![]() |
市場調查報告書
商品編碼
1833488
2032 年寵物心理健康與福祉市場預測:按產品、寵物類型、應用、分銷管道和地區進行的全球分析Pet Mental Health & Wellbeing Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Application, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球寵物心理健康和福祉市場預計在 2025 年達到 26 億美元,到 2032 年將達到 43 億美元,預測期內的複合年成長率為 7.3%。
寵物的心理健康和福祉是指動物的情緒、心理和社會狀態,這會影響它們的感受、行為以及與環境的互動方式。它包括壓力水平、刺激、陪伴和整體幸福感等因素。與人類一樣,寵物在提供安全、關懷、規律和多彩的環境中也能茁壯成長。寵物良好的心理健康有助於促進積極的行為,減少焦慮和攻擊性,並提高其生活品質。飼主在提供適當的照顧和關注並理解寵物的需求方面發揮關鍵作用。支持寵物的健康有助於建立和諧的人際關係,並有助於其長期的身心健康。
寵物擁有量增加
全球寵物飼養趨勢的日益成長是寵物心理健康和福祉市場的主要驅動力。隨著越來越多的個人和家庭收養寵物,對提供情感和行為支持的產品的需求也日益成長。飼主越來越關注寵物的心理需求,並正在尋求促進福祉、減輕壓力和改善行為的解決方案。這種日益成長的意識正在推動治療工具、補充劑和互動產品的創新,顯著促進市場擴張並提高寵物護理的整體品質。
有限的臨床檢驗
寵物心理健康市場的關鍵限制因素是現有產品和治療方法的臨床檢驗有限。許多產品缺乏嚴格的科學研究或標準化測試,導致獸醫和飼主懷疑。缺乏經過驗證的療效導致採用率低,且核准監管部門的批准。這些檢驗方面的差距影響了消費者的信任,並減緩了市場成長,尤其是在以實證護理為優先的地區。解決這個問題對於長期的信譽和業務拓展至關重要。
都市化和生活方式的改變
都市化和生活方式的轉變為寵物心理健康市場帶來了巨大的機會。隨著越來越多的人居住在城市並飼養寵物作為陪伴,對精神刺激和行為支持的需求也隨之成長。狹小的生活空間、有限的戶外活動以及忙碌的日常生活都可能導致寵物感到焦慮和無聊。這推動了對豐富工具、鎮靜輔助工具以及針對城市環境的數位健康解決方案的需求。企業可以透過為城市寵物飼主提供創新且便利的產品來抓住這一轉變。
高級產品高成本
寵物心理健康產品的高昂價格對市場進入構成了重大威脅。先進的治療方法、補充劑和技術驅動的解決方案通常價格不菲,限制了注重預算的消費者的採用。這種成本障礙在新興市場尤其明顯,因為這些市場的可負擔性是關鍵因素。如果沒有更經濟的替代品,寵物保健的益處可能仍然僅限於富人,從而阻礙包容性成長並降低整體市場滲透率。
新冠疫情對寵物心理健康市場產生了複雜的影響。雖然在封鎖期間寵物擁有量激增,但日常生活的中斷和壓力的增加也影響了動物的行為。飼主主人尋求解決焦慮、攻擊性和無聊等問題的方案,從而推動了對心理健康產品的需求。然而,供應鏈中斷和經濟不確定性阻礙了產品的供應和消費。疫情凸顯了寵物心理健康的重要性,並加速了人們對行為照護的認知和長期投資。它也使消費者的關注點轉向了寵物的整體健康。
寵物專賣店市場預計將成為預測期內最大的市場
寵物專賣店細分市場預計將在預測期內佔據最大市場佔有率,這得益於其專注的產品供應和專家指導。這些商店提供精選的心理健康產品,例如鎮靜零食、緩解焦慮的玩具和行為補充劑。知識淵博的員工和個人化服務能夠提升顧客的信任度和滿意度。隨著寵物飼主擴大尋求專業護理,這些商店已成為健康解決方案的中心樞紐。這些商店能夠為顧客提供個人化提案和優質產品,從而維持穩定的銷售和忠誠度。
攻擊性控制領域預計將在預測期內以最高複合年成長率成長
由於寵物行為問題的增多,攻擊性控制領域預計將在預測期內實現最高成長率。城市生活、缺乏社交以及疫情後的壓力導致動物攻擊行為加劇。飼主主人正在尋求標靶治療、訓練輔助工具和鎮靜補充劑來控制這些行為。以資訊素為基礎的產品、行為調節工具和自然療法等創新產品正日益普及。該領域的快速成長反映出人們對情緒調節以及寵物與人之間更安全互動日益成長的興趣。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於寵物擁有量的成長、可支配收入的增加以及人們對寵物健康的認知不斷提高。中國、日本和印度等國家正在經歷一種文化轉變,人們越來越傾向於將寵物視為家庭成員,這刺激了對情感和行為護理產品的需求。城市人口的成長和寵物專賣店的激增進一步推動了市場的成長。該地區的製造商也在投資在地化解決方案,以提高其對不同市場的可近性和相關性。
由於北美擁有先進的獸醫基礎設施、高額的寵物支出以及強大的消費者意識,預計在預測期內的複合年成長率最高。該地區注重寵物的整體護理,包括情緒健康,這推動了高級產品的創新和普及。精通科技的消費者正在擁抱數位健康工具、行為療法和訂閱服務。支持性的監管機構和成熟的寵物照護生態系統正在進一步推動產品開發。北美對品質和創新的關注使其在市場擴張和潮流引領方面處於領先地位。
According to Stratistics MRC, the Global Pet Mental Health & Wellbeing Market is accounted for $2.6 billion in 2025 and is expected to reach $4.3 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Pet mental health and wellbeing refers to the emotional, psychological, and social state of animals, influencing how they feel, behave, and interact with their environment. It encompasses factors like stress levels, stimulation, companionship, and overall happiness. Just like humans, pets thrive in environments that offer safety, affection, routine, and enrichment. Good mental health in pets promotes positive behaviors, reduces anxiety or aggression, and enhances their quality of life. Owners play a vital role by providing proper care, attention, and understanding of their pet's needs. Supporting pet wellbeing ensures a harmonious bond and contributes to their long-term physical and emotional health.
Rising Pet Ownership
The increasing global trend of pet ownership is a major driver of the pet mental health and wellbeing market. As more individuals and families adopt pets, the demand for emotional and behavioral support products rises. Owners are becoming more aware of their pets' psychological needs, seeking solutions that promote happiness, reduce stress, and improve behavior. This growing awareness fuels innovation in therapeutic tools, supplements, and interactive products, significantly contributing to market expansion and enhancing the overall quality of pet care.
Limited Clinical Validation
A key restraint in the pet mental health market is the limited clinical validation of available products and therapies. Many offerings lack rigorous scientific research or standardized testing, leading to skepticism among veterinarians and pet owners. Without proven efficacy, adoption rates may be hindered, and regulatory approvals become challenging. This gap in validation affects consumer trust and slows market growth, especially in regions where evidence-based care is prioritized. Addressing this issue is crucial for long-term credibility and expansion.
Urbanization & Lifestyle Changes
Urbanization and changing lifestyles present a significant opportunity for the pet mental health market. As more people live in cities and adopt pets for companionship, the need for mental stimulation and behavioral support increases. Smaller living spaces, limited outdoor access, and busy routines can lead to anxiety and boredom in pets. This drives demand for enrichment tools, calming aids, and digital wellness solutions tailored to urban environments. Companies can capitalize on this shift by offering innovative, accessible products for city-dwelling pet owners.
High Cost of Premium Products
The high cost of premium pet mental health products poses a considerable threat to market accessibility. Advanced therapies, supplements, and tech-enabled solutions often come with steep price tags, limiting adoption among budget-conscious consumers. This cost barrier is especially pronounced in emerging markets, where affordability is a key concern. Without more economical alternatives, the benefits of pet wellbeing may remain confined to affluent segments, potentially stalling inclusive growth and reducing overall market penetration.
The COVID-19 pandemic had a complex impact on the pet mental health market. While pet adoption surged during lockdowns, disrupted routines and increased stress affected animal behavior. Owners sought solutions for anxiety, aggression, and boredom, boosting demand for mental health products. However, supply chain disruptions and economic uncertainty hindered product availability and spending. The pandemic underscored the importance of emotional wellbeing in pets, accelerating awareness and long-term investment in behavioral care. It also reshaped consumer priorities toward holistic pet wellness.
The pet specialty stores segment is expected to be the largest during the forecast period
The pet specialty stores segment is expected to account for the largest market share during the forecast period due to their focused offerings and expert guidance. These stores provide curated selections of mental health products, including calming treats, anxiety-reducing toys, and behavioral supplements. Their knowledgeable staff and personalized services enhance customer trust and satisfaction. As pet owners increasingly seek specialized care, these stores become central hubs for wellness solutions. Their ability to offer tailored recommendations and premium products drives consistent sales and loyalty.
The aggression control segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the aggression control segment is predicted to witness the highest growth rate due to rising behavioral issues among pets. Urban living, lack of socialization, and post-pandemic stress contribute to increased aggression in animals. Owners are turning to targeted therapies, training aids, and calming supplements to manage these behaviors. Innovations in pheromone-based products, behavioral conditioning tools, and natural remedies are gaining traction. This segment's rapid growth reflects a heightened focus on emotional regulation and safer interactions between pets and humans.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable incomes, and growing awareness of pet wellbeing. Countries like China, Japan, and India are witnessing a cultural shift toward treating pets as family members, spurring demand for emotional and behavioral care products. Expanding urban populations and proliferation of pet specialty stores further supports market growth. Regional manufacturers are also investing in localized solutions, enhancing accessibility and relevance across diverse markets.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to advanced veterinary infrastructure, high pet spending, and strong consumer awareness. The region's emphasis on holistic pet care, including emotional wellbeing fuels innovation and adoption of premium products. Tech-savvy consumers embrace digital wellness tools, behavioral therapies, and subscription-based services. Regulatory support and a mature pet care ecosystem further encourage product development. With a focus on quality and innovation, North America leads in both market expansion and trendsetting.
Key players in the market
Some of the key players in Pet Mental Health & Wellbeing Market include Mars Petcare, Boehringer Ingelheim Animal Health, Zoetis, Bayer Animal Health, Merck Animal Health, Petlab Co., Nestle Purina PetCare, PetIQ, Elanco Animal Health, Nutramax Laboratories, Hill's Pet Nutrition, Zesty Paws, Virbac, Honest Paws, and Vetoquinol.
In June 2025, Nestle Purina PetCare has partnered with Berry Global to introduce recyclable cat treat canisters made entirely from mechanically recycled polyethylene terephthalate (PET), excluding the lid and label. This initiative aims to eliminate over 500 metric tons of virgin plastic annually and reduce CO2 emissions by approximately 694 metric tons per year.
In May 2025, AmacaThera and Merck Animal Health have initiated a strategic collaboration to advance veterinary medicine. Leveraging AmacaThera's proprietary AmacaGel(TM) hydrogel platform, the partnership aims to develop long-acting injectable therapies that enhance drug delivery and improve animal welfare.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.