influencer-led campaigns and lifestyle marketing are helping to normalize clean beauty for men. This opens significant avenues for growth in untapped male segments across regions.
Supply chain instability worldwide
Supply chain instability poses a critical threat to the personal care and clean beauty market. Global sourcing of natural ingredients is vulnerable to climate change, geopolitical tensions, and logistical disruptions. Spurred by shortages of essential oils, plant extracts, and sustainable packaging materials, production timelines are affected. Such disruptions can increase costs, delay product launches, and reduce market competitiveness. Additionally, dependence on specific regions for premium ingredients amplifies vulnerability, compelling companies to diversify suppliers and enhance inventory management strategies to mitigate risks.
The Covid-19 pandemic had a dual effect on the market. While in-store retail faced temporary decline due to lockdowns and reduced foot traffic, e-commerce channels surged as consumers shifted to online shopping. Awareness of hygiene and self-care increased demand for skincare, handcare, and wellness products. Spurred by digital marketing campaigns, subscription models, and home-delivery services, clean beauty brands gained traction. Additionally, the pandemic accelerated innovation in multi-functional, safe, and ethical products, reinforcing long-term consumer trust in sustainable formulations.
The facial care segment is expected to be the largest during the forecast period
The facial care segment is expected to account for the largest market share during the forecast period, owing to increasing consumer focus on skincare routines. Fueled by anti-aging, brightening, and hydration trends, products such as serums, moisturizers, and masks are witnessing high adoption. The rising influence of social media, skincare influencers, and dermatologist endorsements has strengthened the segment's dominance. Moreover, growth in male grooming and conscious beauty trends contributes to broader consumption, making facial care a leading category across regions globally.
The liquid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid segment is predicted to witness the highest growth rate, reinforced by consumer preference for easy-to-apply, versatile formulations. Products like liquid cleansers, shampoos, toners, and serums offer convenience and rapid absorption, appealing to urban, busy lifestyles. Spurred by innovations in eco-friendly, refillable, and concentrated liquid products, this segment aligns with sustainable packaging trends. The scalability of liquid formulations for multi-purpose uses further boosts adoption, making it a key growth driver in the global personal care and clean beauty market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to high population density, rising disposable income, and growing beauty consciousness. Countries such as China, Japan, South Korea, and India are experiencing strong demand for skincare, haircare, and clean beauty products. Fueled by urbanization, digital marketing, and the proliferation of e-commerce platforms, consumers increasingly prefer natural, ethical, and premium personal care offerings. The presence of both multinational brands and local innovators strengthens regional market dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rising consumer inclination toward clean, natural, and sustainable beauty products. Awareness of health, eco-consciousness, and premium self-care trends is driving adoption of skincare, haircare, and wellness products. Spurred by innovative formulations, influencer campaigns, and robust retail and online distribution channels, brands are rapidly capturing the growing demand. Regulatory support for transparency, certifications, and safety standards further reinforces market growth, making North America a high-growth region globally.
Key players in the market
Some of the key players in Personal Care and Clean Beauty Market include L'Oreal Group, Unilever PLC, Procter & Gamble Co., Estee Lauder Companies Inc., Shiseido Company Limited, Beiersdorf AG, Coty Inc., Johnson & Johnson Services, Inc., Revlon Inc., Amorepacific Corporation, Kao Corporation, Mary Kay Inc., Oriflame Holding AG, Avon Products Inc., Clarins Group, LG Household & Health Care Ltd., The Body Shop International Limited, and Patagonia, Inc.
In April 2025, Shiseido Company introduced a smart skincare collection featuring AI-driven diagnostics and personalized regimens, leveraging advanced sensors and mobile app integration.
In May 2025, Unilever expanded its Prestige division with acquisitions of emerging clean beauty brands focused on plant-based and clinically-backed natural formulations.
In January 2025, L'Oreal partnered with IBM to develop an AI model for sustainable cosmetics, enhancing formulation processes with renewable ingredients as part of its Digital Transformation Program.
Table
Table (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.