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市場調查報告書
商品編碼
1833519
2032 年牆面膩子市場預測:按類型、基材類型、包裝、整理加工劑、黏合劑技術、應用、最終用戶和地區進行的全球分析Wall Putty Market Forecasts to 2032 - Global Analysis By Type (White Cement-Based Putty, Polymer-Based Putty and Gypsum-Based Putty), Substrate Type, Packaging Format, Finish, Binder Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球牆面膩子市場預計在 2025 年達到 32.3 億美元,到 2032 年將達到 55.8 億美元,預測期內的複合年成長率為 8.1%。
牆面膩子是一種水泥基底材料,廣泛用於內外牆的飾面層,在塗漆前使牆面光滑均勻。它可作為強力底漆,延長油漆壽命,使牆面呈現光亮外觀。它能有效遮蓋細微裂紋、隱藏不平整處,並保護牆面免受潮濕,從而延長油漆壽命。它還能提高油漆附著力,最大限度地減少油漆剝落和碎裂。膩子通常為粉末狀,可與水混合成糊狀,方便施工,是建築商、油漆工和屋主的熱門選擇。
據印度住房和城市事務部稱,預計到2030年,印度城鎮居民將增加1億以上,將對住宅和商業建築產生巨大的需求。這一成長直接推動了對牆面膩子等表面處理產品的需求,以確保室內裝潢平整、易於塗漆。
增加建築和基礎設施建設
都市化進程的加速和建築計劃的激增顯著推動了牆面膩子的需求。在新興經濟體中,政府和私人開發商對房屋項目、商業建築和基礎設施的投資正在推動市場發展。現代住宅和大型計劃需要光滑、持久的牆面飾面,這使得牆面膩子成為必不可少的材料。智慧城市計畫和豪華公寓的興起進一步刺激了對高品質表面處理產品的需求。客戶越來越重視牆面的美觀和耐用性,這使得牆面膩子在住宅、商業和基礎設施建設領域中發揮著至關重要的作用。
原物料價格波動
原物料價格波動對牆面膩子市場構成了重大挑戰。由於該產品主要依賴水泥、聚合物和礦物,這些原料價格上漲會直接增加生產成本。製造商面臨利潤率下降的問題,尤其是在全球通膨、能源成本上升和供應鏈中斷的情況下。規模較小的製造商難以承受這些波動,往往會失去與知名品牌的競爭優勢。此外,價格波動使得發展中地區注重成本的買家難以負擔牆面膩子。因此,原物料價格波動限制了製造商的盈利,同時也削弱了其更廣泛的市場成長和滲透潛力。
改造和翻新增加
房屋重建和維修日益普及,為牆面膩子市場帶來了巨大的成長潛力。隨著高可支配收入消費者專注於改善生活空間的外觀和使用壽命,牆面膩子已成為重新粉刷計劃的重要組成部分。它有助於修復細微裂縫、遮蓋表面不平整之處,並為新漆層提供完美的基底。住宅、辦公室和商業建築都會定期進行翻新,以保持室內空間的時尚和實用。這種持續的整修趨勢,尤其是在都市區,正在推動牆面膩子需求的穩定成長。此外,DIY 粉刷的興起也推動了膩子的應用。
市場競爭激烈
牆面膩子產業面臨的一大威脅是本土企業和跨國企業之間的激烈競爭。眾多規模較小的製造商提供更便宜的替代品,迫使知名品牌降低價格,並在成本敏感的市場中犧牲利潤率。同時,國際建築化學品公司正在推出先進產品,進一步加劇了競爭壓力。為了維持市場地位,知名品牌被迫在促銷、技術創新和更強大的分銷管道上投入更多資金。如果沒有有效的差異化和消費者信任,許多公司可能難以生存,這凸顯了競爭是一個嚴重的市場威脅。
新冠疫情(COVID-19)導致建設活動停滯,全球供應鏈中斷,牆面膩子市場受到嚴重影響。出行限制和封鎖措施導致計劃暫停、勞動力短缺以及對牆面膩子的需求急劇下降。同時,製造商也面臨原料短缺、成本增加和生產效率下降的困境。隨著限制措施的放鬆,隨著建築計劃的推進和住房需求的回升,牆面膩子行業開始出現復甦跡象。值得一提的是,疫情也激發了人們對房屋維修和改造的興趣,從而增加了對用於翻新的牆面膩子的需求,部分抵消了先前的負面影響。
預測期內,白水泥基膩子市場預計將成為最大的市場
預計在預測期內,白色水泥膩子將佔據最大的市場佔有率,這主要得益於其多功能性和可靠性。白色水泥膩子廣泛應用於室內外牆面,具有強大的附著力、持久的保護性能,並為塗裝提供完美的表面效果。其特性包括防潮、減少油漆剝落的可能性以及更高的耐久性,使其成為專業人士和消費者的熱門選擇。白色水泥膩子易於混合、施工順暢且經濟實惠,適用於住宅和商業環境。經實踐證明,白色水泥膩子能夠提供持久耐用的高品質飾面,並將繼續引領市場,成為首選產品。
在預測期內,AAC 區塊部分將見證最高的複合年成長率。
預計加氣混凝土砌塊市場將在預測期內實現最高成長率。加氣混凝土塊以其輕質、永續和節能的特性而聞名,在綠色建築領域廣受歡迎。然而,為了獲得光滑的表面並延長油漆的使用壽命,需要可靠的塗層,而牆面膩子起著關鍵作用。膩子可以提高附著力,減少表面不平整,並增強加氣混凝土塊牆體的整體耐久性。隨著建設產業擴大採用環保且隔熱高效的材料,加氣混凝土塊為牆面膩子創造了機會,推動了該領域的快速成長。
由於建設活動不斷擴大、人口不斷成長以及城市化持續發展,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和東南亞等國家正在透過大型住宅、商業和計劃推動需求。收入水準的提高和消費者對高階室內裝飾的偏好,推動了對膩子塗料所支持的光滑、耐用牆面飾面的需求。政府支持的住房計畫和智慧城市發展也大大促進了膩子的普及。價格實惠、易於獲取以及與各種表面的兼容性使牆面膩子成為亞太地區的首選材料,確保了其在市場上的主導地位。
由於都市化蓬勃發展、基礎設施建設以及商業和住宅建設不斷增加,預計中東和非洲地區將在預測期內實現最高的複合年成長率。沙烏地阿拉伯、阿拉伯聯合大公國和南非等主要國家正在大力投資房地產、工業計劃和現代化住宅,推動了對牆面膩子等高品質表面處理產品的需求。消費者對耐用牆體和美觀內裝的認知不斷提高,進一步推動了牆面膩子的應用。政府支持的住房項目和大規模基礎設施正在推動這一需求,使中東和非洲成為複合年成長率最高的地區,也是牆面膩子製造商最大的機會。
According to Stratistics MRC, the Global Wall Putty Market is accounted for $3.23 billion in 2025 and is expected to reach $5.58 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Wall putty is a cement-based material widely used as a finishing layer on walls, both indoors and outdoors, to achieve a smooth and uniform surface before painting. Serving as a strong undercoat, it boosts the longevity of paints while delivering a polished look to walls. It effectively covers hairline cracks, conceals uneven patches, and safeguards walls from dampness, thereby extending the paint's life. By improving paint adhesion, wall putty minimizes peeling and chipping. Generally available in powder form, it is mixed with water to form a paste and easily applied, which makes it highly popular among builders, painters, and homeowners.
According to India's Ministry of Housing and Urban Affairs, the country is projected to add over 100 million urban residents by 2030, driving massive demand for residential and commercial construction. This surge directly fuels the need for surface finishing products like wall putty to ensure smooth, paint-ready interiors.
Rising construction and infrastructure development
The accelerating pace of urbanization and the surge in construction projects have significantly boosted the demand for wall putty. Investments in housing programs, commercial buildings, and infrastructure by governments and private developers in emerging economies are driving market expansion. The need for smooth, long-lasting wall finishes in modern housing and large-scale projects makes wall putty a vital material. Smart city initiatives and the growth of luxury apartments further stimulate the demand for quality surface preparation products. As customers increasingly prioritize well-finished, durable walls, the role of wall putty has become indispensable across residential, commercial, and infrastructure construction segments.
Fluctuating raw material prices
The instability in raw material prices poses a significant challenge to the wall putty market. As the product mainly relies on cement, polymers, and minerals, any price hike in these materials directly raises production costs. Manufacturers face reduced profit margins, especially when global inflation, high energy costs, or supply chain disruptions occur. Smaller producers find it harder to withstand these fluctuations, often losing competitiveness against larger brands. In addition, inconsistent pricing makes wall putty less affordable for cost-conscious buyers in developing regions. Thus, fluctuating raw material prices limit manufacturers' profitability while slowing the wider market's growth and adoption potential.
Growing renovation and remodeling activities
The increasing popularity of renovations and home upgrades offers strong growth potential for the wall putty market. As consumers with higher disposable incomes focus on improving the appearance and longevity of their living spaces, wall putty has become a vital part of repainting projects. It helps repair small cracks, hides uneven surfaces, and provides a flawless base for fresh paint applications. Beyond homes, offices and commercial establishments are also undergoing regular remodeling to maintain stylish and functional interiors. This ongoing refurbishment trend, especially in cities, fuels consistent demand for wall putty. Additionally, the rise of DIY painting activities further supports its adoption.
Intense market competition
A major threat to the wall putty industry is the high level of competition among local producers and global companies. Numerous small manufacturers offer cheaper alternatives, forcing established brands to lower prices and compromise on profit margins in cost-sensitive markets. At the same time, international construction chemical firms are introducing advanced products, raising the competitive pressure even further. Larger brands are compelled to spend more on promotions, innovation, and stronger distribution channels to maintain their position. In the absence of effective differentiation and consumer trust, many companies may struggle to survive, highlighting competition as a serious market threat.
The wall putty market was heavily influenced by the Covid-19 crisis as construction activities slowed and global supply chains were disrupted. Restrictions on movement and lockdown measures caused project suspensions, labor unavailability, and a sharp decline in demand for finishing products. At the same time, manufacturers encountered raw material shortages, rising expenses, and lower production efficiency. As restrictions eased, the sector showed signs of recovery with ongoing construction projects and renewed housing demand. Interestingly, the pandemic also boosted interest in home improvement and renovation, which created additional demand for wall putty in repainting applications, partially offsetting the earlier negative impact.
The white cement-based putty segment is expected to be the largest during the forecast period
The white cement-based putty segment is expected to account for the largest market share during the forecast period, mainly due to its versatility and reliability. Widely applied on both indoor and outdoor walls, it provides strong bonding, long-lasting protection, and a flawless surface for painting. Its qualities include resistance to dampness, reduced chances of paint peeling, and improved paint durability, which make it the go-to choice among professionals and consumers. Easy mixing, smooth application, and cost-effectiveness add to its appeal in residential and commercial construction. With its proven ability to deliver durable, high-quality finishes, white cement-based putty continues to lead the market as the preferred segment.
The AAC blocks segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the AAC blocks segment is predicted to witness the highest growth rate, driven by their growing adoption in contemporary building projects. Known for being lightweight, sustainable, and energy-efficient, AAC blocks are widely preferred in green construction. However, to achieve smooth finishes and extend paint life, they require a reliable coating, where wall putty plays a crucial role. Putty ensures better adhesion, reduces surface imperfections, and strengthens the overall durability of AAC block walls. With the construction industry increasingly embracing environmentally friendly and thermally efficient materials, AAC blocks create strong opportunities for wall putty usage, fueling this segment's rapid growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding construction activities, rising populations, and ongoing urban growth. Nations such as China, India, and several Southeast Asian countries are driving demand through massive residential, commercial, and infrastructure projects. Increasing income levels and consumer preference for premium interiors have boosted the need for smooth, durable wall finishes supported by putty application. Government-backed housing programs and smart city developments are also key contributors to its widespread adoption. With affordable pricing, easy availability, and compatibility with diverse surfaces, wall putty has become a preferred material in this region, ensuring Asia-Pacific's market dominance.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR due to booming urbanization, infrastructure development, and the rise of commercial and residential construction. Key countries, including Saudi Arabia, UAE, and South Africa, are investing heavily in real estate, industrial projects, and modern housing, driving the need for quality surface finishing products such as wall putty. Growing consumer awareness regarding durable walls and aesthetically pleasing interiors further fuels adoption. Government-backed housing schemes and large-scale infrastructure initiatives amplify this demand, making Middle East & Africa the region with the highest CAGR and the most significant opportunities for wall putty manufacturers.
Key players in the market
Some of the key players in Wall Putty Market include Saint-Gobain India Pvt Ltd, Aultra Paints Pvt Ltd, VBond, Myk, Asian Paints, JK Cement Ltd, Dr. FIXIT (Pidilite Industries), Birla White (Aditya Birla Group), Trimurti Products, UltraTech Cement Ltd., Magna Green Building Materials, Weber Saint-Gobain, Rudra Paint, Magicrete and Walplast.
In August 2025, PPG, Asian Paints renew India joint venture in 15-year agreement. The 15-year renewal will allow the companies to continue serving the country's industrial, protective, marine, packaging, automotive and powder coatings customers with industry-leading solutions that solve customers' biggest challenges. The extension will take effect in 2026 and run through 2041.
In June 2025, JK Cement Ltd has officially entered a joint venture with Saifco Cements Pvt Ltd, acquiring a 60% stake in the company. This milestone agreement positions JK Cement as the first major cement producer to set up operations in Srinagar, marking a significant step towards the region's infrastructural growth and economic upliftment.
In July 2024, Saint-Gobain announced a definitive agreement to acquire FORSOC, global construction chemicals, for $1,025 million (approximately €960 million) in cash. The acquisition with FOSROC is expected to create value by the third year and will expand presence of the construction and industrial material company in India, Middle-East.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.