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1818107

全球高等教育市場：2032年預測－依課程類型、機構類型、教學方法和地區分析

Higher Education Market Forecasts to 2032 - Global Analysis By Course Type, Institution Type, Mode of Education and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球高等教育市場規模預計在 2025 年達到 9,299 億美元，到 2032 年將達到 20,815 億美元，預測期內的複合年成長率為 12.2%。

高等教育市場是指高等教育機構和服務，包括提供本科、研究生和博士課程的大學、學院和技術學校。該市場涵蓋傳統的校園學習、線上教育平台和混合模式。受全球對技術純熟勞工日益成長的需求、技術進步數位化程度不斷提高的推動，該市場專注於擴大入學機會、提高品質和增強研究能力。隨著數位化學習解決方案和個人化教育體驗成為關鍵的策略重點，學生流動性的提高、政府投資和產業合作正在促進市場成長。

全球學生人數不斷增加

在新興經濟體中，人口成長和中小學教育入學率的提高推動了入學率的上升，進而推動了對高等教育的需求。此外，亞太和非洲地區的中產階級正在壯大，使得高等教育更加經濟實惠。科技進步進一步促進了靈活的學習模式，以滿足更多人群的需求。政府的教育推廣措施以及獎學金計畫也​​刺激了市場擴張。此外，全球化也促使學生尋求國際認可的學位。這些因素共同推動了整個市場的發展，推動了強勁的成長，並擴大了教育服務的供應。

高昂的學費限制了入學機會

不斷上升的開發成本（尤其是在私立院校）推高了學費，使許多發展中地區的學生無法負擔。此外，經濟差距加劇了這個問題，低收入和中等收入家庭難以融資高等教育的費用。對學生貸款債務的擔憂進一步阻礙了入學，尤其是在北美等市場。此外，一些地區不完善的助學金政策也加劇了入學機會問題。負擔能力的差距縮小了潛在的學生群體，從而限制了市場擴張。

擴大線上學位課程

數位教育平台打破了地理障礙，提供靈活的學習時間，且與傳統的校園課程相比成本更低。此外，雇主對線上認證的接受度不斷提高也增強了其吸引力。教育機構可以透過大規模開放線上課程（MOOC）和微證書來豐富其課程設置，面向在職成年人和終身學習者。此外，與科技公司的合作可以促進數位學習基礎設施的創新，提升使用者體驗與互動性。疫情加速了數位教育的普及，凸顯了其持續成長的潛力。

傳統校園入學人數下降

遠距教育的轉變以及替代性認證體系的興起，使得傳統學位課程的吸引力下降。此外，高昂的學費和生活費給學生帶來的經濟負擔，進一步阻礙了他們就讀。已開發地區的人口結構變化，例如人口老化和出生率下降，導致學生群體不斷縮小。此外，地緣政治緊張局勢和簽證限制阻礙了國際學生的流動，對依賴全球招生的院校產生了影響。這些變化迫使大學必須創新，否則將面臨被淘汰的風險。

COVID-19的影響：

新冠疫情加速了數位轉型，對高等教育市場產生了重大影響。在校園關閉期間，教育機構迅速轉向線上學習以保持學術連續性，這也暴露了數位基礎設施和教學方法方面的不足。此外，旅行限制和健康擔憂導致國際學生流動急劇下降，大大減少了許多大學的收入來源。財政壓力加劇，尤其是在私立大學，導致預算削減和教師休假。然而，這場危機也凸顯了遠端教育的可行性，並促使對數位平台的投資增加。它也促使政策轉向靈活的學習模式。整體而言，疫情起到了催化劑的作用，重塑了高等教育格局，使其朝著更具韌性、技術主導的體系發展。

預計本科課程部分在預測期內將佔最大佔有率

預計本科課程將在預測期內佔據最大的市場佔有率。這種主導地位源自於全球對學士學位作為專業入門基礎教育資格的旺盛需求。此外，本科課程吸引了廣泛的學生群體，包括來自不同社會經濟背景的新生。教育機構正致力於擴展跨學科的本科課程，以滿足多樣化的學生興趣和就業市場需求。此外，政府政策和獎學金計畫也​​經常以本科教育為目標，以提高識字率和就業率。對STEM領域和跨學科課程的日益重視也推動了這一領域的成長。

預計私立大學部門在預測期內的複合年成長率最高。

預計私立大學領域將在預測期內呈現最高成長率。該領域的擴張源於公立大學面臨容量和品質限制的地區對優質教育日益成長的需求。此外，私立大學通常提供專業課程、強大的基礎設施和全球夥伴關係，吸引雄心勃勃的學生。此外，課程設計的靈活性和數位化教育的快速普及使私立大學更具競爭力。新興經濟體的新興中產階級尋求私立大學以取得更優異的教育成果。此外，私立大學採用創新經營模式和投資校園建設的能力將推動其快速成長。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率。這主要得益於該地區擁有眾多世界知名大學和研究機構，以及完善的高等教育基礎設施。此外，對教育科技的大量投資正在增強各機構在混合式和線上學習方面的能力。此外，龐大的國際學生群體進一步擴大了市場規模，並帶來了可觀的學費收入。政府支持、高額研發支出以及優惠的政策框架正在推動持續的創新和發展。該地區完善的認證和品質保證系統也提升了其全球信譽和聲譽。

複合年成長率最高的地區：

預計亞太地區在預測期內將呈現最高的複合年成長率。快速成長的中階和日益成長的尋求高等教育的年輕人口推動了這一成長。此外，政府旨在提高教育可及性和品質的舉措，例如中國計劃將頂尖大學數量加倍，也刺激了成長。該地區還在數位教育基礎設施方面投入巨資，以縮小城鄉差距。此外，國際夥伴關係關係和跨境計畫的興起也吸引了全球學習者。私立大學和職業院校的興起提供了替代性的教育途徑。因此，人口趨勢、經濟發展和政策支持的結合，使亞太地區成為高等教育市場成長最快的地區。

教育機構類型

  • 公立大學
  • 私立大學
  • 社區大學
  • 營利組織
  • 獨立教育機構

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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第 2 章 簡介

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 主要研究資料
    • 二手研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 市場機遇
  • 威脅
  • 新興市場
  • COVID-19的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 企業之間的競爭

5. 全球高等教育市場（依課程類型）

  • 大學部課程
  • 研究生課程
  • 證書和學位課程
  • 持續教育和專業發展

6. 全球高等教育市場（依機構類型）

  • 公立大學
  • 私立大學
  • 社區大學
  • 營利組織
  • 獨立組織

第7章 全球高等教育市場（依教育方式）

  • 校園/傳統學習
  • 線上學習
  • 混合式學習

8. 全球高等教育市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • Anthology Inc.
  • Blackbaud Inc.
  • Cengage Learning
  • Chegg Inc.
  • Coursera
  • Ellucian Company LP
  • Jenzabar
  • Macmillan Learning
  • McGraw Hill
  • Pearson
  • PowerSchool
  • SAGE Publishing
  • Simplilearn
  • Springer Nature
  • Udemy
  • upGrad
  • Wiley
  • Wolters Kluwer
Product Code: SMRC31070

According to Stratistics MRC, the Global Higher Education Market is accounted for $929.9 billion in 2025 and is expected to reach $2081.5 billion by 2032 growing at a CAGR of 12.2% during the forecast period. The Higher Education Market refers to post-secondary education institutions and services, including universities, colleges, and vocational schools providing undergraduate, postgraduate, and doctoral programs. This market encompasses traditional campus-based learning, online education platforms, and hybrid models. Driven by growing global demand for skilled labor, technological advancements, and rising digital adoption, the market focuses on expanding access, improving quality, and enhancing research capabilities. Increasing student mobility, government investments, and industry partnerships contribute to growth, with digital learning solutions and personalized educational experiences becoming key strategic priorities.

Market Dynamics:

Driver:

Rising global student population

Increasing enrollment rates in developing economies, due to demographic expansion and improved access to primary and secondary education, feed into higher education demand. Moreover, the growing middle-class population across Asia Pacific and Africa provides the financial capability to pursue tertiary education. Technological advancements further facilitate flexible learning modes, catering to a broader audience. Government initiatives promoting education, coupled with scholarship programs, also stimulate market expansion. Additionally, globalization prompts students to seek internationally recognized degrees. These factors collectively boost the overall market, fostering robust growth and broadening educational service offerings.

Restraint:

High tuition fees limiting accessibility

Escalating operational costs, especially in private institutions, contribute to increased tuition, making it unaffordable for many students in developing regions. Moreover, economic disparities amplify the issue, as middle and lower-income families struggle to finance higher education. Student loan debt concerns further deter enrollment, particularly in markets like North America. Additionally, inadequate financial aid policies in some regions exacerbate accessibility issues. The affordability gap limits market expansion by shrinking the potential student base.

Opportunity:

Expansion of online degree programs

Digital learning platforms break geographical barriers, offering flexible schedules and lower costs compared to traditional on-campus programs. Moreover, the rising acceptance of online certifications by employers enhances program attractiveness. Institutions can diversify offerings through Massive Open Online Courses (MOOCs) and micro-credentials, targeting working professionals and lifelong learners. Additionally, partnerships with technology firms drive innovation in e-learning infrastructure, improving user experience and interactivity. The pandemic accelerated digital adoption, highlighting the potential for sustained growth.

Threat:

Declining traditional campus enrollments

The shift toward remote learning and the rise of alternative credentialing systems reduce the appeal of conventional degree programs. Additionally, the financial strain on students due to high tuition and living expenses further deters campus-based attendance. Demographic changes in developed regions, including aging populations and declining birth rates, contribute to a shrinking student base. Moreover, geopolitical tensions and visa restrictions hinder international student mobility, impacting institutions reliant on global enrollment. This disruption pressures universities to innovate or risk obsolescence.

Covid-19 Impact:

The COVID-19 pandemic profoundly impacted the Higher Education Market by accelerating digital transformation. Institutions rapidly transitioned to online learning to maintain academic continuity amid campus closures, revealing gaps in digital infrastructure and pedagogical methods. Moreover, international student mobility sharply declined due to travel restrictions and health concerns, significantly reducing revenue streams for many universities. Financial pressures intensified, particularly for private institutions, leading to budget cuts and furloughs. However, the crisis underscored the viability of remote education, prompting increased investment in digital platforms. Additionally, policy shifts toward flexible learning models emerged. Overall, COVID-19 acted as a catalyst, reshaping the higher education landscape toward more resilient, technology-driven systems.

The undergraduate programs segment is expected to be the largest during the forecast period

The undergraduate programs segment is expected to account for the largest market share during the forecast period. This dominance is driven by the high global demand for bachelor's degrees as the foundational academic qualification for professional careers. Moreover, undergraduate courses attract a broad demographic, including first-time college entrants from diverse socio-economic backgrounds. Institutions focus on expanding undergraduate offerings across disciplines to meet varied student interests and job market requirements. Additionally, government policies and scholarship schemes frequently target undergraduate education to boost literacy and employability rates. The growing emphasis on STEM fields and interdisciplinary programs further propels segment growth.

The private universities segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the private universities segment is predicted to witness the highest growth rate. Increasing demand for quality education in regions where public institutions face capacity or quality constraints drives this expansion. Moreover, private universities often offer specialized programs, enhanced infrastructure, and global partnerships that appeal to aspirational students. Additionally, flexibility in curriculum design and faster adoption of digital education practices bolster their competitive edge. The rising middle class in emerging economies seeks private institutions for perceived superior outcomes. Furthermore, private universities' ability to implement innovative business models and invest in campus development positions them for rapid growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This is primarily due to its well-established higher education infrastructure, comprising numerous world-renowned universities and research institutions. Moreover, significant investment in education technology enhances institutional capabilities in hybrid and online learning. Additionally, the presence of a large international student population further strengthens market size, contributing significant tuition revenue. Government support, high R&D spending, and favorable policy frameworks drive continuous innovation and development. The region's comprehensive accreditation and quality assurance systems also foster trust and reputation globally.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The growth is fueled by a rapidly expanding middle class and increasing youth population seeking higher education. Additionally, government initiatives aimed at enhancing education accessibility and quality, such as China's Double First-Class University Plan, stimulate growth. The region also witnesses substantial investment in digital education infrastructure, addressing urban-rural disparities. Moreover, increasing international partnerships and cross-border programs attract global learners. The emergence of private universities and vocational institutions offers alternative education pathways. Consequently, the combination of demographic trends, economic development, and policy support positions Asia Pacific as the fastest-growing region in the higher education market.

Key players in the market

Some of the key players in Higher Education Market include Anthology Inc., Blackbaud Inc., Cengage Learning, Chegg Inc., Coursera, Ellucian Company L.P., Jenzabar, Macmillan Learning, McGraw Hill, Pearson, PowerSchool, SAGE Publishing, Simplilearn, Springer Nature, Udemy, upGrad, Wiley, and Wolters Kluwer.

Key Developments:

In September 2025, Blackbaud was named #20 on Fast Company's list of the 2025 Best Workplaces for Innovators, highlighting its culture of experimentation and investment in AI capabilities.

In May 2025, Adobe Learning Manager launched Group Success Dashboard for real-time learner progress monitoring across departments, and enhanced custom roles allowing users to have multiple roles with up to 500 users per role. The platform now supports seamless role switching and improved administrative delegation capabilities.

In May 2024, Jenzabar launched a cloud-based finance solution designed to streamline higher education business offices and enhance affordability.

Course Types Covered:

  • Undergraduate Programs
  • Graduate & Postgraduate Programs
  • Certificate & Diploma Programs
  • Continuing Education & Professional Development

Institution Types:

  • Public Universities
  • Private Universities
  • Community Colleges
  • For-Profit Institutions
  • Standalone Institutes

Mode of Educations Covered:

  • On-Campus/Traditional Learning
  • Online Learning
  • Hybrid/Blended Learning

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Higher Education Market, By Course Type

  • 5.1 Introduction
  • 5.2 Undergraduate Programs
  • 5.3 Graduate & Postgraduate Programs
  • 5.4 Certificate & Diploma Programs
  • 5.5 Continuing Education & Professional Development

6 Global Higher Education Market, By Institution Type

  • 6.1 Introduction
  • 6.2 Public Universities
  • 6.3 Private Universities
  • 6.4 Community Colleges
  • 6.5 For-Profit Institutions
  • 6.6 Standalone Institutes

7 Global Higher Education Market, By Mode of Education

  • 7.1 Introduction
  • 7.2 On-Campus/Traditional Learning
  • 7.3 Online Learning
  • 7.4 Hybrid/Blended Learning

8 Global Higher Education Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Anthology Inc.
  • 10.2 Blackbaud Inc.
  • 10.3 Cengage Learning
  • 10.4 Chegg Inc.
  • 10.5 Coursera
  • 10.6 Ellucian Company L.P.
  • 10.7 Jenzabar
  • 10.8 Macmillan Learning
  • 10.9 McGraw Hill
  • 10.10 Pearson
  • 10.11 PowerSchool
  • 10.12 SAGE Publishing
  • 10.13 Simplilearn
  • 10.14 Springer Nature
  • 10.15 Udemy
  • 10.16 upGrad
  • 10.17 Wiley
  • 10.18 Wolters Kluwer

List of Tables

  • Table 1 Global Higher Education Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Higher Education Market Outlook, By Course Type (2024-2032) ($MN)
  • Table 3 Global Higher Education Market Outlook, By Undergraduate Programs (2024-2032) ($MN)
  • Table 4 Global Higher Education Market Outlook, By Graduate & Postgraduate Programs (2024-2032) ($MN)
  • Table 5 Global Higher Education Market Outlook, By Certificate & Diploma Programs (2024-2032) ($MN)
  • Table 6 Global Higher Education Market Outlook, By Continuing Education & Professional Development (2024-2032) ($MN)
  • Table 7 Global Higher Education Market Outlook, By Institution Type (2024-2032) ($MN)
  • Table 8 Global Higher Education Market Outlook, By Public Universities (2024-2032) ($MN)
  • Table 9 Global Higher Education Market Outlook, By Private Universities (2024-2032) ($MN)
  • Table 10 Global Higher Education Market Outlook, By Community Colleges (2024-2032) ($MN)
  • Table 11 Global Higher Education Market Outlook, By For-Profit Institutions (2024-2032) ($MN)
  • Table 12 Global Higher Education Market Outlook, By Standalone Institutes (2024-2032) ($MN)
  • Table 13 Global Higher Education Market Outlook, By Mode of Education (2024-2032) ($MN)
  • Table 14 Global Higher Education Market Outlook, By On-Campus/Traditional Learning (2024-2032) ($MN)
  • Table 15 Global Higher Education Market Outlook, By Online Learning (2024-2032) ($MN)
  • Table 16 Global Higher Education Market Outlook, By Hybrid/Blended Learning (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.