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市場調查報告書
商品編碼
1822453
合成媒體機器客戶市場預測至 2032 年:按類型、部署、技術、應用、最終用戶和地區進行的全球分析Synthetic Media & Machine Customers Market Forecasts to 2032 - Global Analysis By Type (Synthetic Media and Machine Customers), Deployment, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球合成介質機器客戶市場預計在 2025 年達到 129 億美元,到 2032 年將達到 732 億美元,預測期內的複合年成長率為 28.1%。
合成媒體是指由人工智慧產生或修改的內容,包括深度造假和人工智慧產生的文字、圖像、音訊和影片。它能夠實現擴充性、個人化和沈浸式的數位體驗。另一方面,機器客戶是像機器人和人工智慧代理這樣的自主系統,它們代表人類和組織做出購買決策和交易。總而言之,合成媒體和機器客戶代表了數位互動和商業的變革性轉變,人工智慧不僅創造內容,還充當內容的消費者。這種融合正在透過自動化互動、增強個人化以及重新定義數位經濟中價值創造和交換的方式再形成產業。
人工智慧和機器學習的進步
人工智慧和機器學習的快速發展正在推動合成媒體和機器客戶市場的成長。深度學習、自然語言處理和生成模型的創新正在實現更逼真、個人化和可擴展的內容製作。這些技術也使自主系統能夠做出智慧採購決策,進而提高各行各業的效率。隨著人工智慧能力的擴展,越來越多的企業採用合成媒體和機器客戶來簡化營運、提高參與度並開拓新的收益來源。
道德和監管問題
倫理和監管方面的擔憂嚴重阻礙了合成媒體和機器生成媒體的發展,因為它們帶來了不確定性並限制了創新。資料隱私、虛假資訊和課責等挑戰阻礙了其應用,而不斷變化的法規則減緩了部署速度並增加了合規成本。公眾的不信任和對操縱的恐懼進一步限制了市場擴張。這些障礙抑制了投資,並減緩了其與主流應用的整合,從而扼殺了人工智慧主導的客戶參與和媒體創作的潛力。
對可擴展內容的需求
對可擴展、個人化內容日益成長的需求為合成媒體帶來了巨大的機會。從行銷到教育,各行各業的公司都在利用人工智慧以低成本產生大量客製化媒體。這種擴充性實現了前所未有的功能,例如即時自訂、多語言支援和身臨其境型體驗。結合自動化交易的機器客戶,企業可以實現無縫的端到端數位互動。這一趨勢正在推動創新,並為數位經濟的收益開闢新的途徑。
版權和智慧財產權風險
版權和智慧財產權風險造成法律不確定性,扼殺創新,嚴重阻礙了合成媒體和機器生成內容的發展。對侵權的擔憂會抑制投資,推遲產品發布,並限制創作自由。人工智慧生成內容所有權的不確定性使許可和收益變得複雜。這些挑戰降低了相關人員之間的信任,抑制了合作,減緩了市場採用,並最終阻礙了合成媒體技術的可擴展性和商業性可行性。
COVID-19的影響
新冠疫情加速了數位轉型,推動了對合成媒體和機器客戶的需求。封鎖和遠距辦公增加了溝通、娛樂和行銷對人工智慧生成內容的依賴。企業轉向自動化來維持營運並與消費者進行線上互動。機器客戶幫助簡化了電子商務和供應鏈。疫情雖然暴露了脆弱性,但也凸顯了人工智慧主導解決方案的韌性和擴充性,為合成媒體應用的長期成長奠定了基礎。
預測期內,生成式人工智慧領域預計將佔據最大佔有率
生成式人工智慧領域預計將在預測期內佔據最大的市場佔有率,這得益於其能夠生成跨文字、圖像、音訊和影片等格式的高品質多樣化內容。其應用程式涵蓋行銷、娛樂、教育和客戶服務,可實現大規模的超個人化體驗。隨著模型日益複雜,生成式人工智慧正在改變創新工作流程並降低生產成本。其多功能性和高效性使其成為合成媒體的基礎,推動了其廣泛應用並支持了市場的快速擴張。
娛樂和媒體領域預計將在預測期內實現最高複合年成長率
預計娛樂和媒體領域將在預測期內實現最高成長率,這得益於對身臨其境型和個人化內容的需求。合成媒體正在透過支援動態敘事、虛擬網紅以及人工智慧生成的音樂和視覺效果,徹底改變內容創作。機器消費者正在增強受眾定位並實現內容傳送的自動化。隨著消費者對更具互動性和客製化體驗的需求,媒體公司正在大力投資生成性人工智慧工具。這股創新浪潮正在重塑娛樂的製作、消費和收益方式。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於其強大的數位基礎設施、日益成長的技術型人口以及政府對人工智慧專案的大力支持。中國、日本和韓國等國家在人工智慧研究和應用方面處於領先地位。該地區的電子商務、娛樂和遊戲產業蓬勃發展,推動了對合成媒體和機器消費者的需求。戰略投資和有利政策使亞太地區成為人工智慧主導的數位轉型的全球中心。
北美地區憑藉其先進的人工智慧生態系統、強大的研發實力以及對新興技術的早期應用,預計將在預測期內實現最高的複合年成長率。美國和加拿大擁有領先的科技公司和新創公司,這些公司和新興企業正在開創合成媒體和自主系統。廣告、娛樂和教育領域對個人化內容的旺盛需求正在推動這一成長。監管的明確性和對符合倫理道德的人工智慧的投資也促進了市場擴張,使北美成為創新和可擴展性的關鍵驅動力。
According to Stratistics MRC, the Global Synthetic Media & Machine Customers Market is accounted for $12.9 billion in 2025 and is expected to reach $73.2 billion by 2032 growing at a CAGR of 28.1% during the forecast period. Synthetic media refers to content generated or modified by artificial intelligence, including deepfakes, AI-generated text, images, audio, and video. It enables scalable, personalized, and immersive digital experiences. Machine customers, on the other hand, are autonomous systems-like bots or AI agents-that make purchasing decisions and transactions on behalf of humans or organizations. Together, synthetic media and machine customers represent a transformative shift in digital interaction and commerce, where AI not only creates content but also acts as a consumer. This convergence is reshaping industries by automating engagement, enhancing personalization, and redefining how value is created and exchanged in the digital economy.
Advancements in AI & Machine Learning
Rapid progress in AI and machine learning is fueling the growth of synthetic media and machine customers. Innovations in deep learning, natural language processing, and generative models are enabling more realistic, personalized, and scalable content creation. These technologies also empower autonomous systems to make intelligent purchasing decisions, enhancing efficiency across industries. As AI capabilities expand, businesses are increasingly adopting synthetic media and machine customers to streamline operations, improve engagement, and unlock new revenue streams.
Ethical & Regulatory Concerns
Ethical and regulatory concerns significantly hinder the growth of synthetic media and machine customers by creating uncertainty and limiting innovation. Issues like data privacy, misinformation, and accountability challenge adoption, while evolving regulations delay deployment and increase compliance costs. Public distrust and fear of manipulation further restrict market expansion. These barriers discourage investment and slow down integration into mainstream applications, stalling the potential of AI-driven customer engagement and media creation.
Demand for Scalable Content
The surging demand for scalable, personalized content presents a major opportunity for synthetic media. Businesses across sectors-from marketing to education-are leveraging AI to generate vast volumes of tailored media at low cost. This scalability enables real-time customization, multilingual outreach, and immersive experiences that were previously unattainable. Combined with machine customers that automate transactions, organizations can deliver seamless, end-to-end digital engagement. This trend is driving innovation and opening new monetization avenues in the digital economy.
Copyright & IP Risks
Copyright and IP risks significantly hinder the growth of synthetic media and machine customers by creating legal uncertainty and stifling innovation. Fear of infringement deters investment, delays product launches, and limits creative freedom. Ambiguous ownership rights over AI-generated content complicate licensing and monetization. These challenges reduce trust among stakeholders, discourage collaboration, and slow market adoption-ultimately impeding the scalability and commercial viability of synthetic media technologies.
Covid-19 Impact
The Covid-19 pandemic accelerated digital transformation, boosting demand for synthetic media and machine customers. Lockdowns and remote work increased reliance on AI-generated content for communication, entertainment, and marketing. Businesses turned to automation to maintain operations and engage consumers virtually. Machine customers helped streamline e-commerce and supply chains. While the pandemic exposed vulnerabilities, it also highlighted the resilience and scalability of AI-driven solutions, setting the stage for long-term growth in synthetic media adoption.
The generative AI segment is expected to be the largest during the forecast period
The generative AI segment is expected to account for the largest market share during the forecast period, due to its ability to produce high-quality, diverse content across formats-text, images, audio, and video. Its applications span marketing, entertainment, education, and customer service, enabling hyper-personalized experiences at scale. As models become more sophisticated, generative AI is transforming creative workflows and reducing production costs. Its versatility and efficiency make it the cornerstone of synthetic media, driving widespread adoption and anchoring the market's rapid expansion.
The entertainment & media segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the entertainment & media segment is predicted to witness the highest growth rate, due to demand for immersive and personalized content. Synthetic media enables dynamic storytelling, virtual influencers, and AI-generated music and visuals, revolutionizing content creation. Machine customers enhance audience targeting and automate content delivery. As consumers seek more interactive and tailored experiences, media companies are investing heavily in generative AI tools. This surge in innovation is reshaping how entertainment is produced, consumed, and monetized.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its robust digital infrastructure, growing tech-savvy population, and strong government support for AI initiatives. Countries like China, Japan, and South Korea are leading in AI research and adoption. The region's booming e-commerce, entertainment, and gaming industries are driving demand for synthetic media and machine customers. Strategic investments and favorable policies are positioning Asia Pacific as a global hub for AI-driven digital transformation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to its advanced AI ecosystem, strong R&D capabilities, and early adoption of emerging technologies. The U.S. and Canada host leading tech firms and startups pioneering synthetic media and autonomous systems. High demand for personalized content in advertising, entertainment, and education is accelerating growth. Regulatory clarity and investment in ethical AI are also contributing to market expansion, making North America a key driver of innovation and scalability.
Key players in the market
Some of the key players profiled in the Synthetic Media & Machine Customers Market include Synthesia, Rephrase.ai, Lovo, Hour One, Papercup, Descript, ZMO.ai, D-ID, HeyGen, Runway, Colossyan, Soul Machines, Altered, DeepBrain, Aflorithmic, ObEN, Neosapience and Respeecher.
In September 2025, Soul Machines has launched Workforce Connect, now available via the ServiceNow Store. This app brings "Digital Workers" into enterprise workflows, enabling empathetic face-to-face AI agents to automate conversational tasks, capture data, boost engagement, and drive efficiencies for HR, sales, CX and more.
In May 2025, Soul Machines has partnered with ServiceNow to launch the Experiential AI Agents Connector app on the ServiceNow Store, combining Soul Machines' emotional, human-like conversational agents with ServiceNow's workflow orchestration. The app enables organizations to automate and humanize interactions-seeing, hearing, responding-with adaptive empathy, triggering ServiceNow workflows to boost user engagement and operational efficiency.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.